Dates & venue: 14–18 August 2025, Hong Kong Convention & Exhibition Centre (HKCEC).
High-impact meetings for ELiX
At our booth we presented ELiX innovations to senior regional and diplomatic leaders. Waldemar Stasiak (ELiX) met Michał Rado, Deputy Marshal of Lower Silesia (Wicemarszałek Województwa Dolnośląskiego), and Michał Kołodziejski, Consul General of the Republic of Poland in Hong Kong. The Consul General visited the Lower Silesian entrepreneurs’ stand during the Expo, underscoring Hong Kong’s role as a business gateway for Polish firms.
A focal point of our conversations was ELiX’s travel crease releaser (our “iron in a bottle”), showcased as a hero product for international buyers in beauty, lifestyle and travel retail. The product drew strong interest in on-site coverage from Polish media reporting at HKCEC, where Waldemar outlined its consumer benefits and category fit.
Part of ELiX’s Going Global programme
Our Hong Kong showcase is a milestone in ELiX’s Going Global expansion—leveraging a Lower Silesian initiative that runs international trade missions and has already translated promotion spend into signed export contracts. The 2025 edition covers missions through late-year and is co-funded by EU funds (over 70%) with a total value of ~PLN 21m.
Why Hong Kong
HKTDC’s Beauty & Wellness Expo is one of Asia’s busiest consumer-and-trade platforms, and Hong Kong functions as a practical first step for Polish exporters, with business conditions that ease market entry for newcomers to Asia—points echoed publicly by the Consul General during his visit to our stand.
Read the coverage
- Lubin.pl: Dolnośląscy przedsiębiorcy na targach w Hongkongu — mission overview (incl. MB ELiX).
https://www.lubin.pl/dolnoslascy-przedsiebiorcy-na-targach-w-hongkongu/ - RMF24: on-site report from HKCEC with quotes from the delegation and ELiX’s crease releaser.
https://www.rmf24.pl/regiony/wroclaw/news-targi-beautyandwellnes-expo-2025-w-hongkongu-polacy-podbija-,nId,8011453 - Gazeta Wrocławska: feature including the “iron in a bottle” highlight.
https://gazetawroclawska.pl/przedsiebiorcy-z-dolnego-slaska-na-targach-w-hongkongu-nie-mamy-sie-czego-wstydzic-na-stoisku-zelazko-w-plynie-i-upiekszajace-szoty/ar/c3p2-27885867 - Gazeta Wrocławska: wrap-up on the Lower Silesian presence in Hong Kong.
https://gazetawroclawska.pl/dolnoslaski-akcent-na-targach-w-hongkongu-na-azjatyckim-rynku-jest-dla-nas-miejsce-polskie-biznesy-promuja-swoje-produkty-w-azji/ar/c3p2-27885891 - HorecaTrends: industry note on the mission.
https://www.horecatrends.pl/inne/900/dolnoslascy_przedsiebiorcy_na_tragach_kosmetycznych_w_hongkongu,78005.html - TVP3 Wrocław: TV coverage from the fair.
https://wroclaw.tvp.pl/88357500/dolnoslascy-przedsiebiorcy-na-tragach-kosmetycznych-w-hongkongu - Farmer.pl: Hong Kong as a gateway for Polish business.
https://www.farmer.pl/fakty/rynki-wschodnie/hongkong-wrotami-do-azji-dla-polskiej-gospodarki,165024.html?mp=promo - PAP: interview naming Consul General Michał Kołodziejski and noting his visit to the Lower Silesian stand.
https://www.pap.pl/aktualnosci/konsul-rp-w-hongkongu-o-obecnosci-polskich-firm-jest-niewystarczajaca-w-stosunku-do
