Amarella Expert Fabric Softener Concentrate

If you’re looking for softness and time back, this is the step that changes the routine. Amarella Expert Fabric Softener Concentrate leaves fabrics noticeably smoother, helps reduce creases and supports a no-iron finish when laundry is spun and hung correctly, so clothes feel ready to wear straight from the drying rack.

Formulated with an anti-allergenic approach and a subtle, clean scent base, it’s designed to pair perfectly with the ELiX / Amarella Laundry Perfume line enhancing your chosen fragrance rather than competing with it.

Key benefits

Deep softness and a smoother fabric feel
Crease-reducing finish for easier care and a no-iron routine (with correct spinning & hanging)
Anti-allergenic formula for a gentler laundry experience
Subtle scent base created to layer with Amarella Laundry Perfumes
Concentrated performance: up to 67 washes from 1L (depending on dosing)

For best “liquid iron” results
Use an appropriate spin cycle and hang garments immediately, smoothing them by hand before drying.

ELiX Fabric Softener Concentrate smooths fibers, reduces post-wash stiffness and supports a no-iron finish, on a subtle scent base that layers with any laundry perfume. EU-made, no microplastics.

ELiX Fabric Softener Concentrate is a concentrated softener that does more than soften: it smooths fibers, reduces the stiff feel after washing and supports a no-iron routine when laundry is spun and hung correctly. Its subtle, delicate scent base is deliberately low-key so it layers cleanly with the Amarella in-wash perfume range rather than competing with it. Dosed economically per wash, it gives retailers a high-efficiency, low-transport-footprint listing. It is made for distributors and private label partners who want a softener that pairs with a fragrance program. Manufactured at our BRC-certified facility in Poland with no microplastics and full EU compliance (REACH/CLP), SDS supplied as standard. Become a Distributor · Request a Private Label Quote

Amarella by ELiX is a complete, perfumer-developed laundry fragrance program — in-wash perfume oils, scent boosters, crease releasers and concentrates. EU-made, BRC-certified, no microplastics. For distribution and private label.

Amarella by ELiX is a complete European laundry fragrance program manufactured at our BRC-certified facility in Wrocław, Poland. The range covers every stage of the wash: washing gel and fabric softener concentrates, in-wash perfume oils (150–500 ml), laundry scent boosters, single-dose perfume sachets, crease and wrinkle releasers (scented and fragrance-free) and a dedicated curtain-care line. Every scent is developed in-house by ELiX perfumers — the same team behind our HIKARI Eau de Parfum — so laundry holds a real top-heart-base structure rather than a flat, generic freshness. No microplastics, a hypoallergenic line for sensitive skin, and full EU compliance (REACH/CLP, IFRA) with SDS supplied as standard. Built to list, built to repeat. Become a Distributor · Request a Private Label Quote

Available scents (1)

Concentrate - 67 washes

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Concentrate - 67 washes scent profile

A clean, concentrated scent with a crisp, fresh profile that feels instantly uplifting and versatile across fragrance products. It opens with a bright wash of clarity and settles into a smooth, tidy finish that suits home fragrance, laundry care and air care ranges alike. A strong choice for wholesalers, resellers and own-brand collections seeking a distinctive everyday scent with broad commercial appeal.