ELiX at China Beauty Expo 2026 — Going Global Mission to Shanghai

13 Lower Silesian companies. One Polish stand. Half a million visitors. The world’s largest beauty trade fair.

In May 2026, ELiX travelled to Shanghai as part of a Lower Silesian trade mission to China Beauty Expo 2026 — one of the largest and most influential beauty and fragrance trade fairs in the world. The event, held on 12–14 May at the Shanghai New International Expo Center (SNIEC), brought together over 3,200 exhibitors from more than 100 countries across a 260,000 m² exhibition footprint, attracting more than half a million professional visitors over three days.

ELiX was among 13 companies from the Lower Silesian region of Poland presenting at the fair under a single national stand — the only Polish representation at the event — organised as part of the Going Global 5.0 internationalisation programme run by the Lower Silesian Regional Government (Urząd Marszałkowski Województwa Dolnośląskiego), co-organised by the Lower Silesian Agency for Economic Cooperation (DAWG — Dolnośląska Agencja Współpracy Gospodarczej) and supported by the Polish Investment and Trade Agency (PAIH).

ELiX on the World Stage

The ELiX stand attracted significant attention from Chinese and international buyers. Among the highlights presented was ELiX’s hypoallergenic laundry scent booster — the only fully certified and independently tested product of its type in Europe — along with the company’s full portfolio of air fresheners, home fragrances, and private label fragrance services for B2B partners.

China Beauty Expo is the benchmark event for the Asian beauty and cosmetics industry — a meeting point for global brands, technology manufacturers, fragrance houses, distributors and retail chain buyers. ELiX’s presence in Shanghai signals the company’s continued push into Asian markets, building on its established distribution across the EU, Middle East and ASEAN regions from its Wrocław manufacturing hub.

About Going Global 5.0 and DAWG

Going Global is a flagship internationalisation initiative of the Lower Silesian Regional Government, designed to support regional companies in entering international markets through organised trade missions, trade fair participation and export development support. The fifth edition of the programme — Going Global 5.0 — comprises 13 international missions with a total budget of PLN 10.5 million, of which PLN 7.5 million is co-financed from European Union funds.

The Shanghai mission ran concurrently with a second Going Global 5.0 mission in Vancouver, Canada. Upcoming missions in the current programme cycle include destinations in Miami, Lisbon and Berlin. The programme is co-organised by DAWG (Dolnośląska Agencja Współpracy Gospodarczej) — the Lower Silesian Agency for Economic Cooperation — which coordinates logistics, stand construction and on-ground support for participating companies.

ELiX extends particular thanks to Grzegorz Małyga and Elżbieta Długosz from DAWG for the outstanding organisation of the Shanghai mission — their hands-on coordination, professionalism and attention to every logistical detail made the delegation a seamless and highly effective experience for all participating companies.

The delegation to Shanghai was described by Michał Rado, Vice-Marshal of Lower Silesia, as evidence of the region’s growing global ambition: “We are delighted that the programme continues to grow — that more and more Lower Silesian companies are promoting Lower Silesia to the world.”

The Polish export of cosmetics and fragrance products to China has been on a consistent upward trajectory in recent years, with PAIH‘s Shanghai office confirming strong future prospects for Polish brands in the Chinese beauty market.

Media Coverage

ELiX’s participation in China Beauty Expo 2026 was covered by regional and national media. Selected coverage:

• Gazeta Wyborcza Wrocław — lead coverage with photo reportage Going Global w Szanghaju. Dolnośląskie firmy prezentowały się w Chinach
• Puls Legnicy — full reportage with photo gallery Dolnośląskie firmy podbijają Chiny. 13 marek z regionu na największych targach świata w Szanghaju
• Salon24 — national business press Dolnośląski biznes w Szanghaju. Firmy z regionu na globalnych targach beauty
• DamiInfo — regional news, opening day coverage W Szanghaju rozpoczęły się targi China Beauty Expo
• DamiInfo — post-event summary Za nami China Beauty Expo
• Telewizja Dami Region — video coverage (Facebook) W Szanghaju rozpoczęły się targi China Beauty Expo — relacja wideo

About ELiX

ELiX (MB ELiX sp. z o.o. sp.k.) is a certified European manufacturer of air fresheners, fragrance products and laundry scents, operating from Wrocław, Poland for over 25 years. The company holds BRC, ISO 9001 and ISO 22716 certification, with IFRA-aligned, REACH/CLP-compliant formulations verified by TÜV SÜD. ELiX supplies retail chains, distributors and B2B partners across the EU, Middle East, ASEAN and the Americas, and offers white label and OEM private label manufacturing services through its private label programme.

B2B orders and distributor enquiries: ELiX Partner Portal – B2B Portal for ELiX’s Partners  |  Full product range: ELiX EU air fresheners