Laundry Perfume Brands
Laundry Perfume Under Your Brand

Add a second production source for your bestsellers, carry your scents into new formats, or launch a new line. Produced at our BRCGS Grade AA site in Wrocław, Poland.

Talk to us under NDA

Your formula or ours
In-house AFL laboratory
Independently dermatologically tested laundry line

Where is your brand today?

Second source

You already sell laundry perfume and need extra capacity or a backup production line.

For established brands

We match your bestseller and you approve it side by side before production.

Plan a second source

Line extension

Carry your laundry scent into home, car and body formats.

For brands with a signature scent

Each adaptation to a new format is a separate fragrance version (EUR 1,000).

Extend your line

New brand launch

Start from 1,000+ tested scents with no development fee.

For new brands

Private label from about 3,000 units per SKU.

Launch your brand

Moving a bestseller to a second line

Your customers notice every change, so you approve the match before anything ships.

NDA

Signed before you share formulas, specifications or volumes.

Your reference

Send your current product and specification, or your own proven formula.

Match

Our perfumers develop a match as one fragrance version (EUR 1,000), roughly 6–10 weeks.

Side-by-side approval

You compare our sample with your reference and approve it, or request the included revision.

Production

Production slots planned against your forecast; repeat orders in about 28 days.

What we make for laundry brands

Most brands combine two or three formats in one scent.

In-wash perfume oils

Concentrated laundry perfume in your bottle or ours.

Scent booster beads

Including a hypoallergenic booster developed for allergy sufferers.

Laundry perfume sachets

Single-dose sachets for convenience and sampling.

Fabric softener concentrate

A softener that also helps release creases.

Crease releasers

Including a fragrance-free version.

Fragrance-free laundry gels

With the Odorano® odor neutralizer and without optical brighteners.

Who owns the scent

Amarella is our own laundry brand. Your signature scents never go into it.

LIBRARY SCENT

Shared

COST

EUR 0 development

Choose from 1,000+ tested profiles.

EXCLUSIVITY

Not exclusive

Library scents are available to other customers.

SIGNATURE SCENT

Exclusive to you

COST

EUR 1,000 per fragrance version

One sample and one revision included.

EXCLUSIVITY

Never reused

Not in other projects and not in our own brands, including Amarella.

FORMULA

Stays with our laboratory

As is standard in the fragrance industry. You receive exclusive supply and the full EU documentation set.

Your bottle or ours

Three packaging routes, from fastest to fully custom.

Our standard packaging

Choose a bottle, closure and carton from our range and we apply your label. The fastest and lowest-cost route.

Your specified components

Send us the supplier details for the bottle and cap you want and we purchase them for you. A custom outer carton costs about EUR 500.

Sourced to your design

We source packaging to your design for about EUR 1,000.

FSC-certified paper packaging

rPET where the format allows

ISO 14001 environmental management

Laundry and fragrance brand projects.

E-commerce

Waldemar Stasiak 06.05.2026

Luxury Laundry Perfume – From Concept to Commercial Product

THE CHALLENGE SophiaMae approached ELiX with a clear ambition: to develop a luxury-grade laundry perfume that would elevate the everyday act of doing laundry into a premium sensory experience. The client had a strong brand identity and a discerning customer base that expected nothing less than exceptional quality — from the scent itself to the […]

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E-commerce

Waldemar Stasiak 07.07.2026

From a Garage to a Full EU-Compliant Perfume Line: A Dutch Brand’s Success Story

Home › Realizations › Private Label Perfume Manufacturing — Dutch Brand From a Garage to a Full EU-Compliant Perfume Line: A Dutch Brand’s Success Story Case Study Private Label & B2B · 3 min read · by Waldemar Stasiak In short A Dutch brand grew from hand-bottling perfume in a garage to 200 bottles a […]

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Private label

Waldemar Stasiak 28.04.2026

Private Label on European Retail Shelves — Documented and Delivered on Schedule

THE CHALLENGE A category buyer at a European retail chain was tasked with expanding the private label air freshener offering across multiple store formats — spanning car, home and specialty fragrance products under the chain’s own brand. The challenge was threefold: finding a supplier with a genuinely broad product portfolio, securing full regulatory documentation (CLP, […]

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Since 1999

BRCGS Grade AA

ISO 22716 GMP

In-house AFL laboratory

60+ countries

Can you produce our existing bestseller?

Yes. Send your current product and specification under NDA. Our perfumers develop a match, billed as one fragrance version (EUR 1,000, including one sample and one revision), and you approve it side by side against your reference.

Can we supply our own formula?

Yes. You can supply your own proven formula, choose from our 1,000+ tested profiles, or commission a bespoke scent.

Who owns our signature scent?

A scent developed for you is exclusive to you and is never reused in other projects or in our own brands, including Amarella. The formula stays with our laboratory, as is standard in the fragrance industry; you receive exclusive supply of the fragrance and the full documentation.

How fast can you react when a scent sells out?

Repeat orders take about 28 days from order confirmation. Share your forecast and we plan production slots with you.

Are your laundry products dermatologically tested?

Our laundry line is independently dermatologically tested, and our hypoallergenic scent booster was developed for allergy sufferers. Ask us about testing for your formula.

What are the minimums?

With a scent from our library there is no development fee, and private label starts from about 3,000 units per SKU.