HIKARI is growing from a perfume collection into a complete fragrance line. Under the new concept, HIKARI Perfume Around You, each fragrance is available as a body perfume and as a perfume freshener for the home and car. The idea is simple: a good scent should be able to stay with you all day, wherever you are. So why limit it to your skin?
The short answer
- What is new: HIKARI becomes a full product line, with body perfumes plus perfume fresheners for the home and car.
- The idea: one favorite scent, everywhere you spend your day.
- The compositions: original fragrances inspired by well-known designer scents and developed further by ELiX perfumers in Wrocław.
- For retailers and distributors: one scent story across three categories, from one certified European supplier.
- How to start: distribute HIKARI, launch it as white label, or develop your own signature scent.
Why should a good scent stop at your skin?
Think of a scent you still remember. It might be someone’s perfume, a hotel lobby, or a home you loved visiting. Most of us connect scents with people, places and moments. When a fragrance feels right, we want more of it.
Yet most people wear their favorite perfume only on the skin. At home and in the car, they live with a different scent, often one chosen far less carefully than their perfume. It is a gap few customers ever notice, until someone shows them it does not have to be that way.
HIKARI Perfume Around You closes that gap.
What HIKARI Perfume Around You means
Every HIKARI fragrance now lives in three places:
- On you. A body perfume that becomes your personal signature.
- At home. The same scent filling the rooms where you relax, work and welcome guests.
- In the car. Your fragrance with you on every journey, short or long.
Imagine putting on your perfume in the morning and finding the same scent when you get into your car a few minutes later. In the evening you come home, and it is already there. That is what we mean by a perfume around you.
Inspired by icons, developed further
HIKARI compositions work in the olfactory territory of well-known designer fragrances: the same family, a comparable structure and a similar impression. Our perfumers at Aroma Formulation Labs, the ELiX laboratory in Wrocław, develop each one as an original composition with its own structure and refinements.
HIKARI fragrances are not copies. They do not use other companies’ names, trademarks or packaging, and every composition is documented as our own. For a retailer, that matters as much as the scent itself, because the product sits on the shelf under the retailer’s name.
Each fragrance starts as a fine fragrance. The same perfumers then adapt it for home and car use, drawing on ELiX’s experience in fine fragrance and air care. The scent keeps its recognizable character in every product.
What this means for retailers and distributors
If you buy fragrance for a retail chain or a distribution business, you may be asking a fair question: does the market really need another perfume line? It does not. HIKARI Perfume Around You is something different: one scent story that runs across three categories.
- One scent, more reasons to buy. A customer who loves a perfume has a natural reason to take the same scent home and into the car.
- A stronger shelf story. Body, home and car fragrances that belong together, instead of three unrelated ranges.
- One certified supplier. A single partner, one set of documentation and one point of contact for the whole line.
- Made to order. Every order is produced fresh in our Wrocław facility.
What would it change in your category if the scent a customer chooses at the perfume shelf could follow them to the home and car aisles?
Three ways to work with HIKARI
- Distribute HIKARI. A finished, packaged range, ready to sell, with no development or tooling.
- White label. An existing ELiX composition under your brand, across body, home and car. Typical time to market is around two months.
- Custom project. An exclusive signature scent developed to your brief and reserved for your brand in every product.
Made in our own facility in Wrocław
- Our own laboratory, Aroma Formulation Labs, and our own production facility in Wrocław, Poland
- Production in a BRC GS certified facility, with ISO 9001 quality management
- IFRA-compliant to the 51st and 52nd Amendments, with REACH/CLP documentation and safety data sheets
- Phthalate-free perfume formulation as standard
- Stability testing before every formulation is released to production
- Automated production with in-process controls, with fewer than one complaint per million units sold
Frequently asked questions
What is HIKARI Perfume Around You?
HIKARI Perfume Around You is the new HIKARI fragrance line by ELiX. Each HIKARI fragrance is available as a body perfume and as a perfume freshener for the home and car, so one favorite scent can stay with you everywhere.
Are HIKARI fragrances copies of designer perfumes?
No. HIKARI fragrances are original compositions developed in the ELiX laboratory in Wrocław. They work in the olfactory territory of well-known designer fragrances, but they are not copies and do not use other companies’ names, trademarks or packaging.
Does the scent stay the same on the body, at home and in the car?
Each HIKARI fragrance starts as one composition from our laboratory. Our perfumers adapt it for skin, home and car use so that it keeps its recognizable character in every product.
Who can sell HIKARI Perfume Around You?
Retail chains, drugstores, perfumeries, distributors and e-commerce sellers. HIKARI is a finished, packaged range that is ready to sell, with no development or tooling required.
Can we develop our own signature scent for body, home and car?
Yes. In a custom project, ELiX perfumers develop an exclusive scent to your brief, and it is reserved for your brand across body, home and car products. A white label program using an existing ELiX composition typically reaches the market in about two months.
Where are HIKARI products made?
In the ELiX facility in Wrocław, Poland. ELiX has been formulating and manufacturing fragrance since 1999 and produces in a BRC GS certified facility with ISO 9001 quality management.
Bring HIKARI Perfume Around You to your shelf
Would it be a bad idea to see how one scent could work across three of your categories? Tell us the market you sell into, the price point you need and the scent direction you have in mind. We will come back with a proposal covering the route, range, timeline and pricing.
Request a quotation · Discover HIKARI
Related reading
- Perfumery-Inspired Fragrances from a Certified European Manufacturer: HIKARI Scents
- Should You Launch a Hair & Body Mist Collection?
- BRCGS Consumer Products vs ISO 22716 (GMP)
ELiX — Your Brand. Certified Quality.
