Check our current list of air fresheners and perfumes, if you have any questions simply contact us

Amarella Hypoallergenic — wash well, breathe easy, smell wonderful Clothes emerge touch-soft, delicately perfumed and irritation-free; cupboards stay pleasantly scented for weeks; and you’ll never worry about hidden microplastics or allergenic molecules again.

A perfectly crafted home air freshener that will leave you feeling fresh and relaxed. Carefully selected blends of natural fragrances housed in a brown bottle for their protection. 125 ml - 25% more than standard products of this type. A natural and ecological product, packaging made from recycled materials - including a bottle made from recycled PET.

Scented Sachets – long-lasting fragrance for wardrobes, drawers & small spaces

Keep every corner of your home delicately perfumed with ELiX scented sachets. Each paper pouch is filled with fragrance-infused granules or wooden chips that release aroma slowly, neutralising musty odours instead of merely masking them. Designed and produced in Poland under strict ISO, BRC and TÜV standards, our sachets are phthalate-free, plastic-free and fully recyclable, giving you a cleaner conscience as well as fresher fabrics.

Slip a sachet over a hanger, into a drawer, suitcase or shoe box and enjoy up to eight weeks of consistent scent. The slim profile saves space while protecting silks, woollens and synthetics from residual oils or staining. A wide palette of carefully balanced fragrances—ranging from crisp linens to gourmand vanillas—lets you match mood, season or décor with ease.

Whether you are refreshing your wardrobe at home or adding a branded finishing touch to e-commerce packaging, ELiX scented sachets deliver professional-grade performance, sustainable materials and unmistakable European craftsmanship. Bring lasting freshness wherever it’s needed—simply place, forget and breathe in the difference.

MIST Shadow Bubbles 75 ml — compact, water-based air freshener with Jelly Pearls. Perfume micro-pearls swirl on shake, reactivating the formula for longer-lasting scent. Travel-friendly (≤100 ml) and ideal for home, car, office, or on the go. Shake, mist, enjoy freshness you can see.

Home air freshener in the form of scented beads refreshes and decorates the room. Thanks to the specially developed formulation and dedicated packaging - Nr.1 among this type of products. Now in new packaging 350 + 50 ml GRATIS

Wood soaked in a special fragrance composition. Air freshener known and tested for years. Now in an improved version

Discreetly designed to effortlessly fit any car vent, RINGO delivers a continuous burst of captivating fragrance.

An odourless, professional-grade crease releaser that relaxes fibres in seconds for a neat, freshly finished look. Made with carefully selected, eco-conscious ingredients and fully EU-compliant—ideal for scent-sensitive homes, hospitality and workplaces.

A line of air fresheners dedicated to removing unpleasant odors. Special formula allows to effectively and permanently remove unpleasant odors

Deep clean & lasting freshness, no ironing required Amarella EasyCare No-Iron Programme is a simple three-step system for fresh, spotless curtains—no ironing required. Wash with Curtain Laundry Perfume powered by Odorano® to neutralise odours; spray Curtain Crease Releaser on damp fabric so creases drop out as it dries; finish with Curtain Odour Absorber to refresh between washes. Less effort, hotel-fresh results.

Extra strong and long lasting Gel

Amarella Laundry Perfume — a highly concentrated, oil-based laundry perfume that gives fabrics a clean, elegant scent that lasts from wash to wardrobe. One small 6 ml dose per load is all it takes; the fragrance binds to fibres during the cycle so everyday clothing, towels and bed linen smell freshly laundered long after drying. The formula is allergen-free, sensitive-skin friendly and microplastic-free, and it’s cruelty-free with a sustainability-minded, concentrated format that reduces packaging and transport impact per wash. A 300 ml bottle delivers around 50 washes — simple, effective and beautifully consistent.

Laundry Perfume. A fragrance booster that will transform your daily life by giving a long-lasting natural fragrance to your clothes

WOOD 2 × Scented Mini Bottles pair two complementary fragrances in one compact set. Each glass mini uses a natural wooden diffuser cap for smooth, even release - no sprays, heat or batteries. Ideal for cars and small spaces; switch scents or share with ease. Made in Europe, IFRA-compliant and cruelty-free. Sustainable by design: FSC paper packaging, recycled-content plastic components, and a glass bottle and wood cap that are fully recyclable. Invert briefly to prime, then enjoy discreet, long-lasting fragrance with a clean, natural look.

AURA is a new generation of membrane home air fresheners that combine refined design with advanced fragrance technology. Using a sealed fragrance membrane, AURA releases a consistent scent for up to 60 days, without leaks, aerosols or the need for electricity – a clean, modern alternative to traditional sprays and plug-ins. Created for contemporary interiors, AURA works as both a discreet home fragrance solution and a decorative accent. The minimalist shape and neutral colour palette blend effortlessly with any décor style – from Scandinavian and modern to classic and cosy – making it suitable for living rooms, bedrooms, hallways, bathrooms and home offices alike.

Wardrobe Scent Collection – premium paper air fresheners for beautifully fragrant wardrobes

Refresh your clothing storage with ELiX Wardrobe Scent – expertly fragranced, cellulose paper fresheners designed to keep closets, drawers and garment bags smelling clean, crisp and inviting.

Crafted in Poland under strict ISO, BRC and TÜV standards, each lightweight card is infused with high-grade perfume oils and fitted with a convenient hanger. Simply place it on a rail, hook or shelf and enjoy a steady, long-lasting aroma for up to eight weeks.

Key benefits

  • Long-lasting fragrance – slow-release technology delivers consistent scent without overpowering delicate fabrics.

  • Fabric-friendly & residue-free – phthalate-free formulation leaves clothes fresh, never stained.

  • Space-saving design – ultra-slim card tucks neatly among garments or inside suitcases for travel.

  • Sustainable choice – recyclable paper and responsibly sourced raw materials reduce environmental impact.

Choose ELiX paper air fresheners to keep wardrobes immaculate and effortlessly fragrant – every time you reach for your favourite outfit.

If you’re using a paper freshener, you don’t want it to smell like a paper freshener.

BONDE is a luxury, perfumery-style collection designed to elevate car interiors and small spaces with a clean, confident first impression — then a smooth, long-lasting trail that feels refined, not loud. The profiles are balanced and modern: fresh where it should be fresh, warm where it should be warm, and always controlled — so the scent signals quality, not “cover-up”.

So the real question is: are you aiming for “it smells okay”… or “this feels premium”?

BONDE is for the second one.

ORGANIC in a version of packaging that allows better exposure at the point of sale by hanging on hooks

250ml Crease Releaser: a game-changing solution for hassle-free, wrinkle-free clothes in moments. Designed for busy lifestyles, this revolutionary spray eliminates the need for traditional ironing—just spritz, hang, and watch wrinkles vanish. Safe for a variety of fabrics, it’s perfect for everything from casual wear to delicate evening attire. Ideal for those who crave convenience and efficiency, this innovative product effortlessly refreshes garments, helping you look polished and put-together without the fuss. Simplify your laundry routine with the Crease Releaser, and embrace a new era in effortless clothing care.

Amarella Hypoallergenic – the first fragrance collection created for allergy-prone / sensitive households After years of laboratory research, independent dermatological trials and rigorous consumer testing, ELiX introduces Amarella Hypoallergenic: a trio of laundry care innovations completely free from the 80 fragrance allergens listed in the EU regulation (2023/1545). This pioneering range lets you enjoy long-lasting freshness, fabric care and crease control—without compromising the comfort of sensitive skin.

Eco-friendly packaging without the use of plastic. Easy display and intuitive fragrance tester

Home air freshener in the form of scented beads refreshes and decorates the room. Thanks to the specially developed formulation and dedicated packaging - Nr.1 among this type of products

Granules perfumed with specially selected French perfumes.

Drift is a premium, fine-mist air freshener for car interiors, presented in a high-quality glass bottle. Curated fragrance compositions deliver a refined, long-lasting scent without overpowering, while the compact 50 ml format is perfect for glovebox or travel. Shake, spray, and enjoy

Natural pet odor eliminator. Particularly effective on urine odors. Natural plant extracts discourage urination in the same place

Amarella In-Wash Perfume Oil is a highly concentrated laundry perfume oil that delivers a refined, long-lasting scent from the very first wash. One small 6 ml dose infuses fibres so clothes, towels and bed linen smell beautifully fresh after drying and during wear.

Cellulose air freshener inspired by famous paintings and works of art. An effective and decorative air freshener

If you’re choosing a wooden car fragrance, you’re probably trying to avoid two things: plastic-looking gimmicks and synthetic, overbearing scent.

CAR Perfume №5 is built for the opposite. A minimalist wooden format, infused with perfumery-grade oils inspired by iconic fragrances, designed to sit quietly in the cabin and do its job properly: refined, consistent, and unmistakably premium.

The real question is: do you want a quick hit that fades… or a controlled, long-lasting presence that keeps the interior feeling “finished”?

This range is engineered for longevity — up to 60 days of gradual release — with an elegant, understated look that complements modern interiors rather than competing with them.

Inspired by iconic fragrances; ELiX is not affiliated with, endorsed by, or connected to the respective brand owners.

An effective air freshener in a small easy-to-use package. For simple room/car freshening invisibly. Water-based gel, does not contain harmful oily substances or terpenes

Laundry Perfume. A fragrance booster that will transform your daily life by giving a long-lasting natural fragrance to your clothes

Formulation of the most popular perfume for the car with a system of mounting in the car's ventilation grille.

AURA Membrane Car Air Freshener by ELiX delivers a powerful, leak-free aroma for 60 + days thanks to advanced polymer-membrane technology that releases pure fragrance oils at a controlled rate. The slim, clip-on capsule fits any vehicle vent, needs no batteries or aerosols and is engineered in Europe for consistent performance in hot or cold cabins. Choose AURA for a long-lasting, mess-free boost of freshness every time you drive.

An all-natural, handmade air freshener. Natural floral extracts and hand-formed flower from dried plant. During use, the flower changes color and appears to be a real natural flower. Probably the only one of its kind on the market

Amarella is an innovative product line designed to refresh your clothes effortlessly. Powered by advanced technology, it ensures lasting freshness and impeccable appearance. Explore its surprising applications and redefine your garment care routine.

MIST Shadow Bubbles is ELiX’s most dynamic air-freshening spray. Inside each 250 ml bottle, micro-pearls of concentrated perfume float in a clear, water-based carrier, giving the product a decorative point of difference while extending fragrance longevity. A quick shake sets the pearls swirling, evenly reactivating the formula and signaling that it is ready to mist. Whether at home, in hospitality suites or at trade displays, MIST with Jelly Pearls combines an engaging visual ritual with professional-grade fragrance performance - modern freshness you can see.

Meet the 75ml Travel-Size Crease Releaser, your perfect companion for wrinkle-free clothes on the go! This compact bottle fits easily into any bag, making it ideal for travel, business trips, or last-minute touch-ups. Simply spray, hang, and watch wrinkles disappear, ensuring your garments look fresh and polished wherever you are. Safe for various fabrics, it’s a must-have for busy travelers who want to stay sharp without the hassle of ironing. Keep your clothes effortlessly neat with this travel-friendly, time-saving essential.

CAR air freshener in the form of scented beads refreshes and decorates. Particularly recommended for use in a visible place so that you can enjoy the fragrance and appearance of the air freshener

A simple and stylish Paper Air Freshener. Quality guaranteed by ELiX

All-natural, plant-derived pellets impregnated with fragrance essences

Our new reed diffuser boasts a unique formulation that guarantees a long-lasting and captivating aroma. The carefully blended fragrance oils, extracted from premium sources, create an enchanting symphony of notes that permeate the air, transforming any room into a tranquil haven.

Amarella Laundry Scent Booster Beads – 370g (24 Doses) Discover a new level of freshness with Amarella Laundry Scent Booster Beads, a modern fragrance innovation designed to infuse your laundry with long-lasting, luxurious scents. Each 370g bottle contains 24 doses of premium fragrance beads that dissolve effortlessly in the wash, releasing captivating aromas that linger on your clothes for weeks. Key Features: Advanced Fragrance Technology – Ensures deep fabric penetration for an enduring scent experience. No Microcapsules – Microplastic-Free – Unlike many traditional scent boosters, Amarella does not contain fragrance microcapsules, which are classified as microplastics under European Union regulations. This makes it an eco-conscious choice without compromising on long-lasting fragrance. Versatile & Compatible – Safe for all fabrics and washing machines, including HE (high-efficiency) models. Effortless Use – Simply add the beads to your drum before washing for consistent, powerful freshness. Luxury Scents to Suit Every Style – Choose from exquisite fragrances: Bloomingo – A vibrant floral bouquet, bursting with blooming freshness. Classic – Timeless elegance with a refined, crisp scent. Elegante – Sophisticated and luxurious, crafted for those who love finesse. FrutiQue – A playful fusion of fruity notes, adding a refreshing twist. Lavella – A soothing blend with delicate, calming undertones.

Perfume for clothes with odor neutralizing effect. An essential piece of equipment for travelers and athletes. Replaces deodorant

Air freshener to be installed in the car's ventilation grille. Thanks to the hard gel technology, the fragrance is released long and stable without the possibility of leakage.

The best air freshener for the car and home. Easy display and intuitive fragrance tester. Contains natural fragrance essences

Say goodbye to unwanted fridge odors with our Fridge Odor Neutralizer. Designed with safety, adjustability, and longevity in mind, this powerful solution ensures your refrigerator stays fresh and clean.

Eau de Parfum is your ideal companion for all-day freshness and fragrance. Crafted for convenience, this 10ml handy perfume features sleek, compact packaging that slips easily into any bag or pocket. No more bulky bottles—just effortless, on-the-go scent touch-ups whenever you need them.

The best air freshener for the car and home. Even larger capacity lasts longer. Easy display and intuitive fragrance tester. Contains natural fragrance essences

Liquid ironing, odour defence and antibacterial care for sensitive wardrobes. ELiX’s newest spray transforms wrinkled garments into ready-to-wear pieces in seconds, without exposing allergy-prone skin to the fragrance allergens regulated under REACH. A travel-friendly 75 ml fine-mist bottle fits handbag or carry-on, making it the perfect last-minute rescue on business trips or holidays.

A simple and stylish Paper Air Freshener. Quality guaranteed by ELiX

Perfumed washing oil keeps your clothes effortlessly fresh for an extended time, combining long-lasting fragrance with a natural touch.

Great universal air freshener where fragrance is carried by scented wooden chips. Air freshener that can easily freshen up a whole car, closet or bathroom. All natural and organic

Natural pet odor eliminator. Particularly effective on urine odors. Natural plant extracts discourage urination in the same place

Grand Perfume - air freshener for home or car, with special paper inside. Use as an air perfume or spray on the included paper to create an amazing air freshener.

Reed Diffusers with Decorative Balls – long-lasting home fragrance with a design twist

Refresh your living space with ELiX’s innovative Reed Diffuser with Balls: a stylish marriage of natural rattan reeds and colour-co-ordinated aromatic gel beads. The reeds draw perfume from the scented balls, releasing a steady, elegant aroma for up to 30 days while the vibrant beads double as a decorative accent, brightening any shelf, desk or mantelpiece.

Crafted and filled in Poland under strict ISO, BRC and TÜV standards, every diffuser is free from phthalates and conforms to current EU air-care regulations, giving you complete confidence in both safety and performance. A broad palette of exclusive fragrances—each matched to its own bead colour—lets you curate mood and décor in one simple step.

Whether you are seeking a subtle welcoming scent for the hallway, a relaxing note for the bedroom or a statement fragrance for retail and hospitality projects, ELiX reed diffusers deliver reliable diffusion, private-label flexibility and eye-catching shelf appeal. Choose the diffuser that scents beautifully and looks the part.

Effortlessly smooth, freshly scented fabrics in just a few sprays. Our Wrinkle & Crease Releasers are designed for those moments when you want your clothes to look freshly pressed – without taking out the iron. Simply spray, gently stretch or smooth the fabric, and allow it to dry. Each formula is carefully developed by our fragrance laboratory to combine effective wrinkle-release action with a long-lasting, pleasant scent. Ideal for shirts, dresses, trousers, linens and travel wardrobes, these sprays help refresh fabrics between washes and keep your outfits looking neat throughout the day. Perfect for busy mornings, holidays, business trips or quick touch-ups before a meeting, our Wrinkle & Crease Releasers save you time and help you feel confident in what you wear.

Spray the ironed clothes and ironing will become easier and more enjoyable. Contains ironing agents and a wonderful scent of natural flowers

A great home air freshener containing natural flower essences. Refreshes and decorates any room

Great universal air freshener where fragrance is carried by scented wooden chips. Plastic-free packaging

A great air freshener for the home as opposed to pressurized air fresheners which are mainly dedicated to the toilet. Safe to use, without pressurized gases.

Amarella Laundry Perfume+ is the perfect addition to every wash, providing your laundry with an enhanced freshness and a long-lasting fragrance. Its advanced formula not only infuses fabrics with a delightful scent but also includes special additives that deliver additional benefits.

Thanks to its anti-static properties, it prevents clothes from clinging together, while the fabric-softening effect ensures a pleasant touch and improved comfort. Additionally, the formula makes ironing easier, reducing wrinkles and saving you time.

Each package is designed to last up to 50 washes, making it an efficient and luxurious solution for fresh, fragrant, and beautifully soft laundry.

ELiX Odor Eliminator – Advanced, Eco-Friendly Odor Neutralization

ELiX Odor Eliminator – natural sachet neutraliser 
ELiX Odor Eliminator uses an innovative membrane sachet filled with a blend of natural odour absorbents mixed with gel beads. Instead of masking smells with heavy perfume, the formula actively binds and neutralises them, keeping enclosed spaces genuinely fresh for weeks.

Designed for everyday problem areas, the sachet works perfectly inside shoes, in shoe cabinets, sports and gym bags, lockers, laundry hampers and anywhere else unpleasant odours tend to build up. Simply place the sachet where it is needed and let it work continuously in the background – safe, effective and thoughtfully engineered with environmentally conscious ingredients.

Want premium, not overpowering? This is the range.

Premium Air Fresheners – Luxury, Perfumery Atmosphere

If you’re investing in a premium air freshener, you’re not buying “a smell”.
You’re buying a first impression.

Our Premium line is built for people who want their car or interior space to feel finished — clean, confident and quietly luxurious without the harsh “cover-up” effect. These compositions are perfumery-led and inspired by iconic fragrance directions, translated into an interior-friendly experience: refined, balanced, and designed to smell like real fragrance, not a typical air freshener.

So here’s the real question: do you want something that simply fills the air… or something that signals taste?

Add to your iron and ironing will become easier and more enjoyable. Contains ironing agents and a wonderful scent of natural flowers

Simple and environmentally friendly packaging makes it easy to highlight the benefits of this excellent air freshener. Contains natural fragrance essences

Simple and environmentally friendly packaging makes it easy to highlight the benefits of this excellent air freshener. Contains natural fragrance essences

Great universal air freshener where fragrance is carried by scented wooden chips.  Ecological plastic-free packaging

Great home air freshener at a great price thanks to its compact packaging. Specially selected scent versions for lovers.

Amarella Laundry Perfume+ in a convenient single-dose sachet is the perfect way to give your laundry an instant boost of freshness and long-lasting fragrance. Designed for ease of use, simply add one sachet per wash for a luxurious scent experience. Its advanced formula not only perfumes your fabrics but also provides additional benefits: ✅ Anti-static effect – prevents clothes from clinging together ✅ Softens fabric – for a smooth, comfortable feel ✅ Eases ironing – reduces wrinkles and saves time No measuring, no hassle – just one sachet per load for beautifully scented, soft, and fresh laundry!

A simple and easy-to-use air freshener. Thanks to its small size, it can always stay close to you and help change the smell of the surroundings

ELiX Fresh Fridge – advanced odour elimination for refrigerators

It sounds like you’re tired of opening a “clean” fridge and still smelling last night’s dinner.

ELiX Fresh Fridge Odor Eliminator uses a compact membrane sachet filled with natural odour absorbents mixed with gel beads. Instead of covering smells with a strong perfume, the formula works quietly in the background to trap and neutralise odours from fish, cheese, onions and other intensely smelling foods.

The carefully balanced lemon fragrance is clean and subtle – just enough to signal freshness without taking over the fridge. The composition is non-toxic and designed for use around food, so you can place the sachet on a shelf, in a drawer or on the door rack with confidence.

Thanks to the combination of natural absorbents and gel beads, Fresh Fridge delivers long-lasting performance, helping keep your refrigerator noticeably fresher for weeks. No sprays, no aerosols, no mess – just a discreet, effective solution that makes everyday use of your fridge more pleasant for everyone at home.

MEMBRANE air freshener is a next-generation air-care capsule that locks concentrated fragrance oils behind a semi-permeable polymer membrane, allowing only aroma molecules to escape for a controlled, even release. The result is a powerful scent that stays consistent for 60 + days—without leaks, spills, aerosols or batteries—making it ideal for cars, homes and laundry spaces

A unique fragrance composition based on floral essences and herbal extracts. Specially selected herbal ingredients in the form of air freshener

Thanks to the slow release of perfume through the wooden cap, you will refresh your surroundings for a long time.

Great home air freshener at a great price thanks to its compact packaging.

Eco-friendly packaging without the use of plastic. Easy display and intuitive fragrance tester. A line inspired by nature

Specially tested blend of natural herbal extracts designed to discourage animals from destroying things sprayed with it

A great home air freshener containing natural flower essences and two bottles so that two rooms can be refreshed at the same time. Refreshes and decorates any room

The powerful floral air freshener will provide a long-lasting and intense fragrance of natural flowers. Particularly recommended for those still experiencing post-pandemic symptoms

A line of air fresheners dedicated to removing unpleasant odors and permanently adding new fragrance. The special formula allows you to effectively and permanently remove unpleasant odors and leave a pleasant fragrance of your choice

Perfumes for the home that will transform your surroundings. Natural ingredients that will make you feel like you are in a blooming garden.

A unique fragrance composition based on floral essences and herbal extracts. Specially selected herbal ingredients in the form of air freshener

A great air freshener for the home as opposed to pressurized air fresheners which are mainly dedicated to the toilet. Safe to use, without pressurized gases.

Odour Neutraliser Collection – Advanced Solutions for Cleaner, Fresher Air

ELiX odour neutralisers are designed to eliminate unpleasant smells at their source, not just mask them. Using advanced fragrance and neutralising technology, our range effectively tackles common household and environmental odours — from pets and cooking to tobacco, bins and damp spaces.

Available in a variety of formats including sprays, gels, sachets and beads, each product delivers long-lasting freshness, making it easy to maintain a clean, inviting atmosphere in any setting.

Why choose ELiX odour neutralisers?

  • Proven odour elimination — neutralises malodour molecules for real, lasting results.

  • Versatile formats — ideal for homes, cars, wardrobes, refrigerators and more.

  • Safe & compliant — phthalate-free and produced to ISO, BRC and TÜV standards in the EU.

  • Private-label ready — trusted by major brands across Europe.

Choose ELiX for odour neutralisers that work — leaving your spaces genuinely fresh and pleasantly scented.

The paper air fresheners are fully printed and made in Poland. This is the best guarantee of quality.

A perfume that will instantly change the scent of its surroundings and remain noticeable for a long time. Easy and handy

The best air freshener for the home and car. Scented granules releasing fragrance long and evenly. Best known method of room aromatization

Jelly Pearls 400 – Decorative Scented Beads for Long-Lasting Freshness Jelly Pearls 400 combine vibrant, perfume-infused gel beads with effortless air freshening. Housed in a sleek 400 ml jar, they gradually release fine fragrance for up to a month — no sprays, plugs or flames required. Ideal for bedrooms, bathrooms, offices and wardrobes, Jelly Pearls 400 neutralise odours while adding a colourful decorative touch. Produced in Poland to ISO, BRC and TÜV standards, they are phthalate-free and safe for everyday use. Choose from a wide range of rich, elegant fragrances and enjoy simple, stylish freshness all around your home.

A highly effective air freshener for use in areas requiring a powerful effect. Perfume enclosed in a metal can with the possibility of adjusting the fragrance intensity

Our water-based gels naturally refresh the environment. Manufactured in Poland in accordance with best manufacturing practices (see certificates). The modern gel formula enables effective and easy use in any application.

Car air freshener to be placed in the ventilation grill

Introducing our premium Fragrance Oil, a versatile and concentrated solution designed for both personal and professional use. This exceptional oil is perfect for a wide range of applications, from creating a soothing ambiance at home to enhancing the atmosphere in commercial spaces. Our Fragrance Oil is compatible with various diffusers, including ultrasonic diffusers, ensuring a seamless and effective dispersion of captivating aromas. Whether you're looking to unwind with a calming scent or energize a room with a vibrant fragrance, this oil delivers long-lasting and consistent results. Ideal for use in spas, salons, offices, and homes, this oil brings a touch of luxury and tranquility to any environment. Experience the difference of our high-quality Fragrance Oil and transform your surroundings into a fragrant haven.

Always beautifully scented laundry. To ensure that our clothes always wear pleasantly

There are certain fragrances that can't be ignored, especially when they suddenly capture your attention. This experience is possible, for example, when you open a box containing products purchased online.

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That first scent impression is crucial and might not be something you're aware of, but it has a significant impact on how customers perceive your services and whether they will identify with your brand in the long term.

Let's see what scent marketing is, what science says about it, and how it can benefit your business. We'll discuss which fragrance compositions to focus on and how to create a personalized scent for your brand. We guarantee that after reading this information, you'll be motivated to take action and will have plenty of ideas for implementing scent marketing strategies in your company.

As you delve into the world of scent marketing, you'll discover how it can enhance your brand's presence and create a memorable experience for your customers. From body care products to food and coffee, incorporating scents into your packaging can elevate your brand and attract more customers.

What is scent marketing?

Let's start with the theory, as it's essential for understanding the entire scent marketing strategy. Scent marketing, also known as olfactory marketing, is the practice of using specific scents to influence consumer behavior and strengthen brand identity. It leverages the emotional connection between smells and memories, which are processed by the limbic system, a part of the brain closely linked to emotions and memory. By associating a particular scent with your brand, you can create a lasting impression on customers and enhance brand loyalty.

Scent marketing is particularly effective in e-commerce, where sensory experiences are limited compared to physical stores. Incorporating scents into scented packaging can evoke emotions and memories, making the unboxing experience more memorable and engaging. This approach can attract customers, increase sales, and differentiate your brand in a crowded market.

For instance, imagine receiving a package with a subtle lavender scent, which immediately evokes feelings of calmness and relaxation. Or, you've purchased car care products, and upon opening the package, you're greeted with the "new car" scent. This sensory experience can make your brand more recognizable and memorable, encouraging customers to return for future purchases.

The science of scent

The science of scent

The science behind scent marketing is rooted in psychology and neuroscience. Smells are processed in the brain's limbic system, which is responsible for emotions and memory formation. This is why certain scents can evoke strong emotional responses and memories.

The nose is a source of associations and memories.

Understanding how different fragrance groups affect consumers is essential for creating an effective scent marketing strategy. To make it easier for you, we've prepared a brief overview.

Fragrance notes and their effects

How fragrance families shape consumer experiences
  • Citrus (lemon, lime, orange) - Energizing and refreshing, perfect for creating a sense of vitality.
  • Woody (cedar, sandalwood, vetiver, patchouli) - Warm and grounding, ideal for evoking feelings of stability and comfort.
  • Spicy (amber, vanilla, spices) - Bold and stimulating, often associated with luxury and sophistication.
  • Green (green grass, vegetal notes) - Fresh and clean, evoking a connection to nature.
  • Gourmand (vanilla, cream, chocolate, caramel): Sweet and indulgent, creating a cozy and comforting atmosphere.
  • Floral-spicy (light spicy hybrid) - Elegant yet dynamic, combining floral softness with spicy warmth.
  • Fruity (melon, peach, apple) - Playful and uplifting, perfect for conveying freshness and joy.
  • Aromatic-Herbal (thyme sage, lavender, rosemary) - Soothing and therapeutic, often associated with relaxation and wellness.
  • Chypre (dark woody-fruity hybrid) - Sophisticated and mysterious, ideal for creating a luxurious feel.
  • Marine (seaweed, driftwood) - Crisp and airy, evoking freedom and adventure.

By selecting the right fragrance group for your brand identity and target audience, you can evoke specific emotions that enhance your brand's presence and create a lasting impression on your customers.

As you explore the world of scents, you'll discover that certain fragrances are more appealing to specific demographics. For instance, younger audiences might prefer fresh, vibrant scents like citrus, while older consumers might appreciate more classic, soothing aromas like sandalwood.

Are you wondering where customized scents for e-commerce are created? Welcome to the ELiX fragrance lab.

ELiX scents for e-commerce

We specialize in creating customized scents for e-commerce businesses. Our products include scented sachets, perfume packaging, and other innovative solutions designed to enhance the unboxing experience.

We offer a range of products, from scented sachets and car vent clips to fresh bottles and diffusers, all designed to incorporate fragrance into your marketing strategy. By leveraging these tools, you can create a multisensory experience that engages customers and sets your brand apart.

Benefits of scent marketing in E-commerce

Benefits of scent marketing
  • Enhanced brand recognition - By associating your brand with a specific scent, you create a memorable experience that customers can recall more easily than visual cues alone.
  • Emotional connection - Scents evoke emotions and memories, allowing customers to form a deeper connection with your brand.
  • Competitive advantage - In a crowded market, scent marketing can differentiate your brand and make your products stand out.
  • Increased customer loyalty - Pleasant scents can encourage repeat purchases and foster loyalty.
  • Improved customer experience - By incorporating scents into packaging, you create a welcoming and engaging atmosphere that enhances the overall customer experience.
  • Higher perceived value - Products associated with appealing scents are often perceived as higher quality or more luxurious. This can justify premium pricing and improve your profit margins.
  • Boosted sales - Scents can influence purchasing behavior by triggering impulse buys or encouraging customers to spend more time in your website.
  • Cross-industry application - Scent marketing is versatile and can be used across various industries, including beauty, body care, food, coffee, hospitality, automotive, and retail. Each industry can tailor scents to align with its target audience and branding.
  • Positive first impressions - A pleasant scent during unboxing leaves a strong first impression on customers, increasing the likelihood of positive reviews and recommendations.
  • Sustainability appeal - Eco-friendly scented products (e.g., natural essential oils) align with environmentally conscious branding, appealing to sustainability-focused consumers.

Scented packaging materials and coatings

Scented packaging materials and coatings are an excellent way to incorporate fragrance into e-commerce packaging, transforming the unboxing experience into something truly memorable. From scented sachets and mini bottles of essential oils to 10ml eau de parfumfresh bottlescloset fresheners, and eye-catching cellulose air fresheners, there are countless products that seem tailor-made for e-commerce.

  • First, they provide what matters most - a unique, personalized fragrance that customers will associate with your brand.
  • Second, their compact size makes them perfect for any package, no matter the dimensions.
  • Third, these products are highly desirable and appreciated by customers, adding value to their purchase experience.

This variety combined with access to different fragrance families, product types, and customizable packaging options (thanks to private label solutions) ensures a successful scent marketing strategy for your business. Additionally, scented packaging not only delights customers but also encourages them to share their positive experiences, boosting your brand's visibility and reputation.

All these products (and so much more) are available at ELiX. See our products.

Frequently asked questions about scented packaging

Here are some of the most common questions we receive from customers and businesses planning to implement a scent marketing strategy in their online operations.

What types of scents are most effective?

The most effective scents depend on your brand identity and target audience. For example, lavender is calming, while citrus is invigorating. Additionally, scents like vanilla or gourmand notes can evoke feelings of comfort and indulgence, making them ideal for food-related brands. On the other hand, marine scents can convey freshness and adventure, perfect for travel or outdoor-themed businesses.

How do I choose the right scent for my brand?

Consider the emotions and associations you want to evoke. Align your scent with your brand values and customer preferences.

For example, if your brand emphasizes sustainability, you might choose green or herbal scents that evoke nature and freshness. If luxury is your focus, woody or spicy fragrances can help convey sophistication and exclusivity.

Can scented packaging increase sales?

Yes, by creating a memorable experience and emotional connection with customers, scented packaging can lead to increased sales and customer loyalty.

Moreover, scented packaging enhances the unboxing experience, encouraging customers to share their positive impressions on social media, which can boost organic brand visibility. It also helps differentiate your products in a competitive market.

Can I order customized labels that match my brand image?

Absolutely! At ELiX, we offer private label solutions that allow you to fully customize your packaging to align with your brand’s identity. From personalized designs to unique custom scents, we ensure that every detail reflects your vision and enhances your branding strategy.

Does scented packaging work for every e-commerce sector?

Yes, scented packaging is versatile and can be tailored to suit any e-commerce sector. Whether you're in beauty, food, fashion, or automotive industries, there's a fragrance solution for you. For example:

  • Beauty brands benefit from floral or fruity scents that evoke freshness and elegance.
  • Food brands can use gourmand notes like vanilla or chocolate to complement their products.
  • Fashion brands often opt for sophisticated woody or spicy fragrances that align with their high-end image.

How do signature scents impact customer loyalty?

Signature scents can significantly enhance customer loyalty by creating a memorable and emotional connection with your brand. When customers associate a specific scent with your brand, they are more likely to return for future purchases.

Can scented coatings be used in product packaging?

Yes, scented coatings can be applied to various packaging materials, including paper, cardboard, and plastic, to create a multisensory experience that engages other senses beyond sight and touch.

How do pleasant smells influence purchasing decisions?

A pleasant smell can positively influence purchasing decisions by creating a welcoming atmosphere and enhancing the overall customer experience. This sensory experience can encourage customers to spend more time exploring your products, leading to more sales.

Can I create products with scented packaging for different industries?

Absolutely! At ELiX, we help businesses create products with scented packaging tailored to various industries, ensuring that each product aligns with the specific needs and branding of that sector.

Avoiding common mistakes in scent packaging - expert insights

When implementing scent packaging, it's crucial to avoid common pitfalls that can undermine the effectiveness of your strategy. By being aware of these potential mistakes, you can ensure that your scent marketing efforts enhance the customer experience and reinforce your brand identity.

Here are some valuable tips to help you navigate the world of scent packaging successfully:

  • Ensure scent consistency across all channels to reinforce your brand image.
  • Choose subtle fragrances that are pleasant for most people.
  • Invest in high-quality materials to ensure fragrance longevity and consistency.
  • Monitor customer feedback and adjust your scent marketing strategy accordingly.
  • Design packaging that is resistant to light, heat, and moisture to preserve fragrance quality.
  • Select scents suitable for specific events or seasons.
  • Create a unique fragrance that is characteristic of your brand.
  • Match fragrances with your brand's values and style.
  • Change fragrances seasonally to maintain freshness and customer interest.
  • Collaborate with experts to develop a fragrance that perfectly suits your brand.

Best scents for e commerce packaging - a brief summary

Let's recap the wealth of knowledge shared with you today🤭. Scent marketing is a popular tool that enhances brand recognition and customer engagement in e-commerce. By incorporating scents into packaging, you can create unforgettable experiences that strengthen loyalty and boost sales.

At ELiX, we are committed to helping businesses like yours harness the power of scent to stand out in a competitive market. As you consider integrating scent marketing into your strategy, remember that it's not just about the scent itself, but about offering a good value proposition to your customers. By providing a multisensory experience that combines pleasant fragrances with high-quality products, you can differentiate your brand and attract more customers.

Contact us to learn how ELiX can help elevate your brand through the art of fragrance.

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