Imagine walking into a beautifully designed office space. The decor is elegant, the furniture is polished, but there's one thing missing - a pleasant fragrance. That's where air fresheners come into play. They not only mask unpleasant odors but also create a welcoming environment for employees and visitors alike. Whether it's a floral scent or a refreshing citrus aroma, air fresheners can transform any space into a more pleasant and inviting one. Business owners understand the importance of creating a positive first impression, and that's why they rely on air fresheners to enhance the overall experience. So the next time you step into a well-fragranced office, remember the impact that air fresheners can have on our senses and the impression they leave.
For the real car enthusiast, the smell of a new car's interior is just as important as its equipment or styling. It is a feature that often identifies a brand. ELiX, a Polish manufacturer of air fresheners and a specialist in this sector, explains how manufacturers create that special aura in their cars.
The smell of a car interior is a very complex subject. It is largely made up of the individual smells of the components used in the manufacturing process and the smell of car interior care products. Already at this stage, some manufacturers select suppliers and materials by choosing those that are aromatically compatible with strict guidelines.
Quality is also about the right smell
In the case of premium brands, the quality of the materials used to finish the interior is assessed comprehensively. It's a full spectrum of experiences to meet the client's expectations. It is not only a question of the technological usability of a given part, but also of aesthetics (visual, tactile) and also precisely the smell. This means that manufacturers of premium brands do not leave fragrance to chance. It can be said that they manage it extremely effectively.
It is important to remember that in a certain class of car, the interior scent of the vehicle must be consistent with the brand image and the quality of the finish. This is the most important element of fragrance management - the coherence of the fragrance with the interior design. Even if organic leathers are used, they can also have a refined fragrance that creates a unique atmosphere and gives pleasure to the brand or model.
Classy means discreet
It is extremely important, as manufacturers have already learned, to manage the intensity of the fragrance. The fragrance of the interior elements should be extremely delicate and long-lasting. So that the user recognises it when entering the vehicle and then, thanks to adaptive mechanisms, stops recognising it in a few minutes. Nowadays, good-quality components can smell for up to more than a year, all thanks to the use of special odour carriers that are resistant to high temperatures. This refers to the production stage - for example, the plastic injection stage.
A very interesting technology is the scents released only when the item is touched. They are most commonly used for any textile or leather items
Fragrance helps to sell
The right vehicle interior scent creates a pleasant atmosphere that remains in the emotional memory much longer than technical descriptions and often helps to sell cars.
According to research, fragrance fulfils its 'marketing' role in two cases. Firstly, when it 'fits the brand' and is compatible with the interior furnishings, and secondly, when its intensity is well chosen. This is illustrated by the accompanying graph of perceived odour intensity - we are interested in level 3, that is, when the perceiver is on the verge of identifying what and how they smell.
Range 0-1
An area where the intensity of the odour is so low that we feel nothing (but animals can already identify such low concentrations of odour).
Range 1-2
The most interesting range of odour concentration, where we are unable to identify the source of the odour. While we cannot define it, we already perceive it emotionally as something positive (it's pleasant) or negative (be careful, or don't eat); this level triggers a kind of premonition, which some call a sixth sense.
Range 2-3
The range within which we can identify a smell and describe it, and clearly know what emotions and memories it is associated with. This is the extent of the effect of well-chosen perfumes or properly applied air fresheners.
Range 3-4
The level that starts to become a nuisance; we have too much fragrance intensity and, regardless of the type of fragrance, we are not comfortable with it. It's a case of taking a lift with someone who has spilled a whole bottle of perfume on themselves - "it supposedly smells good but gives you a headache".
Range 4 and more
Determines the odour concentration at which the pain threshold is exceeded. Regardless of the type of fragrance, the reflex reaction is to want to leave the place with that concentration of smell.
Exaggerated intensity is perceived as bad or even worse than a bad smell. In general, the most important thing for car manufacturers is to create a friendly, good-quality place where we feel comfortable. The same principle should be followed when individually selecting fragrances for cars, rooms or our personal perfumes - Waldemar Stasiak - ELiX
Which scent do you like best?
A very good example is the so-called New Car fragrance, which has evolved from a heavy leather scent into a lighter men's perfume. And there is a justification for this, as there are no leather elements in popular cars and the smell seemed artificial. On the other hand, the scent of men's perfume with a hint of luxurious leather gives the interior a pleasantly calm atmosphere and is universally accepted by men and women alike.
How can fragrance sell your brand?
Running a business is directly linked to growth. Sales growth of 27%, that sounds proud! And these are the kind of results that virtually any entrepreneur can achieve if they believe that fragrance really helps sell your brand!
Man is an emotional being who is guided only to a limited extent by cold calculation. We perceive the world through the prism of our beliefs, ideas we have heard, and our senses. Sight, hearing, touch, taste and smell are what helps us experience life, and in the past have been one of the foundations for the survival of the human species. Still, many entrepreneurs are afraid to bet on the customer's experience with the company in a wider context.
The first impression effect!
Today, competitive advantages are even more strongly determined by details. Access to technology, as well as production processes, is more widespread than ever before, so the details will determine why consumers choose your brand.
What does your head office look like, what do the people who first come into contact with the customer represent. Very important, and perhaps even more important, are non-verbal impressions. It's what music reaches our ears, what we feel when we step through the company's doors. Are all these elements consistent with each other? This is why aroma plays such an important role in the branding process.
Emotions and impressions - this is what drives us
Once we have taken care of the emotional sphere and built a good first impression, this needs to be maintained. Sometimes professional salespeople in perfumeries of brands recognized throughout Europe make a basic mistake in communicating with the customer - they refer directly to the product, i.e. the fragrance, instead of asking about the sensations that come from smelling a particular fragrance note.
This demolishes the whole intricately created effect at the outset, as most customers feel lost at this point and do not quite know how they are supposed to answer such a poorly asked question. In this area, we may miss the opportunity to close the deal. Therefore, in selecting a fragrance for your brand, pay attention to olfactory memory.
We like what we already know
Olfactory memory is a phenomenal process because it remains constant throughout life. Based on the aromas we perceive, our mind can assess danger, if only in the form of the smell of gas, or recall wonderful moments by the ocean when we smell the aroma of the sea breeze.
This is why you need to focus on positive impressions when choosing a fragrance for your brand, because verbal and non-verbal experiences will create the anchors in the customer's mind described in psychology - company X is very good and friendly - even though, on further reflection, we don't quite know why we think so.
"As emotional creatures who are partly guided in their lives by the rational side of their minds, we rely primarily on very primal instincts. In branding, awareness of the potential of fragrances helps to develop a unique competitive advantage over other companies. At the same time, the specifics of each industry are so unique that virtually most companies can use their own fragrance lines as the hallmark of their business," says Waldemar Stasiak president of ELiX.
Why Outsourcing Air Freshener Manufacturing is the Best Choice for Your Business
If you are looking for a way to boost your sales and profits with air fresheners, you might want to consider outsourcing the manufacturing process to an OEM (Original Equipment Manufacturer). Here are some of the benefits of doing so:
You can save time and money by letting the OEM handle the production, packaging, and shipping of your air fresheners. You don't have to worry about investing in expensive equipment, hiring skilled workers, or managing quality control.
You can focus on your core competencies and marketing strategies. You can use your creativity and expertise to design your own unique air fresheners, choose the best fragrances and ingredients, and promote your brand to your target audience.
You can access the latest technology and innovation from the OEM. You can benefit from their experience and know-how in creating high-quality air fresheners that meet the standards and expectations of your customers. You can also request for customized solutions that suit your specific needs and preferences.
You can expand your product range and reach new markets. You can offer a variety of air fresheners to your customers, such as spray, gel, paper, or car air fresheners. You can also explore new opportunities and niches in the global market with the help of the OEM.
Outsourcing air freshener manufacturing to an OEM is the best choice for your business if you want to grow and succeed in this competitive industry. You can enjoy the advantages of having a reliable partner who can provide you with quality products at affordable prices. Contact us today to find out how we can help you achieve your goals!
Waldemar Stasiak
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