Imagine walking into a beautifully designed office space. The decor is elegant, the furniture is polished, but there's one thing missing - a pleasant fragrance. That's where air fresheners come into play. They not only mask unpleasant odors but also create a welcoming environment for employees and visitors alike. Whether it's a floral scent or a refreshing citrus aroma, air fresheners can transform any space into a more pleasant and inviting one. Business owners understand the importance of creating a positive first impression, and that's why they rely on air fresheners to enhance the overall experience. So the next time you step into a well-fragranced office, remember the impact that air fresheners can have on our senses and the impression they leave.
🌿🔬 Natural vs. Synthetic: The Truth About Essential Oils and Pictograms 🔬🌿
Did you know that natural and synthetic raw materials are classified the same way? When it comes to mixtures, air fresheners, and essential oils, they all need to be labeled in accordance with Regulation (EC) No 1272/2008.
The classification of these products is based on the raw materials used, whether they are natural or synthetic. Both types of raw materials undergo rigorous testing to ensure their impact on human health, life, and the environment. Each raw material is then classified accordingly.
You might be surprised to learn that even natural raw materials, like essential oils, are highly concentrated natural extracts. The concentrations of raw materials listed in the law are incredibly high. This means that, in general, there is no true natural fragrance oil that doesn't have any pictogram.
However, here's where things get interesting. Many customers actively seek out products without pictograms because they believe that these products are "natural". And this is where some companies try to hide the true characteristics of their products from the consumer.
I believe in transparency and providing accurate information about our products. We want our customers to make informed choices and understand the true nature of what they're purchasing. That's why we label our products according to regulations and provide clear and concise information about the ingredients used.
So the next time you come across a product claiming to be "natural" without any pictograms, remember that true transparency lies in understanding the regulations and ensuring that all products are labeled accordingly. Let's empower consumers with knowledge and make informed decisions together!
Waldemar Stasiak
The scent of a new car
For the real car enthusiast, the smell of a new car's interior is just as important as its equipment or styling. It is a feature that often identifies a brand. ELiX, a Polish manufacturer of air fresheners and a specialist in this sector, explains how manufacturers create that special aura in their cars.
The smell of a car interior is a very complex subject. It is largely made up of the individual smells of the components used in the manufacturing process and the smell of car interior care products. Already at this stage, some manufacturers select suppliers and materials by choosing those that are aromatically compatible with strict guidelines.
Quality is also about the right smell
In the case of premium brands, the quality of the materials used to finish the interior is assessed comprehensively. It's a full spectrum of experiences to meet the client's expectations. It is not only a question of the technological usability of a given part, but also of aesthetics (visual, tactile) and also precisely the smell. This means that manufacturers of premium brands do not leave fragrance to chance. It can be said that they manage it extremely effectively.
It is important to remember that in a certain class of car, the interior scent of the vehicle must be consistent with the brand image and the quality of the finish. This is the most important element of fragrance management - the coherence of the fragrance with the interior design. Even if organic leathers are used, they can also have a refined fragrance that creates a unique atmosphere and gives pleasure to the brand or model.
Classy means discreet
It is extremely important, as manufacturers have already learned, to manage the intensity of the fragrance. The fragrance of the interior elements should be extremely delicate and long-lasting. So that the user recognises it when entering the vehicle and then, thanks to adaptive mechanisms, stops recognising it in a few minutes. Nowadays, good-quality components can smell for up to more than a year, all thanks to the use of special odour carriers that are resistant to high temperatures. This refers to the production stage - for example, the plastic injection stage.
A very interesting technology is the scents released only when the item is touched. They are most commonly used for any textile or leather items
Fragrance helps to sell
The right vehicle interior scent creates a pleasant atmosphere that remains in the emotional memory much longer than technical descriptions and often helps to sell cars.
According to research, fragrance fulfils its 'marketing' role in two cases. Firstly, when it 'fits the brand' and is compatible with the interior furnishings, and secondly, when its intensity is well chosen. This is illustrated by the accompanying graph of perceived odour intensity - we are interested in level 3, that is, when the perceiver is on the verge of identifying what and how they smell.
Range 0-1
An area where the intensity of the odour is so low that we feel nothing (but animals can already identify such low concentrations of odour).
Range 1-2
The most interesting range of odour concentration, where we are unable to identify the source of the odour. While we cannot define it, we already perceive it emotionally as something positive (it's pleasant) or negative (be careful, or don't eat); this level triggers a kind of premonition, which some call a sixth sense.
Range 2-3
The range within which we can identify a smell and describe it, and clearly know what emotions and memories it is associated with. This is the extent of the effect of well-chosen perfumes or properly applied air fresheners.
Range 3-4
The level that starts to become a nuisance; we have too much fragrance intensity and, regardless of the type of fragrance, we are not comfortable with it. It's a case of taking a lift with someone who has spilled a whole bottle of perfume on themselves - "it supposedly smells good but gives you a headache".
Range 4 and more
Determines the odour concentration at which the pain threshold is exceeded. Regardless of the type of fragrance, the reflex reaction is to want to leave the place with that concentration of smell.
Exaggerated intensity is perceived as bad or even worse than a bad smell. In general, the most important thing for car manufacturers is to create a friendly, good-quality place where we feel comfortable. The same principle should be followed when individually selecting fragrances for cars, rooms or our personal perfumes - Waldemar Stasiak - ELiX
Which scent do you like best?
A very good example is the so-called New Car fragrance, which has evolved from a heavy leather scent into a lighter men's perfume. And there is a justification for this, as there are no leather elements in popular cars and the smell seemed artificial. On the other hand, the scent of men's perfume with a hint of luxurious leather gives the interior a pleasantly calm atmosphere and is universally accepted by men and women alike.
How can fragrance sell your brand?
Running a business is directly linked to growth. Sales growth of 27%, that sounds proud! And these are the kind of results that virtually any entrepreneur can achieve if they believe that fragrance really helps sell your brand!
Man is an emotional being who is guided only to a limited extent by cold calculation. We perceive the world through the prism of our beliefs, ideas we have heard, and our senses. Sight, hearing, touch, taste and smell are what helps us experience life, and in the past have been one of the foundations for the survival of the human species. Still, many entrepreneurs are afraid to bet on the customer's experience with the company in a wider context.
The first impression effect!
Today, competitive advantages are even more strongly determined by details. Access to technology, as well as production processes, is more widespread than ever before, so the details will determine why consumers choose your brand.
What does your head office look like, what do the people who first come into contact with the customer represent. Very important, and perhaps even more important, are non-verbal impressions. It's what music reaches our ears, what we feel when we step through the company's doors. Are all these elements consistent with each other? This is why aroma plays such an important role in the branding process.
Emotions and impressions - this is what drives us
Once we have taken care of the emotional sphere and built a good first impression, this needs to be maintained. Sometimes professional salespeople in perfumeries of brands recognized throughout Europe make a basic mistake in communicating with the customer - they refer directly to the product, i.e. the fragrance, instead of asking about the sensations that come from smelling a particular fragrance note.
This demolishes the whole intricately created effect at the outset, as most customers feel lost at this point and do not quite know how they are supposed to answer such a poorly asked question. In this area, we may miss the opportunity to close the deal. Therefore, in selecting a fragrance for your brand, pay attention to olfactory memory.
We like what we already know
Olfactory memory is a phenomenal process because it remains constant throughout life. Based on the aromas we perceive, our mind can assess danger, if only in the form of the smell of gas, or recall wonderful moments by the ocean when we smell the aroma of the sea breeze.
This is why you need to focus on positive impressions when choosing a fragrance for your brand, because verbal and non-verbal experiences will create the anchors in the customer's mind described in psychology - company X is very good and friendly - even though, on further reflection, we don't quite know why we think so.
"As emotional creatures who are partly guided in their lives by the rational side of their minds, we rely primarily on very primal instincts. In branding, awareness of the potential of fragrances helps to develop a unique competitive advantage over other companies. At the same time, the specifics of each industry are so unique that virtually most companies can use their own fragrance lines as the hallmark of their business," says Waldemar Stasiak president of ELiX.
Why Outsourcing Air Freshener Manufacturing is the Best Choice for Your Business
If you are looking for a way to boost your sales and profits with air fresheners, you might want to consider outsourcing the manufacturing process to an OEM (Original Equipment Manufacturer). Here are some of the benefits of doing so:
You can save time and money by letting the OEM handle the production, packaging, and shipping of your air fresheners. You don't have to worry about investing in expensive equipment, hiring skilled workers, or managing quality control.
You can focus on your core competencies and marketing strategies. You can use your creativity and expertise to design your own unique air fresheners, choose the best fragrances and ingredients, and promote your brand to your target audience.
You can access the latest technology and innovation from the OEM. You can benefit from their experience and know-how in creating high-quality air fresheners that meet the standards and expectations of your customers. You can also request for customized solutions that suit your specific needs and preferences.
You can expand your product range and reach new markets. You can offer a variety of air fresheners to your customers, such as spray, gel, paper, or car air fresheners. You can also explore new opportunities and niches in the global market with the help of the OEM.
Outsourcing air freshener manufacturing to an OEM is the best choice for your business if you want to grow and succeed in this competitive industry. You can enjoy the advantages of having a reliable partner who can provide you with quality products at affordable prices. Contact us today to find out how we can help you achieve your goals!
Waldemar Stasiak
#ELiX is Now Certified Plastic Neutral: A New Milestone in Our Eco Journey
At ELiX, we’re not just about intention, we’re about action. That’s why we’re proud to announce that we have joined Plastic Bank, a global movement that empowers communities to stop ocean plastic while improving lives.
Plastic Bank is a social enterprise that builds ethical recycling ecosystems in coastal areas around the world. Plastic Bank reveals the value in plastic and creates a circular economy for recycled plastic.
By partnering with Plastic Bank, we have achieved Plastic Neutral certification, which means that for every ELiX product you buy, we pay for the equivalent of 3 plastic bottles to be collected and recycled. This way, we are preventing plastic from entering the ocean and supporting vulnerable communities with a dignified income.
This certification is a new milestone in our eco journey. We have always been committed to reducing our plastic consumption and using eco-friendly packaging for our products. But we know that this is not enough. There is still a lot of plastic waste out there that needs to be dealt with before it reaches the ocean.
Every time you choose ELiX, you are choosing to make a positive impact on the planet and its people. You are choosing to be part of the solution.
Thank you for joining us on this journey. Together, we can make a difference and save the Planet.
Waldemar Stasiak
Change the climate inside your car
ELiX – a Polish manufacturer of the highest quality air freshments - points to the latest market trends in this industry and suggests how to express itself better and underline its image by smell.
For many years, “car fresheners” have been a prescription for covering the not-so-pleasant odour emitted by worn-out vehicles. Dilapidated interiors hung with countless scented Christmas trees have even become the subject of hilarious memes. But after all, not everyone drives an old taxi or a crowded suburban bus. The elegant user of a clean car, the passionate motorist requires something more subtle. Something like a carefully selected air freshener. In some countries, the term “car perfume” is used here - in the case of well-maintained interiors, it seems even more fitting.
Strong air fresheners in elegant interiors are a bit like an elephant in a china shop. With their intense aroma, they cover everything, passing even onto the users’ clothes. In summer, it can even be fun when the intense smell of vanilla indicates where the nearest taxi stopping point is.
Scent – a tasteful addition
Good quality car air fresheners and perfumes have a completely different purpose. They are discreet and do not replace a visit to an in-car spa but complement it. Properly selected, they can accentuate the delicate scent of natural leather upholstery, blend perfectly into the unique aroma of a new car, and complement the elegant, clean interior into which passengers board. If someone cares about their car and considers it an important part of their image, they should not forget the right scent for it. Since you can spend hundreds or even thousands of zlotys on perfumes and eau de toilette, why not make sure you enjoy the unique aroma of a clean, manicured car interior every day?
First of all, do no harm!
This very popular medical recommendation also fits the air freshener industry. Good freshener do not cause headache because they do not contain harmful substances. Indeed, it appears that the cause of irritation is not usually caused by the intense scent itself, but by the chemicals used in its production (e.g. different types of solvents). ELiX products will be manufactured in a manner that is safe for health, as confirmed by the relevant ISO certificates.
When buying other products, it is worth paying attention to the packaging. European manufacturers generally follow procedures and only use substances from the register of substances authorised for use in Europe (REACH package of laws) in their air fresheners. Imported freshements – especially those ordered via the Internet – may contain “surprises” resulting in, for example, headache.
Aromatic, but without exaggeration!
The fact that a person stops smelling a particular scent after several minutes is natural and a result of our anatomy. We simply get used to a particular aroma. To maintain the olfactory sensations, use air fresheners that are too strong, but replace the aroma with a different one from time to time or... don't care of it, because if you leave the car, you will smell the air freshener again when you return because your senses will “cleanse”.
With aroma it is like with sound. A gentle one caresses the senses, a slightly more intense one can improve the mood, but too strong causes discomfort and even pain. ELiX recommends the use of mild scent notes and cautions against any exaggeration.
Waldemar Stasiak, ELiX
Can change the mood
Car manufacturers are well aware of the importance of the car scent. Leading brands distinguish themselves from budget brands by, among other things, just of the interior smell. Instead of cheap plastics, feel the unique aroma of a “new car”. Interestingly, scent can significantly influence the mood and concentration of the driver. Studies are becoming more and more frequent which show that grass or perfume scents can disperse the driver and that citrus and coffee notes make it possible to focus better on the road.
Jelly Pearls 400
ELiX – the Polish manufacturer of scent compositions decided to make one of its best selling domestic air freshements more attractive. Jelly Pearls 400 – because that’s what it’s called – received a new promotional pack of 350 + 50 ml FREE.
Jelly Pearls 400 is refreshes and decorates the room. Aroma is based on natural ingredients that are respiratory friendly and improve mood. The range include 6 scent verions: Orient, Ocean, Lily, Lime, Fruits, and Flowers.
While maintaining the highest quality, ELiX offers a new product in a promotional package of 350 +50 ml. FREE. This strategy has been adopted specifically with a view to retail chains for special promotional activities. As can be seen, even these days it is possible to offer a very good freshener at an attractive price.
Surprising combinations
Each scent of ELiX freshener is formed by precise combination of constituent scents. In the case of the Jelly Pearls 400 line, we have the following combinations which may seem surprising at first glance:
Orient is a combination of lime, grapefruit, orange, mandarin, lily of the valley, pineapple, and passion flower.
Ocean consists of notes of eucalyptus, rosemary, apple, lily of the valley, amber, and musk. Lily is a mix of green leaves, lily of the valley, and musk.
Lime is the result of a combination of green apple, lime, orange, pineapple, peppermint, and pine.
Fruits was made on the basis of blackcurrant, apple, mint, peach, raspberry, rhubarb, sugar, and tongues bean.
Flowers are composed of green apple, mint, violet, pineapple, peache, vanilla, cocoa, and sugar.
As can be seen, the selection of individual ingredients is not a simple matter, especially in the case of top-quality products, which subtle refresh air while at the same time harmless to health and do not cause allergies.
ELiX at PLMA “World of Private Label” fair
ELiX - a Polish manufacturer who has been delivering the highest quality air fresheners for wholesale customers for years, offering them later under own brands all over the world, invites them to the international PLMA “World of Private Label” fair.
23-24 May 2023, Amsterdam, stand number 11.C20: after a pandemic break ELiX returns there as an exhibitor and announces several aromatic novelties. ELiX is a company with tradition and experience that constantly invests in development and innovation. PLMA will present its latest achievements at the fairs, such as:
A set of ISO certificates (14001, 22716, 9001) which demonstrate a high quality, safety, and ecology management standard.
A new range of car air fresheners based on innovative materials that ensure long-term scent release and easy application on various surfaces.
New Jelly Pearls promotional line – popular fresheners in gel with intense and persistent scents (available in larger packaging and at the current price).
Solid and repeatable
PLMA Fair will be an excellent opportunity to widely present ELiX’s potential. For many years, a Polish company specialising in the air freshening industry has been a proven supplier for global giants and has been summing up not only the highest quality of production, but also the high repeatability of product parameters from individual batches. Certificates facilitate international cooperation, which, in the case of ELiX, has long crossed Europe’s borders – now even reaching India. Importantly, ELiX is a supplier there and not a recipient.
ISO 14001 is a certificate confirming that all ELiX production processes are environmentally compatible. GMP ISO 22716 is proof of production in line with best manufacturing practices and ISO 9001 stans for the aforementioned, extremely important repeatability of production.
ELiX is highly likely to present its latest certificate at the fair - BRC CP, which relieves the company (the brand supplier of its own retail chains) from audits carried out by retail chains.
ELiX now offers more for less
An important commercial premiere for ELiX will be the new line of domestic air fresheners Jelly Pearls 400. Domestic air freshener in the form of scent beads in a new pack of 350 + 50 ml FREE is offered in six aromatic notes and shows that, despite inflation, more can be offered without losing quality and rising prices.
Why you should become a distributor of elix air fresheners ?
Are you looking for a profitable business opportunity in the air freshener industry? Do you want to offer your customers high-quality products that are made in Europe and comply with all safety standards? If so, you might be interested in launching a range of ELiX brand air fresheners and becoming an exclusive distributor in your region.
ELiX is a leading manufacturer of air fresheners with over 20 years of experience in the market. They specialize in Private Label and Contract Manufacturing services, which means they can customize their products to your own brand or design. You can choose from their wide range of products or create your own unique product with their help.
ELiX products are manufactured in Poland using natural flower essences and botanical extracts. They are the only manufacturer in the industry to be certified: BRC CP, ISO9001, ISO14001, ISO22716, TUV SUD. All their products are in accordance with REACH / CLP, and they all have MSDS cards. Their R&D Department helps clients create products and label text in accordance with European Union standards.
By launching a range of elix brand air fresheners, you can benefit from:
- competitive edge over other air freshener brands in your market
- loyal customer base that appreciates the quality and variety of elix products
- low-risk investment with high returns and attractive margins
- reliable and professional partner that supports you throughout the process
- chance to expand your product portfolio and reach new segments
To become an exclusive distributor of elix brand air fresheners, you need to:
- Have a registered company that operates in the automotive or household sector
- Have a network of contacts and customers that are interested in air fresheners
- Agree to follow ELiX's terms and conditions and respect their brand identity
If you meet these criteria and want to start your cooperation with elix, please visit their website (elixscent.com) and fill out the contact form. They will get back to you as soon as possible and provide you with more details on how to launch your own range of elix brand air fresheners.
Don't miss this opportunity to make money by offering your customers the best air fresheners on the market. Contact ELiX today and become an exclusive distributor in your region.
I cordially invite you
Waldemar Stasiak / ELiX Founder
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