Check our current list of air fresheners and perfumes, if you have any questions simply contact us

Amarella Hypoallergenic – the first fragrance collection created for allergy-prone / sensitive households After years of laboratory research, independent dermatological trials and rigorous consumer testing, ELiX introduces Amarella Hypoallergenic: a trio of laundry care innovations completely free from the 80 fragrance allergens listed in the EU regulation (2023/1545). This pioneering range lets you enjoy long-lasting freshness, fabric care and crease control—without compromising the comfort of sensitive skin.

Amarella Hypoallergenic — wash well, breathe easy, smell wonderful Clothes emerge touch-soft, delicately perfumed and irritation-free; cupboards stay pleasantly scented for weeks; and you’ll never worry about hidden microplastics or allergenic molecules again.

A perfectly crafted home air freshener that will leave you feeling fresh and relaxed. Carefully selected blends of natural fragrances housed in a brown bottle for their protection. 125 ml - 25% more than standard products of this type. A natural and ecological product, packaging made from recycled materials - including a bottle made from recycled PET.

Scented Sachets – long-lasting fragrance for wardrobes, drawers & small spaces

Keep every corner of your home delicately perfumed with ELiX scented sachets. Each paper pouch is filled with fragrance-infused granules or wooden chips that release aroma slowly, neutralising musty odours instead of merely masking them. Designed and produced in Poland under strict ISO, BRC and TÜV standards, our sachets are phthalate-free, plastic-free and fully recyclable, giving you a cleaner conscience as well as fresher fabrics.

Slip a sachet over a hanger, into a drawer, suitcase or shoe box and enjoy up to eight weeks of consistent scent. The slim profile saves space while protecting silks, woollens and synthetics from residual oils or staining. A wide palette of carefully balanced fragrances—ranging from crisp linens to gourmand vanillas—lets you match mood, season or décor with ease.

Whether you are refreshing your wardrobe at home or adding a branded finishing touch to e-commerce packaging, ELiX scented sachets deliver professional-grade performance, sustainable materials and unmistakable European craftsmanship. Bring lasting freshness wherever it’s needed—simply place, forget and breathe in the difference.

MIST Shadow Bubbles 75 ml — compact, water-based air freshener with Jelly Pearls. Perfume micro-pearls swirl on shake, reactivating the formula for longer-lasting scent. Travel-friendly (≤100 ml) and ideal for home, car, office, or on the go. Shake, mist, enjoy freshness you can see.

Home air freshener in the form of scented beads refreshes and decorates the room. Thanks to the specially developed formulation and dedicated packaging - Nr.1 among this type of products. Now in new packaging 350 + 50 ml GRATIS

Wood soaked in a special fragrance composition. Air freshener known and tested for years. Now in an improved version

Discreetly designed to effortlessly fit any car vent, RINGO delivers a continuous burst of captivating fragrance.

A line of air fresheners dedicated to removing unpleasant odors. Special formula allows to effectively and permanently remove unpleasant odors

Extra strong and long lasting Gel

Amarella Laundry Perfume — a highly concentrated, oil-based laundry perfume that gives fabrics a clean, elegant scent that lasts from wash to wardrobe. One small 6 ml dose per load is all it takes; the fragrance binds to fibres during the cycle so everyday clothing, towels and bed linen smell freshly laundered long after drying. The formula is allergen-free, sensitive-skin friendly and microplastic-free, and it’s cruelty-free with a sustainability-minded, concentrated format that reduces packaging and transport impact per wash. A 300 ml bottle delivers around 50 washes — simple, effective and beautifully consistent.

Laundry Perfume. A fragrance booster that will transform your daily life by giving a long-lasting natural fragrance to your clothes

WOOD 2 × Scented Mini Bottles pair two complementary fragrances in one compact set. Each glass mini uses a natural wooden diffuser cap for smooth, even release - no sprays, heat or batteries. Ideal for cars and small spaces; switch scents or share with ease. Made in Europe, IFRA-compliant and cruelty-free. Sustainable by design: FSC paper packaging, recycled-content plastic components, and a glass bottle and wood cap that are fully recyclable. Invert briefly to prime, then enjoy discreet, long-lasting fragrance with a clean, natural look.

AURA is a new generation of membrane home air fresheners that combine refined design with advanced fragrance technology. Using a sealed fragrance membrane, AURA releases a consistent scent for up to 60 days, without leaks, aerosols or the need for electricity – a clean, modern alternative to traditional sprays and plug-ins. Created for contemporary interiors, AURA works as both a discreet home fragrance solution and a decorative accent. The minimalist shape and neutral colour palette blend effortlessly with any décor style – from Scandinavian and modern to classic and cosy – making it suitable for living rooms, bedrooms, hallways, bathrooms and home offices alike.

Wardrobe Scent Collection – premium paper air fresheners for beautifully fragrant wardrobes

Refresh your clothing storage with ELiX Wardrobe Scent – expertly fragranced, cellulose paper fresheners designed to keep closets, drawers and garment bags smelling clean, crisp and inviting.

Crafted in Poland under strict ISO, BRC and TÜV standards, each lightweight card is infused with high-grade perfume oils and fitted with a convenient hanger. Simply place it on a rail, hook or shelf and enjoy a steady, long-lasting aroma for up to eight weeks.

Key benefits

  • Long-lasting fragrance – slow-release technology delivers consistent scent without overpowering delicate fabrics.

  • Fabric-friendly & residue-free – phthalate-free formulation leaves clothes fresh, never stained.

  • Space-saving design – ultra-slim card tucks neatly among garments or inside suitcases for travel.

  • Sustainable choice – recyclable paper and responsibly sourced raw materials reduce environmental impact.

Choose ELiX paper air fresheners to keep wardrobes immaculate and effortlessly fragrant – every time you reach for your favourite outfit.

Crease Releaser 500 ml is your “iron in a bottle” for fast, wrinkle-softer clothes: spray, smooth, hang, done. The larger 500 ml format continues the 250 ml range you already know, now with outstanding value per use and fragrance options to match your style. Perfect for daily wardrobes, bedding and busy routines.

If you’re using a paper freshener, you don’t want it to smell like a paper freshener.

BONDE is a luxury, perfumery-style collection designed to elevate car interiors and small spaces with a clean, confident first impression — then a smooth, long-lasting trail that feels refined, not loud. The profiles are balanced and modern: fresh where it should be fresh, warm where it should be warm, and always controlled — so the scent signals quality, not “cover-up”.

So the real question is: are you aiming for “it smells okay”… or “this feels premium”?

BONDE is for the second one.

Amarella is an innovative product line designed to refresh your clothes effortlessly. Powered by advanced technology, it ensures lasting freshness and impeccable appearance. Explore its surprising applications and redefine your garment care routine.

ORGANIC in a version of packaging that allows better exposure at the point of sale by hanging on hooks

250ml Crease Releaser: a game-changing solution for hassle-free, wrinkle-free clothes in moments. Designed for busy lifestyles, this revolutionary spray eliminates the need for traditional ironing—just spritz, hang, and watch wrinkles vanish. Safe for a variety of fabrics, it’s perfect for everything from casual wear to delicate evening attire. Ideal for those who crave convenience and efficiency, this innovative product effortlessly refreshes garments, helping you look polished and put-together without the fuss. Simplify your laundry routine with the Crease Releaser, and embrace a new era in effortless clothing care.

Eco-friendly packaging without the use of plastic. Easy display and intuitive fragrance tester

Home air freshener in the form of scented beads refreshes and decorates the room. Thanks to the specially developed formulation and dedicated packaging - Nr.1 among this type of products

Granules perfumed with specially selected French perfumes.

Drift is a premium, fine-mist air freshener for car interiors, presented in a high-quality glass bottle. Curated fragrance compositions deliver a refined, long-lasting scent without overpowering, while the compact 50 ml format is perfect for glovebox or travel. Shake, spray, and enjoy

Natural pet odor eliminator. Particularly effective on urine odors. Natural plant extracts discourage urination in the same place

Amarella In-Wash Perfume Oil is a highly concentrated laundry perfume oil that delivers a refined, long-lasting scent from the very first wash. One small 6 ml dose infuses fibres so clothes, towels and bed linen smell beautifully fresh after drying and during wear.

Cellulose air freshener inspired by famous paintings and works of art. An effective and decorative air freshener

If you’re choosing a wooden car fragrance, you’re probably trying to avoid two things: plastic-looking gimmicks and synthetic, overbearing scent.

CAR Perfume №5 is built for the opposite. A minimalist wooden format, infused with perfumery-grade oils inspired by iconic fragrances, designed to sit quietly in the cabin and do its job properly: refined, consistent, and unmistakably premium.

The real question is: do you want a quick hit that fades… or a controlled, long-lasting presence that keeps the interior feeling “finished”?

This range is engineered for longevity — up to 60 days of gradual release — with an elegant, understated look that complements modern interiors rather than competing with them.

Inspired by iconic fragrances; ELiX is not affiliated with, endorsed by, or connected to the respective brand owners.

An effective air freshener in a small easy-to-use package. For simple room/car freshening invisibly. Water-based gel, does not contain harmful oily substances or terpenes

Laundry Perfume. A fragrance booster that will transform your daily life by giving a long-lasting natural fragrance to your clothes

Formulation of the most popular perfume for the car with a system of mounting in the car's ventilation grille.

AURA Membrane Car Air Freshener by ELiX delivers a powerful, leak-free aroma for 60 + days thanks to advanced polymer-membrane technology that releases pure fragrance oils at a controlled rate. The slim, clip-on capsule fits any vehicle vent, needs no batteries or aerosols and is engineered in Europe for consistent performance in hot or cold cabins. Choose AURA for a long-lasting, mess-free boost of freshness every time you drive.

An all-natural, handmade air freshener. Natural floral extracts and hand-formed flower from dried plant. During use, the flower changes color and appears to be a real natural flower. Probably the only one of its kind on the market

MIST Shadow Bubbles is ELiX’s most dynamic air-freshening spray. Inside each 250 ml bottle, micro-pearls of concentrated perfume float in a clear, water-based carrier, giving the product a decorative point of difference while extending fragrance longevity. A quick shake sets the pearls swirling, evenly reactivating the formula and signaling that it is ready to mist. Whether at home, in hospitality suites or at trade displays, MIST with Jelly Pearls combines an engaging visual ritual with professional-grade fragrance performance - modern freshness you can see.

Meet the 75ml Travel-Size Crease Releaser, your perfect companion for wrinkle-free clothes on the go! This compact bottle fits easily into any bag, making it ideal for travel, business trips, or last-minute touch-ups. Simply spray, hang, and watch wrinkles disappear, ensuring your garments look fresh and polished wherever you are. Safe for various fabrics, it’s a must-have for busy travelers who want to stay sharp without the hassle of ironing. Keep your clothes effortlessly neat with this travel-friendly, time-saving essential.

CAR air freshener in the form of scented beads refreshes and decorates. Particularly recommended for use in a visible place so that you can enjoy the fragrance and appearance of the air freshener

A simple and stylish Paper Air Freshener. Quality guaranteed by ELiX

All-natural, plant-derived pellets impregnated with fragrance essences

Our new reed diffuser boasts a unique formulation that guarantees a long-lasting and captivating aroma. The carefully blended fragrance oils, extracted from premium sources, create an enchanting symphony of notes that permeate the air, transforming any room into a tranquil haven.

Amarella Laundry Scent Booster Beads – 370g (24 Doses) Discover a new level of freshness with Amarella Laundry Scent Booster Beads, a modern fragrance innovation designed to infuse your laundry with long-lasting, luxurious scents. Each 370g bottle contains 24 doses of premium fragrance beads that dissolve effortlessly in the wash, releasing captivating aromas that linger on your clothes for weeks. Key Features: Advanced Fragrance Technology – Ensures deep fabric penetration for an enduring scent experience. No Microcapsules – Microplastic-Free – Unlike many traditional scent boosters, Amarella does not contain fragrance microcapsules, which are classified as microplastics under European Union regulations. This makes it an eco-conscious choice without compromising on long-lasting fragrance. Versatile & Compatible – Safe for all fabrics and washing machines, including HE (high-efficiency) models. Effortless Use – Simply add the beads to your drum before washing for consistent, powerful freshness. Luxury Scents to Suit Every Style – Choose from exquisite fragrances: Bloomingo – A vibrant floral bouquet, bursting with blooming freshness. Classic – Timeless elegance with a refined, crisp scent. Elegante – Sophisticated and luxurious, crafted for those who love finesse. FrutiQue – A playful fusion of fruity notes, adding a refreshing twist. Lavella – A soothing blend with delicate, calming undertones.

Perfume for clothes with odor neutralizing effect. An essential piece of equipment for travelers and athletes. Replaces deodorant

Effortlessly smooth, freshly scented fabrics in just a few sprays. Our Wrinkle & Crease Releasers are designed for those moments when you want your clothes to look freshly pressed – without taking out the iron. Simply spray, gently stretch or smooth the fabric, and allow it to dry. Each formula is carefully developed by our fragrance laboratory to combine effective wrinkle-release action with a long-lasting, pleasant scent. Ideal for shirts, dresses, trousers, linens and travel wardrobes, these sprays help refresh fabrics between washes and keep your outfits looking neat throughout the day. Perfect for busy mornings, holidays, business trips or quick touch-ups before a meeting, our Wrinkle & Crease Releasers save you time and help you feel confident in what you wear.

Air freshener to be installed in the car's ventilation grille. Thanks to the hard gel technology, the fragrance is released long and stable without the possibility of leakage.

The best air freshener for the car and home. Easy display and intuitive fragrance tester. Contains natural fragrance essences

Say goodbye to unwanted fridge odors with our Fridge Odor Neutralizer. Designed with safety, adjustability, and longevity in mind, this powerful solution ensures your refrigerator stays fresh and clean.

Eau de Parfum is your ideal companion for all-day freshness and fragrance. Crafted for convenience, this 10ml handy perfume features sleek, compact packaging that slips easily into any bag or pocket. No more bulky bottles—just effortless, on-the-go scent touch-ups whenever you need them.

The best air freshener for the car and home. Even larger capacity lasts longer. Easy display and intuitive fragrance tester. Contains natural fragrance essences

Liquid ironing, odour defence and antibacterial care for sensitive wardrobes. ELiX’s newest spray transforms wrinkled garments into ready-to-wear pieces in seconds, without exposing allergy-prone skin to the fragrance allergens regulated under REACH. A travel-friendly 75 ml fine-mist bottle fits handbag or carry-on, making it the perfect last-minute rescue on business trips or holidays.

A simple and stylish Paper Air Freshener. Quality guaranteed by ELiX

Perfumed washing oil keeps your clothes effortlessly fresh for an extended time, combining long-lasting fragrance with a natural touch.

Great universal air freshener where fragrance is carried by scented wooden chips. Air freshener that can easily freshen up a whole car, closet or bathroom. All natural and organic

Deep clean & lasting freshness, no ironing required Amarella EasyCare No-Iron Programme is a simple three-step system for fresh, spotless curtains—no ironing required. Wash with Curtain Laundry Perfume powered by Odorano® to neutralise odours; spray Curtain Crease Releaser on damp fabric so creases drop out as it dries; finish with Curtain Odour Absorber to refresh between washes. Less effort, hotel-fresh results.

Natural pet odor eliminator. Particularly effective on urine odors. Natural plant extracts discourage urination in the same place

Grand Perfume - air freshener for home or car, with special paper inside. Use as an air perfume or spray on the included paper to create an amazing air freshener.

Reed Diffusers with Decorative Balls – long-lasting home fragrance with a design twist

Refresh your living space with ELiX’s innovative Reed Diffuser with Balls: a stylish marriage of natural rattan reeds and colour-co-ordinated aromatic gel beads. The reeds draw perfume from the scented balls, releasing a steady, elegant aroma for up to 30 days while the vibrant beads double as a decorative accent, brightening any shelf, desk or mantelpiece.

Crafted and filled in Poland under strict ISO, BRC and TÜV standards, every diffuser is free from phthalates and conforms to current EU air-care regulations, giving you complete confidence in both safety and performance. A broad palette of exclusive fragrances—each matched to its own bead colour—lets you curate mood and décor in one simple step.

Whether you are seeking a subtle welcoming scent for the hallway, a relaxing note for the bedroom or a statement fragrance for retail and hospitality projects, ELiX reed diffusers deliver reliable diffusion, private-label flexibility and eye-catching shelf appeal. Choose the diffuser that scents beautifully and looks the part.

Spray the ironed clothes and ironing will become easier and more enjoyable. Contains ironing agents and a wonderful scent of natural flowers

A great home air freshener containing natural flower essences. Refreshes and decorates any room

Great universal air freshener where fragrance is carried by scented wooden chips. Plastic-free packaging

A great air freshener for the home as opposed to pressurized air fresheners which are mainly dedicated to the toilet. Safe to use, without pressurized gases.

Amarella Laundry Perfume+ is the perfect addition to every wash, providing your laundry with an enhanced freshness and a long-lasting fragrance. Its advanced formula not only infuses fabrics with a delightful scent but also includes special additives that deliver additional benefits.

Thanks to its anti-static properties, it prevents clothes from clinging together, while the fabric-softening effect ensures a pleasant touch and improved comfort. Additionally, the formula makes ironing easier, reducing wrinkles and saving you time.

Each package is designed to last up to 50 washes, making it an efficient and luxurious solution for fresh, fragrant, and beautifully soft laundry.

An odourless, professional-grade crease releaser that relaxes fibres in seconds for a neat, freshly finished look. Made with carefully selected, eco-conscious ingredients and fully EU-compliant—ideal for scent-sensitive homes, hospitality and workplaces.

ELiX Odor Eliminator – Advanced, Eco-Friendly Odor Neutralization

ELiX Odor Eliminator – natural sachet neutraliser 
ELiX Odor Eliminator uses an innovative membrane sachet filled with a blend of natural odour absorbents mixed with gel beads. Instead of masking smells with heavy perfume, the formula actively binds and neutralises them, keeping enclosed spaces genuinely fresh for weeks.

Designed for everyday problem areas, the sachet works perfectly inside shoes, in shoe cabinets, sports and gym bags, lockers, laundry hampers and anywhere else unpleasant odours tend to build up. Simply place the sachet where it is needed and let it work continuously in the background – safe, effective and thoughtfully engineered with environmentally conscious ingredients.

Want premium, not overpowering? This is the range.

Premium Air Fresheners – Luxury, Perfumery Atmosphere

If you’re investing in a premium air freshener, you’re not buying “a smell”.
You’re buying a first impression.

Our Premium line is built for people who want their car or interior space to feel finished — clean, confident and quietly luxurious without the harsh “cover-up” effect. These compositions are perfumery-led and inspired by iconic fragrance directions, translated into an interior-friendly experience: refined, balanced, and designed to smell like real fragrance, not a typical air freshener.

So here’s the real question: do you want something that simply fills the air… or something that signals taste?

Add to your iron and ironing will become easier and more enjoyable. Contains ironing agents and a wonderful scent of natural flowers

Simple and environmentally friendly packaging makes it easy to highlight the benefits of this excellent air freshener. Contains natural fragrance essences

Simple and environmentally friendly packaging makes it easy to highlight the benefits of this excellent air freshener. Contains natural fragrance essences

Great universal air freshener where fragrance is carried by scented wooden chips.  Ecological plastic-free packaging

Great home air freshener at a great price thanks to its compact packaging. Specially selected scent versions for lovers.

Amarella Laundry Perfume+ in a convenient single-dose sachet is the perfect way to give your laundry an instant boost of freshness and long-lasting fragrance. Designed for ease of use, simply add one sachet per wash for a luxurious scent experience. Its advanced formula not only perfumes your fabrics but also provides additional benefits: ✅ Anti-static effect – prevents clothes from clinging together ✅ Softens fabric – for a smooth, comfortable feel ✅ Eases ironing – reduces wrinkles and saves time No measuring, no hassle – just one sachet per load for beautifully scented, soft, and fresh laundry!

A simple and easy-to-use air freshener. Thanks to its small size, it can always stay close to you and help change the smell of the surroundings

ELiX Fresh Fridge – advanced odour elimination for refrigerators

It sounds like you’re tired of opening a “clean” fridge and still smelling last night’s dinner.

ELiX Fresh Fridge Odor Eliminator uses a compact membrane sachet filled with natural odour absorbents mixed with gel beads. Instead of covering smells with a strong perfume, the formula works quietly in the background to trap and neutralise odours from fish, cheese, onions and other intensely smelling foods.

The carefully balanced lemon fragrance is clean and subtle – just enough to signal freshness without taking over the fridge. The composition is non-toxic and designed for use around food, so you can place the sachet on a shelf, in a drawer or on the door rack with confidence.

Thanks to the combination of natural absorbents and gel beads, Fresh Fridge delivers long-lasting performance, helping keep your refrigerator noticeably fresher for weeks. No sprays, no aerosols, no mess – just a discreet, effective solution that makes everyday use of your fridge more pleasant for everyone at home.

MEMBRANE air freshener is a next-generation air-care capsule that locks concentrated fragrance oils behind a semi-permeable polymer membrane, allowing only aroma molecules to escape for a controlled, even release. The result is a powerful scent that stays consistent for 60 + days—without leaks, spills, aerosols or batteries—making it ideal for cars, homes and laundry spaces

A unique fragrance composition based on floral essences and herbal extracts. Specially selected herbal ingredients in the form of air freshener

Thanks to the slow release of perfume through the wooden cap, you will refresh your surroundings for a long time.

Great home air freshener at a great price thanks to its compact packaging.

Eco-friendly packaging without the use of plastic. Easy display and intuitive fragrance tester. A line inspired by nature

Specially tested blend of natural herbal extracts designed to discourage animals from destroying things sprayed with it

A great home air freshener containing natural flower essences and two bottles so that two rooms can be refreshed at the same time. Refreshes and decorates any room

The powerful floral air freshener will provide a long-lasting and intense fragrance of natural flowers. Particularly recommended for those still experiencing post-pandemic symptoms

A line of air fresheners dedicated to removing unpleasant odors and permanently adding new fragrance. The special formula allows you to effectively and permanently remove unpleasant odors and leave a pleasant fragrance of your choice

Perfumes for the home that will transform your surroundings. Natural ingredients that will make you feel like you are in a blooming garden.

A unique fragrance composition based on floral essences and herbal extracts. Specially selected herbal ingredients in the form of air freshener

A great air freshener for the home as opposed to pressurized air fresheners which are mainly dedicated to the toilet. Safe to use, without pressurized gases.

Odour Neutraliser Collection – Advanced Solutions for Cleaner, Fresher Air

ELiX odour neutralisers are designed to eliminate unpleasant smells at their source, not just mask them. Using advanced fragrance and neutralising technology, our range effectively tackles common household and environmental odours — from pets and cooking to tobacco, bins and damp spaces.

Available in a variety of formats including sprays, gels, sachets and beads, each product delivers long-lasting freshness, making it easy to maintain a clean, inviting atmosphere in any setting.

Why choose ELiX odour neutralisers?

  • Proven odour elimination — neutralises malodour molecules for real, lasting results.

  • Versatile formats — ideal for homes, cars, wardrobes, refrigerators and more.

  • Safe & compliant — phthalate-free and produced to ISO, BRC and TÜV standards in the EU.

  • Private-label ready — trusted by major brands across Europe.

Choose ELiX for odour neutralisers that work — leaving your spaces genuinely fresh and pleasantly scented.

The paper air fresheners are fully printed and made in Poland. This is the best guarantee of quality.

A perfume that will instantly change the scent of its surroundings and remain noticeable for a long time. Easy and handy

The best air freshener for the home and car. Scented granules releasing fragrance long and evenly. Best known method of room aromatization

Jelly Pearls 400 – Decorative Scented Beads for Long-Lasting Freshness Jelly Pearls 400 combine vibrant, perfume-infused gel beads with effortless air freshening. Housed in a sleek 400 ml jar, they gradually release fine fragrance for up to a month — no sprays, plugs or flames required. Ideal for bedrooms, bathrooms, offices and wardrobes, Jelly Pearls 400 neutralise odours while adding a colourful decorative touch. Produced in Poland to ISO, BRC and TÜV standards, they are phthalate-free and safe for everyday use. Choose from a wide range of rich, elegant fragrances and enjoy simple, stylish freshness all around your home.

A highly effective air freshener for use in areas requiring a powerful effect. Perfume enclosed in a metal can with the possibility of adjusting the fragrance intensity

Our water-based gels naturally refresh the environment. Manufactured in Poland in accordance with best manufacturing practices (see certificates). The modern gel formula enables effective and easy use in any application.

Car air freshener to be placed in the ventilation grill

Introducing our premium Fragrance Oil, a versatile and concentrated solution designed for both personal and professional use. This exceptional oil is perfect for a wide range of applications, from creating a soothing ambiance at home to enhancing the atmosphere in commercial spaces. Our Fragrance Oil is compatible with various diffusers, including ultrasonic diffusers, ensuring a seamless and effective dispersion of captivating aromas. Whether you're looking to unwind with a calming scent or energize a room with a vibrant fragrance, this oil delivers long-lasting and consistent results. Ideal for use in spas, salons, offices, and homes, this oil brings a touch of luxury and tranquility to any environment. Experience the difference of our high-quality Fragrance Oil and transform your surroundings into a fragrant haven.

Always beautifully scented laundry. To ensure that our clothes always wear pleasantly

Personalised fragrance compositions are no longer an add-on, but a conscious tool for building brand image and emotional connection with guests. Scent is the new "language" of luxury, one that you too should embrace.

In the hospitality industry, every detail matters. From interior design to service, everything creates a cohesive guest experience. More and more luxury hotels are investing in personalised fragrance solutions as a way to strengthen their brand identity and provide guests with recognisable, positive associations. Scent, though intangible, acts like an emotional signature of the property it influences wellbeing and lingers in memory longer than any design element.

Let's take a closer look at this issue. We'll show you why fragrance is so important for the hospitality industry and how personalisation could prove to be a turning point for your business.

Why is fragrance so important in hotels?

Hotels have long understood that creating unforgettable experiences means engaging all the senses, yet for years, scent remained the forgotten element. The relationship between fragrance and memory runs far deeper than simple pleasant associations. In reality, it’s about weaving an invisible thread that connects guests to your brand long after their stay has ended.

It might sound rather magical and unrealistic, but in fact, this is exactly how it works because our sense of smell operates on the level of human subconsciousness. A pleasant scent is something we expect, something we desire, and… something we remember.

An example?

Think about the transformation that takes place when you walk into a Westin hotels. This international hotel chain, part of Marriott International, has had its signature White Tea scent for years. And it’s not just about masking unwanted odours in the environment (although that is certainly an advantage of air fresheners and perfumes). Their personalised fragrance actively creates an atmosphere of calm elegance, which becomes part of the hotel’s identity. This approach marks a fundamental change. Scent is no longer an afterthought.

Today’s guests often arrive carrying the stress of travel, work, and everyday life. A carefully chosen fragrance instantly signals to them that they have found themselves in the right place one designed for relaxation and luxury. Did you know that this psychological shift happens within seconds? That’s why scent is one of the most effective tools for enhancing guest satisfaction. For this reason, you need to pay attention to this aspect right from the very first welcome, at the check-in desk.

Creating a unique ambiance - benefits for hotels

Let’s get straight to the benefits, because that’s the question every hotel and apartment owner is most interested in. What sort of advantage does the Private Label option offer? Why do personalised fragrance products leave traditional, mass-produced air fresheners and perfumes so far behind?

When hotels invest in custom hotel room fragrance solutions, they're not merely purchasing air fresheners they're acquiring a competitive advantage that operates on a subconscious level. The benefits go far beyond basic odour control; they include brand differentiation, guest loyalty, and increased revenue. A personalised scent is something your guest encounters for the very first time a fragrance that will forever be associated with your brand and your services.

Creating a unique ambiance - benefits for hotels

The atmosphere created by a well-chosen scent influences guest behaviour in measurable ways. Guests tend to linger longer in spaces that smell appealing, leading to increased spending in hotel restaurants, bars, and shops.

The fragrance also affects staff morale, as employees working in pleasant. Smelling environments report higher job satisfaction and energy levels.

A signature scent becomes particularly valuable for hotel chains seeking consistency across multiple locations. Whether a guest visits your property in London or Tokyo, encountering the same carefully crafted fragrance reinforces brand recognition and creates a sense of familiarity that enhances the overall experience.

Hotel scent marketing delivers measurable ROI through increased guest satisfaction, enhanced brand recognition, higher revenue per guest, and improved staff performance.

The concept of scent as an invisible logo represents one of the most sophisticated achievements in modern branding. Unlike visual logos that require conscious attention, fragrance operates below the threshold of awareness, creating associations that feel natural and unforced.

At ELiX, we frequently explore the topic of invisible logos on our blog. This subject fascinates us because scent is the only sense that can completely bypass our conscious control and directly "hack" the brain. While with other senses we think first and then react, with scent the brain responds before we even have time to think😉. This means brands can influence our decisions in ways we don't even notice.

DID YOU KNOW...

We breathe approximately 20,000 times a day, and each breath can trigger emotional responses that could be decisive for our purchasing choices? Brands leverage the fact that we are 100 times more likely to remember a scent than a visual or auditory stimulus.

Companies invest in fragrances not just to create pleasant experiences. The main goal is to create positive memorable experiences, influence future emotions associated with the brand, and ultimately forge an emotional connection with the customer and their wallet. What's more, research shows that exposure to scent beyond consumer awareness can influence the perception of verbal labels, visual cues, and even food choices.

Read also: How to create signature scents for hotels?

Personalized fragrances for hotels - the ELiX approach

At ELiX, when we create a signature scent for a particular hotel, we don't simply focus on pleasant aromas. We think multi-dimensionally - we work comprehensively. For us, it's about creating an invisible brand experience that guests will remember long after checkout. As your dedicated fragrance manufacturing partner based in Wrocław, we offer comprehensive private label solutions specifically designed for the hospitality industry (find us on Google Maps).

Our approach goes beyond simple personalisation. We work directly with you to develop fragrances that align perfectly with your brand values, target audience, and desired emotional impact. We can confidently say that we strive for perfection your perfection, which will be an accurate reflection of your brand and its characteristics.

We're open to every collaboration. Whether you manage a luxury resort or a boutique city hotel, our passionate, knowledgeable, and skilled team of experts will create personalised fragrance solutions for you that will quickly become an integral (and recognisable!) part of your brand identity.

ELiX product range for hotel excellence

Lobby & reception solutions

Home Perfume Systems - Our professional home perfume systems are specifically designed for high-traffic hotel reception areas. These systems ensure consistent fragrance delivery regardless of guest flow or seasonal occupancy changes.

Spray Air Fresheners - Our spray air fresheners offer targeted scenting solutions for specific areas within your hotel. Perfect for quick refreshing or emergency odour control. These products deliver immediate results whilst maintaining a sophisticated fragrance profile.

Laundry scent excellence

Scent Boosters for Laundry - Here we're dealing with a breakthrough in hotel textile fragrancing. Our advanced formula, enriched with natural essential oils, ensures that every towel, sheet, and bathrobe carries your hotel's signature aroma. Micro-encapsulation technology releases fragrance gradually, maintaining scent integrity even after multiple commercial washes. Each fragrance provides a unique experience whilst remaining gentle on fabrics and colours.

Our comprehensive range of laundry fragrances extends beyond scent boosters to include specialist laundry perfumes that integrate seamlessly with your existing housekeeping procedures. These products ensure consistency across all textile touchpoints, from guest bathrobes to restaurant linens.

Subtle guest experience enhancements

Scented Sachets & Wardrobe Fresheners - These provide discrete fragrance placement in wardrobes and drawers. These products ensure guests' belongings acquire a subtle hint of your hotel's distinctive scent, extending the brand experience beyond their physical stay.

Innovation in decorative scenting

Jelly Pearls-Our jelly pearls represent an innovative approach to targeted hotel scenting. These aromatic gel beads serve a dual purpose providing consistent, long-lasting fragrance whilst functioning as attractive decorative elements. The water-based formula ensures safety in all hotel environments whilst delivering reliable scent release over extended periods.

Perfect for spa areas, conference rooms, or exclusive suites, jelly pearls offer hotels a unique way to enhance specific spaces without traditional diffusion systems. The colourful gel beads can be customised to match your hotel's aesthetic whilst maintaining your signature fragrance profile.

Professional Private Label services (signature scent)

Our Private Label service encompasses every aspect of your hotel's fragrance requirements. From initial concept development to final product delivery, our expert team guides you through fragrance selection, packaging design, and regulatory compliance. We handle all technical requirements whilst you focus on your guests.

Professional Private Label services

Quality & compliance assurance

Where does it all begin? Where is your fragrance created? All ELiX products are manufactured in our state-of-the-art facility in Poland. We combine cutting-edge technology with traditional European craftsmanship. We handle all regulatory compliance requirements, ensuring your bespoke fragrances meet international safety standards whilst delivering the luxury experience your guests expect.

Our minimum order quantities are flexible, accommodating both independent properties and large hotel chains. Do you need products for a single location, or are you more interested in consistent solutions across multiple international properties? At ELiX, we'll meet those requirements too.

Are you encountering the term "Private Label" for the first time and unsure how you can utilise this solution in your industry? You absolutely must read: The ultimate guide to launching a Private Label air freshener brand.

Measuring success and feedback

Are you wondering whether your hotel's scent programme is actually working? That's understandable! After all, fragrance is one of the most subtle elements of the guest experience, yet simultaneously difficult to measure. The truth is that evaluating the effectiveness of your scent strategy requires a bit of creativity and diverse approaches.

The most direct way to check whether your signature scent is resonating with guests is through their opinions and comments. But don't expect guests to spontaneously write in reviews "I love the scent in the lobby"😆. Such comments appear rarely, despite fragrance significantly influencing their overall satisfaction.

The behaviour of returning guests is another valuable indicator of your scent programme's success. Hotels with well-implemented fragrance strategies often observe increased customer loyalty and more positive recommendations.

The challenge lies in separating the impact of scent from other factors that may influence guest satisfaction and their desire to return. You need to read between the lines and pick up on opinions that reference (though not directly) the scent, ambience, and atmosphere within your property.

Practical metrics worth tracking

Practical metrics worth tracking

To effectively monitor the impact of your scent programme, focus on specific indicators:

  • Customer satisfaction metrics - Monitor Net Promoter Score (NPS) and Customer Satisfaction (CSAT) surveys, which can include questions about overall stay impressions.
  • Social media sentiment - Track social media sentiment as guests often share their stay experiences, not mentioning scent directly but describing the atmosphere as "relaxing" or "luxurious".
  • Business performance indicators - Monitor increased bookings, positive online reviews, and average time guests spend in your hotel's public areas.
  • Revenue impact - Hotels utilising scent marketing report sales increases compared to unscented environments.
  • Dwell time analysis - Guests in pleasantly scented spaces tend to spend longer in hotel restaurants, bars, and shops, which directly translates to increased revenue.

Conclusion

We've just shared some valuable insights with you. The question now is: what will you do next? Will you opt for brand personalisation through scent (new products), or perhaps choose from ready-made fragrance notes for four seasons? The difference between top sellers in hospitality and others often lies in these subtle details.

For those ready to take action, you can buy our fragrance solutions directly through our online platform with regular price. Simply add each item to your cart and discover our complete set of hotel scenting options. Each of these options is worth consideration and attention. The most important thing is to start taking action and do it with the best air freshener and perfume manufacturer. Do it with ELiX.

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