HIKARI 50ml Perfume
Scent: Available in 6 fragrances
Scent: Available in 6 fragrances
Scent: Available in 5 fragrances
Eau de parfum, produced in our own facility in Wrocław and composed in our own laboratory. Body fragrance is the newest part of a business that has been formulating and manufacturing scent since 1999 — the same perfumers, the same laboratory and the same quality system that stand behind our air care and laundry fragrance programmes, applied to a product worn on skin.
| Format | What it is | Where it sells |
|---|---|---|
| 50 ml eau de parfum | Glass bottle, full presentation, the main shelf format | Perfumery and drugstore shelves, e-commerce, gift sets |
| 10 ml on-the-go | Pocket and handbag format, the same composition in a smaller volume | Checkout displays, travel retail, impulse purchase, sampling and gifting |
The two formats work together commercially: the 10 ml is how a customer tries a scent without committing, and the 50 ml is what they come back for. For a retailer, that is a trial mechanism that does not cost a free sample.
HIKARI is our designer-inspired eau de parfum collection — original compositions built around the fragrance directions that dominate the market, at a price a mass-market shopper will actually pay. Six women’s fragrances in 50 ml, with a matching 10 ml range.
Amarella and ELiX carry the wider fragrance portfolio across home, car and laundry, which matters to a distributor building a single-supplier range rather than sourcing category by category.
The segment is frequently misunderstood, so it is worth being precise. A designer-inspired fragrance is an original composition that works in the same olfactory territory as a well-known reference — the same family, a comparable structure, a similar impression on skin. It is not a copy, it does not use another company’s name, trademarks or packaging, and it is not sold as anything other than what it is.
That distinction is a commercial issue as much as a legal one. A retailer buying into this segment is exposed to whatever their supplier did with names and artwork, and the exposure sits on the shelf under the retailer’s own banner. Our compositions are developed in our laboratory and documented as our own, which is the assurance a buyer’s legal department is actually asking for.
The categories describe fragrance concentration, which is what determines intensity and how long a scent stays on skin.
| Category | Typical fragrance concentration | Character on skin |
|---|---|---|
| Parfum / extrait | Approx. 20–30% | The most concentrated; longest wear, smallest application |
| Eau de parfum | Approx. 15–20% | The commercial standard for a fine fragrance; full development through the day |
| Eau de toilette | Approx. 5–15% | Lighter, shorter wear, often a daytime or summer reading of the same idea |
| Eau de cologne | Approx. 2–5% | Fresh, brief, generous application |
These are industry conventions rather than legal definitions — concentration is not the only thing that decides performance. The materials themselves matter as much: a composition built on heavier base notes will outlast a lighter one at the same percentage. We manufacture at eau de parfum concentration because it is where the market sits and where a composition has room to develop properly.
Yes. Three routes are available: distribution of our finished HIKARI and Amarella brands, white label of an existing composition in your packaging, or a custom project with an exclusive scent developed to your brief.
Fragrance concentration. Eau de parfum typically contains around 15–20% fragrance concentrate and eau de toilette around 5–15%, which makes eau de parfum more intense and longer-wearing. These are industry conventions rather than legal definitions, and the materials used matter as much as the percentage.
A white label programme using an existing composition typically reaches market in about two months. A custom composition takes longer and depends on how many evaluation rounds the scent needs.
Production is made to order: approximately three weeks, plus two to three days for delivery within the EU.
50 ml eau de parfum in glass, and a 10 ml on-the-go format for checkout displays, travel retail and gifting.
Yes. Our perfumers at Aroma Formulation Labs develop compositions from a brief — a reference scent, a mood board, a target customer or a price point — and the finished scent is reserved for your programme.
Yes, to the 51st and 52nd Amendments, with REACH/CLP documentation and safety data sheets. Production runs to cosmetics GMP in a BRC GS certified facility.
Yes. Phthalate-free formulation is standard across our perfume production.
An original composition working in the same olfactory territory as a well-known reference — not a copy, and not sold using another company’s name, trademarks or packaging. Our compositions are developed in our own laboratory and documented as our own.
In our own facility in Wrocław, Poland. ELiX has been formulating and manufacturing fragrance since 1999.
Distribution of our finished brands is the lowest-commitment way in, since there is no development or packaging investment. Tell us the volume you have in mind and we will confirm what is workable.
Tell us the market you sell into, the price point you need to hit and the scent direction you have in mind — or send a reference you want to work from. We will come back with a proposal: route, formats, timeline and pricing.
ELiX — Your Brand. Certified Quality.