How to Freshen Up Your Wardrobe for Lasting Freshness

A well-maintained wardrobe is not only about organized clothing but also about ensuring that everything smells fresh. The smell of a wardrobe often goes unnoticed until it becomes a problem, such as when clean clothes start to carry a musty odor. That’s why it’s worth taking care of your wardrobe’s scent. Fresh-smelling clothes can boost your mood and confidence, making it all the more important to keep them fresh. One of the best solutions is to use air fresheners specifically designed for wardrobes.

Why a Fresh-Smelling Wardrobe Matters

A wardrobe that smells good contributes to the overall ambiance of your home. When you open your wardrobe and are greeted by a pleasant scent, it enhances the experience of picking out an outfit and helps keep clothes smelling clean and crisp. Clothes stored in a musty or poorly ventilated wardrobe can absorb unpleasant smells, negating the effort you’ve put into washing them.

If you neglect to maintain freshness in your wardrobe, you might encounter the following issues:

Lingering Odors: Without an air freshener, stale or damp air can leave your wardrobe and clothes smelling unpleasant, even if they have been washed recently.
Absorbed Smells: Clothes, especially fabrics like cotton and wool, are highly absorbent and can trap odors from cooking, pets, or humidity. Over time, these odors build up and stick to the fabric.
Stale Atmosphere: Opening your wardrobe and being hit by stale air can be an unpleasant experience, leaving your clothes feeling less fresh when you put them on.

The Benefits of Using Air Fresheners in Your Wardrobe

Using an air freshener in your wardrobe is an easy and effective way to combat bad odors and keep your clothes smelling fresh between washes. Air fresheners help to:

Neutralize Bad Odors: They absorb and eliminate unpleasant smells, preventing them from clinging to your clothes.
Prolong Freshness: Air fresheners help keep your wardrobe environment fresh for a longer time, reducing the need for frequent laundry.
Create a Pleasant Scent: A subtle fragrance in your wardrobe can make choosing an outfit more enjoyable and ensure that your clothes smell pleasant when worn.

The Ideal Wardrobe Freshening Solution: ELiX Duftende Karte

For those looking for a reliable solution, the Duftende Karte by ELiX is the ideal way to freshen up your wardrobe and the clothes in it. This innovative product offers numerous benefits and is designed specifically for small spaces like wardrobes, ensuring that the air remains fresh and pleasant.

Why Choose the Duftende Karte by ELiX?

Long-Lasting Freshness: ELiX’s Duftende Karte offers a lasting fragrance that gently perfumes your wardrobe for weeks. Unlike some air fresheners that fade quickly, the Duftende Karte keeps working to ensure your clothes stay fresh.
Compact and Discreet: The Duftende Karte is slim and can be easily hung or placed inside drawers or among clothes without taking up much space. Its discreet size makes it perfect for wardrobes of any size.
Gentle Fragrance: ELiX offers a variety of subtle, sophisticated scents that won’t overpower your clothes but will create a pleasant atmosphere every time you open your wardrobe.
No Chemicals on Clothes: The Duftende Karte by ELiX releases a gentle fragrance without transferring any residue or chemicals onto your clothing, making it a safe and effective option.
Economical Packaging: Each package contains 3 pieces of the Duftende Karte product, making it a highly economical choice. With three cards in a single pack, you can freshen multiple areas of your wardrobe or extend the use of the product over time, giving you great value for your money.
Eco-Friendly: ELiX takes pride in offering eco-conscious products, and the Duftende Karte is designed with sustainability in mind.

How to Use ELiX Duftende Karte

Using the Duftende Karte is simple. Just place it in your wardrobe, either by hanging it on a rail or tucking it into a drawer or shelf. The card slowly releases fragrance, keeping your wardrobe fresh and your clothes free from unpleasant odors. Replace it every few weeks to maintain the freshness.

Conclusion: Why Choose the Duftende Karte by ELiX?

In conclusion, maintaining a fresh wardrobe is key to ensuring your clothes stay clean and smell great between washes. The Duftende Karte by ELiX offers an easy, cost-effective, and eco-friendly solution to keep your wardrobe smelling delightful. Its long-lasting, gentle fragrance not only neutralizes bad odors but also leaves your clothes feeling fresh and ready to wear. By incorporating the Duftende Karte into your wardrobe care routine, you’ll avoid unpleasant smells, keep your wardrobe inviting, and enjoy the luxury of fresh-smelling clothes every day.

Freshen up your wardrobe today with ELiX’s Duftende Karte and enjoy the difference it makes!

Wie Sie Zigarettenrauchgeruch beseitigen und Ihr Zuhause auffrischen

Cigarette smoke can linger in your home long after the last puff, leaving behind a stubborn and unpleasant odor that can be challenging to eliminate. Whether you're a smoker yourself or dealing with lingering smells from previous occupants, there are effective strategies for banishing cigarette smoke odor and refreshing your living space. In this guide, we'll explore how to tackle cigarette smoke odors and introduce Aromatone Scent Systems as a solution for creating a beautifully fragranced home environment.

Clearing the Air of Cigarette Smoke Odor

Ventilation: Start by opening windows and doors to allow fresh air to circulate throughout your home. Proper ventilation is key to reducing the concentration of smoke particles in the air and helping to dissipate lingering odors.
Deep Clean: Give your home a thorough cleaning to remove built-up smoke residue from surfaces, walls, and fabrics. Wash curtains, upholstery, and bedding using a combination of detergent and vinegar to help neutralize odors.
Air Purifiers: Invest in high-quality air purifiers equipped with HEPA filters to capture smoke particles and other airborne contaminants. Place them strategically throughout your home, especially in areas where smoking occurs most frequently.
Odor Absorbers: Use natural odor absorbers like baking soda, activated charcoal, or coffee grounds to help neutralize smoke odors. Place bowls of these substances in rooms affected by cigarette smoke and leave them overnight to absorb odors.

Introducing Aromatone Scent Systems

While these methods can help eliminate cigarette smoke odors, they may not always completely mask the smell or provide a long-lasting solution. That's where Aromatone Scent Systems come in:

Effective Odor Elimination: Aromatone utilizes advanced technology ODORANO to effectively neutralize odors, including cigarette smoke, and replace them with delightful fragrances.
Customizable Fragrances: Choose from a wide range of natural fragrance oils to create a customized scent experience that suits your preferences and enhances your home environment.
Whole-Home Solution: Aromatone offers a comprehensive scent system designed to cover your entire home, ensuring that every room is filled with your favorite fragrance.
Safe and Healthy: Unlike traditional air fresheners that may contain harmful chemicals, Aromatone uses natural fragrance oils that are safe for you and your family.

Subscription Offer for Continuous Freshness

With Aromatone's subscription offer, you can enjoy continuous freshness in your home without the hassle of constantly replenishing supplies. Choose from subscription options for fragrance oils only or opt for the entire scent system package, and enjoy the convenience of having your ideal scents delivered straight to your door.

Conclusion

Don't let cigarette smoke odors dampen the atmosphere of your home. By implementing effective odor elimination strategies and investing in Aromatone Scent Systems, you can banish unwanted smells and create a beautifully fragranced environment that you'll love coming home to. Say goodbye to lingering cigarette smoke odors and hello to a fresh, revitalized living space that reflects your style and personality.

Wie man ein frisch riechendes Zuhause mit Hunden erhält

Being a pet owner, it is normal to get embarrassed of the smelly smells in your home due to your pets.

But no more worrying, ELiX is here to save the day and help you with a fresh smelling home with dogs!

There are a number of reasons why your house might smell unpleasant due to your pet. But all these reasons have solutions that work wonders to keep your house free from any unpleasant odors and smelling fresh.

With ELiX air fresheners and a few easy and quick tips, you can say goodbye to the off smelling odors your pets leave behind and say Hello to a fresh smelling home!

In this blog we will offer some easy and quick tips so that you can remove all the bad smells in your home and keep your house smelling pleasant even with pets around.

So let's take a detailed look at the do's and don'ts for an aromatic home!

Maintain a Regular Routine For Keeping Your Home Clean

I know it seems pretty obvious when you hear someone say "Keep your home clean." but it is one of the best, cheapest and simplest ways to prevent pet odor from settling in the furniture and every nook and cranny of your home.

It is as simple as setting a routine to clean your home and sticking to it. This includes mopping, laundry, vacuuming as well as dusting. You need to vacuum all your curtains, mats, rugs, carpets, etc at least thrice each week in order to remove all the pet hair from the fabric.

Sweep and mop hardwood floors at least once each day. You can also hire or rent a professional cleaner every couple of months for proper in depth cleaning of the carpets.

Nothing holds odors longer than fabric. The best way to clean fabric is to keep it clean in the first place.

Here are a few tips to keep the fabric from smelling bad:

Avoid getting your pet on the furniture especially if they are wet. It is common knowledge that dogs love to rub down after a bath which is why you should avoid letting them in a carpeted room or on the furniture until they have dried off completely.
If you have just come back from a walk and your pets paws are dirty and wet, clean them with a dry towel before letting them enter the house, you can even use a blowdryer to make sure they are all clean and dry.
Invest in a vacuum cleaning device with a detachable filter and clean the filter after each use. Also keep in mind to keep extra supplies of filters in the house so that whenever you need one you have access to it.
Vacuum carpets, couches, rugs, etc at least a couple of times each week and remember to vacuum under the cushions as well.
If you do allow your furry friends on the furniture, try to use a slipcover that is washable. This helps keep hair and dirt off of the furniture.
If you have just brought home a new puppy, accidents are prone to happen. This is where our 'Oops Dog Urine Odour Eliminator' comes into play! Remove the waste quickly and spray the Urine Odour Eliminator onto the spot where the accident occurred. This helps stop the odor from setting in.

Here are some fresh smelling house hacks:

Pet odors are known to seep deep into your furniture. One of the simplest and cheapest ways to eliminate these odors is a DIY method. Freshen up your furniture from pet smells simply by making a disinfectant spray out of apple cider vinegar and baking soda.
What you need to do is remove all the slipcovers, pillows and cushion covers and wash it in a mixture of one fourth cup of apple cider vinegar mixed with some laundry detergent. Vinegar acts as an agent to remove bad odor. Then sprinkle some baking soda onto the carpets, your bed and furniture and let it sit overnight, doing this allows you to help the baking soda get absorbed and then vacuum the furniture in the morning.
Also keep in mind that cleaning your pet accessories such as the pet's bed, leash, clothes, toys, etc on a weekly basis. This will help remove all those pesky pet smells and you can even use the baking soda + vinegar DIY for better results.
Baking soda is a natural odor remover and can help remove odors from carpets, bed linens as well as furniture. Using vinegar or ammonia with baking soda ensures that you are able to remove and neutralize foul smells effectively.
Any time you use a cleaning agent remember to keep your pet at a safe distance. Even household ingredients such as baking soda can prove to be toxic to your dear furry friends.

Cleaning in Case an Accident Occurs

If your puppy or senior pup has had an accident, use newspapers or a paper towel to soak up the urine. If possible you can use an old rug or piece of cloth under the rug to soak up better. Odors tend to linger for longer periods of time in rugs and carpets if left as it is. Here are a few tips to remove odors from accidents:

Using a Dry Carpet Cleaner:

If you have just bought a new carpet, it may not be a good idea to spray vinegar or baking soda on it. In such cases it is a smart option to go for a dry carpet cleaner.

It is available in the market and has a texture like saw-dust and has a granular consistency that works wonders to help absorb liquid spills, stains and odors from your carpet fibers.

Since it has a dry texture instead of a wet one, you don't have to worry about mopping it up from the floor and once it has done its work, all you have to do is vacuum the area once.

Try to go for a carpet cleaner that is safe for multiple kinds of fiber such as sisal, wool, etc.

Using Neutralizers for the Odour:

Once the urine has been soaked up as much as possible, use a high quality odor neutralizer like ELiX's PET NEUTRALIZER IN SPRAY.

Keeping the Windows Open for Proper Ventilation:

Keeping the windows open to facilitate ventilation is literally one of the simplest and cheapest ways to keep your house free from any unpleasant odors.

You can also turn on your ceiling fan to circulate air better throughout the house.

Using an Air Purifier:

Keeping the windows open is not always a good idea, and it can turn out to be problematic as it allows for insects to come into the house and it is even worse if you have some outdoor allergies.

If you cannot keep your windows open for some reason, it can be difficult for odors and unpleasant smells to leave your home.

To solve this issue, it is a better and healthier option to invest in a good quality air purifier. This air purifier will mitigate the allergens and dust entering your home making it a more enjoyable living situation.

Keep in mind that you will be required to change the filter of the air purifier every couple of months for optimal performance.

Having a Regular Routine For Keeping Your Pet Clean

It sounds obvious, but how often do you clean the paws of your pet each time they come back from an outside stroll?

Probably not very often.

It is time to get into the habit of cleaning the paws of your pet each time they come back inside from an outdoor setting. Once you start doing this, you will surely notice a huge difference in the look and smell of your furniture and floor. It affects the overall odor of your home as well.

You need to groom your pets regularly. Brushing the coat of your pet at least once every couple of days is a must. It helps remove any dust and loose hair from the coat.

When it comes to bathing your pet, you must consult with your veterinarian as to how often you should bathe and brush your pet's teeth.

You can also use grooming wipes that help elevate any unpleasant odor from your pet.

Teeth cleaning treats are also a good option instead of manually brushing your pets' teeth if they are fussy.

Use Air Fresheners or Pet Deodorizers

With ELiX's range of deodorizers and air fresheners you can be free from any stress as to how to make your home smell good. Our air fresheners are made from natural materials that do not irritate or harm your furry friends and work wonders to eliminate any unpleasant smells from your home.

If somehow, despite taking all possible preventive measures, you can still smell your pets on your furniture, follow the following steps:

When washing rugs, curtains, cushion covers, carpets, etc, remember to follow any manufacturer instructions if any. Wash everything that is washable in your home.
Vacuum your home thoroughly. Every room, every nook and cranny.
Air your cushions frequently. Take the cushions and pillows outside and let them bask in the sun. This helps as a natural disinfectant and allows any unpleasant odors to leave the fabric.
Use a pet odor neutralizer such as ELiX's 'Oops odor eliminator'.
If nothing works, go for a professional cleaner.

Why Choose ELiX for Your Pet Odour Elimination Needs?

ELiX offers one of a kind company air fresheners and odor removers that make your home fragrant consistently with an ability to match any room with its luxurious scents.
As top notch room freshener manufacturers, our formula is a one of a kind effective remedy that will discourage your pet from urinating in areas that have been sprayed with the Urine Odor Eliminator.
Long lasting and consistent fragrance for more than 2 months
The liquid removes unpleasant odors left by pets on upholstery, floors, carpets, blankets, stairs and even the terrace.
Hypoallergenic scent technology, safe for your children, pets & your home
Our pet odor eliminator air freshener neutralizes unpleasant odors of organic origin, e.g. from vomit, feces, urine, etc.

Remember prevention is the major ingredient to keep your home smelling fresh and pleasant. But in case accidents occur, we at ELiX as your air fragrance suppliers, provide you with the right tools needed to eliminate the bad smell right away.

Choose ELiX today!

Fahren mit Stil: Ihr ultimativer Leitfaden für die Auswahl des perfekten Autodufts

In the fast-paced world of today, where we spend a significant amount of time in our cars, turning our vehicles into places where we can enjoy a pleasant scent has become more of a necessity than a luxury.

Car fragrances and air fresheners play a crucial role in transforming our driving experience, making it more enjoyable and refreshing.

In this blog, we will take a deeper look into the reasons why these little wonders are a must-have, explore the benefits they offer, discover the variety available and guide you in finding the perfect fragrance for your unique taste.

Car Air Fresheners - Why Do We Need Them?

Think about the following situation: A day filled with work challenges, a taxing commute and the moment you sink into your car for the trip home. What if that confined space could transform from a place of stress to a place of calm, instantly uplifting your spirits and infusing a positive aura?

This is where the magic of car air fresheners comes into play.

These basic yet powerful products have the unique capacity to transform the interior of your car into a soothing haven, making your drive not just a journey but an experience brimming with joy.

When we think about the hustle and bustle of our daily lives, where every moment counts, the significance of changing our cars from a place of stress to a place of sheer comfort cannot be overstated.

Car air fresheners play an important role in this transformative process. They go beyond being mere accessories. They build a delightful ambiance around you that accompanies you through every moment of your journey.

These subtle additions hold a power that goes beyond the olfactory senses—they contribute to your well-being by turning your car into a personal retreat.

What are the Benefits of Car Air Fresheners?

Enhanced Driving Experience:

A Journey Beyond the Ordinary

Taking a drive can be more than just a routine—it can be a delightful journey.

Imagine your car filled with a pleasant fragrance, creating an atmosphere that transforms your whole vibe and mood. ELiX air fresheners excel at this, ensuring your time on the road becomes a positive and inviting experience, making each drive more enjoyable.

Elimination of Unwanted Odors:

A Fresh Start Every Time

Life brings spills, food odors and unexpected smells. However, with ELiX car air fresheners, these unwelcome odors are effectively neutralized and replaced, guaranteeing a fresh and clean environment. Say goodbye to lingering odors and say hello to a car that always feels brand new.

Mood Upliftment:

A Blissful Aroma Retreat

Fragrances possess a remarkable power—they can influence our emotions. A carefully chosen scent in your car can uplift your mood, reduce stress and transform your vehicle into a place of joy. Let ELiX air fresheners create an ambiance that not only soothes your senses but elevates your overall well-being during every drive.

First Impressions Matter:

A Fragrant Beginning

The importance of first impressions cannot be overstated. The moment you open your car door, a pleasant fragrance sets the stage for a positive encounter. Whether it is a business meeting or a date, ELiX ensures that the first impression is a fragrant and lasting one, leaving everyone who enters your vehicle with a positive memory.

Types of Car Fragrances:

Now that we recognize the significance of car air fresheners, let's explore the variety of fragrances you can choose from:

Citrus Delight:

Energize Your Drive

For those seeking an energetic burst, there are fresh and zesty citrus scents.

From the lively notes of lemon to the invigorating aroma of orange and grapefruit, these fragrances create a vibrant atmosphere, turning your car into a haven of energy. As a hanging car air freshener manufacturer, we offer exactly what you need.

Vanilla Bliss:

Cozy Comfort on Wheels

Experience warmth and sweetness with vanilla fragrances. Perfect for creating a cozy ambiance during long drives or evening commutes, these scents add a touch of comfort, making your car a welcoming retreat.

Ocean Breeze:

A Breath of Freshness

Opt for ocean-inspired fragrances if you crave a clean and refreshing scent. These scents bring a breath of fresh air to your car, making it feel like a coastal retreat—a perfect choice for those who appreciate the invigorating power of the sea.

Floral Elegance:

Sophistication in Every Drive

For lovers of subtle floral beauty, opt for floral scents that are available in a wide variety, ranging from lavender to rose. Take your driving experience to the next level with these elegant fragrances, adding a hint of sophistication to your car interior.

Finding Your Perfect Fragrance: A Personal Journey with ELiX

Choosing the best fragrance for car is your personal journey and ELiX is your trusted car air freshener manufacturer. Committed to quality and sustainability, ELiX air fresheners go beyond merely masking odors—they transform your car into a source of pure freshness.

Consider the following tips when selecting your ideal fragrance:

Personal Preferences:

A Scent That Speaks to You

Your favorite scents reveal a lot about your personality. Choose a fragrance that resonates with you, bringing joy to your senses and making each drive uniquely yours.

Seasonal Appeal:

Scents for Every Season

Different seasons call for different scents. In the summer, opt for refreshing and light fragrances, while the winter invites warmer, cozier scents. Let ELiX accompany you through the changing seasons with a fragrance that suits every mood.

Duration of Freshness:

Long-Lasting Pleasure

ELiX air fresheners are crafted for enduring freshness. Consider the duration of the fragrance to ensure a consistent and enjoyable experience during your drives. With ELiX, every journey is a pleasure that lingers.

Environmental Consciousness:

ELiX's Green Commitment

Our team at ELiX, of car air freshener suppliers, takes pride in manufacturing air fresheners in harmony with the natural environment. Your commitment to sustainability aligns with ELiX's values. Choose products that not only enhance your driving experience but also contribute to a greener, more eco-friendly world.

ELiX: More Than Just Fragrance

Embark on the enriching journey of selecting the perfect car fragrance and uncover the unique story woven into ELiX. Built upon the pillars of quality and an unwavering passion for fragrance, we have evolved into a reliable ally for businesses globally. With a variety of products, such as fragrance spray for car, hanging fragrance for car, scents for car freshener, etc, we have served clients globally.

With certifications such as ISO 9001 and ISO 14001, ELiX ensures that each product is carefully manufactured, adhering to the most rigorous standards in the industry.

Our Commitment to Environmental Harmony and Exceptional Quality

At ELiX, the commitment to environmental sustainability seamlessly intertwines with the dedication to providing products of the highest quality. Our founders, driven by a vision of crafting elixirs that bring delight and joy to customers, have worked hard to deliver air fresheners that not only meet but exceed expectations.

At ELiX, we do what we love—immersing ourselves in the world of fragrances.

We have been sharing the joy of creating innovative solutions with our clients for decades. Our commitment to quality and passion for fragrance form the essence of ELiX.

Conclusion:

In the world of air fresheners and car fragrances, there is no shortage of options, but our goal remains the same—to elevate your driving experience and create a welcoming environment inside your vehicle.

As you navigate through the enchanting variety of scents curated by ELiX, remember that your choice extends beyond mere fragrance; it mirrors your personality, sets your mood and signifies your dedication to a more enjoyable journey on the road.

Why settle for the ordinary when ELiX offers extraordinary scents?

Why people use air fresheners?

Imagine walking into a beautifully designed office space. The decor is elegant, the furniture is polished, but there's one thing missing - a pleasant fragrance. That's where air fresheners come into play. They not only mask unpleasant odors but also create a welcoming environment for employees and visitors alike. Whether it's a floral scent or a refreshing citrus aroma, air fresheners can transform any space into a more pleasant and inviting one. Business owners understand the importance of creating a positive first impression, and that's why they rely on air fresheners to enhance the overall experience. So the next time you step into a well-fragranced office, remember the impact that air fresheners can have on our senses and the impression they leave.

Author: Waldemar Stasiak - ELiX Founder

🌿🔬 Natural vs. Synthetic: The Truth About Essential Oils and Pictograms 🔬🌿

Did you know that natural and synthetic raw materials are classified the same way? When it comes to mixtures, air fresheners, and essential oils, they all need to be labeled in accordance with Regulation (EC) No 1272/2008.

The classification of these products is based on the raw materials used, whether they are natural or synthetic. Both types of raw materials undergo rigorous testing to ensure their impact on human health, life, and the environment. Each raw material is then classified accordingly.

You might be surprised to learn that even natural raw materials, like essential oils, are highly concentrated natural extracts. The concentrations of raw materials listed in the law are incredibly high. This means that, in general, there is no true natural fragrance oil that doesn't have any pictogram.

However, here's where things get interesting. Many customers actively seek out products without pictograms because they believe that these products are "natural". And this is where some companies try to hide the true characteristics of their products from the consumer.

I believe in transparency and providing accurate information about our products. We want our customers to make informed choices and understand the true nature of what they're purchasing. That's why we label our products according to regulations and provide clear and concise information about the ingredients used.

So the next time you come across a product claiming to be "natural" without any pictograms, remember that true transparency lies in understanding the regulations and ensuring that all products are labeled accordingly. Let's empower consumers with knowledge and make informed decisions together!

Waldemar Stasiak

Der Duft eines neuen Autos

For the real car enthusiast, the smell of a new car's interior is just as important as its equipment or styling. It is a feature that often identifies a brand. ELiX, a Polish manufacturer of air fresheners and a specialist in this sector, explains how manufacturers create that special aura in their cars.

The smell of a car interior is a very complex subject. It is largely made up of the individual smells of the components used in the manufacturing process and the smell of car interior care products. Already at this stage, some manufacturers select suppliers and materials by choosing those that are aromatically compatible with strict guidelines.

Quality is also about the right smell

In the case of premium brands, the quality of the materials used to finish the interior is assessed comprehensively. It's a full spectrum of experiences to meet the client's expectations. It is not only a question of the technological usability of a given part, but also of aesthetics (visual, tactile) and also precisely the smell. This means that manufacturers of premium brands do not leave fragrance to chance. It can be said that they manage it extremely effectively.

It is important to remember that in a certain class of car, the interior scent of the vehicle must be consistent with the brand image and the quality of the finish. This is the most important element of fragrance management - the coherence of the fragrance with the interior design. Even if organic leathers are used, they can also have a refined fragrance that creates a unique atmosphere and gives pleasure to the brand or model.

Classy means discreet

It is extremely important, as manufacturers have already learned, to manage the intensity of the fragrance. The fragrance of the interior elements should be extremely delicate and long-lasting. So that the user recognises it when entering the vehicle and then, thanks to adaptive mechanisms, stops recognising it in a few minutes. Nowadays, good-quality components can smell for up to more than a year, all thanks to the use of special odour carriers that are resistant to high temperatures. This refers to the production stage - for example, the plastic injection stage.

A very interesting technology is the scents released only when the item is touched. They are most commonly used for any textile or leather items

Fragrance helps to sell

The right vehicle interior scent creates a pleasant atmosphere that remains in the emotional memory much longer than technical descriptions and often helps to sell cars.

According to research, fragrance fulfils its 'marketing' role in two cases. Firstly, when it 'fits the brand' and is compatible with the interior furnishings, and secondly, when its intensity is well chosen. This is illustrated by the accompanying graph of perceived odour intensity - we are interested in level 3, that is, when the perceiver is on the verge of identifying what and how they smell.

Range 0-1

An area where the intensity of the odour is so low that we feel nothing (but animals can already identify such low concentrations of odour).

Range 1-2

The most interesting range of odour concentration, where we are unable to identify the source of the odour. While we cannot define it, we already perceive it emotionally as something positive (it's pleasant) or negative (be careful, or don't eat); this level triggers a kind of premonition, which some call a sixth sense.

Range 2-3

The range within which we can identify a smell and describe it, and clearly know what emotions and memories it is associated with. This is the extent of the effect of well-chosen perfumes or properly applied air fresheners.

Range 3-4

The level that starts to become a nuisance; we have too much fragrance intensity and, regardless of the type of fragrance, we are not comfortable with it. It's a case of taking a lift with someone who has spilled a whole bottle of perfume on themselves - "it supposedly smells good but gives you a headache".

Range 4 and more

Determines the odour concentration at which the pain threshold is exceeded. Regardless of the type of fragrance, the reflex reaction is to want to leave the place with that concentration of smell.

Exaggerated intensity is perceived as bad or even worse than a bad smell. In general, the most important thing for car manufacturers is to create a friendly, good-quality place where we feel comfortable. The same principle should be followed when individually selecting fragrances for cars, rooms or our personal perfumes - Waldemar Stasiak - ELiX

Which scent do you like best?

A very good example is the so-called New Car fragrance, which has evolved from a heavy leather scent into a lighter men's perfume. And there is a justification for this, as there are no leather elements in popular cars and the smell seemed artificial. On the other hand, the scent of men's perfume with a hint of luxurious leather gives the interior a pleasantly calm atmosphere and is universally accepted by men and women alike.

Wie kann ein Duft Ihre Marke verkaufen?

Running a business is directly linked to growth. Sales growth of 27%, that sounds proud! And these are the kind of results that virtually any entrepreneur can achieve if they believe that fragrance really helps sell your brand!

Man is an emotional being who is guided only to a limited extent by cold calculation. We perceive the world through the prism of our beliefs, ideas we have heard, and our senses. Sight, hearing, touch, taste and smell are what helps us experience life, and in the past have been one of the foundations for the survival of the human species. Still, many entrepreneurs are afraid to bet on the customer's experience with the company in a wider context.

The first impression effect!

Today, competitive advantages are even more strongly determined by details. Access to technology, as well as production processes, is more widespread than ever before, so the details will determine why consumers choose your brand.

What does your head office look like, what do the people who first come into contact with the customer represent. Very important, and perhaps even more important, are non-verbal impressions. It's what music reaches our ears, what we feel when we step through the company's doors. Are all these elements consistent with each other? This is why aroma plays such an important role in the branding process.

Emotions and impressions - this is what drives us

Once we have taken care of the emotional sphere and built a good first impression, this needs to be maintained. Sometimes professional salespeople in perfumeries of brands recognized throughout Europe make a basic mistake in communicating with the customer - they refer directly to the product, i.e. the fragrance, instead of asking about the sensations that come from smelling a particular fragrance note.

This demolishes the whole intricately created effect at the outset, as most customers feel lost at this point and do not quite know how they are supposed to answer such a poorly asked question. In this area, we may miss the opportunity to close the deal. Therefore, in selecting a fragrance for your brand, pay attention to olfactory memory.

We like what we already know

Olfactory memory is a phenomenal process because it remains constant throughout life. Based on the aromas we perceive, our mind can assess danger, if only in the form of the smell of gas, or recall wonderful moments by the ocean when we smell the aroma of the sea breeze.

This is why you need to focus on positive impressions when choosing a fragrance for your brand, because verbal and non-verbal experiences will create the anchors in the customer's mind described in psychology - company X is very good and friendly - even though, on further reflection, we don't quite know why we think so.

"As emotional creatures who are partly guided in their lives by the rational side of their minds, we rely primarily on very primal instincts. In branding, awareness of the potential of fragrances helps to develop a unique competitive advantage over other companies. At the same time, the specifics of each industry are so unique that virtually most companies can use their own fragrance lines as the hallmark of their business," says Waldemar Stasiak president of ELiX.

Warum die Auslagerung der Produktion von Lufterfrischern die beste Wahl für Ihr Unternehmen ist

If you are looking for a way to boost your sales and profits with air fresheners, you might want to consider outsourcing the manufacturing process to an OEM (Original Equipment Manufacturer). Here are some of the benefits of doing so:

You can save time and money by letting the OEM handle the production, packaging, and shipping of your air fresheners. You don't have to worry about investing in expensive equipment, hiring skilled workers, or managing quality control.

You can focus on your core competencies and marketing strategies. You can use your creativity and expertise to design your own unique air fresheners, choose the best fragrances and ingredients, and promote your brand to your target audience.

You can access the latest technology and innovation from the OEM. You can benefit from their experience and know-how in creating high-quality air fresheners that meet the standards and expectations of your customers. You can also request for customized solutions that suit your specific needs and preferences.

You can expand your product range and reach new markets. You can offer a variety of air fresheners to your customers, such as spray, gel, paper, or car air fresheners. You can also explore new opportunities and niches in the global market with the help of the OEM.

Outsourcing air freshener manufacturing to an OEM is the best choice for your business if you want to grow and succeed in this competitive industry. You can enjoy the advantages of having a reliable partner who can provide you with quality products at affordable prices. Contact us today to find out how we can help you achieve your goals!

Waldemar Stasiak

#ELiX is Now Certified Plastic Neutral: A New Milestone in Our Eco Journey

At ELiX, we’re not just about intention, we’re about action. That’s why we’re proud to announce that we have joined Plastic Bank, a global movement that empowers communities to stop ocean plastic while improving lives.

Plastic Bank is a social enterprise that builds ethical recycling ecosystems in coastal areas around the world. Plastic Bank reveals the value in plastic and creates a circular economy for recycled plastic.

By partnering with Plastic Bank, we have achieved Plastic Neutral certification, which means that for every ELiX product you buy, we pay for the equivalent of 3 plastic bottles to be collected and recycled. This way, we are preventing plastic from entering the ocean and supporting vulnerable communities with a dignified income.

This certification is a new milestone in our eco journey. We have always been committed to reducing our plastic consumption and using eco-friendly packaging for our products. But we know that this is not enough. There is still a lot of plastic waste out there that needs to be dealt with before it reaches the ocean.

Every time you choose ELiX, you are choosing to make a positive impact on the planet and its people. You are choosing to be part of the solution.

Thank you for joining us on this journey. Together, we can make a difference and save the Planet.

Waldemar Stasiak

Ändern Sie das Klima in Ihrem Auto

ELiX – a Polish manufacturer of the highest quality air freshments - points to the latest market trends in this industry and suggests how to express itself better and underline its image by smell.

For many years, “car fresheners” have been a prescription for covering the not-so-pleasant odour emitted by worn-out vehicles. Dilapidated interiors hung with countless scented Christmas trees have even become the subject of hilarious memes. But after all, not everyone drives an old taxi or a crowded suburban bus. The elegant user of a clean car, the passionate motorist requires something more subtle. Something like a carefully selected air freshener. In some countries, the term “car perfume” is used here - in the case of well-maintained interiors, it seems even more fitting.

Strong air fresheners in elegant interiors are a bit like an elephant in a china shop. With their intense aroma, they cover everything, passing even onto the users’ clothes. In summer, it can even be fun when the intense smell of vanilla indicates where the nearest taxi stopping point is.

Scent – a tasteful addition

Good quality car air fresheners and perfumes have a completely different purpose. They are discreet and do not replace a visit to an in-car spa but complement it. Properly selected, they can accentuate the delicate scent of natural leather upholstery, blend perfectly into the unique aroma of a new car, and complement the elegant, clean interior into which passengers board. If someone cares about their car and considers it an important part of their image, they should not forget the right scent for it. Since you can spend hundreds or even thousands of zlotys on perfumes and eau de toilette, why not make sure you enjoy the unique aroma of a clean, manicured car interior every day?

First of all, do no harm!

This very popular medical recommendation also fits the air freshener industry. Good freshener do not cause headache because they do not contain harmful substances. Indeed, it appears that the cause of irritation is not usually caused by the intense scent itself, but by the chemicals used in its production (e.g. different types of solvents). ELiX products will be manufactured in a manner that is safe for health, as confirmed by the relevant ISO certificates.

When buying other products, it is worth paying attention to the packaging. European manufacturers generally follow procedures and only use substances from the register of substances authorised for use in Europe (REACH package of laws) in their air fresheners. Imported freshements – especially those ordered via the Internet – may contain “surprises” resulting in, for example, headache.

Aromatic, but without exaggeration!

The fact that a person stops smelling a particular scent after several minutes is natural and a result of our anatomy. We simply get used to a particular aroma. To maintain the olfactory sensations, use air fresheners that are too strong, but replace the aroma with a different one from time to time or... don't care of it, because if you leave the car, you will smell the air freshener again when you return because your senses will “cleanse”.

With aroma it is like with sound. A gentle one caresses the senses, a slightly more intense one can improve the mood, but too strong causes discomfort and even pain. ELiX recommends the use of mild scent notes and cautions against any exaggeration.
Waldemar Stasiak, ELiX

Can change the mood

Car manufacturers are well aware of the importance of the car scent. Leading brands distinguish themselves from budget brands by, among other things, just of the interior smell. Instead of cheap plastics, feel the unique aroma of a “new car”. Interestingly, scent can significantly influence the mood and concentration of the driver. Studies are becoming more and more frequent which show that grass or perfume scents can disperse the driver and that citrus and coffee notes make it possible to focus better on the road.

Gelee-Perlen 400

ELiX – the Polish manufacturer of scent compositions decided to make one of its best selling domestic air freshements more attractive. Jelly Pearls 400 – because that’s what it’s called – received a new promotional pack of 350 + 50 ml FREE.

Jelly Pearls 400 is refreshes and decorates the room. Aroma is based on natural ingredients that are respiratory friendly and improve mood. The range include 6 scent verions: Orient, Ocean, Lily, Lime, Fruits, and Flowers.

While maintaining the highest quality, ELiX offers a new product in a promotional package of 350 +50 ml. FREE. This strategy has been adopted specifically with a view to retail chains for special promotional activities. As can be seen, even these days it is possible to offer a very good freshener at an attractive price.

Surprising combinations

Each scent of ELiX freshener is formed by precise combination of constituent scents. In the case of the Jelly Pearls 400 line, we have the following combinations which may seem surprising at first glance:

Orient is a combination of lime, grapefruit, orange, mandarin, lily of the valley, pineapple, and passion flower.
Ozean consists of notes of eucalyptus, rosemary, apple, lily of the valley, amber, and musk.
Lily is a mix of green leaves, lily of the valley, and musk.
Limette is the result of a combination of green apple, lime, orange, pineapple, peppermint, and pine.
Früchte was made on the basis of blackcurrant, apple, mint, peach, raspberry, rhubarb, sugar, and tongues bean.
Blumen are composed of green apple, mint, violet, pineapple, peache, vanilla, cocoa, and sugar.

As can be seen, the selection of individual ingredients is not a simple matter, especially in the case of top-quality products, which subtle refresh air while at the same time harmless to health and do not cause allergies.