Think back to those moments when you paused for a second to appreciate the subtle aroma of fresh laundry, the delicate notes of a spring breeze, or the comforting scent of jasmine in a favourite perfume. Each of us is part of this story—a story that stretches across centuries and continents. Today, we welcome you to Europe!

It’s fair to say that Europe’s relationship with fragrance is as old as its cities, as rich as its food, and as varied as its landscapes. From the bustling markets of Paris to the modern laboratories of Poland. Let’s say it loud and clear:

The European market for perfumes and air fresheners has grown into a world leader, blending tradition with sustainability and constant innovation.

History and evolution of perfume making

The story begins in the 14th century, when Queen Elizabeth of Hungary’s famous “Hungary Water” changed the way aromatic ingredients were used. Some say Saint Elisabeth of Hungary ordered the first modern European perfume, an elegant blend of herbal essences that set the stage for the fragrances we enjoy today.

Saint Elisabeth of Hungary is often credited with commissioning what is considered the first modern European perfume, known as 'Hungary water'."

It didn’t take long for the French to be swept up in the world of fragrance. Before long, France became the epicenter of perfume-making, with the picturesque town of Grasse leading the way. Here, fields of jasmine and roses were cultivated specifically for fragrance production, creating scents that would become legendary. During the reign of Louis XV, Parisian high society became obsessed with perfumes. What’s more, the royal court even earned the nickname “la cour parfumée” (the perfumed court).

Perfume wasn’t just a luxury. It had already become a lifestyle, a way to express one’s personality, mood, and preferences.

Over time, the magic of fragrance spread beyond the nobility. By the 19th century, perfumes became more accessible, and France, Italy, and Russia became leading forces in the industry. The tradition of using flowers, herbs, and spices laid the foundation for modern perfume-making, evolving into today’s thriving aroma-chemical business.

The modern landscape - growth and market share

Let’s come back down to earth for a moment and focus on what’s happening right now—though you have to admit, exploring the history of scent is truly fascinating, isn’t it?😄 Today, the European market for fragrances and aroma chemicals is a real powerhouse, representing a significant share of the global industry.

In 2024, the Europe fragrance market was valued at an estimated USD 19.23 billion, with projections suggesting growth to USD 25.81 billion by 2030. [1]

Western Europe alone accounts for 28% of the world’s fragrance and air freshener market, driven by countries such as Germany, Poland, France, the UK, Spain, and Italy. This growth is fuelled by rising demand for premium fragrances and air fresheners, natural and personalised perfumes, as well as the expansion of e-commerce and direct-to-consumer services.

Poland – a rising star in european fragrance

Poland has become a vibrant force in the European fragrance market, earning recognition for its creativity and reliability. Among its many dynamic cities, Wrocław stands out as a place where tradition blends seamlessly with modern innovation. Here, the art of scent production is truly flourishing. And it’s right here that you’ll find the headquarters of ELiX, a company developing high-quality fragrances, aroma chemicals, and inventive solutions across a wide range of products - including perfumes, detergents, car scents, and home perfume.

What makes Poland such an appealing destination for the fragrance industry? Its strategic location, highly skilled workforce, and continuous investment in advanced technology have positioned it as a valuable partner for global brands eager to expand their presence in Europe and beyond.

But Poland’s success isn’t just about business. What truly sets it apart is its ability to honour the rich heritage of European perfumery while embracing sustainability and innovation. Many manufacturers carefully select their raw materials, often sourcing locally and prioritising eco-friendly production methods.

The fragrance sector in Poland is booming, fuelled by growing demand for personalised and unique scents. Having private laboratories and a strong focus on research and development play a crucial role in shaping the country’s influence on the industry. Thanks to this, cities like Wrocław aren’t just producing for local consumers. They’re exporting their creations worldwide, reaching Germany, France, the UK, and even distant markets like Japan, Brazil, the USA, and Singapore.

Scent production in Europe with ELiX scent

Let’s talk about our own manufactory, rich in tradition and experience. At the heart of this vibrant European market stands ELiX, a family-owned Polish company with over 25 years of expertise in scent production. At ELiX, we represent the best of European craftsmanship, combining tradition with cutting-edge innovation to create perfumes and air fresheners that enhance everyday experiences. Our products are proudly made in Poland, with a strong focus on sustainability, quality, and customer satisfaction.

As we’ve already mentioned, our offer includes a diverse range of fragrances for homes, cars, and commercial spaces. Every single product is designed to create a unique and memorable sensory experience and we never forget about the visual side either, because at ELiX, an unforgettable scent always goes hand in hand with beautiful, well-designed packaging.

Our commitment to eco-friendly production means we go beyond compliance, collecting more plastic than we put on the market and using renewable energy sources.

ELiX R&D Labs - technology and expertise in practice

At ELiX, fragrance development it’s a meticulous, hands-on process driven by expertise and innovation. In our state-of-the-art R&D laboratories in Wrocław, each day is dedicated to creating unique and high-quality scents that go beyond expectations.

Our team of perfumers and chemists work closely together, experimenting with raw materials from all over the world (Turkish rose, Egyptian jasmine, Italian citrus) each selected for its distinct character. Every fragrance goes through an intensive process of testing, refining, and perfecting to ensure it delivers the desired experience, whether it’s a fresh, green scent reminiscent of spring or a delicate floral accord evoking warm summer evenings.

Innovation is at the heart of our success. We combine the latest technology with our experience to create bespoke fragrances for luxury brands, sustainable solutions for everyday products, and unique scents for perfumes and home and car environments.

Want to know our secret recipe for success?

Technology alone isn’t enough! Our greatest asset is still our sense of smell. Each fragrance goes through countless tests and adjustments before it’s ready to make its way to you.

Categories and trends - beyond perfume

Fragrance is no longer confined to perfumes alone. The market now includes a wide range of categories:

• essential oils;
• scented laundry products;
• closet and suitcase fresheners;
• home perfumes and spray air fresheners;
• a variety of car fragrances;
• and more like body care and shampoo.

The integration of aroma chemicals into everyday products means that the sense of smell is woven into the fabric of daily life, from the freshness of laundry to the subtle notes in a favourite car scent.

Trends such as gender-neutral and unisex fragrances, the use of natural and vegan ingredients, and the rise of niche and luxury perfumes are shaping consumer preferences across Europe. The demand for personalised and long-lasting scents is pushing brands to innovate, while the influence of digital marketing and social media continues to drive growth.

You can find all products here.

The impact of scent - senses, emotions, and experience

Fragrance it has a direct connection to our emotions, memories, and even behavior. A single scent can transport us to another time, lift our mood, or create a sense of comfort. That’s why businesses use fragrance strategically, whether in retail stores, hotels, or even cars. The right scent can shape an experience, making it more inviting, familiar, or unforgettable.

The fresh smell of laundry can instantly make a place feel like home. A warm floral scent might remind you of summer evenings, while citrus notes bring energy and clarity. Our brains process scent in ways we don’t always realize, associating specific aromas with emotions and past experiences. That’s why certain fragrances can evoke nostalgia or change how we feel in a space.

At ELiX, we explore this deep connection between scent and human perception. In one of our articles, we’ve gone further into how fragrances influence everyday life. Check it out: The psychology of scent in consumer behavior. Insights for marketers.

Private label solutions

At ELiX, we specialize in private label and contract manufacturing, offering comprehensive OEM/ODM solutions to clients worldwide. We work with brands of all sizes, from those developing a signature fragrance to established companies expanding their product range, to bring their ideas to life.

From the initial concept to final production, we collaborate closely with our partners to develop fragrances that capture the essence of their brand. Our expertise, advanced technology, and flexible approach allow us to create high-quality, customized products that stand out in a competitive market.

Our private label services are designed to help brands grow, offering them unique, memorable fragrances that leave a lasting impression.

Are you interested in this topic? Be sure to also read: The ultimate guide to launching a Private Label air freshener brand.

The future of scent production in Europe - hope and innovation

We’ve talked a lot about the past today, and you’re probably wondering what the future holds and how scent marketing will continue to evolve. One thing we can say with absolute certainty:

The journey of scent production in Europe is far from over.

As the market continues to evolve, fuelled by innovation, sustainability, and changing consumer preferences, there’s a real sense of excitement about what’s next. New raw materials, advanced technologies, and a deeper understanding of the senses are opening up endless possibilities for fragrance creation.

One of the most remarkable developments is the growing collaboration between science and nature. European laboratories are now using biotechnology to recreate rare flower scents without depleting natural resources, and AI-powered scent analysis is helping perfumers design fragrances that are more precisely tailored to human emotions and memories. Sustainability is no longer just a trend. It’s becoming the industry standard. From biodegradable packaging to upcycled ingredients, the sector is redefining what it means to create responsibly. At the same time, consumers are seeking out more personal, meaningful scent experiences, pushing brands to move beyond the ordinary and offer something truly unique.

Looking ahead, Poland and companies like ours are set to play an increasingly important role in shaping the future of fragrance in Europe. We invite you to discover it with ELiX!

[1] Europe aroma chemicals market: Europe Fragrance Market Size, Report 2030F

It’s hard to deny that individuality and authenticity are more valued than ever. Do you notice this in your own industry? Creating your own brand of fragrances, whether for the home, car, hotels, office, shop, or other spaces, is both an exciting opportunity and a strategic business move.

Let’s consider what it really takes to distinguish your brand today, in a world where competition is always at your heels and closely watching your every move and marketing strategy? The answer lies in crafting a scent experience so unique, so evocative, that it becomes inseparable from your company’s identity and most importantly, impossible for your competitors to replicate.

Welcome to the world of private fragrance label in Europe!

Private Label fragrance in Europe with ELiX

Europe has long been the heart of the fragrance industry, renowned for its sophisticated perfumers, advanced manufacturing, and strict adherence to quality standards. Choosing a private fragrance label in Europe means you benefit from a legacy of craftsmanship and regulatory excellence.

European manufacturers, especially those based in Poland, France, and Italy, offer a large selection of scents and cosmetic product types but also the ability to create bespoke solutions, tailored to your company’s vision and your customers’ desires.

ELiX, as a private label manufacturer rooted in Poland, reflects this European ethos. Our production combines traditional know-how with modern technology, delivering fragrances that embody the highest quality. Our private label department supports you at every stage, from development to packaging, ensuring your own brand stands out on the market.

With our own R&D labs and a focus on natural and sustainable raw materials, we ensure that every component, from the scent itself to the glass and boxes used for packaging, meets rigorous European standards.

Why you should choose a private label manufacturer?

Opting for a private label manufacturer in Europe is about far more than simply outsourcing production. It’s about gaining a genuine partner in creation, one who understands the nuances of the fragrance industry and can translate your vision into reality. By working with an experienced private label manufacturer, you gain access to a full-service offering, from concept and scent development to packaging, screen printing, and regulatory support.

A European private label manufacturer brings you expertise, a large selection of fragrances and packaging options, and the flexibility to scale your production according to your business needs. This partnership allows you to focus on your brand and customers, while your manufacturing partner ensures the highest quality, consistency, and compliance with all industry standards.

Read also: The ultimate guide to launching a Private Label air freshener brand.

The greatest advantages of production in Europe

Production in Europe is recognized worldwide for its unique combination of innovation, high-quality standards, and social responsibility. Choosing European manufacturers is a guarantee of reliability and access to modern solutions and sustainable development.

We have listed nine advantages that, in our opinion, make Europe the ideal choice.

1. High quality and compliance with European standards

Products “Made in Europe” are distinguished by their durability, precision, and safety. European manufacturers operate according to strict EU regulations, and control over the entire process (from the selection of raw materials to the finished product) ensures consistency and the highest quality.

2. Competitive production costs and efficiency

In many European countries, especially in Central and Eastern Europe, labor and production costs remain competitive compared to Western Europe, while maintaining high standards. This allows companies to offer attractive prices without compromising on quality or safety.

3. Skilled workforce and competence development

Europe invests in workforce skills and supports high-quality jobs. Access to a well-educated, experienced, and motivated workforce translates into innovation, efficiency, and timely order fulfillment.

4. Shortened supply chains and logistical security

European production means:

• shorter transport routes,
• faster deliveries,
• reduced risk of delays.

Unfortunately, the reality is that we live in times of global disruptions. It's no surprise, then, that moving production closer to the target market (reshoring and nearshoring) enhances supply chain security and operational flexibility, allowing businesses to respond more quickly to changes and customer needs.

5. Support for the local economy and innovation

By choosing European manufacturers, companies support regional economic growth, job creation, and increased innovation. Investment in clean technologies and the transfer of knowledge and solutions further strengthen the competitiveness of the entire European industry.

6. Better working conditions and social responsibility

In Europe, good working conditions are the standard, not the exception. Companies are required to uphold high employment, wage, and workplace safety standards. By supporting local suppliers, we ensure ethical production and contribute to building an economy based on social responsibility.

7. Environmental care and sustainability

Europe is a leader in sustainable development and industrial decarbonization. Manufacturers invest in eco-friendly technologies, waste minimization, and reducing their carbon footprint. Shorter transport routes further reduce environmental impact (read also: Air freshener safety and ingredients: What You need to know?).

8. Flexibility and personalisation

European companies are known for their flexible approach to clients, rapid implementation of new solutions, and product personalisation. This enables the creation of unique offerings tailored to dynamic market trends.

9. Transparency and easy communication

Working with European manufacturers means greater process transparency, easier communication, and the possibility of direct supervision over production. This builds trust and allows for better control over quality and delivery timelines.

How ELiX supports your brand development

While there are many outstanding fragrance and air freshener manufacturers in Europe, at ELiX we stand out by combining Polish manufacturing tradition with European innovation. We are an experienced and passionate team specializing in private label fragrance production. We provide our clients with comprehensive support in developing their own brand. If you choose to work with us, you can be assured that we will accompany you from the initial scent selection, through packaging, right up to logistics.

The knowledge and experience of our team help you navigate the complexities of the industry, ensuring that the products created for your brand are:

• original,
• aesthetically pleasing and elegant,
• compliant with current regulations and legal requirements,
• ready for market launch.

If you operate in e-commerce, manage hotels, apartments, shops, clubs, car showrooms, beauty salons, spas, fitness studios, or even run event agencies, advertising agencies, or corporate gifting services, and you wish to expand your offer with your own branded scent, gifts or want to introduce a distinctive fragrance into your space rest assured, we can help you achieve this.

Our solutions are also ideal for property developers, co-working spaces, restaurants, cafés, and anyone looking to create a memorable olfactory identity for their business.

See all our product categories.

Why is personalisation the right choice?

No one wants their brand to blend in with the crowd. The real magic of private label is that it lets you create something that’s unmistakably yours. Personalization means you’re not just picking a fragrance off the shelf. You’re shaping a scent that captures your brand’s personality and makes a lasting impression.

Want your customers to remember you?

Develop a signature scent that’s instantly recognizable and keeps them coming back.

Fancy something more than just perfume?

Choose from eau de parfum, body mists, scented candles, home or car fragrances. The possibilities are wide open.

Packaging matters, too!

With screen printing, bespoke labels, and unique boxes, your product will look as good as it smells.

Trends change fast, and with private label, you can adapt quickly!

From the growing demand for natural ingredients to the rise of minimalist design and eco-friendly solutions, your brand can stay ahead of the curve with ease.

Limited editions or exclusive collections?

Absolutely. Keep your customers curious and engaged with something new and exciting.

With private label, your imagination truly sets the pace. You’re not simply selling a product. You’re offering an experience, a story, and a way for people to connect with your brand on a whole new level.

And remember, personalization isn’t just a buzzword! It’s your ticket to standing out, building real loyalty, and staying ahead in a world that never stands still.

Step into any well-designed retail store and you’ll notice more than just the visual displays or background music. The air itself often carries a subtle, pleasant scent. This isn’t a coincidence. The strategic use of fragrance, known as scent marketing, is a well-known method that brands use to influence consumer behavior, evoke emotions, and reinforce brand identity.

It’s undeniable that today’s consumer is often overwhelmed by an excess of stimuli, yet this one sense remains one of the most direct, influential, and emotionally charged. The olfactory system is closely tied to the limbic system, the part of the brain responsible for emotions and memories. This unique connection means that certain scents can trigger vivid memories, affect mood, and even drive purchasing decisions - and interestingly, this often happens without us even realizing it.

It’s a truly fascinating topic, especially for us as manufacturers of perfumes and air fresheners. So let’s take a closer look at how scent psychology is shaping the future of retail and why it should be at the heart of your marketing strategy.

Introduction to consumer behavior

Consumer behavior is a complex field, shaped by a multitude of factors including psychological, social, and sensory influences. While visual and auditory cues have long been the focus of marketers, the sense of smell has, over the last decade, strengthened its position in marketing strategy, and we can confidently say that it has become a key player in influencing how consumers feel, behave, and ultimately make purchasing decisions.

The psychology of scent in consumer behavior reveals that our responses to olfactory experiences are often subconscious, yet they have a profound impact on our actions in retail settings.

Scents can evoke powerful emotional responses and even influence our perception of time spent in a store. What’s more, the right fragrance can subtly guide our decision-making process, often without us even realising it.

Most consumers are unaware of how much their sense of smell guides their choices. A familiar scent can evoke comfort and trust, while a new, intriguing fragrance can spark curiosity and encourage exploration. By understanding these dynamics, your brand can create environments that please the senses and subtly guide consumer behavior towards desired outcomes.

The power of scent

As we mentioned at the beginning of this article, the power of scent lies in its direct connection to the limbic system, which governs emotions, memories, and social behavior.

Did you know that, unlike other senses, olfactory signals bypass rational processing and tap straight into our emotional core?

That’s why just a single whiff of a certain scent can instantly transport us back to a childhood memory or remind us of a special moment. Our brains are wired to associate specific scents with emotions and experiences, making fragrance an incredibly effective tool for creating lasting impressions.

A pleasant scent can instantly enhance mood, reduce negative emotional states, and create a memorable customer experience. On the other hand, if the scent is poorly chosen, it can trigger the exact opposite reaction – discouragement.

Retailers who harness the power of scent psychology are able to influence consumer behavior at a deep, emotional level. Certain scents have the ability to reinforce brand identity and encourage customers to return time and again. The strategic use of fragrance can be your intangible method of shaping the way your customers feel and act within retail spaces.

Scent marketing strategies

Scent marketing is the art and science of using fragrance to influence consumer behavior and reinforce brand identity. It goes beyond simply making a store smell good; it’s about creating a signature scent that embodies the essence of a brand and resonates with its target audience.

There are several approaches to scent marketing, including:

Ambient scenting – Introducing a consistent, pleasant scent throughout a retail space to enhance mood and create a welcoming atmosphere.

Thematic scenting – Matching specific scents to product categories or seasons, such as using coconut in swimwear sections or cinnamon during the holidays.

Signature scent creation – Developing a unique fragrance that becomes synonymous with the brand, helping to reinforce brand identity and stand out in a crowded market (Private Label).

Are you wondering how to make scent marketing truly effective? After all, it’s not enough to just implement a strategy – you need to know how to do it right. The key to effective scent marketing is context. The chosen scent must align with your brand, the products, and the expectations of the target audience. Remember, a mismatch can have the opposite effect and drive away your potential customers rather than attracting them.

Read also: Crafting Your unique fragrance: A guide to personalized scent creation.

The emotional spectrum of fragrance - choosing the right scent for Your brand

Scent marketing is about carefully selecting fragrances that align with your brand identity and the emotional experience you want to create for your customers. Each category of fragrance has its own unique power to influence consumer behavior and reinforce brand identity.

Soothing scents

Perfect for spas, wellness centres, or waiting areas, soothing scents such as lavender or chamomile help reduce stress and negative emotional states, encouraging customers to relax and linger longer. This creates a memorable customer experience and can influence purchasing decisions by making customers feel at ease.

Adventure-inspired scents

Scents like sandalwood or patchouli transport customers to faraway destinations, sparking curiosity and a sense of exploration. These fragrances are ideal for brands that want to stand out and engage customers seeking something distinctive and memorable.

Revitalising scents

Revitalizing scents, such as citrus or green tea, are associated with cleanliness, energy, and renewal. They are commonly used in retail stores and fitness centres to enhance mood, boost sales, and create a vibrant atmosphere.

Playful scents

Playful scents, like bubblegum or tropical fruits, evoke a sense of fun and joy. They are perfect for brands targeting families or younger audiences, encouraging impulse buying and making the shopping experience delightful.

Homely scents

Warm, homely scents such as vanilla or baked goods make customers feel comfortable and welcome. These fragrances are excellent for hospitality venues or retail spaces aiming to encourage customers to stay longer and return more often.

Sensual scents

Floral or musky notes create an intimate and luxurious atmosphere, ideal for boutiques, fashion retailers, or beauty brands seeking to foster emotional connection and brand loyalty.

Energising scents

Scents like peppermint or eucalyptus awaken the senses and lift the mood, making them suitable for environments where vibrancy and positivity are key to the customer experience.

Comforting scents

Universal, comforting scents such as fresh linen or soft cotton help make any space feel approachable and safe, reinforcing positive emotional responses and encouraging customers to explore further.

Influence on purchasing decisions

Why do some customers seem to linger longer in your store, or why do certain products suddenly become more appealing? By now, you probably realise that the reason often lies not in what they see or hear, but in what they smell. Scent has the unique ability to shape your customers’ behaviour on a subconscious level, influencing their mood, perception, and ultimately, their purchasing decisions.

Here’s how the right scent can influence your customers’ purchasing decisions:

• It encourages customers to spend more time browsing your store.
• A carefully chosen fragrance can trigger impulse buying, even among those who didn’t plan to make a purchase.
• Pleasant scents help reduce stress or anxiety, making customers more receptive to exploring your products.
• A welcoming aroma creates a comfortable environment, inviting customers to relax and engage more deeply with your brand.
• Positive olfactory experiences increase the likelihood of repeat visits and foster long-term brand loyalty.

Social behavior and scent

Scent doesn’t just influence individual emotions, but it also plays a significant role in shaping social interactions and behaviours. Research shows that body odor and ambient scent can affect how we perceive others, influence facial expressions, and even impact social behavior in group settings. In retail environments, a well-chosen scent can create a sense of community, making customers feel more at ease and encouraging positive social interactions.

For example, scents found in nature, such as fresh linen or baking bread, can evoke feelings of warmth and hospitality. This increases the likelihood that customers will engage with staff and other shoppers.

So, when defining your target audience, remember that the strategic use of scent can enhance not only individual experiences but also the overall social atmosphere within your retail space.

Signature scents - the new brand logo

When you think of your favourite brands, what comes to mind first? Perhaps it’s a distinctive logo, a memorable colour palette, or a catchy slogan?

A signature scent acts much like a brand’s olfactory logo. It’s a carefully crafted fragrance, designed to evoke specific emotions and reinforce brand identity every time a customer steps into your store or interacts with your products. Just as a well-designed logo instantly communicates what your brand stands for, a signature scent can trigger emotional responses, spark memories, and build an emotional connection with your target audience.

Brands that invest in a signature scent are investing in a multi-sensory experience that reinforces brand identity and encourages customers to return. It’s not just about making a store smell pleasant; it’s about creating a unique, memorable customer experience that lingers long after the visit. A signature scent is no longer a luxury. We can confidently say that it’s now an essential part of a holistic brand strategy.

How ELiX can help Your brand harness the power of scent

At ELiX, we understand that every brand is unique-and so are its scent needs. Our expertise in scent branding and scent marketing allows us to craft bespoke fragrance solutions that reinforce brand identity, engage customers, and boost sales. Our team is here to guide you every step of the way.

We work closely with you to identify your:

• target audience,
• desired emotional experiences,
• and business goals.

From ambient scenting to strategic fragrance deployment, we offer a full suite of services designed to influence consumer behavior. We are ready to partner with your brand.

If this article has caught your interest, you already recognize how the world of scent extends far beyond traditional perfumes. Perhaps you see the potential of scent marketing for your business? You’re absolutely right! Today, scent production encompasses everything from home and car air fresheners to custom fragrances for hotels, spas, retail stores, and even e-commerce packaging. As consumer preferences shift and competition intensifies, brands across all sectors are recognising the power of olfactory experiences to create memorable moments, influence behaviour, and build emotional connections with customers. Scent is a true brand differentiator-an invisible yet tangible logo that lingers in the memory.

However, delivering consistent, high-quality scent experiences at scale is a complex task. It requires specialized knowledge, advanced manufacturing processes, rigorous quality control, and compliance with international standards. Outsourcing scent production has emerged as a strategic solution, enabling brands to focus on their core competencies while leveraging the expertise and infrastructure of industry leaders like ELiX. Let’s explore how this works in practice and what it can do for your brand.

Beyond perfume - the expanding world of scent outsourcing

Scent outsourcing isn’t just for perfume brands. Today, companies in sectors as diverse as hospitality, automotive, fashion, and online retail are harnessing the power of scent marketing to:

• Enhance customer experience in hotels, spas, and salons.
• Create inviting and memorable spaces in car dealerships and showrooms.
• Differentiate retail environments and boost in-store engagement.
• Add a sensory layer to e-commerce packaging, making unboxing unforgettable.
• Build brand recognition and loyalty through signature scents.

By outsourcing scent production, these brands tap into specialized knowledge, access the latest market trends, and deliver consistent, high-quality fragrances across all touchpoints.

Outsourcing scent production with ELiX

Are you wondering why we are the ones writing about outsourcing scent production? At ELiX, we specialize in creating tailored scent solutions for diverse applications, from perfumes to functional air fresheners. Our expertise ensures that our clients’ brands deliver consistent, high-quality products that align with market trends and consumer preferences. No matter your industry, your expectations, or your target audience – we are ready to meet any challenge.

For us, every brand is unique – including yours. Our outsourcing scent production services are designed to provide tailored solutions for every client. With over 25 years of expertise in the fragrance industry, our own factory in Wroclaw, Poland, and a world-class laboratory, we can offer you end-to-end perfume production that aligns with the latest market trends and international fragrance association standards.

We offer end-to-end solutions for:

• Home and car air fresheners (gel, liquid, spray, and diffusers)
• Hotel and retail scenting systems (ambient fragrances for lobbies, spas, and stores)
• Scented packaging for e-commerce (custom fragrances embedded in mailers or inserts)
• Custom fragrances for brand environments (signature scents for offices, showrooms, or events)

Our global reach ensures compliance with regulations like REACH and CLP, so your products thrive in both local and international markets.

Check out our options.

Private Label solutions - building Your brand through outsourced expertise

For brands seeking to expand their product lines without the burden of production, ELiX’s private label services offer a seamless path to market. Jesteś startupem a może twoja firma ma ugruntowana juz pozycję na rynku? Rozwiązania Private Label dedykowane są rożnym firmom, które mają potencjał rozwoju i przede wszystkim pomysł na wyróżnienie się na rynku.

By leveraging our specialized knowledge, manufacturing processes, and quality control systems, you can launch products faster, reduce fixed costs, and focus on marketing strategies that drive customer engagement. Our private label partnerships empower brands to scale operations, adapt to seasonal peaks, and respond to market trends with agility.

You can read more details about collaborating with ELiX on Private Label in our article: The ultimate guide to launching a Private Label air freshener brand.

10 benefits of outsourcing scent production

1. Cost savings that free up Your budget

Why invest in your own factory, equipment, and production team when you can tap into an established manufacturing infrastructure? By outsourcing scent production, you dramatically reduce fixed costs and avoid hidden fees. This means more resources for what truly matters: marketing strategies, customer engagement, or expanding your perfume collection.

2. Unmatched operational efficiency

Imagine scaling your operations effortlessly to match market demand or seasonal peaks. Outsourcing lets you accelerate new releases and adapt to fluctuations without production bottlenecks. You’ll never have to worry about overextending your resources or missing out on market trends.

3. Access to specialized knowledge

When you outsource, you’re not just buying a product. You’re gaining the expertise of fragrance chemists, regulatory experts, and supply chain professionals.

4. Rigorous quality control, every step of the way

Quality is everything. With outsourcing, every stage of the manufacturing process is subject to strict quality standards and testing. This guarantees your finished products consistently meet (or exceed) both your expectations and those of your valued customers.

5. Endless customization possibilities

Want to stand out? Outsourcing scent production means you can develop unique scents, tailored solutions, and even customized packaging that perfectly reflects your brand values.

6. Global reach without the hassle

Breaking into international markets? Outsourcing partners like ELiX have worldwide distribution capabilities and deep knowledge of international fragrance association standards. Your products will be ready for global reach, fully compliant with all necessary regulations.

7. Lower risk, greater peace of mind

By leveraging your partner’s established processes, you avoid the risks and headaches of managing your own production facility.

8. Faster time to market

With a streamlined production process, you can bring new fragrances or air freshener products to market quickly, respond to changing consumer preferences, and stay ahead of the latest trends.

9. Focus on Your core competencies

Let’s be honest, your time is better spent building your brand, connecting with customers, and crafting memorable experiences. Outsourcing lets you focus on your core competencies while experts handle the complexities of manufacturing processes, regulatory compliance, and quality control.

10. Consistent quality that builds customer satisfaction

With rigorous quality control and reliable manufacturing processes, you can be sure that every product delivers the same high quality every time.

Understanding perfume and air freshener manufacturing

The creation of a successful perfume and air freshener goes far beyond simply mixing scents. It requires a deep understanding of essential oils, raw materials, and the complex chemistry that underpins fragrance development.

Our team is constantly researching new fragrance notes, experimenting with innovative combinations, and staying attuned to global market trends.

Scent manufacturing is as much an art as it is a science. It involves:

• Selecting the right essential oils and raw materials for each application (from car air fresheners to hotel scenting systems)
• Developing fragrance profiles that align with your brand values and target audience
• Ensuring regulatory compliance with international fragrance association guidelines and local legislation
• Creating finished products that are safe, effective, and appealing to consumers

This process requires deep expertise and a commitment to high quality standards. Qualities that an experienced outsourcing partner brings to the table.

Manufacturing processes and cost savings

The production process for scent products (whether air fresheners, commercial scenting systems, or perfumes) involves complex steps from sourcing raw materials and essential oils to blending, filling, and packaging.

Outsourcing streamlines these manufacturing processes, offering:

• Advanced production lines for various product types (liquid, gel, oil, chip-based air fresheners, and more).
• Efficient supply chain management to ensure timely delivery and lower cost per unit.
• Automated quality control for consistency and reliability in every batch.
• Flexibility to scale up or down based on market trends and seasonal demand.

By partnering with a manufacturer like our team, you can introduce new fragrances, expand your product line, and respond quickly to changing consumer preferences, all while keeping costs under control.

Aroma Formulation Labs (Research and Development Laboratory)

At AFL, our in-house laboratory serves as the creative and technical core of our operations. This is where our specialists design, test, and perfect every fragrance formula. We ensure each scent delights the senses and meets the highest quality standards. From the earliest stages of development, our team meticulously refines aroma profiles, longevity, and product stability. We always keep market trends and customer expectations in mind.

Beyond formulation, our laboratory is responsible for producing comprehensive documentation for every product, including detailed descriptions and Material Safety Data Sheets (MSDS), supporting both transparency and regulatory compliance. Each batch undergoes thorough quality control, with careful records maintained for full traceability and consistency.

Packaging and labelling are also overseen by our experts, guaranteeing that every finished product is:

• safe,
• stable,
• visually appealing,
• compliant with relevant standards.

As an independent research and development company, AFL welcomes external projects, offering our expertise and infrastructure to brands seeking reliable, high-quality fragrance solutions.

By combining scientific precision with creative artistry, our laboratory ensures that every fragrance leaving our facility is crafted to inspire and consistently deliver an exceptional customer experience.

Finished product quality control

Quality control is a cornerstone of our manufacturing philosophy. Every batch of perfume undergoes comprehensive laboratory testing, sensory evaluation, and packaging inspection. Our certifications, including ISO 9001 and ISO 14001, reflect our unwavering commitment to high quality standards and regulatory compliance.

This meticulous approach guarantees that your finished products consistently meet the expectations of both you and your customers.

Outsourcing and the fragrance industry - who benefits most?

The fragrance industry is no longer confined to perfumes alone. From luxury hotels infusing lobbies with signature scents to e-commerce brands embedding subtle fragrances in packaging, outsourcing scent production has become a strategic lever for innovation and growth. But who stands to gain the most from this shift?

Startups and emerging brands

Startups can leverage expert perfumers and existing supply chains to bring products to market faster, focusing resources on branding and customer engagement.

Hospitality and retail giants

You’re probably familiar with hotel chains using bespoke lavender-vanilla blends to evoke relaxation, or stores diffusing citrus-forward scents to energise shoppers. Outsourcing allows these industries to create immersive experiences without diverting attention from their core operations.

E-commerce innovators

Scented packaging is transforming unboxing into a multi-sensory ritual. Brands outsourcing this process gain access to safe, long-lasting fragrances that align perfectly with their identity.

Sustainability-focused brands

Did you know that 72% of consumers saying they buy more eco-friendly products than five years ago[1]?

Outsourcing to partners who use bioengineered ingredients or renewable energy helps brands meet this demand without compromising on ethics or quality.

Cost reduction through strategic outsourcing

Let’s face it: Managing in-house production is expensive. Outsourcing slashes fixed costs (facilities, equipment) and variable costs (raw material bulk pricing), freeing capital for R&D or marketing.

For example:

• A boutique perfume brand can launch a seasonal collection without investing in new machinery.
• A car dealership introduces cedarwood-scented air fresheners for its latest model, avoiding warehouse overhead.

Leveraging market trends - what’s shaping 2025?

Staying relevant means anticipating change. How can outsourcing partners help you weave your brand into the latest trends? What steps can you take to get ahead of the competition and position yourself as a contemporary brand focused on quality and service?

Multi-sensory experiences

Pair your signature scent with curated playlists or textured packaging. In 2025, fragrance is not just about aroma. It’s about creating immersive, memorable moments that engage all the senses.

Clean and genderless fragrances

The demand for unisex scents and non-toxic formulas is surging. Outsourcing to partners with expertise in ISO, certified laboratories ensures your products meet the highest quality standards and appeal to Gen Z’s values of transparency and inclusivity.

Climate-inspired scents

Think petrichor for wellness brands or oceanic notes for eco-luxury lines. Perfume outsourcing enables rapid prototyping and production of these complex, nature-inspired fragrance profiles.

ELiX – Your partner in outsourcing scent production

Let’s summarise our future partnership and what we can do for you. At ELiX, we provide you with a comprehensive range of services designed to support your brand’s continued growth:

• Outsourcing scent production tailored to your needs.
• End-to-end perfume production in our own factory.
• Deep expertise in the perfume industry.
• Compliance with international fragrance association standards.
• Partnerships with leading perfume brands.
• Insight into market trends and consumer preferences.
• Robust quality control and sustainable manufacturing processes.
• Sourcing of the finest raw materials and essential oils.
• Flexible, cost-effective solutions for scaling your perfume brand.
• Customized packaging and innovative marketing strategies.
• Support for entry into international markets.
• Commitment to customer satisfaction and building lasting relationships.

Contact us and take the next step towards a brighter, more fragrant future.

SOURCE:

[1] BusinessDasher, citing multiple studies, 2024 (38 Eco-Friendly Consumers Statistics: A Must Know in 2024)

Creating a truly pleasant home environment free from unpleasant odours is no easy feat-especially when aiming for long lasting freshness while ensuring the safety of household members and pets. What aspects and features do users pay the most attention to? What really matters in today’s world of home fragrances? It is scent intensity, fragrance diffusion, and ingredient transparency.

This article is addressed both to entrepreneurs and companies seeking wholesale or personalised solutions, as well as to anyone wishing to refresh their space.

How air fresheners work?

Air fresheners operate through a combination of chemistry and innovative technology to provide a noticeable, long lasting scent. Most products use a carrier-such as alcohol, water, or gel-to disperse fragrance molecules into the air. Essential oils or synthetic fragrances are then released, either passively (as in reed diffusers) or actively (as in sprays and electric devices), eliminating odours and refreshing the air.

Some technologies are designed for continuous fragrance diffusion, while others provide a quick burst of scent on demand.

The effectiveness of an air freshener depends on factors such as the:

• volatility of the fragrance;
• presence of scent anchors (for example, porous materials);
• device’s ability to distribute aromas evenly throughout the space.

Advanced products also take into account scent strength and personal preferences, ensuring the fragrance is pleasant without becoming overpowering.

Long lasting scents without overpowering effect

A truly long lasting scent is a hallmark of a high-quality air freshener, ensuring that your home or workplace remains pleasant for weeks rather than just days. The secret lies in the formulation:

High concentrations of essential oils combined with advanced fragrance diffusion technologies allow aromas to linger, gradually releasing pleasant notes without becoming overpowering.

Olfactory fatigue-when the nose becomes accustomed to familiar scents-can sometimes make a fragrance seem to fade, but products containing natural essential oils tend to bind better to soft surfaces such as curtains and upholstery, slowly releasing their aroma over time.

Modern solutions, such as gel-based air fresheners or reed diffusers, provide users with consistent and balanced scent intensity. They are also designed to eliminate tough odours, including smoke and pet smells, while maintaining a light, pleasant aroma.

Why labels and certifications matter in air fresheners?

When choosing an air freshener, the label is your first point of contact with information about the product’s safety and effectiveness. Certified manufacturers, such as ELiX, adhere to rigorous industry standards including BRC GS, ISO 9001, and ISO 14001. For users, these certifications are the best guarantee that every bottle, spray, or device meets strict quality and environmental requirements.

Do not regard these certificates as mere formalities or standard symbols. They confirm that the air freshener you purchase is:

• free from harmful substances;
• properly labeled in accordance with CLP/REACH regulations;
• safe to use around children, pets, and sensitive environments.

For manufacturers of home air fresheners, clear and legally compliant labeling is essential for wholesale or personalized orders. It provides assurance that the products can be safely used in hotels, shops, homes, offices, or car dealerships.

Important!

Always check the label for transparency of ingredients, scent strength, and usage instructions to ensure the product matches your needs and preferences.

At ELiX, we place great importance on safety and quality standards. We have dedicated a separate article to this topic, and we encourage you to read it: Air freshener safety and ingredients: What You need to know?

Essential oils vs. synthetic fragrances - what’s in Your air?

The choice between natural essential oils and synthetic fragrances significantly impacts both air quality and user experience.

Essential oils

Beyond their pleasant aromas, essential oils bring a wealth of natural benefits that synthetic fragrances simply cannot match. Extracted from plants, flowers, and herbs, these oils carry therapeutic properties that can enhance well-being and promote a healthier indoor environment.

For example, many essential oils possess natural antibacterial, antiviral, and antifungal qualities, helping to purify the air rather than merely masking unpleasant odour. Aromas like lavender and chamomile are renowned for their calming effects, reducing stress and encouraging relaxation, while citrus oils such as lemon and grapefruit can invigorate the senses and boost energy levels.

Moreover, essential oil-based air fresheners tend to be biodegradable and often come in eco-friendly packaging, making them a more sustainable choice for environmentally conscious consumers. Their natural origin also means they are generally safer for children, pets, and individuals with sensitivities, offering a cleaner, fresher air experience without harsh chemicals.

See our essential oils here.

Synthetic fragrances

Synthetic fragrances, widely used in many commercial air fresheners, offer the advantage of an extensive variety of scents and often boast longer-lasting aromas due to their chemical composition. These man-made fragrances can mimic almost any scent imaginable. However, this convenience comes with drawbacks...

Many synthetic fragrances contain volatile organic compounds (VOCs) and other chemicals such as phthalates, which have been linked to respiratory irritation, allergic reactions, and potential hormone disruption.

Excessive use of synthetic air fresheners can contribute to indoor air pollution, reducing overall air quality and sometimes causing headaches or dizziness, particularly in sensitive individuals.

Furthermore, synthetic fragrances are often derived from petrochemicals and may not be biodegradable. While they may provide a strong initial scent, these products can sometimes produce an overpowering or artificial aroma that some users find unpleasant or overwhelming.

Top 5 air freshener technologies by ELiX

We offer a carefully curated selection of air freshener products that combine innovative technologies with certified quality and long lasting freshness. Below are the top five types of ELiX air fresheners, each tailored to different spaces and personal preferences, ensuring effective odor elimination and a pleasant scent experience.

1. Gel Aromatic Balls (Jelly Pearls)

ELiX’s jelly pearls are a modern take on gel air fresheners, crafted as aromatic gel beads housed in elegant containers that also serve as decorative elements. These gel balls release fragrance gradually, providing continuous, long-lasting freshness ideal for rooms, offices, or cars. Their formulas are based on natural ingredients, including respiratory-friendly essential oils, which help eliminate odors while creating a refreshing atmosphere.

The gel format ensures scent diffusion is steady and subtle, making it for soft surfaces like curtains and upholstery without overpowering the space. Activation is simple - just open the lid and shake gently to intensify the aroma.

2. Reed Diffusers With Balls

These diffusers use a combination of rattan reeds and aromatic gel balls to diffuse fragrance naturally and consistently. The reeds draw the scent from the gel, releasing it slowly into the air, which allows for controlled scent intensity and long-lasting freshness.

ELiX’s reed diffusers are low-maintenance and ideal for small to medium spaces where a light, pleasant scent is preferred. They work well on both hard surfaces and near soft furnishings like curtains, providing a gentle fragrance that eliminates odors without overwhelming the senses.

3. Home Perfume Collection (Trickling Reed Diffusers)

The line features traditional reed diffusers with high-quality fragrance oils designed for elegant scent diffusion. These use capillary action to draw the fragrance up the reeds, releasing a fresh scent that can be customized by adjusting the number of reeds used.

Their long-lasting scent and soft diffusion make them suitable for large spaces and sensitive environments, where a balanced fragrance strength is essential.

4. Bloom at Home (Natural Floral Diffusers)

This unique product combines natural sola floral extracts with dried flowers to create an all-natural, handmade air freshener. Diffusers provide a fresh scent that is both authentic and decorative, appealing to customers who value sustainability and natural aromas.

The delicate diffusion is for enhancing soft surfaces like upholstery and curtains, while effectively eliminating tough odors. This product stands out for its craftsmanship and use of natural essential oils.

5. Air Freshener Sprays

ELiX’s spray air fresheners, deliver instant freshness with a fine mist that disperses fragrance evenly across hard and soft surfaces. Their formulations include ethanol at safe concentrations to ensure quick evaporation and noticeable scent intensity without residue.

The sprays are designed to eliminate odors such as smoke odors, pet smells, and garbage odors, providing a light yet effective fragrance suitable for rooms, cars, and offices. Certified under strict EU regulations, these sprays combine safety with performance - ideal for both personal and commercial use.

Each of these ELiX air freshener technologies is backed by rigorous certifications (BRC GS, ISO 9001, ISO 14001) and formulated to meet CLP/REACH standards, ensuring safety, sustainability, and consistent quality.

Benefits of using an air freshener

Let’s summarise the advantages and benefits you gain by choosing air fresheners from trusted and respected producers in the fragrance market.

A well-chosen air freshener can:

• Eliminate odors from pets, smoke, garbage, and moisture, ensuring a consistently pleasant scent.
• Boost relaxation and reduce stress by infusing your space with calming aromas like lavender or musk.
• Improve the perceived cleanliness of a room by neutralising tough odors and imparting a fresh scent.
• Customise scent intensity and fragrance diffusion to match your personal preferences and the needs of your space.
• Create a welcoming atmosphere for guests or customers, making your home, office, or car more inviting.
• Help maintain a hygienic environment by incorporating antibacterial essential oils that target germs on soft and hard surfaces.

Eliminating odors with air freshening products

At ELiX, we always remind our customers that modern air fresheners do much more than simply mask odours. They actively eliminate them at the source, creating a truly fresh and pleasant environment.

Our range of odour eliminators has been specially developed to neutralize even the toughest smells, including smoke, pet, kitchen, and garbage odours, by targeting the molecules responsible for unpleasant scents rather than merely covering them up.

We harness the power of natural essential oils combined with advanced, environmentally friendly technologies to ensure long lasting freshness and a light, pleasant fragrance.

So much valuable knowledge behind us, and now it’s time for action and our cooperation. Explore our products from the catalogue and discover examples of successful partnerships with distinguished brands (Private Label).

Surely you’ll agree with us that keeping clothes immaculate often feels like a tough battle against creases and unwanted odours? Between work, family and social commitments, finding time for proper laundry care can be, at best, a challenge. Fortunately, there are ways that simply put, make life easier and everyday chores more pleasant.

Fabric refreshers and crease releasers are among those must-have products in homes, hotels, and other places where laundry is a part of daily life. Both fabric refreshers and crease release sprays offer quick ways to solve common clothing problems without the need for constant washing or traditional ironing.

Today, we want to show you the differences, uses, and benefits of these innovative products. Discover how, with solutions available on the market, you can change your fabric care routine, ensuring you always look and feel your best.

Understanding fabric refreshers and crease releasers

Fabric refreshers and crease releasers represent two different, yet complementary, approaches to clothing maintenance. Can we call this a revolution in the way we care for our clothes? Absolutely!

Fabric refreshers (as the name suggests) are specialist spray products designed to eliminate unpleasant odours and give clothing and textiles a fresh scent without the need for washing. These products work by neutralising odour-causing molecules, not just masking them. They are particularly useful for items that should not be washed frequently or when you are travelling without access to laundry facilities.

On the other hand, we have crease releasers. With their use, the age-old problem of wrinkled clothes becomes a thing of the past. They allow you to smooth out creases without having to get out the ironing board. Thanks to a simply spray and a quick tug on the fabric, the product in the spray bottle relaxes the fibres in your clothes, enabling you to achieve a crisp finish with minimal effort. When you use a wrinkle release spray all the process is simple: just spray a fine mist over the garment, gently pull, and then hang it on a hanger to let the wrinkles fall out as it dries. This method is ideal for freshening up clothes between wears, especially when you want to avoid frequent dry cleaning or need a quick solution while you pack for travel. It’s also perfect for eliminating stubborn odors that can linger on fabrics.

Both product categories have seen significant technological advances in recent years, and we can proudly say that companies like ours are leading the way in developing formulas that are both effective and safe for delicate fabrics.

So, what should you choose?

For us, the answer is obvious – it’s worth (and even necessary) to have both products, as they serve different fundamental purposes. One eliminates unpleasant odours, while the other deals with wrinkles. In the debate of fabric refresher vs crease releaser, it’s clear that both have their place.

The science behind fabric refreshers - what makes them so effective?

The effectiveness of fabric refreshers lies in their advanced chemical formulation, which targets odour molecules at their source, rather than simply masking them with fragrance. When you use a high-quality fabric refresher, the active ingredients:

• bind to odour-causing molecules,
• effectively neutralise them,
• prevent them from being detected by your sense of smell.

The spray bottle delivery system ensures even distribution across the clothing. This solution allows the formula to penetrate the fibres without saturating them. One might ask: do all fabric refreshers on the market have the same composition, do they all work the same way?

What sets high-quality fabric refreshers apart from inferior products is the inclusion of ingredients that prevent bacterial growth – often the main source of persistent odours in clothing.

Independent laboratory tests confirm that high-quality fabric refreshers can eliminate over 99% of odour-causing bacteria, providing scientific validation for their effectiveness.

A significant advancement in modern fabric refreshers is the use of long-lasting fragrance technology, which provides a pleasant scent that endures through wear without becoming overpowering.

The most advanced formulations, such as those certified to ISO standards, undergo rigorous quality control processes to ensure consistency in performance and safety for both users and their garments.

You need (or want) to iron traditionally, but don’t want to give up freshness? There’s a solution!

If your clothes require traditional ironing, you don’t have to give up on freshness and convenience. A proven solution is specialist ironing sprays, such as ironing spray and ironing water.

These products make it easier to remove creases and give your fabrics a gentle, fresh scent that lasts throughout wear.

How does it work? Simply spray the fabric before ironing to achieve a perfectly smooth surface and a pleasant aroma. All this without the risk of over-wetting or damaging the material. It’s a way to combine the effectiveness of traditional ironing with modern refreshing technology, ensuring comfort and freshness every day.

Crease releasers – The technology that smooths wrinkles

The technology behind crease releasers is undoubtedly a remarkable achievement in fabric care science. We are dealing here with an effective alternative to traditional ironing for busy people, those who want to reduce electricity usage for environmental reasons, or those who travel frequently.

Advanced formulations in high-quality products work by temporarily relaxing the fabric fibres, allowing creases to be smoothed out with minimal effort. The active ingredients in these products coat the fibres and break the hydrogen bonds that form when fabric becomes creased. After application, you’ll notice the fabric becomes slightly damp. This is the moment of optimal smoothing action – when you gently pull and stretch the material.

What really sets high-quality crease releasers apart is their ability to work quickly. They usually require just a few minutes to dry completely, instead of the long time needed with traditional ironing. This technology has developed significantly, resulting in the premium products we mentioned, which not only remove creases but also add a pleasant fresh scent to garments.

For travellers, these products have become essential suitcase items, allowing for wrinkle-free clothing without access to ironing boards or steam in hotel rooms. The wrinkle release spray is also gentle enough for delicate fabrics, so you don’t have to worry about leaving a stain or damaging your favourite shirt. Just use a little bit of spray, and you’ll see a fine result in no time.

Read also: How to use a spray iron for clothes effectively?

ELiX fabric care solutions – quality backed by certifications

When you choose ELiX, you’re investing in proven quality, innovation, and safety. We know how important it is for you to trust the products you use every day, whether at home or in your business. That’s why our entire range is backed by internationally recognised certifications, including BRC GS, ISO 9001, ISO 14001, and TÜV SÜD. These certificates guarantee the effectiveness of our solutions and their safety for your fabrics, your skin, and the environment.

Our fabric care range includes:

Fabric Refreshers

Instantly neutralise unwanted odours and leave your clothes with a fresh, long-lasting scent. The spray bottle ensures even application, protecting the structure of your garments.

Crease Releasers (wrinkle releaser)

Our wrinkle releaser sprays work wonders on wrinkles. Just spray, give your garment a quick tug, and enjoy a smooth, crisp finish in minutes. Perfect for busy professionals, frequent travellers, or anyone who wants to look sharp without the effort.

and also:

Laundry Perfumes

With anti-static and fabric-softening properties, it makes ironing easier and keeps your clothes luxuriously soft.

Ironing Sprays

For those who still love the precision of traditional ironing, our ironing sprays combine the best of both worlds. Simply spray before ironing to achieve a smooth finish and lasting freshness.

What sets us apart?

We’re committed to research and development. Our products are repeatedly tested to ensure they’re gentle on delicate materials, but tough on everyday challenges.

If you’re a business looking for private label solutions, we offer comprehensive support – from custom formulations to packaging design and regulatory compliance.

The advantages of ELiX products compared to other brands

One of our main advantages over the competition is the exceptionally long-lasting scent of our products. At ELiX, we use high-quality fragrance oils. The aroma remains on fabrics much longer than with many other products available on the market. This is particularly appreciated by customers who expect their clothes to stay fresh not only immediately after washing, but also throughout wear.

Precision and quality of craftsmanship

Our products are created with great attention to detail and using carefully selected ingredients. We place enormous importance on quality, which translates into both effectiveness and safe use. Unlike many competing products, ELiX does not leave unwanted residues on clothing.

Wide range of scents and personalisation options

We offer a broad selection of unique fragrance compositions, which can be tailored to individual preferences or business needs. This is especially valuable in wholesale and for business clients, who can order products with their own label or a bespoke scent created to their specification.

Quality and safety certifications

Our products stand out thanks to a range of international quality and safety certifications. Certifications such as BRC GS, ISO 9001, ISO 14001, and TÜV SÜD confirm that our products are safe for users, effective, and produced with respect for the environment.

Effectiveness and versatility

ELiX products are effective not only in refreshing fabrics, but also in neutralising unpleasant odours and caring for delicate materials. They suitable for everyday domestic use as well as professional applications (such as hotels, laundries, and gyms).

No harmful residues and fabric protection

Unlike some fabric softeners or refreshers, our products do not leave residues on textiles, do not weigh them down, and do not negatively affect the breathability of the material.

B2B collaboration and flexible offerings

We provide attractive partnership terms for businesses, both in terms of wholesale and the ability to order private label products.

We invite you to explore our full range of fabric care solutions. See, how ELiX can help you save time, preserve your favourite garments, and enjoy lasting freshness every day.

Would you like to make a retail purchase?

Visit our online store!

Buy online

When it comes to fragrance, the debate over natural versus synthetic scents is more relevant than ever. We’ve decided to join the conversation and share our perspective, drawing on years of knowledge and experience in the fragrance industry. After all, if you’re going to seek information, it’s best to get it from reliable sources, isn’t it?

So, let’s explore the world of essential oils, natural and synthetic fragrances, and how they shape the products you and your customers use every day.

What are natural fragrances and synthetic fragrances?

Before diving deeper into the comparison, let’s start at the beginning by understanding what natural and synthetic fragrances actually are.

Natural fragrances are scents derived directly from natural sources such as plants, flowers, fruits, resins, and woods. These fragrances are typically extracted through processes like steam distillation, cold pressing, or solvent extraction, capturing the authentic essence of nature.

Synthetic fragrances, on the other hand, are created in laboratories using man-made chemical compounds. These fragrances are designed to replicate natural scents or to create entirely new aromas that may not exist in nature.

The essence of fragrance - what makes the difference between natural and synthetic fragrance?

Fragrance is more than just a pleasant smell. It's an experience, a memory, a sense of connection, and sometimes a statement.

“People can close their eyes to greatness, to terror, to beauty, and they can close their ears to melody or deceitful words. But they cannot escape from scent. For scent is the brother of breath. It penetrates into the human interior along with the breath and (…) goes straight to the heart.”

Patrick Süskind, "Perfume"

Natural fragrances are derived from plants, resins, and other natural sources through processes such as cold pressing, distillation, or extraction. One might think of the vibrant zest of citrus oils, the delicate floral notes of orange blossom and jasmine, or the grounding warmth of sandalwood and resins. These natural ingredients lie at the heart of what makes natural perfumes and air fresheners so unique – rich in complexity and authenticity.

On the other hand, synthetic fragrances are produced in laboratories, typically using synthetic molecules designed to mimic or even surpass what nature provides. This approach allows for the creation of specific scents that may not exist in nature and ensures consistency in every bottle.

So, what should your choice be? It depends on your priorities: are you seeking the depth and subtlety of natural notes, or the bold, long-lasting impact of synthetic counterparts?

Understanding natural options

Choosing natural fragrances can be seen as an invitation to connect with nature and embrace the holistic benefits that only natural ingredients can offer you. It is a choice for those who believe that the best scents are those which, besides delighting the senses, also support well-being and respect the environment.

Natural fragrances are created from pure, plant-based ingredients. They harness the power of nature without the need for harsh chemicals or artificial additives. However, contrary to popular belief, natural does not always mean completely safe. Natural essential oils are concentrated plant-based chemical substances that can cause irritation, allergies, or other adverse reactions. Note that many plants in nature produce toxic substances as a defence mechanism, and their extracts may retain these properties.

Natural perfumes offer a unique aromatic profile, shaped by the seasons, the soil, and the sun. This natural variability is by no means a drawback, but rather a mark of authenticity, reflecting the living essence of the plants from which they are derived. It is precisely this connection to the rhythms of nature that makes each fragrance truly exceptional.

Natural fragrances also appeal to those seeking a holistic approach to beauty and well-being. The aromatherapeutic properties of these products can improve mood, relieve stress, and support a sense of harmony.

Synthetic fragrance overview

Synthetic fragrances have revolutionized the perfume industry. They offer exceptional consistency, impressive longevity (of course, we are referring to high-quality products), and undoubtedly vast creative possibilities. These compositions are designed to last for a long time, which is why they are most commonly used in products such as air fresheners, car perfumes, and household items.

Synthetic fragrance ingredients are often more stable, less reactive, and easier to standardise than their natural counterparts. Thanks to precise production methods, synthetic fragrances can offer consistent quality and predictable properties. Such results can be difficult to achieve using only natural ingredients, which are subject to climatic, soil, or seasonal influences.

While synthetic fragrances provide undeniable benefits in terms of performance and innovation, it is important to consider more than just their effectiveness. Some synthetic ingredients, particularly those derived from petrochemicals, can have an environmental impact and may potentially cause sensitivities or allergic reactions in certain individuals.

The general term “fragrance” on product labels often conceals complex blends of chemicals, some of which may be irritating or less transparent.

Be sure to read one of our latest articles, where we share a wealth of interesting information and facts: Air freshener safety and ingredients: What You need to know?

The truth about safety - natural vs synthetic fragrances

Although, as we have already mentioned, natural does not always mean completely risk-free, essential oils and plant-based fragrances have a long tradition of safe use, provided they are used correctly and formulated in line with best practices. As with any concentrated substance, essential oils should be used thoughtfully and according to professional guidelines. From our many years of experience, we find that most people tolerate natural fragrances very well, especially when products are properly diluted and patch-tested before use.

However, we would like to remind you that, as with any ingredient, whether natural or synthetic, some individuals may be sensitive or allergic to specific components. For this reason, the European Union requires that selected fragrance allergens (of both natural and synthetic origin) are clearly listed on cosmetic labels. According to the latest EU regulations (Regulation 2023/1545), the list of fragrance allergens has been expanded to include both natural extracts and individual chemical compounds, such as those found in popular essential oils.

This regulatory approach does not stem from any presumption of danger, but from a commitment to transparency and consumer safety. By adopting such measures, people with known sensitivities can make informed choices.

Many essential oils are also subject to classification, labelling and packaging (CLP) regulations. This is a precautionary measure for those who are particularly sensitive or when products are used in high concentrations.

Synthetic fragrance ingredients, on the other hand, are often developed with the aim of minimising the risk of allergies and ensuring consistency. Nevertheless, some synthetic compounds may be associated with respiratory irritation or other hypersensitivity reactions. There are also concerns about long-term exposure to certain petrochemical-derived ingredients.

So, is there a golden rule for safe use of both types of fragrances?

For us, the answer is clear, it is:

responsible product formulation,

transparent labelling,

individual user awareness.

Read also: What is a CLP label? Essential insights for understanding compliance.

Crafting Your own natural fragrance line with ELiX scent – Private Label solutions

Are you planning to create your own line of natural fragrances under a Private Label? Specifically designed for clients seeking personalized scents for their brand, we offer a comprehensive and professional Private Label service. By collaborating with our laboratory, you can bring high-quality, nature-inspired products to market – all with your own branding and vision at the forefront.

We provide:

• Expert support and assistance at every stage (from the initial idea and concept to the finished product, compliant with the latest standards and legal requirements).
• Bespoke packaging and design.
• A broad fragrance portfolio and a rich selection of natural aromas (including essential oils) and plant-based compositions.
• Comprehensive documentation management and assurance of compliance with international standards.
• Modern manufacturing in Poland using sustainable technologies.

We successfully deliver Private Label projects for leading retailers across Europe and beyond. See examples of our Private Label projects.

You can read more about producing your own personalised fragrances in: The ultimate guide to launching a Private Label air freshener brand.

Environmental considerations

Let's talk about environmental issues, because choosing natural fragrances is much more than just enjoying a pleasant fragrance from nature. It is, above all, a conscious step towards reducing our impact on the environment.

Natural fragrances, derived from plants, flowers, and resins, are biodegradable and generally less harmful to ecosystems than their synthetic counterparts, which can introduce persistent chemicals into soil and water. However, remember that sustainability also means responsibly sourcing ingredients with full respect for nature's gifts. Over-harvesting natural materials such as sandalwood or rose absolute can threaten biodiversity if not carefully managed.

However, we would also like to draw your attention to one important aspect. The sourcing of natural fragrance ingredients can have a significant environmental impact. Excessive harvesting of rare or endangered plant species, such as sandalwood or rose absolute, may lead to biodiversity loss. Furthermore, large-scale cultivation of plants often involves the use of pesticides and fertilisers, which can pollute soil and groundwater.

Therefore, your manufacturer should prioritize ethical supply chains and transparent sourcing, ensuring that all naturally derived ingredients are both high quality and environmentally friendly. ELiX is a prime example of air freshener manufacturing, where we skilfully combine traditional methods with modern environmental standards. We provide our customers with products that respect both people and the planet.

Health benefits of natural choices

Natural fragrances offer a cleaner and gentler alternative for those seeking well-being and harmony. They are free from many synthetic additives, such as phthalates and parabens, which makes them an attractive choice for those who value simplicity and naturalness of composition.

Essential oils, such as lavender, orange blossom or citrus oils, provide soothing aromas and are widely used in aromatherapy – helping to improve mood, relieve stress and support emotional well-being. Additionally, natural ingredients are biodegradable and often sourced in a more sustainable way, which helps to protect the environment.

Making an informed decision

Navigating the world of natural and synthetic fragrance comparisons can be overwhelming, as it requires knowledge and gaining information from verified and reliable sources. Remember, however, that making a hasty decision in this area is not advisable. Making an informed decision comes down to understanding the personal needs, values, and realities of each option.

Natural fragrances appeal to those who value authenticity, environmental impact, and holistic well-being, while synthetic fragrances can offer a strong and long-lasting scent.

We believe that transparency in product information is fundamental, which is why at ELiX we provide clear ingredient data and prioritise both the safety and sustainability of every product. We attach great importance to both formulation and packaging, designing air fresheners that are unrivalled on the market.

Remember!

Skin sensitivities, any allergies, and environmental priorities should always be taken into account. Patch testing is recommended even for natural products, as plant-based ingredients can still cause reactions in sensitive individuals.

Ultimately, the right fragrance is one that brings joy, aligns with values, and promotes well-being. We are here to help you find it.

Explore our collection

ELiX: Your partner in sustainable fragrance solutions

At ELiX, we offer:

• comprehensive fragrance development,
• private label solutions
• laboratory support.

All of this is designed to ensure that your products meet the highest standards of quality, safety, and environmental responsibility. Every product leaving our manufactory is produced in accordance with global certifications (BRC CP, ISO 9001, ISO 14001), which attest to our unwavering commitment to the planet.

Our team of experts will guide you from concept to finished product, always focusing on innovation, compliance, and respect for nature.

Would you like to make a retail purchase?

Visit our online store!

Buy online

You will surely recall the traditional small gifts such as a branded pen, a bookmark, or a pocket calendar. Such a pen could be found in every household😃! But now, corporate gifting has evolved far beyond the traditional pen or calendar. Now, companies are seeking gifting options that enhance brand image and create lasting memories. By choosing luxury fragrances tailored to your brand, you invite your clients and colleagues into a sensory experience that elevates your business relationships and leaves an indelible mark.

At ELiX, we believe that a bespoke fragrance, beautifully presented in exquisite packaging and accompanied by a personalized note, is the right gift for any occasion.

Scent – ​​a way to evoke emotion

A distinctive scent transcends language, culture, and even time itself. It forges connections that are both immediate and enduring. By choosing corporate gifts with bespoke fragrances, you create an experience that resonates on a deeply personal level. Each time the recipient opens a gift box, the scent within becomes a part of their daily life, subtly reinforcing the values of your brand.

A unique fragrance, carefully selected to reflect your company’s ethos, can evoke precisely the emotions you wish to inspire-whether it be a sense of calm, a sudden surge of vitality and energy, freshness, or relaxation. This alignment of scent with your brand image ensures that your company will be remembered for its elegance and attention to detail. If you have ever wondered which gestures can create lasting memories, scent is the answer.

Personalisation – Your way to a gift that truly matters

In a world awash with generic goods, personalization stands out. Opting for a cheaper alternative to branded products is, of course, a tempting option (and one that, unfortunately, many entrepreneurs choose). However, the real question is: how will such gifts impact your brand’s prestige? Sometimes, we may not even realize that what we consider a clever marketing move could have the opposite effect and be perceived as a mass-market giveaway. Perhaps it is worth investing in a personalized promotional item that truly means something-because its scent is truly unique.

A corporate gift featuring a bespoke fragrance tailored to the recipient’s preferences, signals care and commitment. This level of attention to detail transforms a simple promotional item into a meaningful token of appreciation. A personalized scented gift demonstrates that you value the relationship and understand what makes each recipient unique. Such gestures strengthen loyalty and deepen connections, making your brand the preferred business partner or a vendor worthy of note.

Corporate gifting as a reliable business strategy

Corporate gifting is not merely a formality-it is a strategic tool for building and maintaining strong business relationships. Thoughtful gifts, especially those that are personalized and of high quality, have the power to foster loyalty, enhance customer retention, and strengthen partnerships.

A well-chosen fragrance gift can:

• Demonstrate appreciation for clients and business partners.
• Celebrate special events, milestones, or achievements within your company.
• Enhance employee engagement and morale.
• Serve as a memorable takeaway from corporate events or conferences.

ELiX - gifting options for every occasion

Are you celebrating a significant business milestone, or do you regularly organize corporate events, conferences, or meetings with prospective clients? If you wish to express your gratitude for your guests’ presence and engagement, while also leaving a memorable impression, we have the perfect solution for you. ELiX offers a comprehensive range of gift options suitable for every occasion.

Our product range includes:

• Custom car air fresheners - for automotive businesses or as promotional items.
• Home and office fragrances - to create a welcoming atmosphere in any environment.
• In-wash scent boosters - for a touch of luxury in everyday routines.
• Essential oils and body perfumes - for personal use or as elegant gifts.
• Scented sachets – our versatile scented sachets are a subtle yet effective way to infuse spaces with long-lasting fragrance.

Each ELiX product can be customized to reflect your brand identity, from the fragrance selection to the packaging and personalized note. You can find all our products here.

This might interest you!

At ELiX, we are proud to be a family-owned business with over 25 years of manufacturing expertise and a commitment to sustainability. Our products are crafted in harmony with the environment, using renewable energy and eco-friendly materials, and we hold certifications such as BRC GS, ISO 9001, ISO 14001, and TÜV SÜD.

Gifting options and strategies – a few tips from ELiX

When developing your gifting strategy, consider the following approaches:

Align gifts with brand values - Choose fragrances and packaging that embody your company’s ethos - sustainability, luxury, or maybe innovation?

Embrace customization - Personalize every aspect of your gift, from the scent to the packaging, to create a truly unique experience (private label).

Plan for special events - Use corporate gifting to mark important milestones, celebrate achievements, or enhance corporate events.

Focus on presentation - Exquisite packaging and thoughtful details, such as a personalized note or your company logo, add an extra layer of sophistication.

Read also: The ultimate guide to launching a Private Label air freshener brand.

From concept to delivery

We believe that the gifting journey should be as seamless and enjoyable as the gift itself. Our team works closely with you from the initial concept to the final delivery, ensuring that every detail is perfect. We offer flexible minimum order quantities, making our solutions accessible to businesses of all sizes.

From your first contact with us to the moment your recipient opens their gift, you can trust that ELiX will deliver an experience that is as memorable as our fragrances.

We invite you to visit our store (ELiX Perfumery Art), explore our customization options, and discover how corporate gifting with customized fragrances can elevate your brand and strengthen your business relationships.

Would you like to make a retail purchase?

Visit our online store!

Buy online

Choosing the right scent or personalizing it to a brand's style is about building brand identity, evoking emotions, and creating memories that will resonate long after guests have checked out.

The art of scent marketing has become a cornerstone for luxury brands and boutique hotels alike. By harnessing the power of the limbic system (the part of the brain responsible for emotions and memory), hotels can create an atmospheric environment that enhances mood, encourages relaxation, and sets their property apart from the competition. So let's find out how to create signature scents for hotels and why this strategy is essential for the modern hotel industry.

What is the hidden power of smell in hotel branding?

Perhaps you have never delved into this subject before and do not know that the sense of smell is very strongly linked to memory and emotion, and it is through this relationship that it is recognized as a reliable tool for shaping the guest experience.

Contrary to what you might think, when guests enter a hotel, their first impression is often not made by the décor or the staff, but precisely by the subtle scent that greets them at the door. This first encounter can evoke feelings of comfort, luxury, or excitement, immediately setting the tone for the entire stay. On the contrary, if the scent is poorly chosen or the hotel owner does not pay attention to this element, it can make guests feel uncomfortable, put them off, or make them not associate their stay with positive emotions.

What's more, a mismatched fragrance can inadvertently affect the reputation of an entire brand, lowering its prestige and taking away from the hotel's unique character. This is why we always emphasize the importance of the hotel owners‘ commitment to carefully selecting an aroma that will harmonize with the atmosphere of the place and remain in the guests’ memory.

An individual corporate fragrance becomes distinctive, unforgettable, and deeply connected to the brand's identity as a fragrance logo. After all, it can't be a coincidence that leading luxury brands and hotel chains invest in customized scents that guests begin to associate with their unique experience.

How do you create a signature scent for Your hotel?

Creating a distinctive (read: unique) fragrance is both an art and a science. All the work in this direction should start with an understanding of your brand story, values and emotions you want to evoke in your guests. We have written down the path you should follow☺️.

Discovering your brand

Is your hotel a tranquil spa in the middle of a nature reserve, or perhaps a lively city center location, or an attractive family-friendly resort? Each theme requires a distinct olfactory approach.

Choosing an air freshener and perfume manufacturer (Private Label)

Don't make a decision too hastily, as an aptly chosen perfume maker can stay with your brand for years to come. You should treat this as a long-term partnership. Go for quality, reputation, and portfolio, as well as the company's history. Find out what the manufacturer has to offer you, how they work, and what types of products they have to offer.

If you care about products created in harmony with and respecting the environment, be sure to check out the certifications the company has and what they mean, as well as their environmental direction.

Blending and testing

Experienced perfumers mix different aromas (such as warm vanilla, relaxing eucalyptus, stimulating jasmine) to create a fragrance in line with your vision. Testing in real hotel settings ensures that the fragrance works well and resonates with guests' preferences.

Customising

Bespoke signature fragrances can be customized for different spaces within the hotel. For example, a refreshing citrus blend for the lobby, soothing lavender for guest rooms, and invigorating eucalyptus for the spa. Think about applying this variety to your hotel.

Diffusion methods

Choose from a collection of fragrance solutions, including reed diffusers, spray air fresheners, wardrobe fresheners, membrane sachets, or gel air fresheners. Each method offers a unique way to enhance your environment and reinforce your brand identity.

Private Label fragrance - explore the ELiX approach

As we mentioned, for hotels that want to develop a truly unique fragrance, it is very important to partner with an experienced manufacturer. So meet ELiX - a company that produces air fresheners at the highest global level.

Behind the quality of our service is over 25 years of experience and an impeccable reputation for quality and innovation. We offer private label and contract manufacturing services tailored to the hospitality sector.

Our passionate and dedicated team of experienced perfumers works closely with clients to create custom fragrances that reflect each brand's unique story and desired guest experience.

The ELiX product range offers a wealth of possibilities for your fragrance branding.

• Spray Air Fresheners,
• Jelly Pearls,
• Decor Perfume,
• Scented Sachets,
• Membrane Sachets,
• Closet Fresheners,
• Organic Air Freshener,

and many other products that you can use in the hospitality industry.

We can help you provide a consistent fragrance experience throughout your property. We are characterized by our flexible approach and open-mindedness to customer needs, so we are open to working with both large hotel chains and boutique properties, with a particular focus on sustainability and environmental responsibility.

Check out our offer: Private Label.

Read also: The ultimate guide to launching a Private Label air freshener brand.

Signature fragrance as a strategic differentiator

We probably don't need to tell you how crowded the hospitality market is. Competition is truly fierce, and a signature scent can give you a competitive edge. It's more than just a pleasant scent. It's a strategic brand tool with which you can:

• Increase guest satisfaction and encourage repeat visits.
• Foster a deep emotional connection with guests, turning their stay into an unforgettable experience.
• Distinguish your property from the competition by creating a unique atmosphere.

Scent solutions for every space - application examples

You can integrate signature fragrances seamlessly throughout your hotel. We have created a small summary of some ideas:

Lobby and reception - A welcoming aroma creates a positive first impression and sets the mood for arrival.

Guest rooms - Calming room sprays such as vanilla or jasmine promote relaxation and a peaceful night's sleep.

Spa and wellness areas - Natural, woody scents such as eucalyptus or musk promote relaxation and a sense of luxury.

Meeting rooms - Refreshing, fresh aromas increase concentration and productivity.

Bathrooms - Air fresheners maintain a fresh, clean environment.

Personalized products, such as branded fragrance diffusers or membrane sachets, can be offered as room amenities or luxury gifts. This approach further reinforces the hotel's identity, deepens relationships with guests, and creates memorable experiences. Ensure that guests take the scent of your hotel home with them.

Do you want to create a bespoke signature scent for your hotel?

By combining art, science, and strategic marketing, your hotel can create an environment that resonates deeply with guests, turning their stay into a bardic experience.

We are confident that you are ready to make a difference and create a unique fragrance for your brand. Together we will develop a unique collection of fragrances that will embody your brand, delight your guests, and leave a lasting impression.

We will create fragrances that remain in the memory long after the journey is over. Contact us.

Would you like to make a retail purchase?

Visit our online store!

Buy online

Understanding the importance of correct labelling is fundamental and an obligation for any company working with hazardous substances, especially if you operate in the wholesale or private label sector. If you represent a brand that wants to introduce its own line of fragrance products, CLP compliance then you need to be aware that the CLP label is a legal obligation and a sign of credibility and concern for customer welfare.

What is a CLP label?

Let's start from the beginning. What is the CLP label?

CLP stands for Classification, Labelling and Packaging. The CLP Regulation is the European Union's legal framework for ensuring that hazardous chemicals and mixtures are:

• clearly identified,
• classified correctly,
• labelled with essential information before they are placed on the market.

In essence, it is a visible, standardised label that informs users of the potential hazards of a chemical substance or mixture, using a combination of hazard pictograms, signal words, hazard statements, precautionary statements and supplier contact details.

The label must be affixed to the outer packaging of the product and must remain legible and intact throughout the life cycle of the product.

This is a legal requirement for anyone placing chemical products, including candles and melting waxes containing fragrance oils or essential oils, on the EU market.

The label serves as a quick reference for downstream users, providing clear and consistent information on potential hazards and necessary precautions. For businesses, this transparency protects end-users and promotes the free movement of goods across the European Union by harmonising hazard communication standards.

Essential elements of a CLP label - what must be included?

A CLP label it’s a carefully structured document containing essential information. 

Each label must include:

• Product identifiers - The name, batch number, and nominal quantity of the chemical substance or mixture.
• Hazard pictograms - Graphical symbols that visually communicate the type of potential hazard (e.g., flammability, toxicity, health hazards).
• Signal words - “Danger” or “Warning”, indicating the severity of the hazard.
• Hazard statements - Standardised phrases describing the nature and degree of the hazard (e.g., “May cause an allergic skin reaction”).
• Precautionary statements - Instructions for safe handling, storage, and disposal (e.g., “Keep out of reach of children”).
• Supplier identification - Name, address, and telephone number of the manufacturer or importer.
• Unique formula identifier (UFI) - A code that links the product to its specific formulation, essential for poison centre notifications.
• Allergen information and supplemental information as required.
• White background for clarity and legibility, as mandated by recent updates to the regulation.[1]

These requirements are not optional. For example, if you are creating your own CLP labels for candles and wax melts, or reed diffusers, every element must be present and formatted according to the latest CLP labelling guidance.

The safety data sheet (SDS) is the foundation for all CLP information, providing detailed information on chemical properties, hazard categories, and necessary precautions.

CLP label example

Who needs a CLP label?

CLP labels are a legal requirement for anyone placing hazardous chemical substances or mixtures on the market within the European Union or the UK. This includes manufacturers, importers, distributors, and brands that commission the production of their own fragrance products, such as air fresheners, reed diffusers, or products containing fragrance oils and essential oils.

If your business introduces a product that contains hazardous substances (whether under your own brand or as a private label) you are responsible for ensuring that every item is correctly classified, labelled, and packaged in accordance with CLP regulations.

You need a CLP label if:

• You manufacture or import chemical substances or mixtures that are classified as hazardous.
• You distribute or sell hazardous chemical products, including fragrance products, air fresheners, and reed diffusers, to consumers or other businesses.
• You commission a professional manufacturer, such as ELiX, to create fragrance products under your brand (each product must have a compliant CLP label before it is placed on the market).
• You repackage or relabel hazardous substances or mixtures, even if you do not alter the formulation.

Remember!

CLP labels are not required for products that are made strictly for personal use and not placed on the market. However, as soon as a product is sold, gifted, or otherwise made available to others, a CLP label becomes mandatory if it contains hazardous ingredients.

The value of certification and professional production - choose wisely and consciously

In an industry where potential risks are very possible, working with a professional, certified manufacturer is, quite simply, a must. Certifications such as ISO 9001, ISO 14001 and BRC GS, held by prestigious manufacturers such as ELiX, reassure you that every stage of the production process, from sourcing raw materials to packaging and labelling, is subject to rigorous quality and safety controls.

As certified manufacturers, we have years of experience in navigating complex regulations, so we can provide you with detailed information, compliant labels and up-to-date CLP templates for every product.

This level of professionalism is particularly important for companies looking to enter new markets or offer private label solutions, where the legal and reputational risks of non-compliance can be significant.

By putting compliance first, you protect your customers from potential risks such as allergic reactions or environmental hazards and safeguard your business from costly recalls or fines.

Choose a partner who understands the value of safety, transparency and professionalism at every stage of the process. See our products.

The role of packaging in CLP compliance

Packaging is often an overlooked, yet extremely important aspect of CLP regulations. According to the Classification, labelling and Packaging Regulation:

the packaging of a hazardous substance or mixture must be designed, constructed, and closed in such a way that the contents cannot escape unintentionally at any stage of use.

This means that packaging materials must be robust, durable, and resistant to damage caused by the product itself. Reclosable closures, such as caps or lids, must allow repeated opening and closing without the risk of leakage or spillage.

Remember, it is not enough for the packaging to simply look professional. Above all, it must provide a high level of safety during:

• transport,
• storage,
• everyday (often intensive) use.

Additionally, when hazardous substances are offered to consumers, the packaging must not attract the attention of children or mislead consumers by resembling food, animal feed, or cosmetics. This is a legal requirement aimed at preventing accidental exposure, especially among the most vulnerable.

For certain products, child-resistant closures and tactile warnings are also required, depending on the hazard class. For example, products containing methanol or dichloromethane above specified thresholds must be fitted with child-resistant closures. Packaging that does not meet these requirements exposes the manufacturer to legal sanctions, loss of customer trust, and a threat to public health.

Why CLP labels are important - protecting health, business and brand

As we have highlighted on several occasions, the importance of CLP labels goes far beyond regulatory compliance. The correct classification, labelling and packaging of hazardous chemicals is of indisputable and fundamental importance for the protection of human health and the environment.

By clearly displaying hazard classes and categories, CLP labels enable users to make informed decisions and take necessary precautions when handling, storing or disposing of products containing hazardous substances.

For companies in the perfume industry, CLP labels are also an important part of responsible branding. They demonstrate a commitment to safety, transparency and quality. This approach and full commitment is particularly important in sectors where allergic reactions or environmental risks are a concern. Inaccurate or incomplete labels can lead to legal penalties, product recalls or image damage, which can be avoided by following CLP labelling guidelines and using compliant CLP label templates.

In recent years, CLP compliance rates in the EU have ranged from 73% to 97%, with an average of 75% in 2015-2019. These figures show the importance of vigilance and continuous improvement in hazard communication.[2]

In the case of private labels and contract manufacturing, such as the services offered by our ELiX manufactory, ensuring that each product bears the correct CLP label is a sign of professionalism and reliability.

Recent changes and compliance deadlines - what’s new in CLP regulations?

With the publication of the updated EU Classification, Labelling and Packaging of hazardous chemicals Regulation in November 2024, there are several new provisions that businesses must be aware of:

• Mandatory formatting rules for labels, including minimum font sizes, spacing, and use of black text on a white background for new products from November 2026.
• Enhanced requirements for digital labelling and fold-out labels or leaflets, particularly for products with limited space.
• Requirement for EU-based supplier contact details on every label.
• New hazard classes, including rules for endocrine disruptors and updated classification change procedures.
• Stricter requirements for online marketplaces and distance sales, ensuring that all CLP label elements are visible to consumers before purchase.

These changes affect all actors in the supply chain, from manufacturers and importers to downstream users and retailers. Non-compliance is not only a legal risk but can also disrupt business operations, especially for brands seeking to expand across the European Union or into the UK, where both EU CLP and GB CLP rules may apply.

Be sure to read one of our top articles: Understanding air freshener safety and ingredients | ELiX Scent

Labelling and Packaging – practical guidance for Your brand

If you commission the production and labelling of fragrance products from a professional manufacturer, you naturally do not need to know all the technical details of CLP. However, in our opinion, it is worth knowing what to pay attention to so that your brand is safe and compliant with the regulations.

The most important issue is that every product bearing your brand’s logo should have a label prepared in accordance with the current CLP guidelines. It should include all the required elements: hazard pictograms, signal words, hazard statements, precautionary statements, product identifiers and the manufacturer’s contact details.

At ELiX, we always remind our clients that a good label is not a wall of text. A well-designed, professional label should be clear, legible and permanently affixed to the packaging. By working with an experienced manufacturer such as ELiX, you can be sure that the labels will be resistant to abrasion, moisture and contact with chemicals throughout the product’s entire period of use.

The packaging itself should also be robust, tight and suited to the type of product, in order to prevent accidental release of the contents.

A professional manufacturer will also take care of complete documentation – safety data sheets, batch numbers and compliance with the latest regulations. Thanks to this, you can focus on building your brand and relationships with your clients, safe in the knowledge that your product is secure, legal and ready for the European market.

CLP label design and compliance at ELiX

We understand that creating compliant CLP labels for fragrance products and air fresheners can be complex, especially for brands introducing their own lines to the market. That is why we have developed a comprehensive, streamlined process for designing and producing CLP labels that meet all regulatory requirements.

Our approach allows you to provide us with the essential product details, such as fragrance composition, batch numbers, and intended use. We then prepare tailored CLP labels using up-to-date templates, ensuring that every label includes all mandatory elements:

• hazard pictograms,
• signal words,
• hazard and precautionary statements,
• product identifiers,
• full contact details.

We also generate and include the Unique Formula Identifier (UFI) where required, supporting full traceability and compliance.

By entrusting ELiX with your labelling needs, you can be confident that each product will be labelled clearly and professionally, in accordance with the latest CLP regulations. Our team ensures that every label is resistant to abrasion, moisture, and chemical exposure, remaining legible and intact throughout the product’s lifecycle.

We also offer support for multi-language labelling, so your products are ready for distribution across the European Union.

With ELiX, you can focus on building your brand, knowing that your fragrance products and air fresheners are safe, compliant, and ready for the European market.

source:

[1] Updated EU Chemicals, Labelling and Packaging (CLP) Regulation: implications for labels, advertisers, online marketplaces; link to page:Updated EU Chemicals, Labelling and Packaging (CLP) Regulation: implic

[2] CLP controls: percentage of compliant cases found in Member States (Indicator); link to page:Updated EU Chemicals, Labelling and Packaging (CLP) Regulation: implic

Would you like to make a retail purchase?

Visit our online store!

Buy online

Creases in clothing are a common issue faced by people all over the world. Traditional methods, such as ironing or using steamers, are time-consuming, cumbersome, and often unavailable, especially during business trips or holidays. Innovative wrinkle-removing sprays are undoubtedly a breakthrough in this field. Thanks to this method, ironing and refreshing wrinkled clothes, curtains, bedding, and more will no longer be a challenge.

This quick, effective, and convenient solution can also be easily integrated into your business offerings. Today, we will show you the key features of wrinkle-removing sprays and how you can effectively use them in your work.

Understanding the basics of ironing clothes with modern solutions

A wrinkle-removing spray is an innovative solution that allows users to quickly and conveniently smooth fabrics without the need for an iron or steamer. Its effectiveness lies in a special formula that relaxes the fibres of the material, enabling them to naturally straighten out. All you need to do is hang the garment on a hanger, spray the wrinkles thoroughly, gently stretch the fabric with your hand, and wait a few minutes for it to dry. After completing these simple steps, your clothing will be smooth and ready to wear.

Unlike traditional ironing methods, wrinkle-removing sprays are compact, easy to use, and save you valuable time. They can be applied to a variety of fabrics, such as cotton or synthetic blends. Moreover, if you opt for premium-quality products from a reputable manufacturer like ELiX, you can enjoy additional benefits such as odour elimination and fabric refreshment with a pleasant fragrance.

Wrinkle-removing sprays are particularly useful for travellers or individuals with busy lifestyles. Thanks to their compact packaging, they are easy to carry and can be used whenever and wherever you need a quick refresh for your clothes.

Traditional iron vs modern spray iron for clothes

Ironing has long been the standard method for smoothing wrinkles in fabrics. However, as technology and innovative life-enhancing solutions continue to advance, we can now enjoy more practical and time-saving alternatives, thanks to the ingenuity of experts.

Let us compare the traditional iron with the modern wrinkle-removing spray to better understand why this innovative product is gaining increasing popularity.

Iron and steamer – The classic methods that require time and effort

A traditional iron requires proper preparation. Setting up the ironing board in a suitable spot near a power outlet, filling the water tank, plugging in the device, and adjusting the heat setting or low temperature to match the fabric type - all of this takes time. The actual ironing process can often be tedious, time-consuming, and demands precision to avoid damaging delicate fabrics or synthetic fabrics. Without a doubt, ironing dress shirts, iron pants, or wrinkled t-shirts - especially those that weren’t folded properly after washing is one of the most challenging and meticulous tasks.

For particularly deep creases, many users rely on the steam function or even choose to add starch for a crisp finish. However, ironing damp clothing can sometimes lead to uneven results if not handled carefully.

Moreover, an iron is far from practical when traveling. Its size and reliance on access to electricity make it inconvenient or even impossible to use outside the home (unless a hotel or a friend provides one during your trip).

While it’s true that an iron excels at tackling stubborn creases on thick fabrics, it’s not always the most convenient tool for everyday use. In industries like business, hospitality, or travel, where speed and efficiency are paramount, traditional ironing can feel cumbersome and impractical.

Spray iron – Modern convenience at Your service

A wrinkle-removing spray is a solution designed to meet the demands of modern life.

• It’s incredibly easy to use. Simply spray the fabric, gently stretch it, and wait a few minutes. Unlike traditional methods that require precise fabric care instructions, sprays work effectively across various materials without needing adjustments like a cool setting or specific temperature control.
• It doesn’t require electricity or any additional equipment like an ironing board or steamer.
• Its compact packaging (Crease Releaser 75ml) makes it easy to store and transport, fitting comfortably into even a small bag or carry-on luggage - ideal for refreshing wrinkly clothes while travelling.

An added benefit of the spray is its versatility. In addition to reducing wrinkles, it refreshes fabrics with a pleasant scent and eliminates unpleasant odours. For those who prefer added structure in their garments, combining spray usage with spray starch can further enhance results.

Which solution should You choose

The choice between an iron and a spray depends on individual needs. An iron is ideal for thick fabrics or when perfect smoothing is required. On the other hand, a spray iron is the best option for those seeking a quick and practical solution for everyday use or while travelling.

For businesses and organisations such as hotels or clothing stores, the spray can also serve as a strategic tool to enhance customer service quality. It’s easy to see why this innovative product is becoming an increasingly popular choice in the market.

Spray iron – A new solution to enhance product or service quality

A wrinkle-removing spray is not just a consumer product. It’s also a powerful tool for entrepreneurs looking to strengthen their position in a competitive market. Do you run a hotel chain, a clothing store, a car rental company, or perhaps a travel agency? Spray irons can significantly elevate the standard of your services and boost customer satisfaction.

Tailored solutions for Your business

Iron sprays offer the opportunity to create personalised solutions tailored to the specific needs of your business. You can customise the scent, size, and capacity of the product, as well as its label (especially if you opt for private label). Create a product that perfectly reflects the essence of your brand. This is an undeniable opportunity to enhance brand recognition and build a cohesive image.

For retailers

For retailers, sprays are an appealing addition to their product range that can increase basket value and attract new customer groups. Based on feedback from our clients, these products pair exceptionally well with the offerings of clothing stores, drugstores, home goods shops, and even retail outlets at airports and train stations.

Spray irons are not only practical but also represent an innovative way to differentiate your business and provide added value to your customers.

Practical uses for a clothes spray iron

Wrinkle-removing sprays are ahead of market trends, meeting the growing consumer demands for convenience, efficiency, and sustainability. Designed with the principles of sustainable development in mind, they appeal strongly to environmentally conscious customers.

Find your path to business growth. Explore our examples and see how these innovative products can make a difference.

Hotels and apartments

In the hospitality industry, where first impressions and attention to detail are of utmost importance, a wrinkle-removing spray can become an invaluable tool for enhancing service standards. Equipping each room with a personalised spray will strengthen your brand’s image as one that prioritises the comfort and needs of its guests. We guarantee that visitors will appreciate the convenience of quickly refreshing their clothes after a journey, especially when arriving for important business meetings or special occasions.

The spray can also be effectively used by staff. Housekeeping teams can swiftly refresh bedding, curtains, or towels, eliminating minor wrinkles without the need for time-consuming ironing.

Clothing stores

For clothing stores, wrinkle-removing sprays can serve both as a retail product and as a tool to maintain displays in impeccable condition. Clothes on display often lose their neat appearance after customer try-ons. With the help of a spray, your staff can quickly refresh the presentation without needing to remove garments from mannequins or hangers.

Do you sell premium clothing? Increase the value of the shopping basket by offering professional advice on garment care and providing proven solutions. This approach not only enhances customer satisfaction but also increases the likelihood of repeat purchases.

Car rental companies and dealerships

Car rental companies and dealerships can use personalised sprays as part of each vehicle's equipment or as a thoughtful gift for customers. Providing drivers with the option to refresh their clothes during long journeys adds an extra layer of value that will undoubtedly be appreciated.

Travel agencies and airlines

For travel agencies and airlines, a travel-sized spray (75ml) is the perfect product to include in welcome gift sets for customers. Compliant with liquid transport regulations for carry-on luggage, the spray allows travellers to maintain a polished appearance even during long international journeys.

Preparing for ironing with a steam iron

You’ll be surprised at how quick and easy it is! First, make sure the fabric you want to smooth is clean and dry. Sprays work best on freshly washed clothes. Lay the garment flat on a surface such as a table, bed, or any other smooth area, or hang it on a hanger. If the material is delicate and prone to stretching, you can gently pull it taut to make applying the spray easier and achieve better results.

Once the garment is ready, evenly spray it with the wrinkle-removing spray, focusing on the most wrinkled areas. Be careful not to overdo it - a light layer is all you need for the spray’s magic formula to work effectively.

Next, smooth the fabric with your hand or gently stretch it. Allow the fabric to dry for a few minutes, and your garment will look as though it has just been freshly ironed. For visual learners, we’ve prepared a short instructional video to guide you through the process!

How to use a spray iron for clothes

How long does the wrinkle-removing effect of the spray last

The wrinkle-removing effect of a clothing spray typically lasts until the fabric is creased again. This means that the garment will remain smooth as long as it is stored under suitable conditions, such as on a hanger or in a position that prevents new wrinkles from forming.

If the garment is folded or subjected to forces that create new creases, the effect may diminish—though this would happen regardless of the ironing method used. In practice, under normal usage conditions, the smoothing effect can last throughout the day or even longer.

We always emphasise to our customers that proper application of the product, in line with the instructions, is key to achieving optimal results.

ELiX spray iron – Available in various sizes and scents

The ELiX spray iron is available in two practical sizes, making it easy to choose the one that best suits your needs:

• 75ml spray bottle – Compact, lightweight, and compliant with regulations for carrying liquids in hand luggage.
• Standard 250ml version – Perfect for everyday use at home or in professional settings such as hotels, clothing stores, or offices.

We also offer a variety of fragrance compositions for our customers. You can select a product that matches your personal preferences or aligns with the character of your brand.

Explore our range and discover the unique quality of ELiX products!