In Europe, laundry performance is increasingly judged by three things: efficiency per litre, real odour handling (not masking), and how “finished” laundry looks and feels after drying. Below is a compact, manufacturer-style comparison of the Amarella 3-step programme versus key EU reference brands.

1) Washing Gel Concentrates - efficiency starts at the wash step

Mainstream liquids often dose around 27–35 ml per 4–5 kg load, which typically lands around ~29–37 washes per litre. Concentrates change the economics: lower dosing = more washes from the same volume.

• Amarella advantage: “up to 100 washes/L” plus an explicit odour-neutralising strategy (Odorano®), designed to reduce odour load before fragrance is added.
• EU relevance: low-temperature washing and hard water are typical; concentrates win when results stay consistent at low dose.

2) Fabric Softeners - softness is common; crease-handling is usually sold separately

EU shelves are full of conditioners, but crease-handling is frequently an additional “spray category”. Amarella Softener aims to bring the fabric finish closer to a crease-releaser routine (with correct spinning and hanging).

Category proof point (separate step): crease-handling is often sold as a dedicated spray (e.g., “crease releaser / iron-in-a-bottle” products). Amarella’s story is: build crease-handling support into the softener step, so the routine stays simple.

3) Laundry Perfume / Scent Boosters - controlled dosing vs maximum intensity

In Europe, scent boosters typically split into (1) beads for maximum intensity and (2) liquids/oils for precise dosing and consistent results. Amarella is designed as a layering system: clean base → soft finish → controlled fragrance.

• Amarella advantage: a programme designed for controlled layering — subtle base + measurable perfume dosing (ml), rather than relying on heavy scent in the wash step.
• Market contrast: beads dominate “maximum intensity”, while liquids/oils win where customers want predictability and repeatable results.

Bottom line

• Washing Gel: concentrate economics (up to 100 washes/L) + odour strategy makes the wash step do the hard work.
• Softener: softness is expected; the differentiator is fabric finish and how close you get to a “no-iron” routine without extra products.
• Perfume: measurable dosing (ml) supports premium, consistent fragrance results — without over-perfuming.

Do any of these brands offer one proven, complete laundry system (a full programme)?

In the EU market, most brands build their offer as strong individual categories rather than one clearly defined “programme” that is designed to work together from start to finish.

• Mainstream detergent brands (Ariel, Persil): they offer a wide portfolio (detergents, sometimes softeners and scent add-ons), but the consumer experience is usually category-led (pick a detergent, optionally add softener or booster). The system is not typically communicated as one calibrated routine with a “clean base → fabric finish → controlled scent” logic.
• Softener / scent add-on brands (Lenor): they cover multiple categories (fabric conditioner, in-wash scent boosters, crease releaser sprays), but they are most strongly positioned around fragrance and fabric feel. The range works together, yet it’s rarely presented as one “single programme” with a clear performance hierarchy and dosing discipline across all steps.
• Fragrance-first brands (Tesori d’Oriente): they typically focus on aromatic softeners and laundry fragrances. This supports a scent routine, but it is not usually framed as a full wash programme with a “technical wash foundation” plus a finishing system.
• Puella: strongly communicates the “neutral base + perfume layering” idea (gel + perfume), which is close to a programme mindset. In practice, however, it tends to behave more like a two-step fragrance routine rather than a complete, calibrated 3-step system that includes a dedicated fabric-finish step as a standard.

What makes the Amarella approach different is the programme is intentional and complete:

1. Washing Gel Concentrate – deep clean plus odour neutralisation (clean base).
2. Fabric Softener Concentrate – softness plus crease-handling support (fabric finish).
3. Laundry Perfume / Perfume Oil – a controlled, low-dose fragrance step designed to layer, not clash (signature scent).

If your customer asks, “What’s the simplest routine that works every time?” — a complete, clearly positioned programme gives you a direct answer, instead of a shelf of disconnected options.

________________________________________________________________________________________________________________

Sources

The following reference pages were used for the comparison (official brand pages, categories and EU retail benchmark listings).

ELiX / Amarella (official)

• Amarella – Product Range Hub (official overview of the Amarella laundry range)
• Amarella – Fabric Softener Concentrate (Category) (official category page for the concentrated fabric softener line)
• ELiX News – “A Softener That Behaves Like a Crease Releaser…” (programme logic and “2-in-1” softener + crease support narrative)
• Amarella – Laundry Perfume PLUS (Category) (official category page for Laundry Perfume PLUS)
• Amarella – Laundry Perfume PLUS 500 ml (Example Product Page) (example product page used for dosing/efficiency claims)
• ELiX – Laundry (Category) (programme context and in-wash booster formats)
• Amarella Hypoallergenic (EN) (hypoallergenic / allergen-free narrative)
• Amarella – “Introducing Amarella: A New Standard…” (PL article) (additional background on the Amarella scent-booster direction)

EU market benchmarks (dosing, washes, category references)

• Ariel – Dosing Guidance (reference dosing in ml for typical machine load sizes)
• Persil – Wonder Wash Odour Defy (reference dosing guidance and odour-focused positioning)
• Puella – Laundry Gel (Official) (concentrated gel positioning and washes-per-pack information)
• Puella – Laundry Perfume (PL retailer/info page) (dose and washes-per-pack reference for perfume concentrate)
• Tesori d’Oriente – Ammorbidente Aromatico (dm) (softener washes-per-pack and category benchmark)
• Tesori d’Oriente – Profumo Aromatico per Biancheria (dm) (laundry fragrance washes-per-pack and category benchmark)
• Lenor Outdoorable 742 ml (Tesco) (ultra-concentrated fabric conditioner benchmark listing)
• Comfort Pure – Official Product Page (sensitive-skin positioning reference for fabric conditioner)
• Lenor Unstoppables (Tesco) (in-wash scent booster beads listing; dose reference)

It sounds like you keep hearing the same promises:
“long-lasting freshness, safe for sensitive skin, eco-friendly, fully compliant…”

On paper, many suppliers look similar.
In reality, the wrong choice can mean complaints about skin irritation, awkward questions about microplastics or last-minute label changes because of new EU rules.

Below is a simple framework you can use to quickly assess whether a supplier is ready for today’s laundry market – not just yesterday’s.

1. Safety, allergens and microplastics – are they ahead of regulation?

Modern laundry products live at the crossroads of REACH, CLP, fragrance allergens and now EU restrictions on intentionally added microplastics.

Good suppliers can clearly answer questions like:

• Which of your formulas contain none of the 26 EU-listed fragrance allergens – and how is that documented?
• Which boosters and perfumes are microplastic-free, avoiding polymer microcapsules that are now under EU scrutiny?
• Who prepares our SDS and label content when regulations change?

A concrete example of this direction are allergen-free, microplastic-free scent systems such as Amarella Hypoallergenic: in-wash boosters and Laundry Perfume designed specifically for sensitive and allergy-prone households, fully free from the 26 fragrance allergens and validated in external testing.

You don’t have to start with such a specialised line – but you should know your supplier is capable of delivering it when needed.

2. Real laboratory, not just filling lines

Formulas that are hypoallergenic, microplastic-free and still pleasantly scented don’t happen by accident. They come from R&D, not only from “mix and fill”.

When you look at a partner, ask:

• Do they have their own lab and fragrance team, or do they only outsource?
• Can they adapt a scent system to your exact allergy, sustainability or performance brief?
• Who supports you with REACH/CLP questions in practice?

ELiX, for example, works through its own R&D centre – Aroma Formulation Labs (AFL) in Wrocław – developing fragrances, testing stability and preparing regulatory documentation for air-care and laundry projects.

When your supplier has this capability in-house, you’re not just buying a formula; you’re buying a team that can keep that formula legal and competitive over time.

3. Certifications and audited quality

Many companies say “premium quality”.
A smaller group can support that with independent audits.

For laundry and fragrance-rich products, look for:

• BRC Global Standard,
• ISO 9001 (quality management),
• ISO 14001 (environment),
• ISO 22716 (GMP) for cosmetic-type production,
• Additional marks such as TÜV SÜD.

ELiX manufactures in Poland under exactly this mix of certifications, which simplifies listing in demanding retail chains and gives you a documented quality framework behind every batch.

A quick rule of thumb: if a supplier is unsure which certificates they hold, or cannot send them within a day, treat that as a signal.

4. Private-label expertise and confidentiality

If you work in private label or contract manufacturing, you know one thing:
your customer wants to see you as the producer, not your supplier.

When you evaluate a partner, look beyond “we also do private label” and check:

• Do they have a structured OEM / private-label offer – including fragrance selection, packaging proposals, artwork support and documentation?
• Can they design around your constraints (price point, bottle type, allergens, country-specific labels), not only around their standard catalogue?
• How do they handle confidentiality – especially in public marketing and case studies?

ELiX positions itself primarily as a specialist in private label and contract manufacturing for fragrances and laundry add-ons, handling regulatory paperwork and leaving the spotlight to the brand owner.

In practice, that means you can build a differentiated offer without advertising who stands behind it.

5. Portfolio and roadmap, not just a single SKU

The market is moving away from isolated “hero products” and towards coherent systems:

• in-wash scent boosters,
• concentrated laundry perfumes or oils,
• crease releasers,
• and increasingly, matching gels and softeners.

When you choose a supplier, look not only at what they make today, but also at their roadmap. For example:

• Classic Amarella laundry perfumes and beads cover everyday scented washing.
• Amarella Hypoallergenic extends this logic to allergen-free, microplastic-free solutions for sensitive skin.
• On Reddit, users increasingly mention these types of products as EU-made, hypoallergenic and microplastic-free alternatives to mainstream beads.

At the same time, ELiX is already developing laundry gels and modern fabric softeners to align with the same standards – so a retailer can eventually build a full, consistent range with one partner (information from ELiX).

A supplier with this kind of roadmap reduces the risk that you will have to switch partners when the next trend or regulation arrives.

6. A short question checklist for your next supplier meeting

To keep things practical, here are a few questions you can bring to your next call – phrased to get useful, concrete answers:

1. “Which of your laundry products are completely free from the 26 EU fragrance allergens, and how do you document that?”
2. “How do your beads or boosters address the new EU rules on intentionally added microplastics?”
3. “Who in your organisation is responsible for REACH/CLP updates and SDS preparation for our private-label lines?”
4. “Can you show us an example of a full system – booster, perfume, crease releaser – that you currently produce?”
5. “What does your development pipeline for laundry look like over the next 2–3 years?”

You are not looking for perfect marketing phrases.
You are looking for specific products, certificates, test reports and project stories.

Where ELiX fits into this picture

Whether you work with ELiX or not, the same filters apply.

But if you are searching for a European specialist that:

• develops laundry fragrances and systems such as Amarella and Amarella Hypoallergenic,
• manufactures in Poland under BRC, ISO and TÜV-audited processes,
• provides full private-label and contract manufacturing support,
• and continuously expands its range with new gels and fabric softeners,

then ELiX is one of the suppliers worth putting on your shortlist.

The key, however, is simple:
whichever partner you choose, make sure they can answer the hard questions on safety, compliance, R&D, quality and roadmap – before your customers start asking them for you.

It sounds like you’re tired of explaining the same thing to suppliers over and over:

“We need real scent for our customers…
but dermatologists, parents and allergy-prone users can’t live with the usual formulas.”

If that’s what your meetings have been like, you’re not imagining it.
Until recently, the European market gave you a tough choice.

The problem with today’s in-wash scent boosters and laundry perfumes

Take a look at the typical in-wash scent booster on the EU market:

• Intense fragrance, often in microcapsules that cling to fibres for 10–12 weeks.
• A cocktail of classic fragrance allergens - limonene, hexyl cinnamal, citronellol, benzyl salicylate and more—listed on pack with the standard phrase: “May produce an allergic reaction.”
• Safety communications that quietly advise allergy sufferers to “check the label” or “avoid contact if sensitive”.

Liquid laundry perfumes are not very different. Even brands that are dermatologically tested and positioned as “safe and vegan”, like Puella, still rely on full-strength perfumery. Their own documentation confirms cosmetic-style dermatological tests, but not the removal of EU-listed fragrance allergens.

So if you’re asking yourself:

“How am I supposed to choose between a scent my customers love
and a formula my allergists can sign off on?”

…you’re asking the right question.

Where Amarella Hypoallergenic breaks the pattern

ELiX approached the problem from the other side.

For more than 25 years, the company has been compounding fragrances and finishing air-care formulas in Wrocław, supplying retailers and private-label clients across Europe.Handel.gov.pl

With Amarella Hypoallergenic, the brief was deliberately uncomfortable:

“What would it take to build a complete laundry scent system
that contains none of the 26 EU fragrance allergens -
and still performs like a premium scent booster?”

After years of laboratory work, independent dermatological trials and consumer testing, ELiX launched Amarella Hypoallergenic:

• A trio of products – In-Wash Scent Booster Beads, Laundry Perfume + and Crease Releaser –
• Completely free from the 26 fragrance allergens listed in EU REACH / cosmetics rules,
• Validated in independent dermatological testing for sensitive and allergy-prone users.

That combination – system + allergen-free + external trials – is still extremely rare on the European market.

What exactly makes Amarella Hypoallergenic different?

1. Zero of the 26 EU fragrance allergens

EU regulations identify 26 fragrance substances that most commonly trigger contact allergy; if you use them above a small threshold, you must name them on pack.

Amarella Hypoallergenic takes the harder route:

• No declarable fragrance allergens at all in the Smooth Cotton perfume system.
• A scent profile built from alternative materials – so users with fragrance intolerance finally have a realistic option.

Compare that with most in-wash boosters and many perfume oils, where the INCI list typically includes several of those 26 allergens and a mandatory “may produce an allergic reaction” warning.

If you’ve ever heard customers say “fresh laundry makes me itch”, you know exactly why this matters.

2. Microplastic-free technology

Classic boosters often rely on plastic microcapsules to “lock” perfume onto fabrics for weeks. Those capsules don’t simply disappear; regulators are moving against this technology across categories.

Amarella Hypoallergenic deliberately avoids that route:

• Beads and liquids that dissolve completely, leaving no polymer microcapsules on textiles or in wastewater.
• Freshness that comes from smart fragrance design rather than plastic carriers.

Competitors like Puella also highlight “no microplastics” and a clean toxicology profile, which is a genuine step forward.
Amarella goes one step further by combining that with fragrance-allergen-free perfumery and an integrated product system.

3. An actual system for sensitive laundry – not a single hero SKU

Most brands offer one “sensitive” product as a compromise: a milder softener, a neutral washing gel, maybe a lighter scent.

Amarella Hypoallergenic is structured as a complete, externally tested system:

1. In-Wash Scent Booster Beads – Smooth Cotton
   • Allergen-free, microplastic-free perfume beads.
   • 24 standard doses; up to 10 weeks of wardrobe freshness.
2. Laundry Perfume + 500 ml – Smooth Cotton
   • High-performance laundry perfume plus fabric-care benefits: softening, anti-static, easier ironing.
   • 10 ml per 4 kg load; up to 50 cycles from one bottle.
   • Allergen-free, microplastic-free formula designed specifically for sensitive skin.
3. Hypoallergenic Crease Releaser 75 ml – Smooth Cotton
   • Fine-mist “liquid ironing” spray for between-wash and on-the-go use.
   • Hypoallergenic Smooth Cotton fragrance with no declarable allergens.
   • Dermatologically tested for use on garments that sit close to the skin.

On top of that, ELiX has introduced Fragrance-Free Crease Releaser options for households where any scent can trigger symptoms.

If you’re thinking, “That sounds like something only a laundry specialist would bother to build,”
…that’s exactly the point.

How does this compare with other “better” players?

It would be easy to dismiss the whole category as “all the same”. The reality is more nuanced.

• Mass-market boosters (e.g. Lenor, Downy)
  • Focus: very strong, long-lasting scent.
  • Typical profile: multiple listed allergens; standard CLP allergy warnings; often produced outside the EU.
• New-school perfume oils (e.g. Puella and similar brands)
  • Focus: intense fragrance and vegan, microplastic-free formulas.
  • Plus: credible independent dermatological tests on finished products.
  • But: still use the standard perfumery palette – which means fragrance allergens are present and must be labelled.
• Eco niche brands (laundry sheets, pearls etc.)
  • Focus: plastic-free packaging, lower footprint, gentler surfactants.
  • Scent: often lighter, and allergen handling varies from “reduced” to “not specified”.

Amarella Hypoallergenic sits in a different box:

A co-ordinated, dermatologically tested system
that removes the 26 EU fragrance allergens entirely,
stays microplastic-free and still behaves like a modern scent booster.

For a buyer, formulator or private-label manager, that’s not just a new SKU.
It’s a new risk profile.

Why this matters for retailers and private-label owners

If you manage a laundry category today, you’re probably hearing three things at once:

1. “We want strong, long-lasting fragrance like the big global brands.”
2. “We don’t want complaints from dermatologists, allergy clinics or consumer groups.”
3. “We must clean up our act on microplastics and regulatory pressure.”

Most suppliers will quietly ask you to compromise on at least one of those.

ELiX built Amarella Hypoallergenic specifically so you don’t have to.

• Safety narrative with substance
  You’re not just saying “dermatologically tested”; you can point to independent trials and a formula free from the 26 listed fragrance allergens.
• Regulatory resilience
  Allergen-free fragrance design and microplastic-free technology reduce exposure as EU rules tighten on both fronts.
• Clear differentiation in a crowded shelf
  You can credibly claim a lab-tested hypoallergenic system rather than “just another scent booster”.

If your internal voice is saying,
“That’s right… this is exactly the kind of story we’ve been missing in laundry,”
that’s the reaction ELiX was aiming for.

What would it look like to make sensitive skin your strongest segment?

Most retailers treat allergy-prone users as a small, difficult niche.
But when you add up:

• parents of young children,
• people with atopic or reactive skin,
• consumers simply tired of “headache fragrances”…

…you’re suddenly talking about a strategic segment, not a footnote.

Amarella Hypoallergenic was designed so that:

• Sensitive households don’t have to give up on scent.
• Your brand doesn’t have to apologise for its laundry offer.
• Your buying team can finally say, “we solved this properly.”

Ready to talk to specialists, not generalists?

If you’re looking at your current in-wash boosters and thinking:

“We can’t keep selling the same formulas
and pretend nothing has changed.”

…then the next move is simple.

ELiX is a European manufacturer focused on fragrance, air-care and laundry only – not a general detergent conglomerate. Amarella Hypoallergenic is the result of that focus.

If you’d like to explore:

• private-label or co-branded versions of the Amarella Hypoallergenic system,
• migration paths from allergen-heavy boosters to allergen-free, microplastic-free formulas,
• or a differentiated sensitive-skin line for your own brand,

get in touch with the ELiX team.

Because once you’ve seen what a truly hypoallergenic, independently tested laundry system can do for your category…

…going back to “may produce an allergic reaction” won’t feel like an option anymore.

Curtains trap everyday life — smoke, cooking, mustiness and dust — and many fabrics can’t be ironed or tolerate high heat. People often try vinegar sprays, bicarbonate of soda, airing in the sun, steamers or mesh-bag washes for lace and voiles, with mixed results and lots of “no-iron” dilemmas.

Why curtains smell (and stay wrinkled)

• Odours cling to fibres: nicotine and cooking aerosols bond to textiles, so simple perfuming rarely helps.
• Care labels restrict heat: “do not iron / tumble” is common, making de-wrinkling tricky.
• Delicates need gentle handling: lace and voiles typically prefer cool cycles or mesh-bag washes.

A faster answer: Amarella EasyCare (Wash • Smooth • Refresh)

Designed around those real-world constraints, the Amarella EasyCare programme is a simple three-step routine:

Step 1 — Curtain Laundry Perfume with Odorano® (in-wash odour neutralising)
Add to your regular cycle to target tobacco, musty and kitchen smells, leaving a clean, pleasant scent. For delicates, follow care labels; cool cycles and mesh bags are sensible for voiles.

Step 2 — Curtain Crease Releaser (No-Iron)
Hang curtains damp and mist lightly; as they dry, creases relax and the natural drape returns — no ironing board required.

Step 3 — Curtain Odour Absorber (between washes)
A fine-mist refresh to neutralise lingering smells without taking curtains down — ideal for quick turnarounds before guests arrive.

Quick how-to

1. Wash with Curtain Laundry Perfume (respect care labels; use cool settings for sheers).
2. Hang damp and spray Crease Releaser from 30–40 cm; smooth lightly by hand.
3. Refresh any time with Odour Absorber to keep fabrics guest-ready.

Why this works better than common hacks

• Neutralise, don’t just mask: Odorano® targets odours instead of covering them with heavy fragrance.
• No heat required: Solves the “do not iron” problem and protects delicate fibres.
• Less water, less effort: With an effective between-wash step, you launder less often.

When to still use the classics

Sun and fresh air help with stale odours. Gentle hand-washes or soaks suit antique lace. Steamers can rescue stubborn creases on some fabrics — always check labels first.

In 2025, conscious consumerism is not just a trend. Instead, it is a way of life. From what we eat to what we wear and wash, people around the world are becoming more mindful of the environmental impact of everyday choices. One growing area of concern? Microplastics. These tiny particles have found their way into oceans, soil, air and even into our bodies.

In this blog, we will explore what microplastic-free living means in 2025 and why it is at the heart of the modern sustainable lifestyle. We will also take a closer look at how everyday habits like adding scent boosters to laundry can be upgraded for the better. So, let us begin!

What the eco-conscious laundry shopper wants in 2025

Consumers in 2025 are more informed than ever. They are reading labels, questioning ingredients and choosing brands that align with their values. Here is what the conscious laundry shopper is looking for today:

Microplastic-free formulations

Many regular laundry products, like scented beads and fabric softeners, use plastic coatings to release fragrance gradually. While they make clothes smell nice, these plastics can break down and pollute water with microplastics every time you wash.

In 2025, more people are looking for options that smell just as good but are good for the planet. They are choosing plant-based, biodegradable and microplastic-free products for a fresh scent without the environmental harm.

Thoughtful packaging

Sustainability goes beyond just the product inside. Eco-conscious shoppers also care about the packaging. Is it reusable, recyclable or compostable? In 2025, smart brands are making sure everything inside and out is designed with the planet in mind. 

Transparency and clean ingredients 

Gone are the days when long, confusing ingredient lists were okay. Today, people want to know exactly what is in the product, why it is there and how it affects their health and the planet.

That is where forward-thinking brands come in, those that focus on being clear and honest. They use natural fragrances and safe methods to freshen clothes in an eco-friendly way. 

Related: Air fresheners safety and ingredients: What You need to know?

The hidden threat of microplastics in everyday laundry

Microplastics are tiny plastic particles less than 5 millimeters in size. They are either manufactured intentionally (as in microbeads once found in face washes) or result from the breakdown of larger plastics. These particles do not dissolve or degrade and can remain in the environment for hundreds of years.

From synthetic clothing fibers that shed in washing machines to detergents and laundry additives with plastic-based ingredients, household routines unknowingly contribute to the microplastic problem.

And since wastewater treatment systems are not fully equipped to capture these particles, they often end up in our rivers, oceans and eventually in marine life. In short, what we wash down the drain does not just disappear. 

The shift to natural scents: Fresh laundry without the plastic

Fragrance is what makes laundry feel good, but it does not need synthetic chemicals or plastic to smell great. Natural scents from essential oils are becoming the top choice. They are better for sensitive skin, cleaner for indoor air and safer for our waterways.

People now prefer laundry products that give a light, fresh scent from natural ingredients, instead of strong, artificial perfumes. This is where microplastic-free scent boosters are making a big difference. 

Simple steps for sustainable laundry

Living sustainably does not mean changing everything at once. It is about making small, thoughtful choices that add up. When it comes to laundry, here are a few easy habits to help reduce your environmental impact and live without microplastics:

Air dry when you can

Tumble dryers are easy to use, but they can damage fabrics over time. Air drying your clothes helps keep them in good condition, saves energy and reduces pollution. 

Rethink waste

Every little thing counts, from packaging to waste. Pick laundry products with recyclable or refillable packaging, and be careful about what you throw away. Supporting brands that focus on reducing waste can make a big impact in the long run. 

Switch to natural fabrics

Synthetic fabrics, like nylon and polyester, release a lot of microplastics. Choose natural fabrics like linen, cotton or bamboo whenever you can. They break down better and release fewer harmful particles when washed. 

Upgrade your additives

Fragrance is a key part of laundry, but it does not need to harm the planet. Choose laundry boosters that do not contain synthetic plastics. Elix’s microplastic-free scent boosters show that you can have both freshness and sustainability.

Wash smarter, not harder

Washing full loads instead of smaller ones saves water and energy, and helps reduce microplastics from your clothes. Choose shorter wash cycles and cold water to protect your fabrics. 

Sustainable laundry starts with Elix

At ELiX, we are not here to jump on trends. We are here to lead with purpose. We believe that fresh-smelling clothes should not harm the planet. That is why our laundry scent boosters are 100% microplastic-free and give you a long-lasting fragrance you can feel good about. We use nature-inspired scents that are gentle on your skin and the Earth.

Our boosters fully dissolve in water and leave no harmful residue. It means no microplastics are going down the drain. Your laundry stays clean, and you can feel good about supporting a sustainable lifestyle. We are proud to be part of a global shift toward smarter, safer and more sustainable everyday living. And we are just getting started!

Suggested Read: Elix is now plastic neutral certification! A new milestone in our eco journey

Conclusion

Microplastic-free living is not just a buzzword in 2025. It is a conscious commitment. And it starts with the choices we make at home. From detergent to scent boosters, every product matters. Every wash cycle counts. So, the next time you toss a load of laundry in, think about what you are washing away and what you are leaving behind. 

Make the switch today! Choose Elix’s 100% microplastic-free scent boosters for a fresh, sustainable and eco-friendly laundry experience. Together, we can make a difference for our planet. Explore our collection now and join the movement for a cleaner, greener future!

As we approach 2029, retailers must prepare for a significant change: microplastics will no longer be permitted in home-care and fragrance products. This new rule is a big step toward safer, more eco-friendly items, and now is the right time to start making changes. This is not just a trend. It’s the result of Commission Regulation (EU) 2023/2055, adopted under REACH to reduce synthetic polymer microparticles in everyday products. 

In this blog, we will share simple and practical ways to help retailers update their shelves, support their customers and make the most of this shift. We will also show how partnering up with Elix, a trusted air freshener and fragrance manufacturer that already manufactures microplastic-free fragrances, is a smart and eco-conscious choice.

Suggested Read: ELiX is now plastic neutral certification! A new milestone in our eco journey

Understand the new microplastics ban and what it covers

First things first, know the rules. Microplastics are small plastic particles used in fragrances, pearls, gels and liquid boosters to enhance appearance, longevity and texture. Under the new regulation, all such intentionally added microplastics will be prohibited in consumer products. This affects:

• In-wash scent boosters 
• Air fresheners (like gels, beads and pearls)
• Home fragrances and sprays
• Any product containing phthalate-based microplastics

What you can do: Review every SKU in your home-case aisle for microplastic components- whether in fragrance beads, polymer gels, capsules or the fragrance formula itself.

Audit your suppliers to assess risk

Having the inventory in your system is only half the battle. You will need clarity from your suppliers. It is vital to gather documentation for:

• Certificates of analysis or compliance letters
• Ingredient lists showing microplastic-free formulations
• Sustainability declarations 
• Eliminating questionable products early avoids surprises as the deadline approaches. 

What you can do: Talk to your suppliers and ask them directly if their products contain any added microplastics. Make a simple checklist to track which products are confirmed safe, which ones still need checking and which ones need to be replaced. For anything unclear, ask for documents or proof that shows the product is compliant or find out if they plan to update the formula soon.

Start replacing products that might be banned

Some home fragrance products, like scented beads, decorative pearls or gel-based fresheners, may not meet the new rules because they contain microplastics. So, instead of waiting, it is better to start switching them out now for safer, eco-friendly options. Here are some simple swaps you can make:

• Choose mineral-oil-based scent boosters instead of plastic beads. 
• Use spray or reed diffusers instead of gel cups. 
• Replace solid or decorative air fresheners with bottled room sprays.

What you can do: Work with manufacturers who already offer microplastic-free products. For example, Elix has a full range of air fresheners, from sprays to gels, that are ready to use and fully compliant. We can help you stay ahead without losing product variety or quality.

Also Read: Discover the best OEM laundry perfumes for fresh and fragrant clothes

Lean on certified & transparent brands

Today’s conscious consumers check labels. Highlighting certifications not only demonstrates legal compliance but also builds consumer trust. Here are some key certifications to look for:

• ISO 9001/ ISO 14001 (quality and environmental)
• Phthalate-free & microplastic-free declarations
• Third-party or eco-labels

If you sell products that are microplastic-free and eco-friendly, make sure your customers know it. Use signs or shelf labels, like “no microplastics” or “eco-certified” to highlight these items. 

What you can do: Ask your suppliers for proof of certifications and any marketing materials you can use in your store.

Update signs and in-store displays to educate customers

This change is not just about following rules; it is also a great chance to connect with your customers. That is why you must use clear and eye-catching signs to explain what is changing and why it matters. Here are a few easy ideas:

• Add “Future-Ready Aisle” signs to highlight updated products.
• Include fun facts like “Did you know?” about how microplastics affect the environment. 
• Create simple comparison boards showing the difference between products with and without microplastics. 

These small touches can help consumers feel informed and show that your store cares about the planet. 

What you can do: Work with your store’s marketing team and private label team to create easy-to-read, attractive signs that help customers make better choices.

Let customers try fragrances made without microplastics

People often decide what to buy based on how something smells or feels. Letting them try out diffusers, sprays or scented sachets is a great way to show off the quality of your microplastic-free products. Here are a few simple ideas:

• Set up a “fragrance wall” in your store where consumers can smell different scents.
• Offer small, travel-size samples they can take home.
• Add QR codes near products that link to pages explaining the benefits of going microplastic-free. 

What you can do: Talk to suppliers like Elix about providing tester kits or display samples. It helps consumers feel confident about what they are buying and shows your store supports clean and safe products. 

Further Read: Eco friendly air fresheners - a guide to sustainable production

Use simple messages that focus on what consumers care about

Legal terms can be confusing, but your customers want to know how products help them. Use easy-to-understand messages that highlight real benefits, like:

• “Great scent without plastic  or harmful ingredients”
• “Fresher, cleaner air in your home”
• “Safe for your family and better for the environment”

Do not make the language too technical, and keep it clear and friendly so that it connects with everyday concerns. 

What you can do: Update your store signs, product labels and website descriptions with these kinds of messages.

Help your staff understand and share the message

Your store team plays a big role in helping customers. Make sure they know what the microplastic ban is about and how to talk about it clearly. Here is how to support them:

• Give a quick training on why microplastics are being banned.
• Share a simple cheat sheet with questions like “Is this product microplastic-free?”
• Encourage staff to talk about the displays and help answer consumer questions. 

When your team understands the reason behind the changes, they will feel more confident and genuine when talking to customers. 

What you can do: Create an easy one-page guide about the changes and what to look for.

Conclusion

The upcoming 2029 ban on microplastics is not just about following the rules; it is also a great chance to improve your product range and lead in sustainability. Elix is a trusted fragrance manufacturer that only manufactures 100% microplastic-free products.

From sprays and gels to sachets, diffusers and scent boosters, all our products are ready for private label use. That means you can stock safe, future-ready products right now and not wait until the last minute. Contact us today to place your order and get your retail business ready for the future!

When sourcing air fresheners or any fragrance-related products, it’s essential to ensure you’re working directly with the manufacturer. Manufacturers not only provide better pricing but also guarantee compliance and technical support that middleman simply cannot offer.

Here’s how you can identify a genuine manufacturer:

1. Check for International Certifications: Reputable manufacturers have certifications like BRC Global Standards (BRC GS), ISO, or other industry-specific credentials. These certifications demonstrate that they follow stringent quality and safety standards.
2. Evaluate Their Expertise: A manufacturer can answer specific technical questions within 48 hours. If you receive vague or delayed responses, you may be dealing with a middleman who has to relay your queries to the actual producer.
3. Ask for the EUR.1 Certificate: This certificate confirms that the products were made in Europe, ensuring high-quality standards. Even if you don’t need it as a customer, a genuine manufacturer can provide this document, which is proof of their production capabilities and location.

By asking these questions and looking for certifications, you can confidently select a manufacturer who meets your needs. Feel free to reach out if you have any further questions—we’re here to help!

Waldemar Stasiak