The scent of a new car

For the real car enthusiast, the smell of a new car's interior is just as important as its equipment or styling. It is a feature that often identifies a brand. ELiX, a Polish manufacturer of air fresheners and a specialist in this sector, explains how manufacturers create that special aura in their cars.

The smell of a car interior is a very complex subject. It is largely made up of the individual smells of the components used in the manufacturing process and the smell of car interior care products. Already at this stage, some manufacturers select suppliers and materials by choosing those that are aromatically compatible with strict guidelines.

Quality is also about the right smell

In the case of premium brands, the quality of the materials used to finish the interior is assessed comprehensively. It's a full spectrum of experiences to meet the client's expectations. It is not only a question of the technological usability of a given part, but also of aesthetics (visual, tactile) and also precisely the smell. This means that manufacturers of premium brands do not leave fragrance to chance. It can be said that they manage it extremely effectively.

It is important to remember that in a certain class of car, the interior scent of the vehicle must be consistent with the brand image and the quality of the finish. This is the most important element of fragrance management - the coherence of the fragrance with the interior design. Even if organic leathers are used, they can also have a refined fragrance that creates a unique atmosphere and gives pleasure to the brand or model.

Classy means discreet

It is extremely important, as manufacturers have already learned, to manage the intensity of the fragrance. The fragrance of the interior elements should be extremely delicate and long-lasting. So that the user recognises it when entering the vehicle and then, thanks to adaptive mechanisms, stops recognising it in a few minutes. Nowadays, good-quality components can smell for up to more than a year, all thanks to the use of special odour carriers that are resistant to high temperatures. This refers to the production stage - for example, the plastic injection stage.

A very interesting technology is the scents released only when the item is touched. They are most commonly used for any textile or leather items

Fragrance helps to sell

The right vehicle interior scent creates a pleasant atmosphere that remains in the emotional memory much longer than technical descriptions and often helps to sell cars.

According to research, fragrance fulfils its 'marketing' role in two cases. Firstly, when it 'fits the brand' and is compatible with the interior furnishings, and secondly, when its intensity is well chosen. This is illustrated by the accompanying graph of perceived odour intensity - we are interested in level 3, that is, when the perceiver is on the verge of identifying what and how they smell.


Range 0-1

An area where the intensity of the odour is so low that we feel nothing (but animals can already identify such low concentrations of odour).

Range 1-2

The most interesting range of odour concentration, where we are unable to identify the source of the odour. While we cannot define it, we already perceive it emotionally as something positive (it's pleasant) or negative (be careful, or don't eat); this level triggers a kind of premonition, which some call a sixth sense.

Range 2-3

The range within which we can identify a smell and describe it, and clearly know what emotions and memories it is associated with. This is the extent of the effect of well-chosen perfumes or properly applied air fresheners.

Range 3-4

The level that starts to become a nuisance; we have too much fragrance intensity and, regardless of the type of fragrance, we are not comfortable with it. It's a case of taking a lift with someone who has spilled a whole bottle of perfume on themselves - "it supposedly smells good but gives you a headache".

Range 4 and more

Determines the odour concentration at which the pain threshold is exceeded. Regardless of the type of fragrance, the reflex reaction is to want to leave the place with that concentration of smell.


Exaggerated intensity is perceived as bad or even worse than a bad smell. In general, the most important thing for car manufacturers is to create a friendly, good-quality place where we feel comfortable. The same principle should be followed when individually selecting fragrances for cars, rooms or our personal perfumes - Waldemar Stasiak - ELiX

Which scent do you like best?

A very good example is the so-called New Car fragrance, which has evolved from a heavy leather scent into a lighter men's perfume. And there is a justification for this, as there are no leather elements in popular cars and the smell seemed artificial. On the other hand, the scent of men's perfume with a hint of luxurious leather gives the interior a pleasantly calm atmosphere and is universally accepted by men and women alike.

How to effectively get rid smoke smell at home

The winter season is a typical time when the unpleasant smell of smoke coming out of heating devices appears in houses.

Heating devices that are used for heating purposes are:

There are many proven industrial methods such as water absorption, ozone, thermal oxidation or masking. Unfortunately, it is not possible to use them at home.

Due to the source of the odor of smoke at home, we can distinguish:

 How to effectively get rid of the smell of smoke

Air recuperation system

Installation of the recuperation system with heat recovery is the most effective method of dealing with the smell of smoke in the house. Such system provides fresh, filtered air from outside. Additionally, thanks to the fact that the air removed from the house heats the blown-in air, we minimize the losses resulting from the need for heating. The efficiency of such devices is at the level of 80%, which means that they are able to recover up to 80% of heat. More on this topic: Heat recovery ventilation - Wikipedia

Smoke odor neutralization

There are air fresheners available on the market, thanks to which smoke particles change their properties and cease to be annoying. Most good air fresheners in antitobacco spray can be used here. The most commonly used keywords are: absorber, odor neutralizer, odor eliminator. Such measures, in addition to neutralizing the odor of smoke, give the room a smell, whether they are air fresheners with neutralization function. These measures are particularly effective to quickly remove the smell of smoke.

The second group are air fresheners with a continuous process of releasing the active substance. Here, the best solution may be all kinds of reed diffusor air fresheners, where evaporation is continuous. Thanks to this, we will also get rid of the smell that has permanently settled on various surfaces in the house: on the carpet, roller blinds or curtains, the sofa or other furniture.

Ionization and ozone devices

Air ozone devices always additionally filter them. However, due to the rather limited performance of such domestic appliances, they will not be able to effectively remove the odor of smoke.

IMPORTANT

Always remember to use a carbon monoxide sensor. Carbon monoxide does not have an odor, but it can accompany the smoke from a leaking installation. For as little as €10, the device can effectively warn us about the carbon monoxide accompanying the odor of smoke. It is important to think about your safety first and only then about your comfort.

Author: Waldemar Stasiak - ELiX Founder

Copyright © by ELiX Ltd.

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