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Most people have already heard about the discovery of recent years – spray-on iron – but many of us still haven't decided to try this product. What is it, and is it worth investing in this innovative solution, for example, by adding it to your shop's range or offering it to customers or guests? What advantages can we talk about when it comes to the spray, and is it truly a worthy replacement for a traditional iron? Learn more in the article below, prepared by experts in spray-on ironing solutions.

What is a crease releaser spray?

A product for special tasks, a brilliant solution for getting rid of wrinkles, a anti crease, a modern-day discovery, a saviour during travels, and the best friend of people who are always on the go. Yes, that's it – the crease releaser spray, which has an endless number of fans. Among its enthusiasts, you'll find advocates of eco-friendly solutions and individuals who strive for balance and harmony with nature in their daily lives as much as possible. Lower electricity bills, time savings, excellent results, and additional benefits such as refreshing clothes – these are just some of its advantages.

A spray-on iron is a specially formulated product designed to:

• smooth out wrinkled clothes,
• eliminate unpleasant odours (e.g., those caused by being stored in a wardrobe or suitcase for a long time),
• give fabrics a subtle scent of freshness.

And all this without the need to use a traditional iron or steamer. Thanks to advanced technology and the versatility of applying the product to various fabrics, we can confidently say that this is a groundbreaking solution loved by both women and men. The spray eliminates the need to spend hours on tedious ironing and is also incredibly useful during travels. Simply spray the product onto your clothing, smooth the fabric with your hands (preferably while it’s on a hanger), and watch as all visible creases disappear quickly.

There’s also the matter of safety, which cannot be overlooked. When using the spray, you avoid contact with electricity and a hot iron plate. This makes it perfectly safe for older children and teenagers to use. Compactness, ease of use, and effectiveness are the key advantages of this product, which we hope will soon find its way into your hands.

How to use a crease releaser spray?

You surely want to know how the entire process of ironing without an iron works and what the results are. Before we dive into the advantages, take a look at this short video where you can clearly see that it works!

It is very important to shake the spray several times before each use to ensure that the ingredients mix properly. The rest of the process is straightforward and takes just a moment.

Professional sprays with innovative technology work instantly, but for the best results, it’s recommended to wait a few minutes before wearing the garment, allowing the fabric to dry completely.

How long does it take to remove wrinkles using crease releaser sprays?

The entire process usually takes anywhere from a few to several minutes. The duration depends on the type of fabric and the degree of wrinkling. For lighter materials like cotton or polyester, results can be visible almost immediately after applying the spray. However, thicker fabrics such as linen or wool may require a bit more patience.

Keep in mind that the drying time can also depend on environmental conditions such as air humidity and temperature. In warmer and drier rooms, the drying and smoothing process happens faster.

Remember!

For best results, it is recommended to use the spray on a flat surface or while the garment is hanging. This ensures even application and better smoothing of wrinkles.

Advantages and disadvantages of using a crease releaser spray

Let’s move on to the key point: discussing the advantages of crease releaser sprays. Spray-on ironing solutions are gaining popularity worldwide every year. Europe has embraced this simple yet effective solution that nearly eliminates the need for time-consuming ironing. Many people believe this product is flawless, and it’s hard to disagree. As manufacturers of professional wrinkle-removing products, we know how much these sprays have improved everyday life for households and travellers alike.

We would especially like to highlight a few advantages:

• Effectiveness – The spray effectively smooths fabrics, eliminating wrinkles in just moments. Thanks to its special formula, fabric fibres relax and quickly return to their original appearance.
• Time and energy savings – You don’t need to set up an ironing board, plug in equipment, or wait for the iron to heat up. A few sprays and gentle smoothing with your hand are enough to make your clothes look fresh.
• Portability – Thanks to its compact size and convenient application, this lightweight spray-on iron is a perfect solution for frequent travellers. Are you often on business trips, or perhaps you’re passionate about exploring the world? If you choose the handy 75 ml spray size, it will easily fit into your suitcase.
• Versatility – The spray is suitable for most fabrics and clothing, especially materials like cotton, polyester, viscose, or synthetic blends. It works well for shirts, dresses, blouses, and lightweight jackets that are often prone to wrinkling.
• Safety – The product is easy and safe to use as it doesn’t require high temperatures or contact with a hot surface. You don’t have to worry about burning fabrics or damaging delicate materials.

Disadvantages of crease releaser spray

While a spray-on iron has many advantages, it won’t always be able to completely replace traditional ironing. The spray works best in situations where there are light wrinkles on delicate fabrics such as cotton or polyester.

Keep in mind that for thicker materials like linen or denim, a traditional iron may still be indispensable, or you might need to reapply the product for better results.

Practice makes perfect!

Although using a crease releaser spray is intuitive, achieving perfectly smoothed fabric may require a bit of practice from the user. The most important aspects are applying the right amount of product and gently smoothing the material with your hand.

Fortunately, this is a skill that can be quickly mastered, and the more often you use the spray, the better results you’ll achieve. Over time, it will become a simple and natural task that will save you, your staff, or your customers plenty of time.

How to use a crease releaser spray in Your business?

Do you run a business and wonder if crease releaser sprays could work in your industry? We have a few ideas on how to use spray-on irons to save time and improve the appearance of your products and services.

Fashion industry and retail

Clothing stores, whether luxury or lifestyle-focused, can use the spray to quickly smooth out garments on displays and hangers. Clothes in shops are often tried on, left in fitting rooms without hangers, and can become wrinkled and lose their freshness. Using crease releaser sprays will make the job much easier for store staff.

Hotels and tourism

Hotels can offer crease releaser sprays as a convenience for guests who want to quickly refresh their clothes after travelling. It could also be included as part of the amenities in premium rooms. In this case, the safety features are particularly noteworthy. Hotel owners don’t need to worry about property damage or accidents.

Laundry services and clothing rentals

Businesses that rent suits, dresses, or costumes can use the spray to quickly smooth out clothing before handing it over to customers.

Photography and film production

On photo and film sets, the spray can be used to quickly improve the appearance of clothing worn by models and actors. If you run a small photography business, we believe it’s worth having spray-on irons available in your studio wardrobe for clients.

Events, conferences, and trade shows

Event organisers can use the spray to smooth out fabric decorations such as tablecloths, curtains, or banners so they look neat and professional.

Choose a wrinkle release spray that not only smooths but also refreshes clothes!

An additional feature of professional wrinkle-smoothing sprays is their ability to refresh and neutralise unwanted odors. Thanks to the light, fresh scents of these products, you can give your clothes the aroma of freshness, just like after washing. Moreover, if you’re a fan of eco-friendly solutions, this refreshing function helps save water and electricity.

Refreshing clothes is especially important in situations such as travelling, when garments sit in a suitcase for a long time and lose their freshness.

Sprays are also useful during seasonal changes when we take clothes out of storage or wardrobes after long periods of being packed away. They’re equally effective in clothing stores, where garments hang on racks for extended periods.

Real-life examples of crease releaser spray benefits

We’re nearing the end, but we won’t leave you without specific examples to help illustrate the benefits of using a crease releaser spray even better.

• Quick refresh before a meeting – You have an important business meeting while travelling, and your shirt is full of wrinkles after being unpacked from your suitcase. Instead of searching for an iron, a few sprays and gentle smoothing will make you look professional in just minutes.
• A dream solution for parents – Children often wrinkle their clothes while playing, and parents don’t always have time to iron them. The spray allows for quick smoothing and refreshing of their outfits before heading to school or family gatherings.
• Indispensable on holiday – During vacations, finding an iron in a hotel room is nearly impossible (for obvious safety reasons). But how can you fold and transport summer dresses or men’s T-shirts so they still look perfect when unpacked? It’s practically impossible. That’s why packing a 75 ml Crease Releaser spray in your suitcase is the best solution.
• Support for those working in the fashion industry – In clothing stores, garments often wrinkle during fittings. The spray allows staff to quickly smooth out fabrics on display or those tried on by customers.

Read also: The best travel friendly wrinkle remover spray for wrinkle-free travel.

ELiX - A popular manufacturer of crease releaser sprays

At ELiX, we have revolutionised garment care with our innovative crease releaser sprays, available in various fragrances and two convenient sizes:

• Crease Releaser 75
• Crease Releaser 250

Our products effectively remove wrinkles, refresh fabrics, and infuse them with unique, pleasant scents such as Tropicala, Lilyetea, and Floralis. Thanks to our solutions, clothes look neat and smell fresh.

Simple spray-on irons are ideal for use in homes, hotels, apartments, and retail stores. You can introduce them into your retail offerings or utilise them in your business to enhance service quality (e.g., hospitality) or improve the presentation of your products (e.g., clothing).

Differences between crease releaser sprays of different capacities

The main differences between crease releaser sprays of different capacities relate to their purpose, portability, and practicality.

Crease Releaser 75 ml

• Compact and travel-friendly; ideal for suitcases, backpacks, or handbags.
• Designed for travellers who need quick wrinkle removal on the go.
• Lightweight and easy to carry, perfect for short trips or business travel.

See these products here.

Crease Releaser 250 ml

• Larger and less portable; better suited for home or professional use.
• Ideal for regular use at home, in hotels, or in commercial settings where larger quantities are needed.
• Contains more product per bottle, reducing the need for frequent replacements.

See these products here.

Both sizes are available in various fragrances. The choice between them depends on whether your priority is portability or a larger product capacity.

We hope this article has inspired you to make changes. Introduce crease releaser sprays into your shop’s inventory or use these products to elevate your brand’s prestige and service quality. Have questions? We’re happy to answer them all. Feel free to contact us!

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Since you’re searching for information on this topic, you’ve probably already noticed that the air freshener market is booming. And this is only the beginning, as experts predict that its value will almost double in the coming years, reaching as much as $38 billion [1]. You are in the right place at the right time – 2025 is the perfect moment to consider launching a private label air freshener brand and take advantage of this trend for your business. Such a product can be an interesting addition to your product line and an effective way to build brand recognition and customer loyalty. And all this without the need for large investments.

Understanding Private Label air fresheners - What they are and why they matter?

Private Label air fresheners are, as mentioned, one of the increasingly popular ways to make your company stand out. In practice, this means that the finished product is manufactured in the factory of an experienced supplier (such as ELiX), but the packaging features your company logo and your own packaging design. This allows you to offer customers branded air fresheners perfectly tailored to the character of your brand, without worrying about the complicated process of production or investing in technology and machinery.

More and more companies are deciding to create their own air fresheners or other products supporting scent branding, because it is a simple way to expand your product range without high costs. This gives you the opportunity to quickly increase your brand’s visibility, offer your customers something unique, and build positive associations with your business. Additionally, air fresheners are an effective solution for combating unpleasant odors in both vehicles and indoor spaces, further enhancing customer satisfaction.

Private Label vs White Label – What’s the difference?

Within the fragrance industry, you may come across two characteristic terms: "Private Label" and "White Label". Although they sound similar, they differ in terms of possibilities and the degree of customisation available. So, what should you know about them? Put simply, private label offers much more than so-called white label. With Private Label, you have influence over the fragrance, appearance, packaging, and every detail – in a word, the product is created especially for you. White label, on the other hand, is a ready-made product to which you simply add your company logo.

Private Label is the solution for businesses that want to have a real impact on every aspect of the product. By working with a reputable manufacturer equipped with an advanced laboratory and a qualified team of specialists, you can select the fragrance version, shape, colour, packaging design, and even create an entirely new product line tailored to your brand.

You decide on all the details – from the graphic concept to the type of materials used. This way, you obtain a unique product, developed specifically for your company and your customers.

White Label, on the other hand, refers to ready-made products that the supplier already has in their range (link to products!). You can add your logo to the label and sell it under your own brand, but you do not have influence over the scent, appearance, or packaging solutions. It is a quick and convenient option if you need a fast turnaround and do not require bespoke solutions.

Why should You create Your own air freshener brand?

Greater brand recognition

Your company logo and colours appear on a product that customers are likely to use every day. Each air freshener represents hundreds of opportunities to remind people of your business.

Advertising that “travels with the customer”

Car air fresheners, in particular, act as mobile advertisements and are ideal as compact branded air fresheners. With such creative solutions, your brand travels with the customer, reaching new consumers wherever their vehicle goes.

Available for every business

Flexible production options and low minimum order quantities mean that launching a Private Label air freshener brand is accessible to both small and large companies.

A unique scent for your brand

You can create your own exclusive fragrance that customers will associate only with your company. This builds an emotional connection and helps you stand out within the industry.

Eco-friendly solutions

You have control over the composition and packaging. You can choose eco-friendly formulas and packaging materials. Simply partner with a manufacturer who can demonstrate their quality and commitment to sustainable development through relevant certifications and laboratories that meet the highest standards.

Many possible uses

Air fresheners work perfectly as free gifts with purchase, products for retail shelves, elements of your company’s interior design, or as gifts for customers.

Brand consistency

If you have several locations, you can ensure the same, recognisable scent is present everywhere, which strengthens your brand consistency.

Choosing the right Private Label partner - What to look for?

Choosing the right partner for Private Label production is one of the most important steps when launching your own branded air fresheners. There is no doubt about it, as everything starts with this cooperation.

Be sure to check whether the supplier has the necessary certifications and extensive experience in the industry, as this guarantees quality and safety. A good partner should offer a wide range of customisation options – from unique fragrances to creative packaging solutions – so your product truly stands out. It is also beneficial if they are flexible regarding order size and able to support you as your business grows.

Don’t forget to ask about their approach to regulatory compliance and eco-friendly solutions, as these are increasingly important to customers. A reliable partner will help you reach compliance with all relevant regulations, ensuring your air fresheners meet the highest standards for safety and quality.

Production timelines and good communication also matter – you want to work with someone who keeps you informed and is open to your specific needs. The right supplier will help you create a product you can truly be proud of.

We can say with complete confidence that you have just found the best manufacturer for your air fresheners - ELiX!

Discover the growing demand for car air fresheners and the benefits of private labeling

More and more people are paying attention to freshness and pleasant scents in their cars, as we spend more time travelling and place greater importance on the aesthetics of our vehicle interiors. The car air freshener market is growing rapidly, so perhaps you too will join these modern trends and tap into this potential?

According to forecasts, the global value of this segment will continue to rise in the coming years, driven by the increasing number of vehicles, greater awareness of air quality, and the trend for personalising vehicle interiors.

Customers are increasingly looking for effective, original, and eco-friendly solutions – hence the growing popularity of air fresheners with unique scents, interesting forms, and environmentally friendly compositions.

At ELiX, we offer a wide range of car air fresheners that fit perfectly with these trends. Our range includes cellulose air fresheners, gel air fresheners, car vent air fresheners, as well as organic and polymer-based products.

Thanks to Private Label, you can create your own product line – choose the fragrance, shape, packaging design, and brand it with your company logo. This is your opportunity to build customer loyalty, achieve higher margins, and maintain full control over product quality. Your own car air freshener brand also gives you the flexibility to react quickly to trends, introduce limited editions, or launch seasonal fragrances.

E-commerce and online sales of Private Label products

Private Label products are also a popular choice for e-commerce and online sales. By developing your own unique line of air fresheners, you can stand out in online shops, on marketplaces such as Allegro or Amazon, or simply via your own website and social media channels.

With your own brand, you have full control over the appearance, scent, and packaging of your products, allowing your brand to truly shine in the digital market.

Selling Private Label air fresheners online gives you the freedom to adapt your product line to current trends and customer requirements and preferences, while reaching a wide audience without geographical limitations. You can:

• Respond quickly to emerging trends and implement new ideas.
• React swiftly to customer feedback and requirements.
• Launch limited editions and special occasion products (e.g. Christmas).
• Experiment with new concepts to keep your offer fresh, competitive, and exciting.

E-commerce makes it easier to build your brand reputation, expand your customer base, and scale your business – all while offering something truly unique that sets you apart from the competition.

Read also: Scented sachets for e-commerce packaging

Launching and growing Your brand – expert tips from ELiX

To wrap up, here are a few expert tips from ELiX that you might find useful when building your own scent marketing strategy.

Learn how to measure and track your brand’s performance

• It’s essential to monitor your brand’s progress using indicators such as customer satisfaction and sales.
• Conduct regular market research to better understand consumer behaviour and emerging trends.
• Develop a clear plan for measuring and tracking your brand’s results, so you can make informed decisions and adjust your strategy as needed.

Overcome challenges and obstacles!

• Be aware of common mistakes to avoid when launching your own private label air fresheners, such as overlooking regulatory compliance.
• Remember the importance of developing effective marketing and sales strategies tailored to your target audience.
• Prepare a plan for overcoming obstacles and addressing challenges as they arise, so your brand can continue to grow and succeed.

By following these tips and staying open to learning, you’ll be well-equipped to build a strong, memorable brand in the world of private label air fresheners. Good luck!

And if you want to explore the topic of fragrance marketing read also: How scent influences brand perception?

SOURCE

[1] Air Freshener Market Size to Hit USD 29.55 Billion by 2034

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That first scent impression is crucial and might not be something you're aware of, but it has a significant impact on how customers perceive your services and whether they will identify with your brand in the long term.

Let's see what scent marketing is, what science says about it, and how it can benefit your business. We'll discuss which fragrance compositions to focus on and how to create a personalized scent for your brand. We guarantee that after reading this information, you'll be motivated to take action and will have plenty of ideas for implementing scent marketing strategies in your company.

As you delve into the world of scent marketing, you'll discover how it can enhance your brand's presence and create a memorable experience for your customers. From body care products to food and coffee, incorporating scents into your packaging can elevate your brand and attract more customers.

What is scent marketing?

Let's start with the theory, as it's essential for understanding the entire scent marketing strategy. Scent marketing, also known as olfactory marketing, is the practice of using specific scents to influence consumer behavior and strengthen brand identity. It leverages the emotional connection between smells and memories, which are processed by the limbic system, a part of the brain closely linked to emotions and memory. By associating a particular scent with your brand, you can create a lasting impression on customers and enhance brand loyalty.

Scent marketing is particularly effective in e-commerce, where sensory experiences are limited compared to physical stores. Incorporating scents into scented packaging can evoke emotions and memories, making the unboxing experience more memorable and engaging. This approach can attract customers, increase sales, and differentiate your brand in a crowded market.

For instance, imagine receiving a package with a subtle lavender scent, which immediately evokes feelings of calmness and relaxation. Or, you've purchased car care products, and upon opening the package, you're greeted with the "new car" scent. This sensory experience can make your brand more recognizable and memorable, encouraging customers to return for future purchases.

The science of scent

The science behind scent marketing is rooted in psychology and neuroscience. Smells are processed in the brain's limbic system, which is responsible for emotions and memory formation. This is why certain scents can evoke strong emotional responses and memories.

The nose is a source of associations and memories.

Understanding how different fragrance groups affect consumers is essential for creating an effective scent marketing strategy. To make it easier for you, we've prepared a brief overview.

Fragrance notes and their effects

• Citrus (lemon, lime, orange) - Energizing and refreshing, perfect for creating a sense of vitality.
• Woody (cedar, sandalwood, vetiver, patchouli) - Warm and grounding, ideal for evoking feelings of stability and comfort.
• Spicy (amber, vanilla, spices) - Bold and stimulating, often associated with luxury and sophistication.
• Green (green grass, vegetal notes) - Fresh and clean, evoking a connection to nature.
• Gourmand (vanilla, cream, chocolate, caramel): Sweet and indulgent, creating a cozy and comforting atmosphere.
• Floral-spicy (light spicy hybrid) - Elegant yet dynamic, combining floral softness with spicy warmth.
• Fruity (melon, peach, apple) - Playful and uplifting, perfect for conveying freshness and joy.
• Aromatic-Herbal (thyme sage, lavender, rosemary) - Soothing and therapeutic, often associated with relaxation and wellness.
• Chypre (dark woody-fruity hybrid) - Sophisticated and mysterious, ideal for creating a luxurious feel.
• Marine (seaweed, driftwood) - Crisp and airy, evoking freedom and adventure.

By selecting the right fragrance group for your brand identity and target audience, you can evoke specific emotions that enhance your brand's presence and create a lasting impression on your customers.

As you explore the world of scents, you'll discover that certain fragrances are more appealing to specific demographics. For instance, younger audiences might prefer fresh, vibrant scents like citrus, while older consumers might appreciate more classic, soothing aromas like sandalwood.

Are you wondering where customized scents for e-commerce are created? Welcome to the ELiX fragrance lab.

ELiX scents for e-commerce

We specialize in creating customized scents for e-commerce businesses. Our products include scented sachets, perfume packaging, and other innovative solutions designed to enhance the unboxing experience.

We offer a range of products, from scented sachets and car vent clips to fresh bottles and diffusers, all designed to incorporate fragrance into your marketing strategy. By leveraging these tools, you can create a multisensory experience that engages customers and sets your brand apart.

Benefits of scent marketing in E-commerce

• Enhanced brand recognition - By associating your brand with a specific scent, you create a memorable experience that customers can recall more easily than visual cues alone.
• Emotional connection - Scents evoke emotions and memories, allowing customers to form a deeper connection with your brand.
• Competitive advantage - In a crowded market, scent marketing can differentiate your brand and make your products stand out.
• Increased customer loyalty - Pleasant scents can encourage repeat purchases and foster loyalty.
• Improved customer experience - By incorporating scents into packaging, you create a welcoming and engaging atmosphere that enhances the overall customer experience.
• Higher perceived value - Products associated with appealing scents are often perceived as higher quality or more luxurious. This can justify premium pricing and improve your profit margins.
• Boosted sales - Scents can influence purchasing behavior by triggering impulse buys or encouraging customers to spend more time in your website.
• Cross-industry application - Scent marketing is versatile and can be used across various industries, including beauty, body care, food, coffee, hospitality, automotive, and retail. Each industry can tailor scents to align with its target audience and branding.
• Positive first impressions - A pleasant scent during unboxing leaves a strong first impression on customers, increasing the likelihood of positive reviews and recommendations.
• Sustainability appeal - Eco-friendly scented products (e.g., natural essential oils) align with environmentally conscious branding, appealing to sustainability-focused consumers.

Scented packaging materials and coatings

Scented packaging materials and coatings are an excellent way to incorporate fragrance into e-commerce packaging, transforming the unboxing experience into something truly memorable. From scented sachets and mini bottles of essential oils to 10ml eau de parfum, fresh bottles, closet fresheners, and eye-catching cellulose air fresheners, there are countless products that seem tailor-made for e-commerce.

• First, they provide what matters most - a unique, personalized fragrance that customers will associate with your brand.
• Second, their compact size makes them perfect for any package, no matter the dimensions.
• Third, these products are highly desirable and appreciated by customers, adding value to their purchase experience.

This variety combined with access to different fragrance families, product types, and customizable packaging options (thanks to private label solutions) ensures a successful scent marketing strategy for your business. Additionally, scented packaging not only delights customers but also encourages them to share their positive experiences, boosting your brand's visibility and reputation.

All these products (and so much more) are available at ELiX. See our products.

Frequently asked questions about scented packaging

Here are some of the most common questions we receive from customers and businesses planning to implement a scent marketing strategy in their online operations.

What types of scents are most effective?

The most effective scents depend on your brand identity and target audience. For example, lavender is calming, while citrus is invigorating. Additionally, scents like vanilla or gourmand notes can evoke feelings of comfort and indulgence, making them ideal for food-related brands. On the other hand, marine scents can convey freshness and adventure, perfect for travel or outdoor-themed businesses.

How do I choose the right scent for my brand?

Consider the emotions and associations you want to evoke. Align your scent with your brand values and customer preferences.

For example, if your brand emphasizes sustainability, you might choose green or herbal scents that evoke nature and freshness. If luxury is your focus, woody or spicy fragrances can help convey sophistication and exclusivity.

Can scented packaging increase sales?

Yes, by creating a memorable experience and emotional connection with customers, scented packaging can lead to increased sales and customer loyalty.

Moreover, scented packaging enhances the unboxing experience, encouraging customers to share their positive impressions on social media, which can boost organic brand visibility. It also helps differentiate your products in a competitive market.

Can I order customized labels that match my brand image?

Absolutely! At ELiX, we offer private label solutions that allow you to fully customize your packaging to align with your brand’s identity. From personalized designs to unique custom scents, we ensure that every detail reflects your vision and enhances your branding strategy.

Does scented packaging work for every e-commerce sector?

Yes, scented packaging is versatile and can be tailored to suit any e-commerce sector. Whether you're in beauty, food, fashion, or automotive industries, there's a fragrance solution for you. For example:

• Beauty brands benefit from floral or fruity scents that evoke freshness and elegance.
• Food brands can use gourmand notes like vanilla or chocolate to complement their products.
• Fashion brands often opt for sophisticated woody or spicy fragrances that align with their high-end image.

How do signature scents impact customer loyalty?

Signature scents can significantly enhance customer loyalty by creating a memorable and emotional connection with your brand. When customers associate a specific scent with your brand, they are more likely to return for future purchases.

Can scented coatings be used in product packaging?

Yes, scented coatings can be applied to various packaging materials, including paper, cardboard, and plastic, to create a multisensory experience that engages other senses beyond sight and touch.

How do pleasant smells influence purchasing decisions?

A pleasant smell can positively influence purchasing decisions by creating a welcoming atmosphere and enhancing the overall customer experience. This sensory experience can encourage customers to spend more time exploring your products, leading to more sales.

Can I create products with scented packaging for different industries?

Absolutely! At ELiX, we help businesses create products with scented packaging tailored to various industries, ensuring that each product aligns with the specific needs and branding of that sector.

Avoiding common mistakes in scent packaging - expert insights

When implementing scent packaging, it's crucial to avoid common pitfalls that can undermine the effectiveness of your strategy. By being aware of these potential mistakes, you can ensure that your scent marketing efforts enhance the customer experience and reinforce your brand identity.

Here are some valuable tips to help you navigate the world of scent packaging successfully:

• Ensure scent consistency across all channels to reinforce your brand image.
• Choose subtle fragrances that are pleasant for most people.
• Invest in high-quality materials to ensure fragrance longevity and consistency.
• Monitor customer feedback and adjust your scent marketing strategy accordingly.
• Design packaging that is resistant to light, heat, and moisture to preserve fragrance quality.
• Select scents suitable for specific events or seasons.
• Create a unique fragrance that is characteristic of your brand.
• Match fragrances with your brand's values and style.
• Change fragrances seasonally to maintain freshness and customer interest.
• Collaborate with experts to develop a fragrance that perfectly suits your brand.

Best scents for e commerce packaging - a brief summary

Let's recap the wealth of knowledge shared with you today🤭. Scent marketing is a popular tool that enhances brand recognition and customer engagement in e-commerce. By incorporating scents into packaging, you can create unforgettable experiences that strengthen loyalty and boost sales.

At ELiX, we are committed to helping businesses like yours harness the power of scent to stand out in a competitive market. As you consider integrating scent marketing into your strategy, remember that it's not just about the scent itself, but about offering a good value proposition to your customers. By providing a multisensory experience that combines pleasant fragrances with high-quality products, you can differentiate your brand and attract more customers.

Contact us to learn how ELiX can help elevate your brand through the art of fragrance.

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You are an entrepreneur, but on the other hand, you are also a consumer, so you know very well how much influence scent has on your purchasing decisions. It affects your well-being, emotions, and memory. Giants like Burger King, Cinnabon, Nike, and even Disney (exactly!) are well aware of the power of sensory marketing, using enticing aromas that evoke memories and, as a result, lead to increased sales.

Martin Lindstrom, author of many bestsellers and a world-renowned branding and neuromarketing specialist, aptly summarized the importance of scent in marketing strategy in one of his publications. "Eyes can be closed, ears covered, and you can refrain from touching or tasting anything, but scent is an integral part of the air we breathe. Smell is the only sense that cannot be turned off." Creating a brand through personalized scents is truly possible, and what's more, brands that trusted this strategy have never been disappointed. How scent influences brand perception? Let's see.

Understanding scent marketing

Aromamarketing, sensory marketing based on smell, scent branding, scent marketing. Each of these names refers to a marketing strategy that focuses on human senses, specifically on one extremely important one – smell.

Scents affect the subconscious, penetrate the brain structures. They evoke memories, trigger emotions and associations. Some are soothing and relaxing, others bring us closer to nature, and yet others stimulate action and add energy. Sensory marketing is your "invisible force" and quiet advantage over the competition. If you use the sense of smell consciously and wisely in contact with the customer, it is certain that it will influence the final purchasing decisions of your customers, opinions about the brand, and the sense of connection with it.

Scent marketing can relate to products, places, and services. Moreover, in recent years, it has been noticed that it plays a significant role in the e-commerce sector as well. Online sales seem to be a convenient way to do business, but if you operate in the e-commerce sector, you know very well how hard it is to build lasting relationships with customers and create a brand using only traditional marketing tools. Aromamarketing is your scent logo and an effective way to give shape to your brand using a characteristic scent.

Scented DNA of a brand – What is it?

Have you come across this term? Companies like Starbucks or Chanel consciously design the scented DNA of their brand, which becomes an integral part of their identity, something they certainly wouldn't have achieved with traditional advertising. The scented DNA of a brand is a characteristic, personalized aroma that identifies the brand and distinguishes it from others. In the case of Starbucks, the distinctive smell of freshly roasted fresh coffee and caramel, or cappuccino, is an inseparable part of their image.

The scented DNA of a brand is designed with consideration for the brand's unique features, such as values, communication style, and aesthetics. The process of creating a scent composition involves consultations, designing a scent that perfectly fits the brand's image, and testing. Where do such wonders happen? The best example of such a place is ELiX laboratory.

Our laboratory is the heart of our operations, where team designs, tests, and perfects scent formulas to create unique and recognisable aromas – also for you. We will ensure that you gain an invisible layer of luxury and recognisability, creating lasting emotional connections with customers.

Modern scent marketing vs traditional marketing tools

Some people say it straight out – contemporary scent marketing is a revolution in building lasting, strong, and positive relationships with customers. At ELiX, we agree with this 100%, because behind these words lies science, specifically neurological mechanisms of perception. It's hard to deny the effectiveness of scent marketing.

In contrast to traditional marketing tools focused primarily on sight, taste, and hearing, scents reach directly to emotions and memory. And what's important, we mean long-term memory here, so the information and memories that will permanently stay in the minds of your customers.

Traditional marketing tools, although still widely used, are losing effectiveness in the era of information overload and digital fatigue. Visual or auditory advertisements often blend into a uniform noise. They require recipients to devote more and more attention, time (which we always seem to have too little of) and conscious analysis. Compared to scent marketing, they lack the ability to non-invasively influence the subconscious.

A leaflet can be ignored, a scent cannot be "turned off" – and that's exactly the secret of scent marketing – in our need, and at the same time, necessity to breathe. While we can cover our ears, close our eyes and mouth, and refrain from touching, we cannot give up on this one activity, which is breathing.

Do you know that each of us takes about 20,000 breaths every day? Each of them affects how we feel at a given moment, how we perceive our surroundings, and what emotions accompany us. If you ensure that a well-chosen scent reaches your employees, your customer, or potential customer, you can count on a whole range of benefits. What exactly? We'll tell you about that in a moment.

Our advice?

Combine strategies! Combine scent marketing with visual and sound elements to create a full sensory experience. For example, in a clothing store, you can use pleasant scents in combination with suitable lighting and music to create a friendly and inviting atmosphere. This will increase customer engagement and improve the overall shopping experience.

Benefits of using aromamarketing

Scents have the ability to influence customers' emotions and decisions. They improve their well-being and behaviour. They create an excellent atmosphere for shopping. For example, lemon-based scents can stimulate energy and improve mood, while woody scents can evoke a feeling of elegance and luxury. Additionally, floral scents, such as rose or freesia, can create a cozy and friendly atmosphere, ideal for children's clothing or interior design stores. These emotional reactions can encourage customers to stay longer in the store and increase the likelihood of a purchase.

Scents play a dominant role in shaping the brand image. These intentions can be compared to the reasons why we choose perfumes. We use them as a calling card of our personality, and we choose them very carefully because we simply identify with a particular scent composition. The brand scent works exactly the same way. By creating a scent composition, you identify your brand with specific notes.

Aromamarketing positively affects sales and the prestige of a place. Customers are more likely to spend money in places where there is a pleasant scent atmosphere, and they are also more willing to return because they feel comfortable there. What other benefits are worth mentioning?

• Building a lasting bond with customers – pleasant scents associated with the brand evoke positive emotions and memories, increasing customer loyalty.
• Improving the perception of time and comfort – subtle scents can make customers feel more comfortable and want to spend more time in a given place.
• Increasing sales – scents can stimulate purchasing decisions by evoking emotional reactions.
• Strengthening the brand image – scents help differentiate from the competition and create a consistent sensory experience.
• Increasing loyalty – scents create emotional connections with the brand, resulting in repeat purchases.

Where is aromamarketing most commonly used?

Aromamarketing is successfully used in various industries and places – we would even dare to say in all of them. In shopping malls and centres, clothing, shoe, and cosmetics stores, as well as in cinemas, receptions, lobbies, and service points, scents are carefully selected to improve the customer experience and increase sales.

In addition, aromamarketing is popular in hotels, private medical offices, and spas, where it creates a cozy and relaxing atmosphere. Cafes, pubs, and restaurants also use this tool to stimulate appetite and create a friendly atmosphere.

Banks, offices, and fitness centres are further examples of places where aromamarketing is used to improve comfort and efficiency. Car dealerships also use this modern strategy to create positive associations with the brand.

As we mentioned at the beginning, scent marketing is also present in the e-commerce industry, where perfumed freebies or scented packaging paper can make the customer feel special. We are very curious to know if your industry was mentioned among the examples we provided?☺️

Do you operate in the e-commerce sector? Be sure to read: The best scented sachets for e-commerce packaging.

Scent marketing with ELiX

Do you want to choose a scent for your industry? If aromatherapy is not unfamiliar to you and you use various essential oils, you probably already suspect which scents might work well in your industry. Create a branded scent that reflects your brand identity and values.

At ELiX, we offer a wide range of products that will help you create a unique sensory experience. Our offer includes home perfumes, scented sachets, car air fresheners, as well as eco-friendly packaging solutions without plastic. This allows you to choose the perfect product that meets your needs and brand image.

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In our assortment, you will also find air freshener sprays, which are ideal for maintaining a pleasant atmosphere in offices, shops, or hotels. Our products are designed to help you build the signature scent identity of your brand and increase customer loyalty and enhance brand perception. Thanks to the diversity of our products, you can create a consistent sensory experience that will distinguish your brand in the market.

All products are carefully selected to ensure the highest quality and effectiveness in scent marketing. If you are looking for ideas on how to use scents in your industry, our team is ready to help you choose the perfect solution.

Targeting Your audience with scent marketing strategies

Finally, we have prepared a brief summary and a few valuable tips that might point you in the right direction.

• Use specific scents to evoke positive emotions and create an inviting atmosphere in your retail store.
• Floral scents, such as lavender and vanilla, can create a calming and relaxing environment.
• Fresh scents, such as simple orange scent, citrus and mint, can increase alertness and energy.
• Use ambient scent to create a consistent and effective scent experience for customers.

• Use scent marketing to enhance customer satisfaction and build brand loyalty.
• Combine scent marketing with other marketing strategies.
• Trust a proven Manufacturer of Perfumes and Air Fresheners.

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Can we say that e-commerce is currently a powerhouse in the world of buying and selling goods and services? Probably no one would disagree with this statement. E-commerce offers a convenient and fast way to shop, which, especially during the pandemic, gained immense popularity worldwide, and this trend continues to this day.

At ELiX, we stay up-to-date with e-commerce services (since we provide them ourselves), which makes us feel like experts in this area. We can share valuable insights with other entrepreneurs. Sometimes we hear that while e-commerce is comfortable for both buyers and sellers and saves time, it lacks the sense of connection with a brand and the emotions that can be evoked through direct interaction between seller and customer. However, if we delve deeper into this topic, we'll see that in the world of e-commerce, there are effective ways to create unforgettable experiences, even at the stage of unpacking purchased products.

Incorporating scented sachets into e-commerce packaging is one innovative way to achieve this goal and build brand loyalty and recognition. These small, fragrant packets can evoke emotions and leave a lasting impression on your customers. And that's exactly what we'll focus on today, showing you the spectacular benefits you can achieve by using scented sachets. Let's take a closer look at how they work and why experts consider them a valuable addition to your e-commerce strategy.

What are scented sachets?

Scented sachets are small bags filled with fragrant materials such as essential oils, herbs, spices, or potpourri. They are designed to release a pleasant aroma when opened, making them perfect for enhancing the unboxing experience. These sachets can be used in various applications, including clothing, linens, cars, shoes, and even as a natural way to repel insects like moths from closets and wardrobes.

In e-commerce, scented sachets increasingly serve as a unique branding tool, allowing businesses to associate their brand with a specific fragrance or scent. For example, lavender can evoke feelings of calmness, while lemon can invigorate and refresh. The scent of luxury, elegance, sensuality, nostalgia, adventure, peace, or freshness can all be conveyed through these sachets. Scent is a powerful carrier of emotions and memories. Does any of these scents resonate with you and align with your brand name? Each of these scents is characterized by distinctive notes, such as citrus, flowers, or oriental compositions. The primary goal of using scented sachets in e-commerce is to evoke associations through sensory experiences.

How scented sachets work?

Scented sachets work by releasing a subtle yet distinctive aroma when they come into contact with air. This can be achieved through the use of essential oils, which are highly concentrated plant extracts known for their strong, pleasant scents. Common essential oils used in sachets include lavender, lemon, rosemary, and thyme. These oils not only provide a pleasant scent but also contribute to the overall sensory experience of opening a package.

The process of creating scented sachets involves carefully selecting the right blend of fragrances to match the desired brand image. This might involve combining different essential oils to create a unique scent or using single-note fragrances for a more straightforward approach.

Read also: Top custom fragrance sachets for packaging. Enhance Your brand appeal.

Essential oils for scented sachets

Essential oils are a key component of scented sachets, offering a wide range of fragrances that can be tailored to suit any brand identity. From calming scents like lavender to invigorating aromas like lemon, essential oils provide the versatility needed to create unique and memorable experiences.

For example, a clothing brand might use a fresh, citrusy scent to evoke feelings of cleanliness and freshness, while a home goods company might opt for a warm, spicy aroma like cinnamon to create a cozy atmosphere. If you operate in the automotive sector, offering car parts and accessories, a new car scent can certainly enhance your brand image, and if your specialty is home and bedroom products, the scent of fresh linen and pillows will surely win over buyers' hearts.

We also want to highlight another important aspect. Essential oils are used not only for their fragrance but also for their potential health benefits. For instance, lavender oil is known for its calming properties, while rosemary and eucalyptus oil can help relieve respiratory issues. By incorporating these oils into scented sachets, businesses can offer customers more than just a pleasant aroma.

Scented sachets from ELiX

We offer a diverse range of scented sachets designed to enhance your brand's presence and customer experience. Here are some of our standout products.

• French perfume granules - These granules are infused with specially selected French perfumes, providing a sophisticated and elegant fragrance experience.
• All-natural fragrance pellets - Made from plant-derived materials, these pellets are impregnated with fragrance essences, offering a natural and eco-friendly option for scenting.
• Scented wooden chips air freshener - This universal air freshener features scented wooden chips that carry a pleasant fragrance. Available in plastic-free packaging options, it's perfect for those looking for an environmentally friendly choice.
• Membrane sachets (advanced odor-absorbing sachets) - Our smell fresh, innovative sachets are filled with fragrant materials and utilize advanced membrane technology. They gently release a pleasant aroma while actively absorbing and neutralizing odors, rather than just masking them. This ensures a fresh and clean environment for your belongings.

You can find these and other products here.

Customizing scented sachets for Your brand

You might be interested in this topic, but you want something personalized - a scent that won't be associated with another brand. Is it possible to create a unique, bespoke fragrance composition that enhances brand recognition and creates consistent sensory experiences across all interactions?

At ELiX, we specialize in creating customized scented sachets that reflect the unique personality and values of your brand. Whether you want to evoke a sense of luxury with sophisticated fragrances or create a playful atmosphere with lighter, sweeter scents, our customization options ensure that your sachets perfectly represent your brand.

The customization process involves close collaboration with our team to select the perfect scent, design, and packaging that aligns with your brand's vision. This might include choosing specific colors, materials, or even creating a custom blend of essential oils to match your brand's unique fragrance profile.

Crafting excellence - our laboratory process

Our laboratory is the heart of our operations, where we design, test, and refine our fragrance formulas. We also produce product descriptions and MSDS sheets for each scent. Our lab team ensures that our fragrances meet high-quality standards, have the right aroma, longevity, and stability. They handle the packaging and labeling of the final product and perform quality control on every batch of production, keeping a record of each.

As an independent research and development company, we welcome external orders and are committed to delivering tailored solutions that meet your unique needs.

Traditional air fresheners vs. scented sachets

Traditional air fresheners are commonly used to freshen spaces, but scented sachets offer a more subtle and personalized approach to fragrance. Unlike air fresheners, which can sometimes be overpowering, sachets provide a gentle aroma that is released naturally as the package is opened. Don't forget about packaging size and safety during transport - spray products don't offer the same convenience. Small in size and made from eco-friendly materials, scented sachets are ideal for e-commerce packaging.

Once again, let's emphasize the environmental significance. The good value of your services lies in your commitment to the environment. Scented sachets offer a more sustainable alternative to traditional air fresheners. Made from natural materials and essential oils, they are biodegradable and non-toxic. This makes them a better choice for environmentally conscious businesses. This eco-friendly aspect aligns well with the growing demand for sustainable products and practices in e-commerce.

Traditional air fresheners often lack a personal touch and branding potential. They are typically used in fixed locations like cars or homes, whereas scented sachets can be integrated into packaging, making them a versatile tool for businesses like yours looking to differentiate themselves in the competitive e-commerce market.

We've dedicated a separate article to this topic. Read more about it here: Air freshener safety and ingredients: What You need to know?

Common mistakes to avoid

As you consider incorporating scented sachets into your e-commerce strategy, it's crucial to be aware of common mistakes that can undermine their effectiveness.

• Ensure that the fragrance is subtle and not overwhelming. A scent that is too strong can be off-putting and detract from the overall experience.
• Use scents that align with your brand identity to maintain consistency. This helps create a cohesive sensory experience across all interactions with your brand.
• Choose high-quality materials to ensure a long-lasting fragrance. Using subpar materials can result in a weak or inconsistent scent, which may not leave the desired impression.
• Before launching scented sachets, test them with a small group of customers to ensure the scent is well-received and effective in enhancing the brand experience.
• Pay attention to customer feedback regarding the scents used. This can help identify any issues early on and allow for adjustments to improve customer satisfaction.
• Ensure that the packaging of scented sachets is secure and designed to prevent leakage or damage during shipping. This will help maintain the integrity of the product and prevent any potential issues.

Avoiding these pitfalls requires careful planning and attention to detail. By selecting the right scents and materials, and by being responsive to customer feedback, you can ensure that your scented sachets enhance the customer experience and contribute positively to your brand's image.

You've reached the end of our brief guide. We hope that the text and information provided will be the starting point for our collaborative efforts on your customized scented sachets. We invite you to contact us.

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The power of scent is often underestimated in the branding arsenal, yet it creates some of the strongest emotional connections with consumers. Studies show that scent-related memories are more vivid and emotionally potent than those triggered by other senses. The business world continually evolves, and innovative branding strategies like olfactory marketing are gaining tremendous traction among forward-thinking companies.

At ELiX, we've witnessed firsthand how custom fragrance solutions for brands are revolutionizing customer experiences across industries, creating deeper connections and stronger brand loyalty in an increasingly competitive marketplace. In truth, it would be difficult to name an industry or market sector where scent holds no significance at all. Fragrance is memory. It’s brand symbolism. And above all, it’s a powerful tool for amplifying business identity. But is this solution right for you? Let’s find out.

The strategic value of scent marketing in modern business

The global scent marketing industry is experiencing unprecedented growth, estimated at $2.5 billion in 2025 [1]. This expansion isn't merely a trend, it represents a fundamental shift in how businesses approach sensory branding. When customers enter your space, they're immediately surrounded by visual stimuli, but it's the invisible presence of scent that often creates the most lasting impression. Research consistently demonstrates that ambient scents can significantly increase browsing time, enhance product perception, and even influence purchasing decisions.

The psychological impact of fragrance on consumer behavior cannot be overstated. Consumers are more likely to purchase from establishments with pleasant scents, associating these environments with higher quality products and superior service. For service-based businesses, custom scent profiles create atmosphere continuity that strengthens brand recognition and fosters customer loyalty beyond what visual branding alone can achieve.

The science behind olfactory branding

Ever wondered what makes scent so uniquely powerful? The answer lies in our neurobiology. Unlike other sensory inputs, scent bypasses cognitive processing and connects directly with the limbic system, the brain's emotional center. This neurological shortcut explains why fragrances trigger instant emotional responses and create particularly resilient memories. When customers encounter your brand's signature scent, they're experiencing an immediate emotional response based on previous associations with your brand.

Professional perfumers understand how different note combinations create emotional narratives that support brand positioning. This scientific approach to fragrance creation ensures that your bespoke scent it communicates your brand's core values on a subliminal level that other marketing channels simply cannot access.

Benefits of custom fragrances

• Brand differentiation – Gen Z consumers actively seek unique scents to express individuality, making bespoke fragrances a powerful competitive edge.
• Multi-sensory branding – When combined with visuals, custom scents create stronger brand recall than traditional marketing alone.
• Memorability – A distinctive scent makes your brand truly unforgettable.
• Emotional connection – Fragrances evoke deep emotions that strengthen long-term customer loyalty.
• Versatility – Scents can be used in retail spaces, promotional giveaways, or even integrated into product packaging.
• Brand consistency – A signature scent ensures seamless continuity across all customer touchpoints.

Developing Your brand's signature fragrance

Creating a bespoke fragrance that perfectly encapsulates your brand's identity is both an art and a science. The journey begins with comprehensive brand analysis, understanding your values, mission, target demographic, and market positioning. Professional perfumers translate these abstract concepts into olfactory expressions, selecting from thousands of possible ingredients to craft a scent that resonates with your intended message.

The composition of your unique fragrance involves sophisticated layering of top, middle, and base notes, each serving a distinct purpose in the olfactory narrative.

• Top notes create the crucial first impression but dissipate relatively quickly, while middle notes form the heart of the fragrance, persisting for several hours.
• Base notes provide longevity and depth, sometimes remaining detectable for days on certain surfaces.
• A masterfully crafted signature scent balances these elements to create an evolving experience that keeps customers engaged throughout their interaction with your brand.

The technical aspects of fragrance creation extend beyond mere pleasantness to practical considerations like diffusion methodology, intensity calibration, and environmental integration. Different commercial environments require customized approaches—retail spaces benefit from subtle, consistent ambient scenting, while event marketing might utilize more pronounced fragrances for immediate impact.

Your perfumer partner should address these practical considerations while maintaining the creative integrity of your brand's olfactory identity. Haven't found a manufacturer that meets your brand's needs and personal expectations yet? Well, you've come to the right place! Welcome to ELiX!

Read also: Crafting Your unique fragrance: A guide to personalized scent creation.

Collaborative approach

Unlike transactional suppliers, we collaborate with marketing and operations teams throughout the 8- to 12-week development cycle. We have co-created fragrances for Tesco and Maruti Suzuki, matching fragrances to specific key business metrics.

We will meet every challenge, whether it's increasing retail conversion or enhancing guest satisfaction at a five-star hotel.

Our perfumers speak the language of both chemistry and branding, translating abstract concepts such as “innovative but trustworthy” into balanced compositions of notes.

Quality and control

As Poland's only BRC GS/ISO-certified fragrance manufacturer, we guarantee:

• Precision replication - Batch-to-batch consistency across global rollouts.
• Material excellence - 100% allergen-free ingredients meeting EU/IFRA standards.
• Performance testing - 200+ hours of stability trials for heat/humidity resistance.
• Sustainable sourcing - Plastic-neutral production and renewable energy use.

We provide comprehensive lab support to ensure your products meet all legal requirements. For private label products, we create detailed MSDS cards and advise on label content, ensuring full compliance with current CLP/REACH regulations.

This way, you can confidently bring your products to market, knowing they adhere to the highest standards of safety and regulatory compliance.

Elevate Your brand through fragrance

Tap into the specialized knowledge and skills of talented perfumers. Embarking on your factory branding journey with ELiX provides access to unparalleled expertise in custom fragrance development for businesses across sectors. Our comprehensive approach addresses every aspect of scent marketing implementation, from initial concept development through formulation, production, and deployment support.

We understand that effective fragrance marketing requires more than pleasant scents, it demands strategic alignment with your brand identity and business objectives. Our team brings both technical precision and creative vision to every project, ensuring that your signature fragrance becomes a powerful asset in your overall marketing arsenal.

Our state-of-the-art production facility in Poland combines traditional European craftsmanship with modern manufacturing capabilities, ensuring consistent quality regardless of volume requirements.

The collaborative partnership model at ELiX distinguishes our service approach in the fragrance industry. We view our relationship as a long-term strategic alliance rather than a transactional vendor arrangement. This philosophy manifests in our comprehensive consultative process, ongoing support services, and commitment to your continued success beyond initial implementation.

Our featured clients and success stories

Our diverse portfolio of featured clients demonstrates ELiX's versatility across industry sectors and application types. From global retail chains seeking consistent ambient scenting across hundreds of locations to boutique hospitality brands requiring distinctive signature fragrances that capture their unique character, we've delivered custom solutions that drive measurable business results.

Our collaboration with automotive clients has produced sophisticated in-vehicle fragrances that extend the luxury experience beyond visual and tactile elements. These varied case studies illustrate our ability to develop fragrances that authentically express each brand's unique identity while achieving specific business objectives.

Create Your own fragrance with ELiX!

Immerse yourself in the art of bespoke perfumery with ELiX. Our unique approach allows you to craft a truly personalized fragrance that reflects your individuality and style.

If you are interested in our offer: Please contact us.

Source

[1] Scent Marketing 2025 to Grow at XX CAGR with XXX million Market Size: Analysis and Forecasts 2033

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Have you considered how these everyday products affect your indoor air quality or the planet? While air fresheners are designed to create a pleasant atmosphere, their ingredients can sometimes pose risks that go unnoticed. Understanding what goes into these products is key to making safer and more sustainable choices for yourself and your space.

This article has been carefully prepared by ELiX experts, who are deeply committed to building a brand known for quality, sustainability, and innovation. We believe every product should go beyond its basic function - it should actively contribute to healthier living and environmental protection. With years of experience in crafting eco-friendly air fresheners, we’re here to share valuable insights about safety and ingredients that will help you make informed decisions.

It's particularly important to understand the regulatory landscape that governs these products. In the European Union, air fresheners are subject to stringent regulations under the REACH (Registration, Evaluation, Authorization and Restriction of Chemicals) framework and the CLP (Classification, Labelling and Packaging) Regulation. These comprehensive chemical safety frameworks are designed to ensure that products entering the market don't pose unacceptable risks to human health or the environment. [2] [3]. So let's take a closer look at this important issue.

Types of air freshener products

Air fresheners come in many forms, each with unique features and delivery methods. The most common types include:

• Sprays – provide instant action by releasing a fine mist of fragrance to quickly neutralize odors.
• Plug-ins – electric devices that gradually release fragrance from oil or gel cartridges.
• Gels – solid or semi-solid products that slowly evaporate, releasing scent over time.
• Reed diffusers – use reeds to draw fragrance from a liquid and disperse it into the air.
• Scented candles – provide both fragrance and ambiance through burning.
• Automatic dispensers – devices that release fragrance at set intervals.
• Scented beads or solids – passive products that emit fragrance as they evaporate.
• Nebulizers/atomizers – devices that convert liquid fragrance into a fine vapor.

The Consumer Product Safety Commission regulates air freshener products, but some ingredients may not be disclosed due to federal laws protecting fragrance composition. Many of these are classified as fragranced consumer products, which include not only air fresheners but also laundry detergents, cleaning products, and other fragranced products commonly found in households.

Impact of commercial air fresheners on health

The National Institute of Environmental Health Sciences has studied the health impacts of air fresheners and found that they can contribute to indoor air pollution and affect human health.

The National Institute of Environmental Health Sciences has studied the health impacts of air fresheners and found that they can contribute to indoor air pollution and affect human health.

Many air fresheners contain active ingredients that can cause health problems, and some products may emit multiple scented substances, increasing the risk of adverse health effects.

Moreover, the use of multiple scented products in the same environment can amplify exposure to potentially harmful chemicals (especially when these products emit - VOCs). Exposure to air freshener chemicals can occur through:

• inhalation,
• skin contact,
• ingestion.

Some air fresheners may contain other substances, such as particulate matter, that can affect lung function and overall health. It essential to handle these products with care and follow the manufacturer’s instructions.

According to studies cited by the Environmental Protection Agency, indoor air pollution caused by VOCs can be up to five times worse than outdoor pollution [1]. This is particularly alarming given that most people spend approximately 90% of their time indoors.

The risks associated with air fresheners have prompted significant regulatory action, especially in the EU where consumer protection is paramount. Recent studies have raised concerns about not just the immediate effects of these chemicals, but also their long-term health implications, particularly for vulnerable populations like children and pregnant women. The European Chemicals Agency (ECHA) has recognized these concerns and is actively working to enforce stricter controls on potentially harmful products.

Understanding air freshener safety is more than just knowing what’s in the bottle. It’s about making informed choices that protect human health, indoor air quality, and the planet. For every chemical product used in your home or business, it is advisable to request and review the material safety data sheet to better understand potential hazards and safe handling practices.

Air freshener ingredients

Let’s start by understanding what goes into your air fresheners. Air fresheners are more than just products to mask unpleasant odors. They’re a combination of various ingredients designed to create a fresh scent while addressing indoor air quality.

Most air fresheners contain fragrance ingredients that can be either synthetic or natural. Natural fragrances, such as essential oils, are derived from plants and provide an authentic aroma, while synthetic fragrances are chemically engineered for longevity.

Under the EU REACH regulation, manufacturers and importers of air fresheners must register chemical substances used in their products when produced or imported in quantities of one tonne or more per year.

This registration requires detailed information about:

• the properties of these substances,
• their potential hazards,
• guidance on safe use.

The scope and requirements depend on the volume of chemicals involved, with more extensive data required for higher production volumes.

The evolution of air fresheners has brought us diverse formats, including aerosols, liquids, gels, and solid air fresheners. For example:

• Aerosols - These products use compressed gas propellants to disperse a fine mist into the air.
• Solid air fresheners - Often embedded in wax or gel beads, these slowly evaporate to release fragrance over time.
• Liquid air fresheners - Plug-ins and reed diffusers rely on solvents like isopropyl alcohol to carry fragrances into the air.

While these innovations improve convenience, they also raise concerns about the chemicals emitted into indoor environments. The result? A buildup of toxins that not only affects your indoor air quality but also poses risks to your health and well-being.

Each of these formats is subject to specific regulatory requirements. For instance, aerosol products are governed not only by REACH but also by the Aerosol Dispensers Directive (ADD) which sets out safety requirements for containers under pressure. Similarly, products with specific claims may fall under additional regulations, such as the Biocidal Products Regulation if they claim to have antibacterial properties [3] [4].

Read also: Understanding what is a reach certificate of compliance for businesses.

What’s really inside conventional air fresheners?

Conventional air fresheners are carefully formulated with a variety of components to create a fresh scent, but they often come with hidden risks that can impact indoor air quality and human health. Let’s take a closer look at what goes into these everyday items and how they might affect your environment.

• Fragrance compounds - Fragrances are the core of air fresheners, providing the desired scent. These can be either natural (derived from essential oils like lavender, citrus, or eucalyptus) or synthetic (lab-created for longevity and cost-effectiveness). While natural fragrances are often safer, synthetic ones can release harmful chemicals into the air, contributing to indoor air pollution.
• Solvents - Solvents like alcohol and water dissolve fragrance ingredients and help distribute them evenly in the air. Examples include isopropyl alcohol (frequently used in liquid air fresheners to carry fragrances into the air but can contribute to respiratory irritation) and glycols (enhance fragrance longevity but may also increase indoor air pollution levels).
• Preservatives - Preservatives extend the shelf life of conventional air fresheners by preventing microbial growth. Common examples include parabens and benzyl alcohol, which may pose risks to sensitive individuals or contribute to skin irritation.
• Propellants - Aerosol sprays rely on compressed gases like propane or butane to disperse a fine mist into the air. While effective at spreading fragrance, these propellants can contribute to indoor pollution and increase exposure to VOCs (volatile organic compounds) that may harm human health.

Under the EU's CLP Regulation, products containing these substances must be properly classified, labeled, and packaged to communicate hazards effectively to users. This includes hazard pictograms, signal words, hazard statements, and precautionary statements.

For example, a product containing skin sensitizers must display the appropriate warning pictogram and include statements like "May cause an allergic skin reaction" along with precautionary advice such as "Wear protective gloves."

Why it matters?

Conventional air fresheners emit a cocktail of chemicals that can linger in your indoor environment, potentially impacting your well-being over time. By understanding what’s inside these products, you can make more informed choices about the solutions you use to improve your space.

Toxic chemicals in conventional air fresheners

It’s shocking, and truly concerning, how many toxic chemicals are hidden in conventional air fresheners. Studies reveal that these products emit volatile organic compounds (VOCs), such as formaldehyde and acetaldehyde, which can react with ozone to create secondary pollutants like ultrafine particles.

VOCs are strictly regulated in the EU and other regions due to their contribution to air pollution and potential health risks. The EU has established the VOC Solvents Emissions Directive and the Paints Directive to limit VOC emissions from various products. While air fresheners specifically are regulated through REACH and product-specific directives, the trend is moving toward stricter VOC limits across all consumer products.

California has been particularly proactive in this area, implementing some of the most stringent VOC limits worldwide. Recent amendments by the California Air Resources Board (CARB) have further tightened VOC limits for several consumer product categories, including manual aerosol air fresheners and personal fragrances. These new limits will be phased in between 2023 and 2031, forcing manufacturers to reformulate their products to comply with increasingly strict standards.

These pollutants don’t just linger in the air. They actively degrade indoor air quality, leading to a range of health problems.

Health risks associated with air fresheners

The health risks associated with air fresheners are not just limited to respiratory problems. Exposure to certain chemicals can affect your skin, eyes, and even your central nervous system.

• Respiratory issues - VOCs can irritate the respiratory tract, trigger asthma attacks, and exacerbate conditions like bronchitis.
• Neurological symptoms - Prolonged exposure has been linked to headaches, dizziness, and even cognitive impairment. Some studies have shown that exposure to VOCs emitted by fragranced consumer products can contribute to neurological problems, especially in sensitive individuals.
• Long-term health risks - Some VOCs are classified as carcinogens, meaning they may increase the risk of cancer with continuous exposure.
• Sensory irritation - Many individuals report eye, nose, and throat irritation after using conventional air fresheners.
• Hormonal disruption - Certain chemicals in synthetic fragrances have been shown to interfere with the endocrine system, potentially leading to hormonal imbalances.
• Impact on vulnerable groups - Children, pregnant women, and individuals with pre-existing conditions like asthma are especially at risk from exposure to these chemicals.

In response to these concerns, the European Chemicals Agency (ECHA) has announced a significant EU-wide inspection project. The REF-14 project, scheduled for 2026 following preparation in 2025, will focus specifically on checking that hazardous mixtures in products like air fresheners and electronic cigarettes are correctly classified, labeled, and packaged to protect consumers, especially children, from chemical hazards. [3]

The inspections will verify that suppliers of these products fulfill their duties under the CLP regulation, including proper classification and labeling, appropriate packaging with child-resistant fastening where required, and accurate notifications to poison centers.

This initiative demonstrates the EU's commitment to enforcing chemical safety regulations to protect public health.

Air freshener safety concerns

Safety concerns often arise from accidental exposure or misuse of air freshener products. Aerosol sprays release a fine mist, which can linger in the air for hours, increasing the risk of inhalation. Ingredients like formaldehyde or benzene may pose risks if sprayed near food preparation areas or inhaled by pets.

It’s crucial for manufacturers to clearly label their products so consumers know what they’re being exposed to. [5]

Beyond regulatory compliance, the air freshener industry has also established voluntary standards through initiatives like A.I.S.E.'s Product Stewardship Programme (PSP) on Indoor Air Emissions from Air Fresheners. This program, implemented by major European manufacturers since 2007, demonstrates commitment to responsible marketing of air care products. It combines best practices in advertising, labeling, safety assessment, and consumer education, going beyond regulatory requirements.

The PSP covers all non-combustible air fresheners (such as sprays, liquid wicks, gels, potpourris, electrical devices, and car fresheners) as well as perfumed and non-perfumed candles. Participating companies commit to responsible manufacturing practices, ensuring that exposure value limits provide a firm basis to meet consumer expectations. They must respect global limits on emissions of specific hazardous substances like formaldehyde, benzene, and naphthalene.

Safe alternatives to conventional air fresheners

This article cannot end with solely negative or cautionary information. Remember, there’s always an alternative, and most importantly, a better and safer solution for every situation!

If you’re looking for safer options, here are some excellent alternatives to conventional air fresheners that are effective, natural, and eco-friendly:

• Essential oil diffusers - Use natural oils like lavender, eucalyptus, or citrus to create a soothing atmosphere without harmful chemicals. These devices freshen the air and provide aromatherapy benefits, such as reducing stress or improving focus. Essential oil diffusers are safe for indoor environments and can be adjusted to suit your scent preferences.
• Natural air fresheners with certifications (ISO 9001, ISO 14001, TUV SUD) - Choose air fresheners that meet global safety and quality standards, such as those certified by ISO and TUV SUD. Certified products guarantee transparency in production processes and compliance with strict environmental guidelines, making them a reliable choice for businesses and homes alike.
• Activated charcoal - Activated charcoal is a natural odor absorber that works wonders in spaces like closets, bathrooms, or cars. Unlike conventional air fresheners, it doesn’t mask odors but eliminates them by trapping pollutants and moisture.
• Citrus fruits - Homemade sprays made from orange or lemon peels are an effective way to freshen the air naturally. Citrus have antibacterial properties that help clean the air. Simply combine citrus peels with water in a spray bottle for an easy DIY air freshener free of synthetic chemicals.
• Baking soda - Known for its odor-neutralizing properties, baking soda is ideal for absorbing unpleasant smells in refrigerators, carpets, or pet areas. Sprinkle it on carpets before vacuuming or place it in an open container in enclosed spaces to keep the air fresh. It’s non-toxic, affordable, and safe for homes with children or pets.

Why choose ELiX for safer air freshener solutions?

Our air fresheners are crafted with care using natural ingredients like essential oils and plant extracts, ensuring they are safe for humans, pets, and the environment.

Unlike conventional options that rely on synthetic chemicals, our products provide a safer way to enjoy a fresh scent without compromising on quality or effectiveness.

As a manufacturer operating within the EU, ELiX takes REACH compliance very seriously. We ensure that all substances used in our products are properly registered, and we maintain comprehensive documentation of their safety profiles.

Our formulations are designed to minimize VOC content while maximizing effectiveness, helping our customers stay ahead of increasingly strict regulatory requirements.

ELiX certifications – what sets us apart

We are proud to be the only manufacturer in the air freshener industry with certifications that highlight our commitment to safety, quality, and sustainability.

• Plastic Neutral Certification - For every product sold, three plastic bottles are collected and recycled, contributing to a cleaner planet.
• ISO 9001 - Guarantees consistent quality in production processes, ensuring repeatable and predictable results.
• ISO 14001 - Reflects our dedication to working in harmony with the natural environment through sustainable practices.
• TÜV SUD Certification - Demonstrates energy-efficient production using renewable resources, supporting eco-friendly manufacturing.
• BRCGS Global Standard for Consumer Products - Ensures compliance with the highest safety and quality standards for personal care and household items.

Our facility in Wroclaw, Poland, operates in full compliance with EU regulations, including REACH and CLP. As a family-owned business with over 25 years of manufacturing expertise, we go beyond mere compliance to set industry standards for safety and sustainability. Our comprehensive approach to regulatory compliance gives our partners peace of mind, knowing that the products they distribute meet or exceed all applicable legal requirements.

These certifications set ELiX apart as a leader in the air freshener industry, offering products that prioritize both excellence and environmental responsibility.

Air fresheners safety tips for Your business

If you’re using air fresheners in public spaces like hotels, offices, or retail stores, remember that safety should always come first. To help you maintain a safe and pleasant environment, here are some valuable tips:

• Install plug-in devices high enough so children and pets cannot reach them. This reduces accidental exposure and ingestion risks.
• Opt for solid air fresheners or reed diffusers that don’t rely on aerosol sprays or flammable liquids, minimizing fire hazards.
• Avoid overusing air fresheners in enclosed spaces to prevent the buildup of harmful chemicals in the air and maintain good indoor air quality.
• Ensure proper ventilation in areas where air fresheners are used to allow fresh air to circulate and reduce the concentration of volatile organic compounds (VOCs).
• Regularly check and maintain devices like plug-ins or automatic sprayers to ensure they are functioning correctly and safely.

For businesses operating in the EU, it's essential to ensure that all air fresheners used in your facilities comply with REACH and CLP regulations. This means selecting products that have been properly registered, classified, and labeled according to EU requirements. In particular, pay attention to hazard pictograms and safety instructions on product labels, and maintain safety data sheets for all chemical products used in your establishment.

Be aware of the upcoming regulatory inspections under the REF-14 project, which will focus specifically on air fresheners and similar products. Businesses should prepare by reviewing their product inventory and ensuring all items are compliant with current regulations to avoid potential penalties and disruptions.

By following these safety measures, businesses can ensure a safer environment for employees and customers while still maintaining a welcoming atmosphere with a fresh scent.

Choosing safe air fresheners from ELiX

When it comes to choosing safe air fresheners - the choice is clear😊. At ELiX, you’ll find everything you need for both homes and businesses. We offer solutions tailored to meet your specific needs:

• Products crafted with natural ingredients, such as essential oils and plant extracts, ensuring safety for your customers and employees.
• Sustainably designed packaging, made with recyclable materials to support eco-friendly practices.
• Private label partnerships, allowing businesses to offer high-quality products under their own brand, enhancing their reputation and customer loyalty.

Our products are formulated with regulatory compliance in mind, helping your business stay ahead of increasingly strict VOC limits and chemical safety regulations. By choosing ELiX, you're not only selecting a high-quality air freshener but also protecting yourself from regulatory risks associated with non-compliant products. This is particularly important in light of the EU's enhanced enforcement actions through initiatives like the REF-14 project [6].

Explore our complete range of products on AirFresh24 and discover how we can help you create a safer, fresher, and more sustainable environment for you and your business.

Your role in navigating air freshener safety

As you've learned, the world of air fresheners is changing rapidly. The EU is leading the charge with strict standards like REACH and CLP, and enforcement is ramping up through projects like REF-14. What does this mean for you? It's time to become more aware of what's in the products you use or offer your clients every day.

Have you noticed the growing focus on VOC emissions? From California to the EU, limits are getting tighter. This shift isn't just about regulations – it's about protecting your health and the health of those around you.

So, what can you do? Start by educating yourself. Take a closer look at the ingredients in your air fresheners. Ask yourself: Do I know what these chemicals are? Are they safe for my family and pets? Or perhaps you give small air fresheners to your clients as a free gift with their purchases? Remember, knowledge is power when it comes to making healthier choices.

At ELiX, we're committed to staying ahead of these changes. We offer products that not only meet current standards but are designed with future regulations in mind. By choosing ELiX, you're not just selecting an air freshener – you're making a statement about the kind of world you want to live in.

Conclusion and recommendations for scented products

The EPA and other regulatory agencies recommend reducing exposure to VOCs and other hazardous air pollutants to minimize health risks. By working together, we can reduce the risks associated with air fresheners and improve environmental health perspectives.

Let's making our homes and communities healthier and safer.

SOURCE:

[1] "Volatile Organic Compounds' Impact on Indoor Air Quality" Volatile Organic Compounds' Impact on Indoor Air Quality | US EPA

[2] REACH-EN-FORCE-14: EU Inspectors Test Air Fresheners and E-Cigarettes REACH-EN-FORCE-14: EU inspectors test air fresheners and e-cigarettes - KFT

[3] ECHA An agency of the European Union All news - ECHA

[4] Access to European Union law "Council Directive 75/324/EEC of 20 May 1975 on the approximation of the laws of the Member States relating to aerosol dispensers" Directive - 75/324 - EN - EUR-Lex

[5] "Volatile Organic Compounds Emitted from Air Fresheners: Plug-Ins at Home and Little Trees in Cars" 1236-Article Text-6565-1-15-20210607.docx

[6] ECHA An agency of the European Union Forum enforcement projects Forum enforcement projects - ECHA