See Sensitive / Hypoallergenic Laundry Care

Amarella Sensitive by ELiX is a hypoallergenic laundry care range built for shoppers with sensitive skin, allergy-aware households, and families with young children. It brings together the formats that matter most for skin-conscious laundry: hypoallergenic in-wash perfume oil (Smooth Cotton), a hypoallergenic in-wash scent booster, a hypoallergenic crease releaser, and Amarella Laundry Perfume+ — with a fragrance-free crease releaser available for the most sensitive routines.

Trust in this category comes from certification, not adjectives. Amarella Sensitive is manufactured in the EU at our BRC Global Standard–certified facility, under ISO 9001 (quality), ISO 14001 (environmental) and ISO 22716 (GMP) systems. Fragrances are IFRA-compliant and developed with EU allergen labelling in mind, and every product ships with full REACH/CLP documentation and SDS as standard. The line contains no microplastics and uses recycled-PET and FSC packaging options where available. [VERIFY — add only if held: “dermatologically tested” / skin-compatibility tested / ECARF allergy-friendly seal.]

The result is a sensitive-skin laundry range that performs and reassures: a gentle, allergen-conscious fragrance experience with the same long-lasting Amarella quality, and the compliance pack that retail buyers and marketplace platforms ask for. Available for distribution and private label, from a fast white-label launch on proven formulations to a fully custom sensitive-skin project.