Why people use air fresheners ?

Imagine walking into a beautifully designed office space. The decor is elegant, the furniture is polished, but there's one thing missing - a pleasant fragrance. That's where air fresheners come into play. They not only mask unpleasant odors but also create a welcoming environment for employees and visitors alike. Whether it's a floral scent or a refreshing citrus aroma, air fresheners can transform any space into a more pleasant and inviting one. Business owners understand the importance of creating a positive first impression, and that's why they rely on air fresheners to enhance the overall experience. So the next time you step into a well-fragranced office, remember the impact that air fresheners can have on our senses and the impression they leave.

Author: Waldemar Stasiak - ELiX Founder

Copyright © by ELiX Ltd.

🌿🔬 Natural vs. Synthetic: The Truth About Essential Oils and Pictograms 🔬🌿

Did you know that natural and synthetic raw materials are classified the same way? When it comes to mixtures, air fresheners, and essential oils, they all need to be labeled in accordance with Regulation (EC) No 1272/2008.

The classification of these products is based on the raw materials used, whether they are natural or synthetic. Both types of raw materials undergo rigorous testing to ensure their impact on human health, life, and the environment. Each raw material is then classified accordingly.

You might be surprised to learn that even natural raw materials, like essential oils, are highly concentrated natural extracts. The concentrations of raw materials listed in the law are incredibly high. This means that, in general, there is no true natural fragrance oil that doesn't have any pictogram.

However, here's where things get interesting. Many customers actively seek out products without pictograms because they believe that these products are "natural". And this is where some companies try to hide the true characteristics of their products from the consumer.

I believe in transparency and providing accurate information about our products. We want our customers to make informed choices and understand the true nature of what they're purchasing. That's why we label our products according to regulations and provide clear and concise information about the ingredients used.

So the next time you come across a product claiming to be "natural" without any pictograms, remember that true transparency lies in understanding the regulations and ensuring that all products are labeled accordingly. Let's empower consumers with knowledge and make informed decisions together!

Waldemar Stasiak

How can fragrance sell your brand?

Running a business is directly linked to growth. Sales growth of 27%, that sounds proud! And these are the kind of results that virtually any entrepreneur can achieve if they believe that fragrance really helps sell your brand!

Man is an emotional being who is guided only to a limited extent by cold calculation. We perceive the world through the prism of our beliefs, ideas we have heard, and our senses. Sight, hearing, touch, taste and smell are what helps us experience life, and in the past have been one of the foundations for the survival of the human species. Still, many entrepreneurs are afraid to bet on the customer's experience with the company in a wider context. 

The first impression effect!

Today, competitive advantages are even more strongly determined by details. Access to technology, as well as production processes, is more widespread than ever before, so the details will determine why consumers choose your brand. 

What does your head office look like, what do the people who first come into contact with the customer represent. Very important, and perhaps even more important, are non-verbal impressions. It's what music reaches our ears, what we feel when we step through the company's doors. Are all these elements consistent with each other? This is why aroma plays such an important role in the branding process. 

Emotions and impressions - this is what drives us

Once we have taken care of the emotional sphere and built a good first impression, this needs to be maintained. Sometimes professional salespeople in perfumeries of brands recognized throughout Europe make a basic mistake in communicating with the customer - they refer directly to the product, i.e. the fragrance, instead of asking about the sensations that come from smelling a particular fragrance note. 

This demolishes the whole intricately created effect at the outset, as most customers feel lost at this point and do not quite know how they are supposed to answer such a poorly asked question. In this area, we may miss the opportunity to close the deal. Therefore, in selecting a fragrance for your brand, pay attention to olfactory memory. 

We like what we already know

Olfactory memory is a phenomenal process because it remains constant throughout life. Based on the aromas we perceive, our mind can assess danger, if only in the form of the smell of gas, or recall wonderful moments by the ocean when we smell the aroma of the sea breeze. 

This is why you need to focus on positive impressions when choosing a fragrance for your brand, because verbal and non-verbal experiences will create the anchors in the customer's mind described in psychology - company X is very good and friendly - even though, on further reflection, we don't quite know why we think so. 

"As emotional creatures who are partly guided in their lives by the rational side of their minds, we rely primarily on very primal instincts. In branding, awareness of the potential of fragrances helps to develop a unique competitive advantage over other companies. At the same time, the specifics of each industry are so unique that virtually most companies can use their own fragrance lines as the hallmark of their business," says Waldemar Stasiak president of ELiX.

How to effectively get rid smoke smell at home

The winter season is a typical time when the unpleasant smell of smoke coming out of heating devices appears in houses.

Heating devices that are used for heating purposes are:

There are many proven industrial methods such as water absorption, ozone, thermal oxidation or masking. Unfortunately, it is not possible to use them at home.

Due to the source of the odor of smoke at home, we can distinguish:

 How to effectively get rid of the smell of smoke

Air recuperation system

Installation of the recuperation system with heat recovery is the most effective method of dealing with the smell of smoke in the house. Such system provides fresh, filtered air from outside. Additionally, thanks to the fact that the air removed from the house heats the blown-in air, we minimize the losses resulting from the need for heating. The efficiency of such devices is at the level of 80%, which means that they are able to recover up to 80% of heat. More on this topic: Heat recovery ventilation - Wikipedia

Smoke odor neutralization

There are air fresheners available on the market, thanks to which smoke particles change their properties and cease to be annoying. Most good air fresheners in antitobacco spray can be used here. The most commonly used keywords are: absorber, odor neutralizer, odor eliminator. Such measures, in addition to neutralizing the odor of smoke, give the room a smell, whether they are air fresheners with neutralization function. These measures are particularly effective to quickly remove the smell of smoke.

The second group are air fresheners with a continuous process of releasing the active substance. Here, the best solution may be all kinds of reed diffusor air fresheners, where evaporation is continuous. Thanks to this, we will also get rid of the smell that has permanently settled on various surfaces in the house: on the carpet, roller blinds or curtains, the sofa or other furniture.

Ionization and ozone devices

Air ozone devices always additionally filter them. However, due to the rather limited performance of such domestic appliances, they will not be able to effectively remove the odor of smoke.

IMPORTANT

Always remember to use a carbon monoxide sensor. Carbon monoxide does not have an odor, but it can accompany the smoke from a leaking installation. For as little as €10, the device can effectively warn us about the carbon monoxide accompanying the odor of smoke. It is important to think about your safety first and only then about your comfort.

Author: Waldemar Stasiak - ELiX Founder

Copyright © by ELiX Ltd.

How to get rid of bad smells at home

Neutralization of unpleasant smells at home is always an important issue. It is not true that the best solution here is to clean frequently and keep it spotless. Unpleasant smells will still enter our home.

The problem is particularly important because we often do not feel the smell of our house ourselves. Only guests can make us aware of the scale of the problem. Why is this happening?

It is a result of adaptation of our senses to the action of stimuli of constant strength - and this is most often the case with smells in our home. In the course of evolution an adaptive mechanism has been developed. This evolutionary invention made it possible to sense and interpret very strong fragrances while remaining sensitive to small changes in intensity. This quick reaction to a change of intensity determined the possibility of getting food, running away from danger or finding a partner. It had to be independent of the intensity of the sensations of constant intensity. In everyday life we encounter such situations very often.

Did you happen to take a cab where the intensity of the air fresheners used there caused a sudden headache (over the pain threshold)? - I assure you that the driver did not feel it at all. After entering such a car you were not able to smell any other smell, but the driver calmly recorded all the smells of used perfume or smelling an apple before eating it. This is how the adaptation mechanism works. It causes us not to smell any other smells of a constant intensity in order to be able to continue to register other appearing smells.

The time to fully adapt to different odor ranges from several seconds to several minutes. So if we do nothing, our guests will get used to our scents after just a dozen or so minutes (but the impression will stay for a long time)!

If we don't smell bad smells in our own house, how to get rid of them?

Removing unpleasant smells at home

Since we are already aware of and know how the mechanism of adaptation to fixed odors works, we have to look for sources of unpleasant odors. In general, we can distinguish between two types of sources of unpleasant odors:

  1. Unpleasant odors reaching our house from outside, these are usually odors whose origin is difficult or impossible to remove:Any odors produced by neighbors
    1. Traffic related odors
    2. Industry and its nuisance fumes
  2. Unpleasant smells arising in house
    1. Shoes
    2. Pets
    3. Food: cooking and waste
    4. Body odors
    5. Toilet as a separate topic
    6. Musty, damp

In my opinion, only a solution that continuously neutralizes the above mentioned odors can be effective in fighting such a defined problem.

From the neutralizers available on the market we should choose those with continuous action. Of course, all kinds of sprays give an immediate effect and should be used as a support.

  1. Gels - effective and cheap solution, especially recommended for toilets
  2. Membranes - here the range of forms and solutions is quite large, however due to the way the odor is released and the need to pass through the membrane, specially modified fragrance compositions, mainly synthetic, are used in Membranes
  3. Electric Air Fresheners - I am strongly opposed to such solutions. The so-called hot evaporation causes changes in the structure of fragrance compositions and essential oils used there. I personally do not recommend
  4. Automatic Sprays - a very interesting solution, especially if you can find one where no pressure can is used but a regular pump spray - it will certainly be an effective and ecological solution
  5. Reed Diffusers / Sola Flowers - in my opinion, definitely the best solution combining aesthetics with functionality. A very wide market offer will allow you to find the right solution. Be careful only to use those that contain natural essential oils.

During our talks, the subject of neutralizing unpleasant odors at home appears very often and more and more often we meet people looking for a natural and healthy solution.

Despite having natural Sola Flowers in our offer, we decided, together with herbal medicine specialists, to create a new series of natural home odor neutralizers on a herbal basis (Relaxeen brand) to combine the beneficial effects of herbs with effective action. This is the subject we are currently working on. If you have any suggestions or proposals in this area, feel free to contact me, maybe together we will create a new interesting solution.

Author: Waldemar Stasiak - ELiX Founder

Copyright © by ELiX Ltd.