Consumers with delicate skin or fragrance intolerance have long faced a dilemma: enjoy beautifully scented fabrics or avoid the irritation that conventional perfumed products so often cause. Polish innovator ELiX has closed that gap with Amarella Hypoallergenic Smooth Cotton—a microplastic-free, allergen-free trio that lets every household experience long-lasting freshness without compromise.
A science-backed answer for the sensitive market
All three SKUs are formulated without any of the fragrance allergens listed in EU REACH, dermatologically patch-tested on atopic volunteers, and produced in an ISO “allergen-controlled” zone powered by renewable electricity. The result is a gentle, cotton-clean aroma that delivers salon-quality care while respecting skin, clothes and waterways alike.
Meet the range
| Product | Why it matters for sensitive washing |
|---|---|
| In-Wash Perfume Beads – 370 g | Dissolve completely, leave zero residue and keep wardrobe items fresh for up to 10 weeks. A 15 g dose scents a 4 kg load, giving 24 standard washes. |
| Laundry Perfume + – 500 ml | One 10 ml capful softens fabric, tames static and eases ironing—over 50 washes per bottle, with no fabric-softener oiliness. |
| Crease Releaser 75 ml | “Liquid iron” that relaxes fibres in minutes, neutralises odours and adds a light veil of fragrance—perfect for travel thanks to its cabin-friendly size. |
All formulas are vegan, readily biodegradable and bottled in recyclable PET.
A fresh opportunity for retailers and allergy communities
Growing searches for “hypoallergenic laundry detergent” and “sensitive washing fragrance” highlight a market hungry for irritation-free scent care. ELiX’s Amarella line brings a first-to-market combination of allergen-free perfume, microplastic-free dispersal and high-performance garment care, giving retailers a unique value proposition and allergy sufferers a long-awaited solution.
“With Amarella we’ve proven that pleasant fragrance and skin comfort can coexist,” says Waldemar Stasiak, ELiX CEO. “Sensitive consumers no longer need to choose between smelling good and feeling good.”
Availability & partnership opportunities
The Amarella Hypoallergenic Smooth Cotton range is available immediately for wholesale orders via elixscent.com and authorised distributors across Europe.
ELiX also welcomes collaboration enquiries for private-label (own-brand) and full OEM production. Partners benefit from our ISO-certified facility, custom fragrance development, flexible packaging formats and comprehensive regulatory support for international markets.
For samples, imagery or interview requests, please contact info@elixscent.com.
ELiX — engineering fragrance solutions that care for people and the planet.
