Amarella Laundry Perfume+ is the perfect addition to every wash, providing your laundry with an enhanced freshness and a long-lasting fragrance. Its advanced formula not only infuses fabrics with a delightful scent but also includes special additives that deliver additional benefits.
Thanks to its anti-static properties, it prevents clothes from clinging together, while the fabric-softening effect ensures a pleasant touch and improved comfort. Additionally, the formula makes ironing easier, reducing wrinkles and saving you time.
Each package is designed to last up to 50 washes, making it an efficient and luxurious solution for fresh, fragrant, and beautifully soft laundry.
Every year we observe how the audience reach for our products in this category keeps expanding.
The application of laundry perfume for commercial purposes extends far beyond household use. It also creates opportunities for companies from various industries to improve customer service through carefully selected fragrances. Remember that a company's invisible logo is not only a recognisable scent in the environment (e.g., in a hotel lobby). Utilise different methods of identifying your brand through the sense of smell. Laundry perfume is the best example of an effective method for creating lasting olfactory experiences for customers.
Hotels, spas, and hospitality venues increasingly recognise that fresh laundry fragrance contributes significantly to their overall ambiance and guest satisfaction.
The secret behind that distinctive "hotel fresh" scent lies in professional-grade laundry perfumes.
Retail establishments benefit tremendously from incorporating laundry perfume into their operations, whether through staff uniforms that carry a signature scent or through the careful selection of fragrances that complement their brand identity.
The healthcare and wellness sector, including spas and treatment centres, relies on laundry perfume to maintain that clean, therapeutic atmosphere that clients associate with professional care.
Modern laundry perfumes distinguish themselves through their sophisticated fragrance compositions that capture the essence of fresh laundry while introducing complex scent profiles. You've certainly noticed how much the laundry products market has evolved in recent years in this regard. From basic fabric softeners to premium laundry fragrances shows a new trend towards luxury in everyday experiences. These products combine traditional cleaning effectiveness with perfumery expertise. The results are truly amazing and long-lasting, visible in clothes and linens that carry beautiful fragrances long after washing.
The most successful laundry perfumes achieve that perfect balance between freshness and lasting appeal, using ingredients that complement rather than overwhelm the natural scent of clean fabrics.
Our professional perfumers carefully craft these formulations to ensure each smell creates a harmonious blend that appeals to sensitive skin types. Lavender remains a cornerstone of many formulations, providing both its classic aromatic properties and natural relaxation benefits. Jasmine and musk notes add depth and sophistication, creating multi-layered scent experiences that evolve throughout the day.
Do you associate the use of professional laundry perfume only with aesthetic values? In practice, it has a much broader scope of action. For example, in sectors such as hospitality, gastronomy, healthcare, or wellness, scent plays a significant role in the perception of service quality. A consistent, recognisable aroma can act as an element of your brand identification. Treat it as building customer experience from the very first contact with the material.
What's more, research shows that pleasant scent improves mood, influences the perception of cleanliness and extends the time spent in a given place, which of course directly translates into customer satisfaction and loyalty. For companies, this is therefore not a 'nice addition', but a strategic tool for influencing consumer experience and brand image.
Hospitality and tourism sector - Hotels, bed & breakfast establishments, holiday resorts, cruise lines, and luxury lodges utilise laundry perfume to create signature scent experiences that guests associate with comfort and premium service quality.
Healthcare and wellness industry - Private medical practices, dental clinics, physiotherapy centres, beauty salons, day spas, wellness retreats, and aesthetic clinics rely on fragrant linens to reinforce their commitment to cleanliness and therapeutic environments.
Food service and hospitality - Restaurants, cafes, catering companies, event venues, and fine dining establishments use laundry perfume on table linens, staff uniforms, and napery to complement their culinary offerings with subtle fragrance enhancement.
Retail and e-commerce operations - Fashion boutiques, department stores, online retailers, pop-up shops, and specialty stores incorporate laundry perfume into their merchandise presentation and staff uniforms to strengthen brand identity and create memorable shopping experiences. Customers love browsing through fragranced textiles and often add quality laundry perfume to their cart after experiencing the luxurious scent firsthand.
Corporate and professional services - Office complexes, law firms, financial institutions, consulting agencies, and co-working spaces use fragrant uniforms and linens to project professionalism while creating pleasant working environments for staff and clients.
Industrial and manufacturing sectors - Factories, warehouses, logistics companies, and production facilities discover that laundry perfume enhances workplace atmosphere and employee satisfaction, particularly for businesses providing uniforms or workwear to their staff.
Personal care and individual consumers - Busy professionals, families, and fragrance enthusiasts who appreciate luxury in their daily routines in home, along with individuals who value long-lasting freshness and sophisticated scent profiles in their personal laundry care.
Commercial laundry services - Professional laundromats, dry cleaning businesses, industrial washing facilities, and textile rental companies use laundry perfume to differentiate their services and provide added value to their commercial and residential clients.
Elix's laundry perfume collection showcases various distinct fragrance profiles, each offering a unique olfactory journey. Our expert perfumers have developed each scent to ensure fabrics retain their beautiful smell long after leaving the dryer, creating an experience that customers genuinely love. The Tropicala variant features refreshing lavender with a hint of citrus, complemented by natural mint and green notes, finished with eucalyptus, rosemary, and wood base notes. The Classic version wraps your clothes in the crispness of linen and subtle floral notes, creating an elegant composition for everyday wear.
What sets this laundry perfume apart is its microplastic-free formulation. Unlike many traditional scent boosters that contain fragrance microcapsules classified as microplastics under European Union regulations, Amarella offers an eco-conscious choice without compromising on fragrance longevity.
We are also open to our clients' suggestions. If you have your own vision for a scent logo for your brand, you can take advantage of the Private Label option.
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