Founded 1999 — Wrocław, Poland
Production: Poland · India · Nigeria
Own fragrance R&D laboratory
The people behind ELiX
ELiX is a European manufacturer of air fresheners, laundry care and fine fragrances — founded in Wrocław, Poland in 1999 by Waldemar Stasiak and Bartosz Kuczek, and built by a team of fragrance specialists with their own aroma formulation laboratory.
The founders
Meet the founders
Two founders, two complementary roles — product innovation and market growth.
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Waldemar Stasiak
Founder & President — Product & Innovation
Develops and grows the ELiX product portfolio. A pioneer of aroma marketing in Poland — author of one of the first Polish studies on how scent influences purchasing decisions (2005) — and the driving force behind the company’s fragrance laboratory and its patented formulas Odorano® and Relaxeen.
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Bartosz Kuczek
Co-founder — Sales & Business Development
Leads sales and business development, building ELiX’s distribution network across European and Asian markets — from traditional retail chains to e-commerce partners.
Since 1999
Key milestones
From a Wrocław fragrance workshop to an international manufacturer with patented technologies.
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1999
ELiX founded in Wrocław
Waldemar Stasiak and Bartosz Kuczek start production of air fresheners and perfumes.
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2005
Aroma marketing pioneer
“The Charm of Aromamarketing” — one of the first Polish studies on how scent drives purchasing decisions.
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2015
Production goes global
Second manufacturing facility opens in New Delhi, India.
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2020
Relaxeen patented
A mood-improving fragrance formula developed in the ELiX laboratory.
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2023
Odorano® patented
An odour-neutralising technology — one of ELiX’s flagship innovations.
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2025
Going Global
ELiX presents at leading beauty expos — Singapore, Hong Kong and Shanghai.
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2026
Production goes global
ELiX opens its third production site, in Nigeria — expanding the company’s manufacturing footprint to three continents.
March 2025 · Singapore
BeautyAsia 2025 — expanding global horizons
At BeautyAsia 2025 in Singapore, ELiX presented its fragrance and fabric care portfolio as part of Going Global 4.0 — the internationalisation programme for Lower Silesian enterprises run by DAWG.
Tadeusz Chomicki, Poland’s Ambassador to Singapore, was among the first to test the Crease Releaser — ELiX’s “iron in a bottle”. The fair opened new distribution contacts across the Asian market.
August 2025 · Hong Kong
Beauty & Wellness Expo 2025 — strategic meetings in Hong Kong
At the Hong Kong Convention & Exhibition Centre, Waldemar Stasiak presented ELiX innovations to Michał Rado, Deputy Marshal of Lower Silesia, and Michał Kołodziejski, Consul General of Poland in Hong Kong.
The travel Crease Releaser was positioned as a hero product for buyers in beauty, lifestyle and travel retail — a milestone of the EU co-funded Going Global expansion.
May 2026 · Shanghai
China Beauty Expo 2026 — Going Global mission to Shanghai
Among 13 Lower Silesian companies, ELiX presented at one of the world’s largest beauty trade fairs — 3,200+ exhibitors from 100+ countries and 500,000+ visitors at the Shanghai New International Expo Center.
In the spotlight: a fully certified hypoallergenic laundry scent booster — developed for allergy sufferers and independently tested.
“Our products are of high quality — above all, they are safe. We are the only manufacturer in Europe to offer a laundry scent booster for allergy sufferers that is fully certified and independently tested.”
Waldemar Stasiak — China Beauty Expo 2026 →
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Headquarters
MB ELiX sp. z o.o. sp.k.
ul. Skarżyńskiego 26
54-530 Wrocław, Polska
+48 71 387 85 33
info@elixscent.com
R&D LAB
Primary Manufacturing Facility
MB ELiX sp. z o.o. sp.k.
ul. Skarżyńskiego 26
54-530 Wrocław, Poland
info@elixscent.com
India Local Manufacturing Facility
ELiX Fresheners India Pvt. Ltd.
Magna House, D2, Infocity-II, Sektor 33
Gurgaon, 12001 Haryana, India
info@elixscent.com
Nigeria Regional Manufacturing Facility