See Laundry Perfume & Scent Boosters

Amarella by ELiX is a complete European laundry fragrance program, manufactured at our BRC-certified facility in Wrocław, Poland. The range covers every stage of the wash: Amarella Expert washing gel and fabric softener concentrates, in-wash perfume oils (150–500 ml), laundry scent boosters, laundry perfume sachets, crease and wrinkle releasers (75–500 ml, scented and fragrance-free), and a dedicated curtain care line with our Odorano® odour-neutralisation technology.

What sets Amarella apart is fine-fragrance quality in an everyday category. Each scent is developed by ELiX perfumers with a proper top-heart-base structure, so laundry keeps a clean, long-lasting perfume rather than a flat, generic freshness. Amarella Expert is engineered to perform from 30 °C, positioning it as a premium alternative to mass brands such as Persil, Ariel, Lenor and Vizir — with no microplastics and a hypoallergenic line for sensitive skin.

For distributors, marketplace sellers and private label partners, the range is built for repeat purchase and easy listing: consistent batch-to-batch quality, a broad scent library, and packaging designed for retail and e-commerce. Production is fully EU-compliant — REACH/CLP, UFI/PCN and IFRA-aligned — with SDS/MSDS supplied as standard.

Choose existing formulations for a fast white-label launch (~2 months), or develop a signature scent and bespoke packaging through a custom project.

Amarella In-Wash Perfume Oil (150 / 250 / 300 / 500 ml — incl. AMARELLA PLUS & AMARELLA 250) Focus keyword: in-wash laundry perfume oil A concentrated in-wash perfume oil that adds a long-lasting, fine-fragrance finish to every load — simply dosed with the detergent. No microplastics, fade-resistant scent, and available from compact 150 ml up to economy 500 ml. Perfumer-developed and EU-certified, ready for retail listing or private label. Page = this text + the chosen scent line from the glossary.

Amarella Laundry Scent Booster Focus keyword: laundry scent booster manufacturer Scented beads that boost and prolong laundry freshness, added straight to the drum before washing. A high-margin, marketplace-friendly format with a broad scent range and a hypoallergenic option — built for repeat purchase under your own brand or ours. Page = this text + scent (Classic / Lavella / FrutiQue / Elegante / Bloomingo / Hypoallergenic).

Amarella Laundry Perfume Sachet Focus keyword: scented laundry sachet A single-dose laundry perfume sachet — an easy, affordable entry point to the Amarella scent world and an ideal cross-sell or sampling format. Compact, shelf- and e-commerce-friendly, available across the full core scent library. Page = this text + the chosen core scent.

Amarella Crease Releaser (75 / 250 / 500 ml) Focus keyword: crease releaser spray A wrinkle- and crease-releasing spray that relaxes fabrics and refreshes them between washes — less ironing, instant fragrance. Available in travel 75 ml, home 250 ml and value 500 ml, across the full Amarella scent range. Page = this text + the chosen core scent.

Crease Releaser Fragrance-Free (75 / 250 / 500 ml) — Eco / Allergy-Friendly Focus keyword: fragrance free crease releaser The same crease-releasing performance with no added fragrance — formulated for sensitive skin, allergy-conscious households and fragrance-free retail ranges. Eco-minded and EU-compliant.

Amarella Hypoallergenic line (Crease Releaser, In-Wash Perfume Oil Smooth Cotton, Laundry Perfume+, Scent Booster) Focus keyword: hypoallergenic laundry fragrance A dedicated hypoallergenic range for sensitive skin, delivering Amarella’s fine-fragrance quality with a gentler, dermatologically considerate formulation. A strong differentiator for retail and marketplace listings targeting allergy-aware shoppers.

Curtain EasyCare Programme (with Odorano®) Focus keyword: curtain refreshing spray A curtain-care spray that freshens, perfumes and neutralises odours with our proprietary Odorano® technology — refreshing curtains and soft furnishings without taking them down to wash.

Curtain Crease Releaser (No-Iron) Focus keyword: no-iron curtain spray A no-iron finishing spray that relaxes creases in curtains and drapes for a smooth, just-hung look — quick to apply, no ironing required.

Curtain Odor Absorber Focus keyword: curtain odor neutralizer An odour-neutralising spray for curtains and upholstery that removes trapped smells at the source rather than masking them — ideal for homes with pets, cooking or smoke odours.

Amarella Expert Washing Gel Concentrate Focus keyword: concentrated laundry washing gel A concentrated laundry washing gel engineered to clean effectively from 30 °C, with Amarella’s signature long-lasting fragrance. A premium, efficient alternative to mass detergents — fewer dosages per bottle, lower transport footprint.

Amarella Expert Fabric Softener Concentrate Focus keyword: concentrated fabric softener A concentrated fabric softener that leaves laundry soft and finely fragranced, dosed economically per wash. No microplastics, EU-compliant, and ready for retail or private label.