Check our current list of air fresheners and perfumes, if you have any questions simply contact us

Amarella Hypoallergenic — wash well, breathe easy, smell wonderful Clothes emerge touch-soft, delicately perfumed and irritation-free; cupboards stay pleasantly scented for weeks; and you’ll never worry about hidden microplastics or allergenic molecules again.

A perfectly crafted home air freshener that will leave you feeling fresh and relaxed. Carefully selected blends of natural fragrances housed in a brown bottle for their protection. 125 ml - 25% more than standard products of this type. A natural and ecological product, packaging made from recycled materials - including a bottle made from recycled PET.

Scented Sachets – long-lasting fragrance for wardrobes, drawers & small spaces

Keep every corner of your home delicately perfumed with ELiX scented sachets. Each paper pouch is filled with fragrance-infused granules or wooden chips that release aroma slowly, neutralising musty odours instead of merely masking them. Designed and produced in Poland under strict ISO, BRC and TÜV standards, our sachets are phthalate-free, plastic-free and fully recyclable, giving you a cleaner conscience as well as fresher fabrics.

Slip a sachet over a hanger, into a drawer, suitcase or shoe box and enjoy up to eight weeks of consistent scent. The slim profile saves space while protecting silks, woollens and synthetics from residual oils or staining. A wide palette of carefully balanced fragrances—ranging from crisp linens to gourmand vanillas—lets you match mood, season or décor with ease.

Whether you are refreshing your wardrobe at home or adding a branded finishing touch to e-commerce packaging, ELiX scented sachets deliver professional-grade performance, sustainable materials and unmistakable European craftsmanship. Bring lasting freshness wherever it’s needed—simply place, forget and breathe in the difference.

MIST Shadow Bubbles 75 ml — compact, water-based air freshener with Jelly Pearls. Perfume micro-pearls swirl on shake, reactivating the formula for longer-lasting scent. Travel-friendly (≤100 ml) and ideal for home, car, office, or on the go. Shake, mist, enjoy freshness you can see.

Home air freshener in the form of scented beads refreshes and decorates the room. Thanks to the specially developed formulation and dedicated packaging - Nr.1 among this type of products. Now in new packaging 350 + 50 ml GRATIS

Wood soaked in a special fragrance composition. Air freshener known and tested for years. Now in an improved version

Discreetly designed to effortlessly fit any car vent, RINGO delivers a continuous burst of captivating fragrance.

An odourless, professional-grade crease releaser that relaxes fibres in seconds for a neat, freshly finished look. Made with carefully selected, eco-conscious ingredients and fully EU-compliant—ideal for scent-sensitive homes, hospitality and workplaces.

A line of air fresheners dedicated to removing unpleasant odors. Special formula allows to effectively and permanently remove unpleasant odors

Deep clean & lasting freshness, no ironing required Amarella EasyCare No-Iron Programme is a simple three-step system for fresh, spotless curtains—no ironing required. Wash with Curtain Laundry Perfume powered by Odorano® to neutralise odours; spray Curtain Crease Releaser on damp fabric so creases drop out as it dries; finish with Curtain Odour Absorber to refresh between washes. Less effort, hotel-fresh results.

Extra strong and long lasting Gel

Amarella Laundry Perfume — a highly concentrated, oil-based laundry perfume that gives fabrics a clean, elegant scent that lasts from wash to wardrobe. One small 6 ml dose per load is all it takes; the fragrance binds to fibres during the cycle so everyday clothing, towels and bed linen smell freshly laundered long after drying. The formula is allergen-free, sensitive-skin friendly and microplastic-free, and it’s cruelty-free with a sustainability-minded, concentrated format that reduces packaging and transport impact per wash. A 300 ml bottle delivers around 50 washes — simple, effective and beautifully consistent.

Laundry Perfume. A fragrance booster that will transform your daily life by giving a long-lasting natural fragrance to your clothes

WOOD 2 × Scented Mini Bottles pair two complementary fragrances in one compact set. Each glass mini uses a natural wooden diffuser cap for smooth, even release - no sprays, heat or batteries. Ideal for cars and small spaces; switch scents or share with ease. Made in Europe, IFRA-compliant and cruelty-free. Sustainable by design: FSC paper packaging, recycled-content plastic components, and a glass bottle and wood cap that are fully recyclable. Invert briefly to prime, then enjoy discreet, long-lasting fragrance with a clean, natural look.

AURA is a new generation of membrane home air fresheners that combine refined design with advanced fragrance technology. Using a sealed fragrance membrane, AURA releases a consistent scent for up to 60 days, without leaks, aerosols or the need for electricity – a clean, modern alternative to traditional sprays and plug-ins. Created for contemporary interiors, AURA works as both a discreet home fragrance solution and a decorative accent. The minimalist shape and neutral colour palette blend effortlessly with any décor style – from Scandinavian and modern to classic and cosy – making it suitable for living rooms, bedrooms, hallways, bathrooms and home offices alike.

Wardrobe Scent Collection – premium paper air fresheners for beautifully fragrant wardrobes

Refresh your clothing storage with ELiX Wardrobe Scent – expertly fragranced, cellulose paper fresheners designed to keep closets, drawers and garment bags smelling clean, crisp and inviting.

Crafted in Poland under strict ISO, BRC and TÜV standards, each lightweight card is infused with high-grade perfume oils and fitted with a convenient hanger. Simply place it on a rail, hook or shelf and enjoy a steady, long-lasting aroma for up to eight weeks.

Key benefits

  • Long-lasting fragrance – slow-release technology delivers consistent scent without overpowering delicate fabrics.

  • Fabric-friendly & residue-free – phthalate-free formulation leaves clothes fresh, never stained.

  • Space-saving design – ultra-slim card tucks neatly among garments or inside suitcases for travel.

  • Sustainable choice – recyclable paper and responsibly sourced raw materials reduce environmental impact.

Choose ELiX paper air fresheners to keep wardrobes immaculate and effortlessly fragrant – every time you reach for your favourite outfit.

BONDÉ – Paper Air Fresheners Inspired by Iconic Perfumes BONDÉ offers a refined air freshening experience for true fragrance enthusiasts. Inspired by the world’s finest perfumes, these premium paper air fresheners deliver sophisticated, long-lasting scent.

ORGANIC in a version of packaging that allows better exposure at the point of sale by hanging on hooks

250ml Crease Releaser: a game-changing solution for hassle-free, wrinkle-free clothes in moments. Designed for busy lifestyles, this revolutionary spray eliminates the need for traditional ironing—just spritz, hang, and watch wrinkles vanish. Safe for a variety of fabrics, it’s perfect for everything from casual wear to delicate evening attire. Ideal for those who crave convenience and efficiency, this innovative product effortlessly refreshes garments, helping you look polished and put-together without the fuss. Simplify your laundry routine with the Crease Releaser, and embrace a new era in effortless clothing care.

Amarella Hypoallergenic – the first fragrance collection created for allergy-prone / sensitive households After years of laboratory research, independent dermatological trials and rigorous consumer testing, ELiX introduces Amarella Hypoallergenic: a trio of laundry care innovations completely free from the 26 fragrance allergens listed in the EU REACH regulation. This pioneering range lets you enjoy long-lasting freshness, fabric care and crease control—without compromising the comfort of sensitive skin.

Eco-friendly packaging without the use of plastic. Easy display and intuitive fragrance tester

Home air freshener in the form of scented beads refreshes and decorates the room. Thanks to the specially developed formulation and dedicated packaging - Nr.1 among this type of products

Granules perfumed with specially selected French perfumes.

Drift is a premium, fine-mist air freshener for car interiors, presented in a high-quality glass bottle. Curated fragrance compositions deliver a refined, long-lasting scent without overpowering, while the compact 50 ml format is perfect for glovebox or travel. Shake, spray, and enjoy

Natural pet odor eliminator. Particularly effective on urine odors. Natural plant extracts discourage urination in the same place

Amarella In-Wash Perfume Oil is a highly concentrated laundry perfume oil that delivers a refined, long-lasting scent from the very first wash. One small 6 ml dose infuses fibres so clothes, towels and bed linen smell beautifully fresh after drying and during wear.

Cellulose air freshener inspired by famous paintings and works of art. An effective and decorative air freshener

Car Perfume №5 – a refined collection of wooden car air fresheners that transcends traditional automotive scents by infusing your driving experience with the essence of iconic fragrances.

An effective air freshener in a small easy-to-use package. For simple room/car freshening invisibly. Water-based gel, does not contain harmful oily substances or terpenes

Laundry Perfume. A fragrance booster that will transform your daily life by giving a long-lasting natural fragrance to your clothes

Formulation of the most popular perfume for the car with a system of mounting in the car's ventilation grille.

AURA Membrane Car Air Freshener by ELiX delivers a powerful, leak-free aroma for 60 + days thanks to advanced polymer-membrane technology that releases pure fragrance oils at a controlled rate. The slim, clip-on capsule fits any vehicle vent, needs no batteries or aerosols and is engineered in Europe for consistent performance in hot or cold cabins. Choose AURA for a long-lasting, mess-free boost of freshness every time you drive.

An all-natural, handmade air freshener. Natural floral extracts and hand-formed flower from dried plant. During use, the flower changes color and appears to be a real natural flower. Probably the only one of its kind on the market

Amarella is an innovative product line designed to refresh your clothes effortlessly. Powered by advanced technology, it ensures lasting freshness and impeccable appearance. Explore its surprising applications and redefine your garment care routine.

MIST Shadow Bubbles is ELiX’s most dynamic air-freshening spray. Inside each 250 ml bottle, micro-pearls of concentrated perfume float in a clear, water-based carrier, giving the product a decorative point of difference while extending fragrance longevity. A quick shake sets the pearls swirling, evenly reactivating the formula and signaling that it is ready to mist. Whether at home, in hospitality suites or at trade displays, MIST with Jelly Pearls combines an engaging visual ritual with professional-grade fragrance performance - modern freshness you can see.

Meet the 75ml Travel-Size Crease Releaser, your perfect companion for wrinkle-free clothes on the go! This compact bottle fits easily into any bag, making it ideal for travel, business trips, or last-minute touch-ups. Simply spray, hang, and watch wrinkles disappear, ensuring your garments look fresh and polished wherever you are. Safe for various fabrics, it’s a must-have for busy travelers who want to stay sharp without the hassle of ironing. Keep your clothes effortlessly neat with this travel-friendly, time-saving essential.

CAR air freshener in the form of scented beads refreshes and decorates. Particularly recommended for use in a visible place so that you can enjoy the fragrance and appearance of the air freshener

A simple and stylish Paper Air Freshener. Quality guaranteed by ELiX

All-natural, plant-derived pellets impregnated with fragrance essences

Our new reed diffuser boasts a unique formulation that guarantees a long-lasting and captivating aroma. The carefully blended fragrance oils, extracted from premium sources, create an enchanting symphony of notes that permeate the air, transforming any room into a tranquil haven.

Amarella Laundry Scent Booster Beads – 370g (24 Doses) Discover a new level of freshness with Amarella Laundry Scent Booster Beads, a modern fragrance innovation designed to infuse your laundry with long-lasting, luxurious scents. Each 370g bottle contains 24 doses of premium fragrance beads that dissolve effortlessly in the wash, releasing captivating aromas that linger on your clothes for weeks. Key Features: Advanced Fragrance Technology – Ensures deep fabric penetration for an enduring scent experience. No Microcapsules – Microplastic-Free – Unlike many traditional scent boosters, Amarella does not contain fragrance microcapsules, which are classified as microplastics under European Union regulations. This makes it an eco-conscious choice without compromising on long-lasting fragrance. Versatile & Compatible – Safe for all fabrics and washing machines, including HE (high-efficiency) models. Effortless Use – Simply add the beads to your drum before washing for consistent, powerful freshness. Luxury Scents to Suit Every Style – Choose from exquisite fragrances: Bloomingo – A vibrant floral bouquet, bursting with blooming freshness. Classic – Timeless elegance with a refined, crisp scent. Elegante – Sophisticated and luxurious, crafted for those who love finesse. FrutiQue – A playful fusion of fruity notes, adding a refreshing twist. Lavella – A soothing blend with delicate, calming undertones.

Perfume for clothes with odor neutralizing effect. An essential piece of equipment for travelers and athletes. Replaces deodorant

Air freshener to be installed in the car's ventilation grille. Thanks to the hard gel technology, the fragrance is released long and stable without the possibility of leakage.

The best air freshener for the car and home. Easy display and intuitive fragrance tester. Contains natural fragrance essences

Say goodbye to unwanted fridge odors with our Fridge Odor Neutralizer. Designed with safety, adjustability, and longevity in mind, this powerful solution ensures your refrigerator stays fresh and clean.

AROMATONE Eau de Parfum is your ideal companion for all-day freshness and fragrance. Crafted for convenience, this 10ml handy perfume features sleek, compact packaging that slips easily into any bag or pocket. No more bulky bottles—just effortless, on-the-go scent touch-ups whenever you need them.

The best air freshener for the car and home. Even larger capacity lasts longer. Easy display and intuitive fragrance tester. Contains natural fragrance essences

Liquid ironing, odour defence and antibacterial care for sensitive wardrobes. ELiX’s newest spray transforms wrinkled garments into ready-to-wear pieces in seconds, without exposing allergy-prone skin to the fragrance allergens regulated under REACH. A travel-friendly 75 ml fine-mist bottle fits handbag or carry-on, making it the perfect last-minute rescue on business trips or holidays.

A simple and stylish Paper Air Freshener. Quality guaranteed by ELiX

Perfumed washing oil keeps your clothes effortlessly fresh for an extended time, combining long-lasting fragrance with a natural touch.

Great universal air freshener where fragrance is carried by scented wooden chips. Air freshener that can easily freshen up a whole car, closet or bathroom. All natural and organic

Natural pet odor eliminator. Particularly effective on urine odors. Natural plant extracts discourage urination in the same place

Grand Perfume - air freshener for home or car, with special paper inside. Use as an air perfume or spray on the included paper to create an amazing air freshener.

Reed Diffusers with Decorative Balls – long-lasting home fragrance with a design twist

Refresh your living space with ELiX’s innovative Reed Diffuser with Balls: a stylish marriage of natural rattan reeds and colour-co-ordinated aromatic gel beads. The reeds draw perfume from the scented balls, releasing a steady, elegant aroma for up to 30 days while the vibrant beads double as a decorative accent, brightening any shelf, desk or mantelpiece.

Crafted and filled in Poland under strict ISO, BRC and TÜV standards, every diffuser is free from phthalates and conforms to current EU air-care regulations, giving you complete confidence in both safety and performance. A broad palette of exclusive fragrances—each matched to its own bead colour—lets you curate mood and décor in one simple step.

Whether you are seeking a subtle welcoming scent for the hallway, a relaxing note for the bedroom or a statement fragrance for retail and hospitality projects, ELiX reed diffusers deliver reliable diffusion, private-label flexibility and eye-catching shelf appeal. Choose the diffuser that scents beautifully and looks the part.

Effortlessly smooth, freshly scented fabrics in just a few sprays. Our Wrinkle & Crease Releasers are designed for those moments when you want your clothes to look freshly pressed – without taking out the iron. Simply spray, gently stretch or smooth the fabric, and allow it to dry. Each formula is carefully developed by our fragrance laboratory to combine effective wrinkle-release action with a long-lasting, pleasant scent. Ideal for shirts, dresses, trousers, linens and travel wardrobes, these sprays help refresh fabrics between washes and keep your outfits looking neat throughout the day. Perfect for busy mornings, holidays, business trips or quick touch-ups before a meeting, our Wrinkle & Crease Releasers save you time and help you feel confident in what you wear.

Spray the ironed clothes and ironing will become easier and more enjoyable. Contains ironing agents and a wonderful scent of natural flowers

A great home air freshener containing natural flower essences. Refreshes and decorates any room

Great universal air freshener where fragrance is carried by scented wooden chips. Plastic-free packaging

A great air freshener for the home as opposed to pressurized air fresheners which are mainly dedicated to the toilet. Safe to use, without pressurized gases.

Amarella Laundry Perfume+ is the perfect addition to every wash, providing your laundry with an enhanced freshness and a long-lasting fragrance. Its advanced formula not only infuses fabrics with a delightful scent but also includes special additives that deliver additional benefits.

Thanks to its anti-static properties, it prevents clothes from clinging together, while the fabric-softening effect ensures a pleasant touch and improved comfort. Additionally, the formula makes ironing easier, reducing wrinkles and saving you time.

Each package is designed to last up to 50 washes, making it an efficient and luxurious solution for fresh, fragrant, and beautifully soft laundry.

ELiX Odor Eliminator – Advanced, Eco-Friendly Odor Neutralization

ELiX Odor Eliminator – natural sachet neutraliser 
ELiX Odor Eliminator uses an innovative membrane sachet filled with a blend of natural odour absorbents mixed with gel beads. Instead of masking smells with heavy perfume, the formula actively binds and neutralises them, keeping enclosed spaces genuinely fresh for weeks.

Designed for everyday problem areas, the sachet works perfectly inside shoes, in shoe cabinets, sports and gym bags, lockers, laundry hampers and anywhere else unpleasant odours tend to build up. Simply place the sachet where it is needed and let it work continuously in the background – safe, effective and thoughtfully engineered with environmentally conscious ingredients.

Aromatone – Fine Fragrance, Redefined for Everyday Moments Aromatone captures the essence of luxury perfumery and translates it into everyday fragrance experiences. Inspired by iconic scents, each composition is crafted with precision using high-quality ingredients and developed in compliance with the highest European standards.

Add to your iron and ironing will become easier and more enjoyable. Contains ironing agents and a wonderful scent of natural flowers

Simple and environmentally friendly packaging makes it easy to highlight the benefits of this excellent air freshener. Contains natural fragrance essences

Simple and environmentally friendly packaging makes it easy to highlight the benefits of this excellent air freshener. Contains natural fragrance essences

Great universal air freshener where fragrance is carried by scented wooden chips.  Ecological plastic-free packaging

Great home air freshener at a great price thanks to its compact packaging. Specially selected scent versions for lovers.

Amarella Laundry Perfume+ in a convenient single-dose sachet is the perfect way to give your laundry an instant boost of freshness and long-lasting fragrance. Designed for ease of use, simply add one sachet per wash for a luxurious scent experience. Its advanced formula not only perfumes your fabrics but also provides additional benefits: ✅ Anti-static effect – prevents clothes from clinging together ✅ Softens fabric – for a smooth, comfortable feel ✅ Eases ironing – reduces wrinkles and saves time No measuring, no hassle – just one sachet per load for beautifully scented, soft, and fresh laundry!

A simple and easy-to-use air freshener. Thanks to its small size, it can always stay close to you and help change the smell of the surroundings

ELiX Fresh Fridge – advanced odour elimination for refrigerators

It sounds like you’re tired of opening a “clean” fridge and still smelling last night’s dinner.

ELiX Fresh Fridge Odor Eliminator uses a compact membrane sachet filled with natural odour absorbents mixed with gel beads. Instead of covering smells with a strong perfume, the formula works quietly in the background to trap and neutralise odours from fish, cheese, onions and other intensely smelling foods.

The carefully balanced lemon fragrance is clean and subtle – just enough to signal freshness without taking over the fridge. The composition is non-toxic and designed for use around food, so you can place the sachet on a shelf, in a drawer or on the door rack with confidence.

Thanks to the combination of natural absorbents and gel beads, Fresh Fridge delivers long-lasting performance, helping keep your refrigerator noticeably fresher for weeks. No sprays, no aerosols, no mess – just a discreet, effective solution that makes everyday use of your fridge more pleasant for everyone at home.

MEMBRANE air freshener is a next-generation air-care capsule that locks concentrated fragrance oils behind a semi-permeable polymer membrane, allowing only aroma molecules to escape for a controlled, even release. The result is a powerful scent that stays consistent for 60 + days—without leaks, spills, aerosols or batteries—making it ideal for cars, homes and laundry spaces

A unique fragrance composition based on floral essences and herbal extracts. Specially selected herbal ingredients in the form of air freshener

Thanks to the slow release of perfume through the wooden cap, you will refresh your surroundings for a long time.

Great home air freshener at a great price thanks to its compact packaging.

Eco-friendly packaging without the use of plastic. Easy display and intuitive fragrance tester. A line inspired by nature

Specially tested blend of natural herbal extracts designed to discourage animals from destroying things sprayed with it

A great home air freshener containing natural flower essences and two bottles so that two rooms can be refreshed at the same time. Refreshes and decorates any room

The powerful floral air freshener will provide a long-lasting and intense fragrance of natural flowers. Particularly recommended for those still experiencing post-pandemic symptoms

A line of air fresheners dedicated to removing unpleasant odors and permanently adding new fragrance. The special formula allows you to effectively and permanently remove unpleasant odors and leave a pleasant fragrance of your choice

Perfumes for the home that will transform your surroundings. Natural ingredients that will make you feel like you are in a blooming garden.

A unique fragrance composition based on floral essences and herbal extracts. Specially selected herbal ingredients in the form of air freshener

A great air freshener for the home as opposed to pressurized air fresheners which are mainly dedicated to the toilet. Safe to use, without pressurized gases.

Odour Neutraliser Collection – Advanced Solutions for Cleaner, Fresher Air

ELiX odour neutralisers are designed to eliminate unpleasant smells at their source, not just mask them. Using advanced fragrance and neutralising technology, our range effectively tackles common household and environmental odours — from pets and cooking to tobacco, bins and damp spaces.

Available in a variety of formats including sprays, gels, sachets and beads, each product delivers long-lasting freshness, making it easy to maintain a clean, inviting atmosphere in any setting.

Why choose ELiX odour neutralisers?

  • Proven odour elimination — neutralises malodour molecules for real, lasting results.

  • Versatile formats — ideal for homes, cars, wardrobes, refrigerators and more.

  • Safe & compliant — phthalate-free and produced to ISO, BRC and TÜV standards in the EU.

  • Private-label ready — trusted by major brands across Europe.

Choose ELiX for odour neutralisers that work — leaving your spaces genuinely fresh and pleasantly scented.

The paper air fresheners are fully printed and made in Poland. This is the best guarantee of quality.

A perfume that will instantly change the scent of its surroundings and remain noticeable for a long time. Easy and handy

The best air freshener for the home and car. Scented granules releasing fragrance long and evenly. Best known method of room aromatization

Jelly Pearls 400 – Decorative Scented Beads for Long-Lasting Freshness Jelly Pearls 400 combine vibrant, perfume-infused gel beads with effortless air freshening. Housed in a sleek 400 ml jar, they gradually release fine fragrance for up to a month — no sprays, plugs or flames required. Ideal for bedrooms, bathrooms, offices and wardrobes, Jelly Pearls 400 neutralise odours while adding a colourful decorative touch. Produced in Poland to ISO, BRC and TÜV standards, they are phthalate-free and safe for everyday use. Choose from a wide range of rich, elegant fragrances and enjoy simple, stylish freshness all around your home.

A highly effective air freshener for use in areas requiring a powerful effect. Perfume enclosed in a metal can with the possibility of adjusting the fragrance intensity

Our water-based gels naturally refresh the environment. Manufactured in Poland in accordance with best manufacturing practices (see certificates). The modern gel formula enables effective and easy use in any application.

Car air freshener to be placed in the ventilation grill

Introducing our premium Fragrance Oil, a versatile and concentrated solution designed for both personal and professional use. This exceptional oil is perfect for a wide range of applications, from creating a soothing ambiance at home to enhancing the atmosphere in commercial spaces. Our Fragrance Oil is compatible with various diffusers, including ultrasonic diffusers, ensuring a seamless and effective dispersion of captivating aromas. Whether you're looking to unwind with a calming scent or energize a room with a vibrant fragrance, this oil delivers long-lasting and consistent results. Ideal for use in spas, salons, offices, and homes, this oil brings a touch of luxury and tranquility to any environment. Experience the difference of our high-quality Fragrance Oil and transform your surroundings into a fragrant haven.

Always beautifully scented laundry. To ensure that our clothes always wear pleasantly

Take a quick look at the global offer and a pattern appears:

  • Many membrane air fresheners are built around tiny 4–10 ml reservoirs wrapped in relatively heavy plastic pods, vent clips or discs.
  • Even when they’re promoted for car & home, the form is usually driven by automotive design: chunky plastic housings, metallic look, technical shapes, sometimes with an extra plastic clip or stand.
  • A lot of what the shopper sees – and pays for – is packaging mass, not fragrance. Retail price is pushed up, while the object itself rarely becomes part of the room décor.
  • At the other extreme, you find very small paper or plastic membranes marketed on “45 days of freshness”, but again with a full plastic card or hanger around them.

You might be looking at these solutions and thinking:

“It seems like I either pay for plastic
or I accept that the product looks too cheap for my brand.”

That’s exactly the tension we designed AURA to remove.

How ELiX approaches membrane technology differently

With ELiX AURA membrane air fresheners, we started from a simple calibrated question:

“What would it take for one product to work in the car and at home, look like décor, and still sit in a mass-market price band?”

Technically, AURA is a polymer-membrane capsule filled with pure fragrance concentrate, with no aerosols, no batteries and no free liquid – so there is nothing to spill, leak or dry out suddenly.
The membrane releases scent in a stable, controlled way for 60+ days, under normal conditions.

Where we really changed the game for home use is the frame.

Instead of hiding the capsule inside a big plastic pod, we set it in a slim, decorative frame that doubles as the retail pack and the final product. The shopper takes it off the shelf, activates it, and hangs or places it exactly as it is – on a hook in the hallway, a wardrobe rail, a bathroom handle or in the car.

No extra holders. No secondary “home stand” to buy. No bulky casing fighting with your interior design.

Ecology: less plastic, more common sense

It sounds like your customers are asking tougher questions:

  • “Why so much plastic for something that weighs only a few grams?”
  • “Can I recycle this, or does everything go to mixed waste?”

By combining membrane capsule + decorative frame + pack in one piece, we can:

  • Cut the plastic content compared with thick multi-part pods and vent clips used by many high-performance membranes on the market.
  • Use a card-based outer structure that is easy to dispose of responsibly, instead of a full rigid plastic clamshell that survives long after the fragrance is gone.
  • Avoid aerosols, propellants and powered devices – the membrane itself does the job.

Is AURA going to solve the global waste problem? Of course not.
But it lets your brand talk about concrete, visible reductions, not vague “eco” claims.

That’s the kind of message shoppers can look at and say:
“That’s right – I can actually see the difference.”

Functionality: made for real life, not just for catalogues

Traditional membrane designs are often optimised for one use: car vent, mirror hanger, pod on the dashboard.

AURA was built to move with your consumer:

  • Car & home in one SKU – the same product works in the car, hallway, wardrobe, bathroom, office or gym locker.
  • Simple activation – peel, hang or stick; no dials, no twisting, no chance to activate it “wrong”.
  • No leaks, no mess – the membrane keeps the fragrance locked in the reservoir, so even in horizontal or vertical positions, there is nothing to spill.
  • Consistent intensity over the whole life of the product, instead of a strong first week and a weak finish.

How would your returns rate look if you didn’t have to deal with “it leaked in my car” or “it stained my furniture” complaints?

Price: premium experience without a premium penalty

There is a silent fear behind many air-care decisions:

“If I choose the nicer, more ecological pack, my price point will jump,
and I’ll lose volume to cheaper, plastic-heavy offers.”

Membrane technology, when engineered correctly, lets you do more with less:

  • A small, highly efficient capsule can perfume a space for 60 days – which means cost per day of fragrance stays low, even with better design.
  • Integrating the decorative frame and pack means fewer components, fewer production steps and lower logistics complexity compared with multi-part pods and separate home stands offered by many OEM producers.

From a retailer or brand-owner perspective, that translates into something very simple:

  • A visually premium object on the shelf
  • A credible ecological story
  • A margin structure that still works in mainstream chains

So where does this leave you?

Maybe you’ve been telling yourself:

“We can’t have décor-level design, real ecology and a competitive shelf price in one membrane freshener.”

What if that assumption is no longer true?

AURA by ELiX was created exactly to answer that “impossible” brief:
a membrane air freshener for car and home that looks like a small design object, uses leaner materials, and stays in a price window your customers already understand.

The only real question left is:

How would it look if your next membrane launch made customers say
“That’s right – this is finally how an air freshener should be made”?

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