AMARELLA PLUS Classic
Some laundry boosters give you a quick burst—then disappear. The real question is: do you want a scent that fades by lunchtime, or a clean signature that stays with your clothes and linens?
Amarella Laundry Perfume+ Classic is built for people who want laundry to feel sorted: freshly scented, pleasantly soft, less clingy, and simpler to finish. Its formula perfumes fabrics while supporting everyday fabric care with softening, anti-static performance, and easier ironing—so your routine feels lighter, not longer.
Classic itself is all about that “just washed” clarity, fresh linen lifted with gentle florals, settling into a soft cotton-musk base. And because one bottle is designed to last up to 50 washes, it’s the kind of upgrade you’ll notice daily.
Where it fits best: bedding, towels, everyday clothing, office wear—any time you want your wardrobe to smell clean, feel smooth, and behave better
Why you’ll reach for Classic again and again:
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Long-lasting “fresh laundry” fragrance that stays present, not overpowering
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Softens fabric for a smoother, more comfortable feel
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Anti-static effect helps reduce cling (especially on synthetics)
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Easier ironing: helps reduce the “battle” with creases
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Up to 50 washes from one 500 ml bottle—everyday luxury that’s actually practical
Amarella Laundry Perfume+ is a multi-benefit in-wash laundry perfume — long-lasting fragrance plus anti-static, softening and easier-ironing effects. EU-made, BRC-certified. For distribution and private label.
Amarella Laundry Perfume+ is a multi-benefit in-wash laundry perfume that does more than scent the wash: its formula adds anti-static performance so garments do not cling, a fabric-softening effect for a smoother hand-feel, and an ironing-easing finish that reduces wrinkles. Each pack is engineered to last up to roughly 50 washes, giving retailers a high-perceived-value, repeat-purchase listing. It is made for distributors, marketplace sellers and private label partners who want a single SKU that combines fragrance and finishing benefits. Developed by ELiX perfumers and manufactured at our BRC-certified facility in Poland, it carries the Amarella fine-fragrance signature with no microplastics and full EU compliance (REACH/CLP, IFRA), SDS supplied as standard. Become a Distributor · Request a Private Label Quote
Amarella by ELiX is a complete, perfumer-developed laundry fragrance program — in-wash perfume oils, scent boosters, crease releasers and concentrates. EU-made, BRC-certified, no microplastics. For distribution and private label.
Amarella by ELiX is a complete European laundry fragrance program manufactured at our BRC-certified facility in Wrocław, Poland. The range covers every stage of the wash: washing gel and fabric softener concentrates, in-wash perfume oils (150–500 ml), laundry scent boosters, single-dose perfume sachets, crease and wrinkle releasers (scented and fragrance-free) and a dedicated curtain-care line. Every scent is developed in-house by ELiX perfumers — the same team behind our HIKARI Eau de Parfum — so laundry holds a real top-heart-base structure rather than a flat, generic freshness. No microplastics, a hypoallergenic line for sensitive skin, and full EU compliance (REACH/CLP, IFRA) with SDS supplied as standard. Built to list, built to repeat. Become a Distributor · Request a Private Label Quote
Classic scent profile
Basic Stuff brings together a creamy, comforting sweetness with a fresh lift that feels easy to wear across fragrance products and home fragrance collections. Soft milk and a hint of lemon brighten the opening, while strawberry adds a gentle fruity touch and vanilla with caramel leave a warm, mellow finish that suits everyday ranges, seasonal assortments and private label fragrance lines.
Fragrance notes
Top notes: lilac, fresh linen, violet
Heart notes: creamy rose, carnation, ylang-ylang
Base notes: musk, cedarwood, patchouli, cotton
