Check our current list of air fresheners and perfumes, if you have any questions simply contact us

MEMBRANE is a next-generation air-care capsule that locks concentrated fragrance oils behind a semi-permeable polymer membrane, allowing only aroma molecules to escape for a controlled, even release. The result is a powerful scent that stays consistent for 60 + days—without leaks, spills, aerosols or batteries—making it ideal for cars, homes and laundry spaces

AURA Membrane Car Air Freshener by ELiX delivers a powerful, leak-free aroma for 60 + days thanks to advanced polymer-membrane technology that releases pure fragrance oils at a controlled rate. The slim, clip-on capsule fits any vehicle vent, needs no batteries or aerosols and is engineered in Europe for consistent performance in hot or cold cabins. Choose AURA for a long-lasting, mess-free boost of freshness every time you drive.

Grand Perfume - air freshener for home or car, with special paper inside. Use as an air perfume or spray on the included paper to create an amazing air freshener.

Laundry Perfume. A fragrance booster that will transform your daily life by giving a long-lasting natural fragrance to your clothes

Extra strong and long lasting Gel

Cellulose air freshener inspired by famous paintings and works of art. An effective and decorative air freshener

Formulation of the most popular perfume for the car with a system of mounting in the car's ventilation grille.

Amarella Laundry Scent Booster Beads – 370g (24 Doses) Discover a new level of freshness with Amarella Laundry Scent Booster Beads, a modern fragrance innovation designed to infuse your laundry with long-lasting, luxurious scents. Each 370g bottle contains 24 doses of premium fragrance beads that dissolve effortlessly in the wash, releasing captivating aromas that linger on your clothes for weeks. Key Features: Advanced Fragrance Technology – Ensures deep fabric penetration for an enduring scent experience. No Microcapsules – Microplastic-Free – Unlike many traditional scent boosters, Amarella does not contain fragrance microcapsules, which are classified as microplastics under European Union regulations. This makes it an eco-conscious choice without compromising on long-lasting fragrance. Versatile & Compatible – Safe for all fabrics and washing machines, including HE (high-efficiency) models. Effortless Use – Simply add the beads to your drum before washing for consistent, powerful freshness. Luxury Scents to Suit Every Style – Choose from exquisite fragrances: Bloomingo – A vibrant floral bouquet, bursting with blooming freshness. Classic – Timeless elegance with a refined, crisp scent. Elegante – Sophisticated and luxurious, crafted for those who love finesse. FrutiQue – A playful fusion of fruity notes, adding a refreshing twist. Lavella – A soothing blend with delicate, calming undertones.

Car Perfume №5 – a refined collection of wooden car air fresheners that transcends traditional automotive scents by infusing your driving experience with the essence of iconic fragrances. Crafted from premium, sustainably sourced wood, each Car Perfume №5 piece is imbued with authentic perfume oils reminiscent of the world's most beloved scents. This innovative approach ensures a long-lasting, sophisticated aroma that elevates your vehicle's interior ambiance. Key Features: • Authentic Fragrance Integration: Utilizing genuine perfume oils, Car Perfume №5 delivers a scent profile that mirrors renowned fragrances, offering a luxurious olfactory experience. • Sustainable Craftsmanship: Made from high-quality wood, the design not only ensures durability but also aligns with eco-conscious values. • Elegant Design: The minimalist aesthetic seamlessly complements any car interior, adding a touch of sophistication. • Extended Aroma Duration: Engineered for longevity, the fragrance gradually releases over time, providing a consistent and enduring scent. Experience the fusion of classic perfumery and modern design with Car Perfume №5 – where every journey becomes a fragrant voyage.

Granules perfumed with specially selected French perfumes.

AROMATONE Eau de Parfum is your ideal companion for all-day freshness and fragrance. Crafted for convenience, this 10ml handy perfume features sleek, compact packaging that slips easily into any bag or pocket. No more bulky bottles—just effortless, on-the-go scent touch-ups whenever you need them.

Amarella is an innovative product line designed to refresh your clothes effortlessly. Powered by advanced technology, it ensures lasting freshness and impeccable appearance. Explore its surprising applications and redefine your garment care routine.

Wood soaked in a special fragrance composition. Air freshener known and tested for years. Now in an improved version

A scented sachet is a simple, affordable air freshener designed to keep wardrobes, drawers, and clothing smelling fresh. Filled with fragrant materials, it gently releases a pleasant aroma, eliminating odors and adding a touch of freshness to your belongings. Perfect for everyday use.

Natural pet odor eliminator. Particularly effective on urine odors. Natural plant extracts discourage urination in the same place

Discreetly designed to effortlessly fit any car vent, RINGO delivers a continuous burst of captivating fragrance.

Amarella Laundry Perfume+ in a convenient single-dose sachet is the perfect way to give your laundry an instant boost of freshness and long-lasting fragrance. Designed for ease of use, simply add one sachet per wash for a luxurious scent experience. Its advanced formula not only perfumes your fabrics but also provides additional benefits: ✅ Anti-static effect – prevents clothes from clinging together ✅ Softens fabric – for a smooth, comfortable feel ✅ Eases ironing – reduces wrinkles and saves time No measuring, no hassle – just one sachet per load for beautifully scented, soft, and fresh laundry!

ELiX Odor Eliminator – Advanced, Eco-Friendly Odor Neutralization ELiX Odor Eliminator, featuring an innovative membrane sachet with water-based gel technology. Designed for maximum efficiency, it effectively neutralizes unwanted odors in shoe cabinets, gym bags, trash bins, and laundry hampers. The advanced formula absorbs and eliminates unpleasant smells rather than masking them, ensuring long-lasting freshness. Completely safe and environmentally friendly.

Laundry Perfume. A fragrance booster that will transform your daily life by giving a long-lasting natural fragrance to your clothes

Air freshener to be installed in the car's ventilation grille. Thanks to the hard gel technology, the fragrance is released long and stable without the possibility of leakage.

Thanks to the slow release of perfume through the wooden cap, you will refresh your surroundings for a long time.

Eco-friendly packaging without the use of plastic. Easy display and intuitive fragrance tester

Say goodbye to unwanted fridge odors with our Fridge Odor Neutralizer. Designed with safety, adjustability, and longevity in mind, this powerful solution ensures your refrigerator stays fresh and clean.

All-natural, plant-derived pellets impregnated with fragrance essences

A perfectly crafted home air freshener that will leave you feeling fresh and relaxed. Carefully selected blends of natural fragrances housed in a brown bottle for their protection. 125 ml - 25% more than standard products of this type. A natural and ecological product, packaging made from recycled materials - including a bottle made from recycled PET.

A simple and stylish Paper Air Freshener. Quality guaranteed by ELiX

ORGANIC air freshener in a new improved version, where instead of pieces of wood is soaked in natural granules of plant origin.

A great air freshener for the home as opposed to pressurized air fresheners which are mainly dedicated to the toilet. Safe to use, without pressurized gases.

Natural pet odor eliminator. Particularly effective on urine odors. Natural plant extracts discourage urination in the same place

Specially tested blend of natural herbal extracts designed to discourage animals from destroying things sprayed with it

An effective air freshener in a small easy-to-use package. For simple room/car freshening invisibly. Water-based gel, does not contain harmful oily substances or terpenes

ELiX Fresh Fridge – Advanced Odor Elimination for Refrigerators Keep your refrigerator fresh and free from unpleasant odors with ELiX Fresh Fridge, a water-based gel technology enclosed in a membrane sachet. This innovative solution effectively absorbs and neutralizes unwanted smells from various stored foods, preventing odors from mixing and affecting other items. Unlike traditional deodorizers, it eliminates odors at the source rather than simply masking them, helping maintain a clean and pleasant environment. Completely safe and eco-friendly, Fresh Fridge is a non-toxic solution designed specifically for use around food. Its compact and user-friendly design allows for effortless placement in any fridge compartment, providing long-lasting freshness and making daily use of your refrigerator more enjoyable for the entire household.

The best air freshener for the car and home. Easy display and intuitive fragrance tester. Contains natural fragrance essences

Perfume for clothes with odor neutralizing effect. An essential piece of equipment for travelers and athletes. Replaces deodorant

Perfumes for the home that will transform your surroundings. Natural ingredients that will make you feel like you are in a blooming garden.

ORGANIC in a version of packaging that allows better exposure at the point of sale by hanging on hooks

A simple and stylish Paper Air Freshener. Quality guaranteed by ELiX

Great universal air freshener where fragrance is carried by scented wooden chips. Air freshener that can easily freshen up a whole car, closet or bathroom. All natural and organic

A simple and easy-to-use air freshener. Thanks to its small size, it can always stay close to you and help change the smell of the surroundings

Our new reed diffuser boasts a unique formulation that guarantees a long-lasting and captivating aroma. The carefully blended fragrance oils, extracted from premium sources, create an enchanting symphony of notes that permeate the air, transforming any room into a tranquil haven.

Amarella Laundry Perfume+ is the perfect addition to every wash, providing your laundry with an enhanced freshness and a long-lasting fragrance. Its advanced formula not only infuses fabrics with a delightful scent but also includes special additives that deliver additional benefits.

Thanks to its anti-static properties, it prevents clothes from clinging together, while the fabric-softening effect ensures a pleasant touch and improved comfort. Additionally, the formula makes ironing easier, reducing wrinkles and saving you time.

Each package is designed to last up to 50 washes, making it an efficient and luxurious solution for fresh, fragrant, and beautifully soft laundry.

Natural and safe products for pet owners

Simple and environmentally friendly packaging makes it easy to highlight the benefits of this excellent air freshener. Contains natural fragrance essences

Spray the ironed clothes and ironing will become easier and more enjoyable. Contains ironing agents and a wonderful scent of natural flowers

An all-natural, handmade air freshener. Natural floral extracts and hand-formed flower from dried plant. During use, the flower changes color and appears to be a real natural flower. Probably the only one of its kind on the market

Great universal air freshener where fragrance is carried by scented wooden chips. Plastic-free packaging

250ml Crease Releaser: a game-changing solution for hassle-free, wrinkle-free clothes in moments. Designed for busy lifestyles, this revolutionary spray eliminates the need for traditional ironing—just spritz, hang, and watch wrinkles vanish. Safe for a variety of fabrics, it’s perfect for everything from casual wear to delicate evening attire. Ideal for those who crave convenience and efficiency, this innovative product effortlessly refreshes garments, helping you look polished and put-together without the fuss. Simplify your laundry routine with the Crease Releaser, and embrace a new era in effortless clothing care.

A line of air fresheners dedicated to removing unpleasant odors. Special formula allows to effectively and permanently remove unpleasant odors

ELiX sachets offer a convenient and effective solution for eliminating unwanted odors in homes, cars, refrigerators, and more. Featuring advanced technology enclosed in a membrane, they actively absorb and neutralize odors rather than masking them. Safe, eco-friendly, and easy to use, these compact sachets provide long-lasting freshness wherever needed.

The best air freshener for the car and home. Even larger capacity lasts longer. Easy display and intuitive fragrance tester. Contains natural fragrance essences

Add to your iron and ironing will become easier and more enjoyable. Contains ironing agents and a wonderful scent of natural flowers

Great universal air freshener where fragrance is carried by scented wooden chips.  Ecological plastic-free packaging

A great home air freshener containing natural flower essences. Refreshes and decorates any room

A unique fragrance composition based on floral essences and herbal extracts. Specially selected herbal ingredients in the form of air freshener

Meet the 75ml Travel-Size Crease Releaser, your perfect companion for wrinkle-free clothes on the go! This compact bottle fits easily into any bag, making it ideal for travel, business trips, or last-minute touch-ups. Simply spray, hang, and watch wrinkles disappear, ensuring your garments look fresh and polished wherever you are. Safe for various fabrics, it’s a must-have for busy travelers who want to stay sharp without the hassle of ironing. Keep your clothes effortlessly neat with this travel-friendly, time-saving essential.

Simple and environmentally friendly packaging makes it easy to highlight the benefits of this excellent air freshener. Contains natural fragrance essences

Eau de Parfum is your perfect companion for staying fresh and fragrant all day. These handy perfumes are designed with convenient packaging and ease of use in mind. With our handy perfumes, you’ll never have to worry about carrying bulky bottles again. The small, sleek design fits easily into any bag or pocket, allowing you to refresh your scent whenever you like.

Great home air freshener at a great price thanks to its compact packaging. Specially selected scent versions for lovers.

The powerful floral air freshener will provide a long-lasting and intense fragrance of natural flowers. Particularly recommended for those still experiencing post-pandemic symptoms

Perfumed washing oil keeps your clothes effortlessly fresh for an extended time, combining long-lasting fragrance with a natural touch.

Introducing our premium Fragrance Oil, a versatile and concentrated solution designed for both personal and professional use. This exceptional oil is perfect for a wide range of applications, from creating a soothing ambiance at home to enhancing the atmosphere in commercial spaces. Our Fragrance Oil is compatible with various diffusers, including ultrasonic diffusers, ensuring a seamless and effective dispersion of captivating aromas. Whether you're looking to unwind with a calming scent or energize a room with a vibrant fragrance, this oil delivers long-lasting and consistent results. Ideal for use in spas, salons, offices, and homes, this oil brings a touch of luxury and tranquility to any environment. Experience the difference of our high-quality Fragrance Oil and transform your surroundings into a fragrant haven.

Eco-friendly packaging without the use of plastic. Easy display and intuitive fragrance tester. A line inspired by nature

Home air freshener in the form of scented beads refreshes and decorates the room. Thanks to the specially developed formulation and dedicated packaging - Nr.1 among this type of products. Now in new packaging 350 + 50 ml GRATIS

A great air freshener for the home as opposed to pressurized air fresheners which are mainly dedicated to the toilet. Safe to use, without pressurized gases.

A line of air fresheners dedicated to removing unpleasant odors and permanently adding new fragrance. The special formula allows you to effectively and permanently remove unpleasant odors and leave a pleasant fragrance of your choice

A unique fragrance composition based on floral essences and herbal extracts. Specially selected herbal ingredients in the form of air freshener

Home air freshener in the form of scented beads refreshes and decorates the room. Thanks to the specially developed formulation and dedicated packaging - Nr.1 among this type of products

The paper air fresheners are fully printed and made in Poland. This is the best guarantee of quality.

Air fresheners for wardrobes are small, specially designed products that help maintain a pleasant and fresh scent in your clothing storage spaces. Ideal for use in closets, drawers, and storage bins, wardrobe air fresheners prevent mustiness, keep clothes smelling clean, and add an extra touch of freshness to your everyday apparel.

CAR air freshener in the form of scented beads refreshes and decorates. Particularly recommended for use in a visible place so that you can enjoy the fragrance and appearance of the air freshener

The best air freshener for the home and car. Scented granules releasing fragrance long and evenly. Best known method of room aromatization

Great home air freshener at a great price thanks to its compact packaging.

A great home air freshener containing natural flower essences and two bottles so that two rooms can be refreshed at the same time. Refreshes and decorates any room

A highly effective air freshener for use in areas requiring a powerful effect. Perfume enclosed in a metal can with the possibility of adjusting the fragrance intensity

Always beautifully scented laundry. To ensure that our clothes always wear pleasantly

A perfume that will instantly change the scent of its surroundings and remain noticeable for a long time. Easy and handy

ELiX scented polymer air fresheners crafted for a gradual month-long fragrance release. With fragrance dosing during the injection process, our air fresheners ensure a distribution of scent throughout the material. Our mold design offers easy customization of private label variants. Enjoy discreet and elegant designs that focus on great scents rather than overwhelming mascots.

Our water-based gels naturally refresh the environment. Manufactured in Poland in accordance with best manufacturing practices (see certificates). The modern gel formula enables effective and easy use in any application.

Car air freshener to be placed in the ventilation grill

Small businesses today face unprecedented competition, yet many overlook one of the most powerful tools at their disposal: the strategic use of scent to transform customer experiences and drive revenue growth.

It’s long been understood that the art of scent marketing extends far beyond simply making a space smell pleasant. It represents a sophisticated approach to customer engagement that taps into our most primal and emotional sense - our sense of smell. Unlike visual or auditory marketing messages that customers can easily ignore or forget, strategic scent deployment creates subconscious associations that directly consumer behaviour.

If you run a small perfume business and want to stand out from competitors, consider incorporating intentional scent marketing. This could manifest as the subtle aroma of coffee in a bookstore, the crisp freshness of citrus in a clothing boutique, or the calming essence of lavender scent in a beauty salon. By doing so, you craft an inviting atmosphere, gradually strengthen customer connections, encouraging repeat visits and fostering loyal customers to your services.

What is fragrance marketing?

Let’s start with a bit of theory, as you might be a budding start-up owner encountering the concept of sensory marketing for the first time. So, what exactly is marketing based on scent, and does it really have such a strong impact?

What is fragrance marketing strategy for small businesses?

Fragrance marketing, often called scent marketing, is the practice of using carefully chosen scents to shape how customers feel and behave in a business environment. As we mentioned in the introduction, it’s not just about making a space smell nice. If you want your strategy to truly make sense and be effective, you need to treat it as a method for building lasting bonds with your customers and showing a whole new side of your perfume brand. At ELiX, we often tell our clients to treat the scent they create like their brand’s logo - unique, distinctive, and embodying the brand’s values. It’s a modern form of advertising which, as numerous studies show, works brilliantly!

By introducing a signature scent or a particular fragrance note into a shop, car showroom, hotel, or even an office, businesses can make their space more inviting and distinctive. This is your invisible power to help customers form a stronger emotional connection with your brand.

Scent marketing is often associated with market giants. Just step into Pandora, Samsung (yes, really!), Nike or Zara Home, and you’ll immediately know that aromarketing is a key part of their strategy. Even in department stores and cinemas, the smell of freshly popped popcorn is deliberately spread to encourage purchases at the cinema bar.

But how does this relate to small businesses? For small businesses, fragrance marketing is a simple yet powerful way to stand out from the competition.

Understanding the psychology behind scent marketing

The science behind why scent marketing works so effectively lies in the unique way our brains process olfactory information compared to other sensory inputs. We have written about this many times in our blog articles, as this knowledge helps to understand the true phenomenon of scent marketing.

When customers encounter a pleasant smell in your retail space, the scent molecules trigger immediate responses in the limbic system, which governs emotions and memory formation. This direct pathway means that fragrance can influence customer behaviour and their decision-making processes in ways that bypass conscious analysis. And this is precisely the secret - acting on the subconscious.

Research demonstrates that customers who experience scent marketing in retail environments tend to perceive products differently, often viewing them as higher quality or more desirable. This psychological effect occurs because the brain associates pleasant scents with positive experiences, creating a halo effect that extends to everything within the scented environment.

For small businesses operating with limited marketing budgets, this represents an opportunity to enhance perceived value without significantly increasing product costs or overhead expenses.

We should also mention the aspect of time here. The temporal nature of scent memory also plays a crucial role in building customer loyalty over time. Unlike visual memories, which fade relatively quickly, scent-triggered memories remain vivid and emotionally charged for extended periods. This means that customers who encounter your signature scents may recall positive feelings associated with your brand weeks or even months later. These memories significantly increase the likelihood of return visits and recommendations to friends and family members.

Read also: The psychology of scent in consumer behavior. Insights for marketers.

How can small businesses benefit?

Embracing fragrance marketing isn’t just for global brands. It offers a wealth of advantages for small businesses, too. By thoughtfully introducing scent into your environment, you can unlock a range of benefits that go far beyond simply creating a pleasant-smelling space.

Benefits of signature scents for small businesses

Enhanced brand recognition - Remember when we mentioned the invisible logo? That’s exactly what it is! A unique scent acts like an olfactory logo, making your business instantly recognisable and memorable to customers.

Stronger emotional connections - Pleasant fragrances always evoke positive emotions. They are considered extremely helpful in making customers associate your brand with good feelings and experiences.

Increased dwell time - Customers are likely to spend more time in a space that feels inviting, which can naturally lead to more purchases.

Boosted sales and impulse buys - A carefully chosen scent can subtly encourage customers to buy, especially when it matches the products or services on offer.

Improved customer loyalty - Signature scents help create lasting memories. Thanks to such actions, customers are much more likely to return and recommend your business to others.

Differentiation from competitors - Scent marketing sets your business apart from others who rely solely on visual or auditory branding. So, if you haven’t yet found a way to get ahead of your competitors, scent marketing could be the game-changer you need!

Positive word of mouth - A memorable scent experience is something people talk about. This is nothing other than word-of-mouth marketing, which will help you spread the word about your business organically.

Better customer satisfaction - A welcoming, pleasant-smelling environment contributes to a more enjoyable overall experience, reflected in higher customer satisfaction scores.

Support for brand storytelling - Scent can reinforce your brand’s story and values, making your marketing efforts more cohesive and impactful.

Cost-effective marketing - Compared to many traditional advertising channels, scent marketing can be a relatively low-cost way to make a big impression.

Creating signature scents that reflect Your brand identity

Creating a signature scent for your business is a strategic process that should align closely with your brand’s core identity and values. The right scent can reinforce your brand message, attract customers and help with creating unique customer experiences, working hand in hand with your:

  • visual branding,
  • customer service,
  • product offerings.

For example, a bakery might use warm, comforting notes that evoke the feeling of home, while a beauty salon could opt for sophisticated floral or spa-inspired fragrances to suggest luxury and relaxation. The key is authenticity. Your chosen scent should feel like a natural extension of your brand, not something forced or generic.

Before committing to a long-term fragrance, it’s wise to gather feedback from your customers. Small focus groups or informal conversations can reveal valuable insights and help you fine-tune your scent choice. This customer-focused approach ensures that your signature fragrance truly enhances the customer experience and strengthens the emotional bond with your brand.

Identifying Your target audience for scent branding

Where should you begin? Successful scent branding starts with a deep understanding of your target customers and their sensory preferences. This process requires careful analysis of who your customers are, what they value, and how their backgrounds or lifestyles might influence their reactions to different fragrances.

Some business owners make the mistake of relying solely on their own preferences and personal tastes when choosing a scent - selecting something that reflects their personality, rather than their brand. This is a crucial point we want to highlight so you don’t fall into the same trap. By tailoring your scent choices to your audience, rather than simply selecting what you personally like, you can create a much stronger emotional connection and improve the overall customer experience.

Perfume marketing - Identifying Your potential customers

See what you should take into account when defining your target audience for scent branding:

Demographic factors

Different age groups respond to scents in unique ways. Younger consumers often prefer fresh, energetic fragrances, while older customers may be drawn to more sophisticated, complex notes.

When developing your strategy, consider the age profile of your typical customer. For example, a gym targeting young adults might opt for invigorating citrus or mint scents, while a boutique catering to mature shoppers could benefit from elegant woody or floral notes. Analysing your customer demographics will help you choose a fragrance family that aligns with their expectations and lifestyle.

Cultural backgrounds

Fragrance preferences can vary widely across ethnic and regional communities. What appeals to urban professionals might not resonate with suburban families or rural shoppers.

Research the cultural context of your customer base. In some cultures, certain scents are associated with celebrations or traditions, while in others they might be considered overpowering or inappropriate. If your business attracts a diverse clientele, consider neutral, universally appealing fragrances, or even offer different scents for different locations or events.

Shopping behaviours and context

The type of shopping experience also matters. Customers browsing for luxury goods expect different scents than those shopping for everyday essentials. Time-pressed shoppers may appreciate energising scents that help them make quick decisions, while those shopping at leisure might prefer calming fragrances that encourage them to explore.

Think about the shopping journey you want to create. For instance, a high-end jewellery shop might use subtle, luxurious scents to reinforce exclusivity, while a fast-paced convenience store could benefit from clean, fresh aromas that energise and uplift.

Seasonal preferences

People’s scent preferences often change with the seasons. Lighter, fresher scents work well in spring and summer, while warmer, richer fragrances are more appealing in autumn and winter.

Consider rotating your signature scent or introducing seasonal variations to keep your environment feeling fresh and relevant. For example, a spa could use floral or citrus notes in the summer and transition to comforting vanilla or spice in the winter.

Lifestyle factors

Active, outdoor-oriented customers may favour clean, natural scents, while style-conscious consumers might be attracted to sophisticated, trendy fragrances that reflect their personal identity.

Understanding your audience’s daily habits and aspirations will help you select a fragrance that truly resonates with them. Evaluate your customers’ lifestyle choices and tailor your scent accordingly. A yoga studio might choose calming herbal aromas, while a trendy fashion boutique could opt for bold, modern blends.

ELiX scent marketing solutions for small businesses

Let’s move on to what we can offer and how we can work together. This article was created with small businesses in mind, because from experience, we know it’s not always easy to put an effective marketing strategy into practice - especially at the beginning, when budgets are tight.

At ELiX, we offer comprehensive scent marketing services specifically designed to help small businesses implement effective fragrance strategies, without the need for extensive in-house expertise or resources.

Our approach always begins with a detailed consultation to understand your brand identity, target audience, specific business goals.

This way, we make sure the scent solutions we recommend fit perfectly with your existing marketing efforts and the customer experience you want to create. Our personalised service model allows small business owners to benefit from professional-grade scent marketing, without the complexity or costs you might expect from big corporate solutions.

ELiX scent marketing solutions for small businesses

You can count on us for a true long-term partnership!

At ELiX, we also provide ongoing support and advice to help you optimize your scent marketing programme over time. This includes seasonal scent recommendations, analyzing customer feedback, and guidance on how to integrate scent marketing with your other promotional activities and campaigns.

The combination of advanced technology, expertise, and continuous support allows small businesses to implement sophisticated scent marketing strategies that would otherwise require significant internal resources and specialist knowledge.

What makes us stand out is our flexibility. Thanks to this, we’re able to tailor our services to all kinds of business models and operational needs, from single-location shops to multi-site service businesses. With us, you can:

Create a custom scent that truly reflects your brand’s unique identity.

We have our own in-house laboratory, where we develop bespoke fragrances and offer a full private label service. Whether you have a clear vision or just a few ideas, our experts will guide you through the process, ensuring your scent is as individual as your brand.

If you’d like to learn more about how we create custom scents, have a look at our R&D Labs.

Choose from our ready-made fragrance collections for a quick and easy solution.

If you want to get started straight away, you can select from our carefully curated range of proven scents. This option is the best for businesses looking for immediate results, without the need for lengthy development. Our fragrance collections are designed to cater to different industries and moods, so you’re sure to find something that suits your needs.

Take a look at our current options here.

No matter which route you choose, we’re here to help you make scent marketing a natural and effective part of your overall business strategy, without the stress or hassle.

Are you encountering the term "Private Label" for the first time? Be sure to read: Launching a private label air freshener brand | ELiX Scent

Using ambient scent in retail stores

If you run a physical shop, you know how important it is to make a great first impression. Scent can be your secret weapon for drawing people in and making them want to stay.

The trick is to use fragrance thoughtfully - never too strong, never too faint - so it feels like a natural part of your space.

5 tips from ELiX for retail stores and pop up shops

5 tips from ELiX for retail stores
  1. Entrance matters - A welcoming scent at the door sets the mood and instantly tells visitors what your brand is about.
  2. Zoning with fragrance - Use different scents in various areas. Think something energizing by the till, something calming near fitting rooms, or a scent that matches a featured product display.
  3. Timing is everything - Adjust scent intensity based on the time of day or how busy your shop is. A little more during peak hours, a touch less when it’s quiet.
  4. Practical setup - You can integrate scent diffusers with your air system for even coverage, or use portable units if you want more flexibility or have a tricky layout.
  5. Customer comfort first - Always keep an eye (or rather, a nose) on how customers react. If anyone seems overwhelmed, dial it back. The goal is to enhance, not overpower the shopping experience.

Scent marketing for e-commerce

You might think scent marketing is off-limits if you sell online, but that’s far from true. While your customers can’t smell your website, you can still use fragrance to create memorable moments and boost loyalty.

5 tips from ELiX for online stores

5 tips from ELiX for online stores (digital marketing)
  1. Scented packaging - Add a subtle fragrance to your parcels. Opening a box that smells inviting is a small detail that makes a big impact.
  2. Free scent samples - Slip a scented card or mini car perfume into every order. It’s a low-cost way to surprise your customers and introduce them to your signature scent.
  3. Brand storytelling (social media marketing) - Use your website and social media to talk about your brand’s fragrance identity. Share the story behind your scent choices and how they reflect your values.
  4. Unboxing experience - Make unboxing feel special. A pleasant scent can turn a routine delivery into something online customers want to share on social media posts.
  5. Loyalty and retention - A signature scent included with every order helps customers remember you and makes them more likely to come back.

You can read more about scent branding in e-commerce in one of our top articles: The best scents for e-commerce packaging to boost customer experience.

The future of scent marketing for small businesses is all about creating a personal touch, and private label fragrance development is at the heart of this shift. A custom scent, designed specifically for your fragrance brand it sets you apart from the competition and becomes a core part of your overall marketing strategy.

Today’s consumers crave experiences that feel real and memorable, and a unique fragrance is becoming an essential element for brands that want to leave a lasting impression.

By investing in private label scent solutions, small businesses can showcase their identity in a way that feels natural yet powerful. A custom fragrance can enhance physical spaces, product packaging, and even online orders, making every interaction with your brand feel intentional and immersive. This kind of approach builds customer loyalty while signaling creativity and attention to detail exactly the kind of qualities that modern shoppers appreciate.

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