Premium laundry care
For shops & e-commerce
Laundry care that smells premium — and sells on repeat.
Amarella is a premium laundry line from ELiX — a washing gel effective from 30°C, a fabric conditioner and a fragrance booster with fine-fragrance inspiration. For e-commerce and specialty retailers that sell on quality. Ready for your store, EU-compliant. Not private label.
Fine Fragrance / Eau de Parfum
Designed for repeat purchase
Amarella is a complete laundry programme inspired by fine fragrance: washing gel, fabric conditioner, fragrance boosters, scented pearls, and laundry perfume oils. Stable scent performance, predictable dosing, low return rates, strong review scores.
Two innovations with concrete competitive positioning
- Innovation #1: Amarella Hypoallergenic Line — boosters and laundry products tested and certified allergen-free. A fast-growing segment served without overpromising, backed by third-party lab verification.
- Innovation #2: Amarella Expert washing gel at 30°C — benchmarked and positioned directly against Persil, Ariel, Lenor, and Vizir.
Key USPs for an Amarella distributor
- Premium segment delivers higher margins than mass FMCG
- Marketplace-ready: stable quality drives positive reviews and repeat purchases
- Certified formulation technology — concrete competitive positioning vs. category leaders
- Niche segment = better margins, lower price pressure than mass fragrance
- No microplastics; fine fragrance-inspired scent profiles developed by the same perfumers behind HIKARI EdP — a direct, structural advantage over mass-market laundry brands
What is Amarella
A premium laundry line
from the manufacturer
Ready, branded Amarella products for your offer — premium laundry
care with fine-fragrance scent, their own logo and packaging.
Premium, not mass-market
Technology and innovation
Made by ELiX
Why it sells
Premium margin, loyal customer, no price war
Customers are willing to pay more for laundry that truly works. The only question is whether they will find it at your store.
You sell on quality, not price
You differentiate your shelf
The customer comes back
Market-Ready Ecosystem
Hypoallergenic Amarella — a separate
line for sensitive skin
This is not a scent variant. Hypoallergenic Amarella is a dedicated, innovative technology created for sensitive and allergy-prone skin — a gentle formula deliberately set apart from the fragranced products.
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Fragranced Amarella — premium laundry with fine-fragrance inspiration, for the customer who loves an intense, long-lasting scent.
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Hypoallergenic Amarella — gentle, for sensitive and allergy-prone skin; minimal fragrance, maximum safety.
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Hypoallergenic Amarella — gentle, for sensitive and allergy-prone skin; minimal fragrance, maximum safety.
Fast Poland deliveries (EU supply)
Practical sustainability
EU compliance (REACH/CLP)
BRC/ISO certified
Batch-to-batch quality (Lab & QC)
Range
A full premium laundry program
Washing gel, fabric conditioner and fragrance boosters across the most loved scents.
Washing gel
Concentrated gel, effective from 30°C — the core of the program.
Fabric conditioner
Long-lasting softness and scent — the natural add-on sale.
Fragrance boosters
Scent beads that drive trade-up and repeat purchase.
What you sell
Not a knock-off — a perfumery
with a laboratory
Regulatory compliance & documentation
Stability & compatibility testing
Repeatable quality in every delivery
Made in the EU to BRC GS, ISO 9001 and ISO 14001 standards; independent laboratory verification (TÜV SÜD).
Common Questions
Partners’ most frequent questions
Still have questions?
A complete premium programme: a concentrated washing gel effective from 30°C, fabric conditioner, fragrance boosters, scented pearls and laundry perfume oils — fine-fragrance-inspired and built for repeat purchase.
Yes. Amarella Expert is formulated to perform from 30°C and is benchmarked directly against leading mass brands (Persil, Ariel, Lenor, Vizir), giving your shelf a concrete, provable positioning.
Yes — a dedicated, third-party-tested allergen-safe line for sensitive and allergy-prone skin, deliberately separate from the fragranced range and free of microplastics. It serves a fast-growing segment without overpromising.
It’s premium, not discount chemistry: fine-fragrance-inspired scents created by the same perfumers behind HIKARI Eau de Parfum, no microplastics, and certified formulation technology — higher margin and lower price pressure than mass fragrance.
Yes. Stable batch-to-batch quality drives positive reviews and repeat purchase, and we supply listing-ready product data and photos for fast marketplace launch.
Trusted by B2B Partners
What our partners say
The project was delivered exactly as agreed on time, within scope, and without unnecessary iterations. Their structured approach significantly reduced time-to-market.
What stood out was their deep understanding of EU compliance. Documentation, testing, and labeling were handled proactively, which made internal approvals straightforward.
We were able to launch a fully branded fragrance line much faster than expected. The White Label process was clear, efficient, and low-risk from day one.
The manufacturer
A Manufacturer You Can Grow With
25+ years producing fragrance products in the EU — with a path for distributors
of every size, from first order to your own private label.
25+ Years, One Certified Manufacturer
In-House R&D Lab (AFL)
One Manufacturer, Every Stage of Growth
European Quality
Certified Quality. Guaranteed for Global Distributors
Manufactured in the EU to BRC GS, ISO 9001 and ISO 14001 standards, with independent laboratory verification (e.g. TÜV SÜD). Full REACH/CLP compliance — UFI/PCN ready, SDS packs supplied as standard. Sustainably produced with FSC® packaging, rPET materials and Plastic Neutral certificationin partnership with Plastic Bank.
Don’t wait and…
Get in Touch.
Ready to start your project? Fill out the form, and our team will contact you within 24 hours.
Headquarters
MB ELiX sp. z o.o. sp.k.
ul. Skarżyńskiego 26
54-530 Wrocław, Polska
+48 71 387 85 33
info@elixscent.com
R&D LAB
Primary Manufacturing Facility
MB ELiX sp. z o.o. sp.k.
ul. Skarżyńskiego 26
54-530 Wrocław, Poland
info@elixscent.com
India Local Manufacturing Facility
ELiX Fresheners India Pvt. Ltd.
Magna House, D2, Infocity-II, Sektor 33
Gurgaon, 12001 Haryana, India
info@elixscent.com
Nigeria Regional Manufacturing Facility