Product newsOdor neutralizersPrivate label
How to Get Rid of Shoe Smell – and Let Your Shoes Enjoy Life Again
SHOE RESET is the new shoe deodorizer spray from ELiX: a perfume-infused odor neutralizer for shoes, boots, helmets and gloves, built around odorano®, a patented odor-neutralizing formula developed through natural tea fermentation. Instead of covering shoe odor with fragrance, SHOE RESET neutralizes it and leaves a light, fresh perfume note. It is the result of extensive ELiX research into why shoes start to smell, and its effectiveness was tested in the ELiX R&D lab in Wrocław, Poland.
Key advantages at a glance
- Neutralizes, doesn’t mask – odorano® binds odor molecules instead of hiding them under perfume
- Built on research – developed from an in-depth study of how shoe odor forms; effectiveness tested in the ELiX R&D lab
- Fresh finish – a light perfume note once the odor is neutralized
- One spray, many uses – sneakers, running shoes, work boots, wellingtons, helmets and gloves
- Made in the EU – produced by ELiX in Wrocław, Poland, with BRCGS, ISO 9001 and ISO 14001 certified production
- Ready for your brand – available for retail, distribution and private label
Why do shoes smell, even after washing?
If your shoes smell even after washing, it’s not you – it’s what happens inside the shoe. Feet have one of the highest concentrations of sweat glands in the body, yet fresh sweat barely smells. A closed shoe, however, is warm, humid and dark: ideal conditions for the bacteria that naturally live on our skin. They break sweat and dead skin down into odor compounds – the sour, “cheesy” smell everyone recognizes.
Those compounds don’t stay in the air. They soak into the insole, the lining and the foam. That is why shoes can smell long after you take them off, why the smell returns after washing, and why wet shoes often smell worse.
Why a pleasant scent alone doesn’t last
A fragrance spray adds a nice smell on top of the odor. For a while, the perfume wins. Then it fades – and the odor, still sitting in the insole, comes back.
Popular home tips – baking soda, tea bags, even putting shoes in the freezer – show how many people are looking for something that deals with the odor itself. Interestingly, odorano® also comes from tea: not from a tea bag, but from a controlled natural fermentation process.
odorano®: odor neutralization instead of odor masking
odorano® is a patented odor-neutralizing formula developed through natural tea fermentation, with active ingredients of natural origin. It binds odor molecules and neutralizes them, so they no longer reach your nose as odor.
That is the difference that matters.
Masking puts a stronger smell on top.
Neutralizing takes the unpleasant smell out of the picture – and leaves room for a fragrance you actually want to notice.
It is what makes SHOE RESET an effective shoe odor eliminator rather than just another scented spray.
ELiX already uses odorano® across its odor-neutralizing range, including SMOKE ZERO 420 for cigarette and cannabis smoke. SHOE RESET brings the same technology to footwear.
From research to fresh shoes
SHOE RESET started with a simple question: what exactly makes shoes smell, and where does that odor stay? ELiX studied how odor forms in footwear – the role of sweat, warmth, humidity and the materials that hold odor – and built SHOE RESET around those findings.
The fine mist reaches the places where odor collects: the insole, the lining and the toe box. odorano® neutralizes the odor, and a light perfume note finishes the job. The effectiveness of the formula was tested in the ELiX R&D lab in Wrocław.
Picture the next morning: you slip into your favorite sneakers, and they simply smell fresh. Your shoes get to enjoy life again – and so do you.
How to deodorize shoes with SHOE RESET
The quickest way to get rid of shoe smell is a short routine after wearing:
- Shake well.
- Spray inside the shoe, boot, helmet or glove.
- Let it dry.
- Repeat whenever needed – after every wear for shoes you wear daily.
Tip: spray in the evening and let your shoes dry overnight. Before first use, test on a small, inconspicuous area.
Sneakers, work boots, helmets and gloves
- Sneakers and running shoes – for daily training and the gym bag
- Work boots and safety footwear – for long shifts in closed shoes
- Wellington and rain boots – for shoes that get wet and stay closed
- Helmets – work, cycling and motorcycle
- Work and sports gloves
One compact 75 ml pump spray covers all of them.
Private label: bring SHOE RESET to your brand
Smelly shoes are a problem customers actively search for solutions to. SHOE RESET gives retailers and distributors a ready answer: a clear benefit, a patented active technology and a product made in the EU.
SHOE RESET is available for retail and distribution, and as a private label product under your own brand. ELiX manufactures it in Wrocław, Poland, with BRCGS, ISO 9001 and ISO 14001 certified production; the product carries TÜV SÜD and Plastic Neutral marks.
Would it be a bad idea to offer your customers a solution to a problem they are already searching for?
Frequently asked questions
How do I get rid of shoe smell?
Spray SHOE RESET inside your shoes after wearing and let them dry. Its odorano® formula neutralizes the odor molecules that collect in the insole and lining, instead of covering them with fragrance, and leaves a light, fresh perfume note.
Why do my shoes smell even after washing?
Odor compounds soak into the insole, lining and foam, and new ones form every time you wear your shoes in warm, humid conditions. SHOE RESET reaches these areas with a fine mist and neutralizes the odor where it collects.
Does shoe deodorizer spray work?
A shoe deodorizer spray works best when it neutralizes odor rather than only adding fragrance. SHOE RESET does this with the patented odorano® formula, and its effectiveness was tested in the ELiX R&D lab.
Does SHOE RESET kill bacteria?
SHOE RESET is an odor neutralizer, not a disinfectant. It neutralizes the odor molecules that bacteria produce, which is what you actually smell. Use it after wearing to keep your shoes fresh.
Can I use SHOE RESET on work boots, helmets and gloves?
Yes. SHOE RESET is designed for footwear and protective accessories: sneakers, running shoes, work boots, wellingtons, helmets and gloves. Spray inside and let dry before use.
What is odorano®?
odorano® is a patented odor-neutralizing formula developed through natural tea fermentation, with active ingredients of natural origin. It binds odor molecules and neutralizes them. ELiX uses it in SHOE RESET and across its odor-neutralizing range, including SMOKE ZERO 420.
