ELiX – a Polish manufacturer of the highest quality air freshments - points to the latest market trends in this industry and suggests how to express itself better and underline its image by smell.
For many years, “car fresheners” have been a prescription for covering the not-so-pleasant odour emitted by worn-out vehicles. Dilapidated interiors hung with countless scented Christmas trees have even become the subject of hilarious memes. But after all, not everyone drives an old taxi or a crowded suburban bus. The elegant user of a clean car, the passionate motorist requires something more subtle. Something like a carefully selected air freshener. In some countries, the term “car perfume” is used here - in the case of well-maintained interiors, it seems even more fitting.
Strong air fresheners in elegant interiors are a bit like an elephant in a china shop. With their intense aroma, they cover everything, passing even onto the users’ clothes. In summer, it can even be fun when the intense smell of vanilla indicates where the nearest taxi stopping point is.
Good quality car air fresheners and perfumes have a completely different purpose. They are discreet and do not replace a visit to an in-car spa but complement it. Properly selected, they can accentuate the delicate scent of natural leather upholstery, blend perfectly into the unique aroma of a new car, and complement the elegant, clean interior into which passengers board. If someone cares about their car and considers it an important part of their image, they should not forget the right scent for it. Since you can spend hundreds or even thousands of zlotys on perfumes and eau de toilette, why not make sure you enjoy the unique aroma of a clean, manicured car interior every day?
This very popular medical recommendation also fits the air freshener industry. Good freshener do not cause headache because they do not contain harmful substances. Indeed, it appears that the cause of irritation is not usually caused by the intense scent itself, but by the chemicals used in its production (e.g. different types of solvents). ELiX products will be manufactured in a manner that is safe for health, as confirmed by the relevant ISO certificates.
When buying other products, it is worth paying attention to the packaging. European manufacturers generally follow procedures and only use substances from the register of substances authorised for use in Europe (REACH package of laws) in their air fresheners. Imported freshements – especially those ordered via the Internet – may contain “surprises” resulting in, for example, headache.
The fact that a person stops smelling a particular scent after several minutes is natural and a result of our anatomy. We simply get used to a particular aroma. To maintain the olfactory sensations, use air fresheners that are too strong, but replace the aroma with a different one from time to time or... don't care of it, because if you leave the car, you will smell the air freshener again when you return because your senses will “cleanse”.
With aroma it is like with sound. A gentle one caresses the senses, a slightly more intense one can improve the mood, but too strong causes discomfort and even pain. ELiX recommends the use of mild scent notes and cautions against any exaggeration.Waldemar Stasiak, ELiX
Car manufacturers are well aware of the importance of the car scent. Leading brands distinguish themselves from budget brands by, among other things, just of the interior smell. Instead of cheap plastics, feel the unique aroma of a “new car”. Interestingly, scent can significantly influence the mood and concentration of the driver. Studies are becoming more and more frequent which show that grass or perfume scents can disperse the driver and that citrus and coffee notes make it possible to focus better on the road.
ul. ppłk Stanisława Skarżyńskiego 26,
54-530 Wrocław, Poland