Product newsHIKARI Perfume Around YouCar & home
You Can’t Soak a Stone in Perfume. So We Found Another Way.
HIKARI Texture is a new line of luxury car air fresheners: six hanging designs with the look of natural stone, wood or leather, and a HIKARI perfumery composition inside. Hang one from the rear-view mirror and it reads as an exclusive piece of natural material. Then the scent arrives. The full HIKARI Texture line is now available from ELiX.
Key advantages at a glance
- Looks like the real thing – a high-detail print of stone, wood or leather that reads as natural material
- Perfumery scent – HIKARI compositions: intense, long-lasting and perfume-like
- Six scents, six designs – each with its own shape and pattern, matched to its character
- Car, room or wardrobe – made to be seen, not hidden
- Made in the EU – produced to order by ELiX in Wrocław, Poland
- Ready for retail – premium retail packaging, available to order now
A great scent or a great look? You no longer have to choose
If you have ever chosen a car air freshener, you know the trade-off. Most hanging fresheners are flat, brightly printed cards: you notice them for the fragrance and quietly forgive them for the look. HIKARI Texture was designed to remove that compromise.
A flat printed card. Bought for the scent, tolerated for the look.
The look of stone, wood or leather, with a HIKARI perfumery scent inside. Made to be seen.
The secret is in the print
HIKARI Texture is a fresh take on the cellulose air freshener – a classic format that rarely gets much design attention. We print the texture across the entire surface in fine detail: the grain of wood, the veining of stone, the tooling of leather. The quality of the print does the work. It takes a close look to see that it isn’t the real thing.
Natural stone cannot hold a perfume. Cellulose can – and the print gives it the look of stone.
Underneath the print, the cellulose absorbs the perfume composition and releases it gradually into the air. You get the look of a natural material and a scent that keeps working.
A perfumery scent, not an “air freshener” smell
HIKARI is the ELiX perfumery line. Its compositions are developed by a perfumer, inspired by well-known fragrances and taken further. In HIKARI Texture, the scent is intense and long-lasting, with the depth you would expect from a perfume rather than a car freshener.
That is why HIKARI Texture is more than decoration. It belongs to HIKARI Perfume Around You – the idea that a favorite scent shouldn’t stop at your skin, but follow you home and into your car.
Six scents, six designs
Each scent has its own shape and pattern, matched to its character. Look at each one separately – the pairing is deliberate.
Santal Boise
Warm, woody and unisex.
Saffron · oud · cedarwood · leather · amber · musk
Belle Cherie
A rich, sensual cherry.
Cherry · cinnamon · clove · jasmine · rose · vanilla
Essenza Di Yes
Refined and feminine.
Orange · peach · peony · damask rose · patchouli · vanilla
La Bombe
Bright and fruity-floral.
Pineapple · apple · jasmine · rose · vanilla · sandalwood
Pure Angel
Rich, sweet and feminine.
Melon · coconut · bergamot · rose · honey · patchouli
In the car, at home, in the wardrobe
Because it looks like a design object, a HIKARI Texture hanging air freshener does not need to be hidden.
- CarOn the rear-view mirror, it adds a quiet touch of luxury to the interior.
- HomeIn a room, it works as a small design accent with a perfume trail.
- WardrobeAmong your clothes, it adds a perfumery note every time you open the doors.
Bring HIKARI Texture to your shelf
In most stores, hanging air fresheners compete on price and color. HIKARI Texture gives your shelf something else to compete on: a premium look customers notice before they pick up the pack, and a perfumery scent that backs up that first impression.
The line suits automotive stores, petrol stations, car washes, wholesalers and distributors. It comes in premium retail packaging, and every order is produced to order in Wrocław, so the product reaches you fresh. Interested in the texture concept under your own brand? That conversation is open as well.
Which of the six would your customers reach for first?
Frequently asked questions
What is HIKARI Texture?
HIKARI Texture is a line of six hanging air fresheners by ELiX. Each one carries the printed look of natural stone, wood or leather and contains a HIKARI perfumery composition. It can be used in the car, in a room or in a wardrobe.
Is HIKARI Texture made of real stone, wood or leather?
No. The texture is a high-detail print on cellulose. The cellulose absorbs the perfume composition and releases it into the air – something natural stone cannot do.
How is HIKARI Texture different from a regular car air freshener?
In two ways. The design looks like a natural material rather than a printed card, and the scent is a HIKARI perfumery composition developed by a perfumer – intense, long-lasting and perfume-like.
Are HIKARI scents copies of designer perfumes?
No. They are HIKARI compositions, inspired by well-known fragrances and developed further by a perfumer.
Who can sell HIKARI Texture, and how do I order?
HIKARI Texture is intended for automotive stores, petrol stations, car washes, wholesalers, distributors and retailers. Ask for a quote through our contact page. B2B customers can also order through partner.airfresh24.com. Every order is produced to order.
Where is HIKARI Texture made?
In the ELiX facility in Wrocław, Poland. Made in the EU.
