Laundry Washing Gel Concentrate
Available in 1 fragrance
Some boosters give you a quick hit and call it a day. The real question is: do you want laundry that only smells nice or laundry that behaves better too?
Amarella Laundry Perfume+ Floralis is made for everyday routines where time matters. It perfumes fabrics with a refined floral scent and supports the “practical finishing touches” that make a real difference: softness, reduced static, and easier ironing. You get the comfort of beautifully scented laundry, with less cling on clothes and less resistance when you press or steam.
Floralis opens with a delicate rosewood–lilac brightness and a gentle powdery clean feel, then settles into a floral heart of rose, jasmine and lily of the valley, finishing on a smooth, warm base of musk, woods and moss — the kind of scent that feels quietly premium on bedding, towels and everyday clothing.
And because the 500 ml bottle is designed for up to 50 washes, it’s not just a treat — it’s a sensible upgrade you’ll notice every week.
Long-lasting fragrance designed to stay pleasant on fabrics after washing
Softening effect for a smoother, more comfortable feel
Anti-static performance helps reduce cling (especially on synthetics)
Easier ironing — fewer creases, less effort
Efficient 500 ml format — up to 50 washes
Amarella Laundry Perfume+ is a multi-benefit in-wash laundry perfume — long-lasting fragrance plus anti-static, softening and easier-ironing effects. EU-made, BRC-certified. For distribution and private label.
Amarella Laundry Perfume+ is a multi-benefit in-wash laundry perfume that does more than scent the wash: its formula adds anti-static performance so garments do not cling, a fabric-softening effect for a smoother hand-feel, and an ironing-easing finish that reduces wrinkles. Each pack is engineered to last up to roughly 50 washes, giving retailers a high-perceived-value, repeat-purchase listing. It is made for distributors, marketplace sellers and private label partners who want a single SKU that combines fragrance and finishing benefits. Developed by ELiX perfumers and manufactured at our BRC-certified facility in Poland, it carries the Amarella fine-fragrance signature with no microplastics and full EU compliance (REACH/CLP, IFRA), SDS supplied as standard. Become a Distributor · Request a Private Label Quote
Amarella by ELiX is a complete, perfumer-developed laundry fragrance program — in-wash perfume oils, scent boosters, crease releasers and concentrates. EU-made, BRC-certified, no microplastics. For distribution and private label.
Amarella by ELiX is a complete European laundry fragrance program manufactured at our BRC-certified facility in Wrocław, Poland. The range covers every stage of the wash: washing gel and fabric softener concentrates, in-wash perfume oils (150–500 ml), laundry scent boosters, single-dose perfume sachets, crease and wrinkle releasers (scented and fragrance-free) and a dedicated curtain-care line. Every scent is developed in-house by ELiX perfumers — the same team behind our HIKARI Eau de Parfum — so laundry holds a real top-heart-base structure rather than a flat, generic freshness. No microplastics, a hypoallergenic line for sensitive skin, and full EU compliance (REACH/CLP, IFRA) with SDS supplied as standard. Built to list, built to repeat. Become a Distributor · Request a Private Label Quote
Top notes: rosewood accord, lilac, powdery
Heart notes: rose, jasmine, lily of the valley
Base notes: moss, cedarwood, sandalwood, musk