Take a quick look at the global offer and a pattern appears:
You might be looking at these solutions and thinking:
“It seems like I either pay for plastic
or I accept that the product looks too cheap for my brand.”
That’s exactly the tension we designed AURA to remove.
With ELiX AURA membrane air fresheners, we started from a simple calibrated question:
“What would it take for one product to work in the car and at home, look like décor, and still sit in a mass-market price band?”
Technically, AURA is a polymer-membrane capsule filled with pure fragrance concentrate, with no aerosols, no batteries and no free liquid – so there is nothing to spill, leak or dry out suddenly.
The membrane releases scent in a stable, controlled way for 60+ days, under normal conditions.
Where we really changed the game for home use is the frame.
Instead of hiding the capsule inside a big plastic pod, we set it in a slim, decorative frame that doubles as the retail pack and the final product. The shopper takes it off the shelf, activates it, and hangs or places it exactly as it is – on a hook in the hallway, a wardrobe rail, a bathroom handle or in the car.
No extra holders. No secondary “home stand” to buy. No bulky casing fighting with your interior design.
It sounds like your customers are asking tougher questions:
By combining membrane capsule + decorative frame + pack in one piece, we can:
Is AURA going to solve the global waste problem? Of course not.
But it lets your brand talk about concrete, visible reductions, not vague “eco” claims.
That’s the kind of message shoppers can look at and say:
“That’s right – I can actually see the difference.”
Traditional membrane designs are often optimised for one use: car vent, mirror hanger, pod on the dashboard.
AURA was built to move with your consumer:
How would your returns rate look if you didn’t have to deal with “it leaked in my car” or “it stained my furniture” complaints?
There is a silent fear behind many air-care decisions:
“If I choose the nicer, more ecological pack, my price point will jump,
and I’ll lose volume to cheaper, plastic-heavy offers.”
Membrane technology, when engineered correctly, lets you do more with less:
From a retailer or brand-owner perspective, that translates into something very simple:
Maybe you’ve been telling yourself:
“We can’t have décor-level design, real ecology and a competitive shelf price in one membrane freshener.”
What if that assumption is no longer true?
AURA by ELiX was created exactly to answer that “impossible” brief:
a membrane air freshener for car and home that looks like a small design object, uses leaner materials, and stays in a price window your customers already understand.
The only real question left is:
How would it look if your next membrane launch made customers say
“That’s right – this is finally how an air freshener should be made”?




st. Lieutenant Colonel Stanisława Skarżyńskiego 26,
54-530 Wrocław, Poland