Imagine walking into a beautifully designed office space. The decor is elegant, the furniture is polished, but there's one thing missing - a pleasant fragrance. That's where air fresheners come into play. They not only mask unpleasant odors but also create a welcoming environment for employees and visitors alike. Whether it's a floral scent or a refreshing citrus aroma, air fresheners can transform any space into a more pleasant and inviting one. Business owners understand the importance of creating a positive first impression, and that's why they rely on air fresheners to enhance the overall experience. So the next time you step into a well-fragranced office, remember the impact that air fresheners can have on our senses and the impression they leave.
For the real car enthusiast, the smell of a new car's interior is just as important as its equipment or styling. It is a feature that often identifies a brand. ELiX, a Polish manufacturer of air fresheners and a specialist in this sector, explains how manufacturers create that special aura in their cars.
The smell of a car interior is a very complex subject. It is largely made up of the individual smells of the components used in the manufacturing process and the smell of car interior care products. Already at this stage, some manufacturers select suppliers and materials by choosing those that are aromatically compatible with strict guidelines.
Quality is also about the right smell
In the case of premium brands, the quality of the materials used to finish the interior is assessed comprehensively. It's a full spectrum of experiences to meet the client's expectations. It is not only a question of the technological usability of a given part, but also of aesthetics (visual, tactile) and also precisely the smell. This means that manufacturers of premium brands do not leave fragrance to chance. It can be said that they manage it extremely effectively.
It is important to remember that in a certain class of car, the interior scent of the vehicle must be consistent with the brand image and the quality of the finish. This is the most important element of fragrance management - the coherence of the fragrance with the interior design. Even if organic leathers are used, they can also have a refined fragrance that creates a unique atmosphere and gives pleasure to the brand or model.
Classy means discreet
It is extremely important, as manufacturers have already learned, to manage the intensity of the fragrance. The fragrance of the interior elements should be extremely delicate and long-lasting. So that the user recognises it when entering the vehicle and then, thanks to adaptive mechanisms, stops recognising it in a few minutes. Nowadays, good-quality components can smell for up to more than a year, all thanks to the use of special odour carriers that are resistant to high temperatures. This refers to the production stage - for example, the plastic injection stage.
A very interesting technology is the scents released only when the item is touched. They are most commonly used for any textile or leather items
Fragrance helps to sell
The right vehicle interior scent creates a pleasant atmosphere that remains in the emotional memory much longer than technical descriptions and often helps to sell cars.
According to research, fragrance fulfils its 'marketing' role in two cases. Firstly, when it 'fits the brand' and is compatible with the interior furnishings, and secondly, when its intensity is well chosen. This is illustrated by the accompanying graph of perceived odour intensity - we are interested in level 3, that is, when the perceiver is on the verge of identifying what and how they smell.
An area where the intensity of the odour is so low that we feel nothing (but animals can already identify such low concentrations of odour).
The most interesting range of odour concentration, where we are unable to identify the source of the odour. While we cannot define it, we already perceive it emotionally as something positive (it's pleasant) or negative (be careful, or don't eat); this level triggers a kind of premonition, which some call a sixth sense.
The range within which we can identify a smell and describe it, and clearly know what emotions and memories it is associated with. This is the extent of the effect of well-chosen perfumes or properly applied air fresheners.
The level that starts to become a nuisance; we have too much fragrance intensity and, regardless of the type of fragrance, we are not comfortable with it. It's a case of taking a lift with someone who has spilled a whole bottle of perfume on themselves - "it supposedly smells good but gives you a headache".
Range 4 and more
Determines the odour concentration at which the pain threshold is exceeded. Regardless of the type of fragrance, the reflex reaction is to want to leave the place with that concentration of smell.
Exaggerated intensity is perceived as bad or even worse than a bad smell. In general, the most important thing for car manufacturers is to create a friendly, good-quality place where we feel comfortable. The same principle should be followed when individually selecting fragrances for cars, rooms or our personal perfumes - Waldemar Stasiak - ELiX
Which scent do you like best?
A very good example is the so-called New Car fragrance, which has evolved from a heavy leather scent into a lighter men's perfume. And there is a justification for this, as there are no leather elements in popular cars and the smell seemed artificial. On the other hand, the scent of men's perfume with a hint of luxurious leather gives the interior a pleasantly calm atmosphere and is universally accepted by men and women alike.
Why Outsourcing Air Freshener Manufacturing is the Best Choice for Your Business
If you are looking for a way to boost your sales and profits with air fresheners, you might want to consider outsourcing the manufacturing process to an OEM (Original Equipment Manufacturer). Here are some of the benefits of doing so:
You can save time and money by letting the OEM handle the production, packaging, and shipping of your air fresheners. You don't have to worry about investing in expensive equipment, hiring skilled workers, or managing quality control.
You can focus on your core competencies and marketing strategies. You can use your creativity and expertise to design your own unique air fresheners, choose the best fragrances and ingredients, and promote your brand to your target audience.
You can access the latest technology and innovation from the OEM. You can benefit from their experience and know-how in creating high-quality air fresheners that meet the standards and expectations of your customers. You can also request for customized solutions that suit your specific needs and preferences.
You can expand your product range and reach new markets. You can offer a variety of air fresheners to your customers, such as spray, gel, paper, or car air fresheners. You can also explore new opportunities and niches in the global market with the help of the OEM.
Outsourcing air freshener manufacturing to an OEM is the best choice for your business if you want to grow and succeed in this competitive industry. You can enjoy the advantages of having a reliable partner who can provide you with quality products at affordable prices. Contact us today to find out how we can help you achieve your goals!
Change the climate inside your car
ELiX – a Polish manufacturer of the highest quality air freshments - points to the latest market trends in this industry and suggests how to express itself better and underline its image by smell.
For many years, “car fresheners” have been a prescription for covering the not-so-pleasant odour emitted by worn-out vehicles. Dilapidated interiors hung with countless scented Christmas trees have even become the subject of hilarious memes. But after all, not everyone drives an old taxi or a crowded suburban bus. The elegant user of a clean car, the passionate motorist requires something more subtle. Something like a carefully selected air freshener. In some countries, the term “car perfume” is used here - in the case of well-maintained interiors, it seems even more fitting.
Strong air fresheners in elegant interiors are a bit like an elephant in a china shop. With their intense aroma, they cover everything, passing even onto the users’ clothes. In summer, it can even be fun when the intense smell of vanilla indicates where the nearest taxi stopping point is.
Scent – a tasteful addition
Good quality car air fresheners and perfumes have a completely different purpose. They are discreet and do not replace a visit to an in-car spa but complement it. Properly selected, they can accentuate the delicate scent of natural leather upholstery, blend perfectly into the unique aroma of a new car, and complement the elegant, clean interior into which passengers board. If someone cares about their car and considers it an important part of their image, they should not forget the right scent for it. Since you can spend hundreds or even thousands of zlotys on perfumes and eau de toilette, why not make sure you enjoy the unique aroma of a clean, manicured car interior every day?
First of all, do no harm!
This very popular medical recommendation also fits the air freshener industry. Good freshener do not cause headache because they do not contain harmful substances. Indeed, it appears that the cause of irritation is not usually caused by the intense scent itself, but by the chemicals used in its production (e.g. different types of solvents). ELiX products will be manufactured in a manner that is safe for health, as confirmed by the relevant ISO certificates.
When buying other products, it is worth paying attention to the packaging. European manufacturers generally follow procedures and only use substances from the register of substances authorised for use in Europe (REACH package of laws) in their air fresheners. Imported freshements – especially those ordered via the Internet – may contain “surprises” resulting in, for example, headache.
Aromatic, but without exaggeration!
The fact that a person stops smelling a particular scent after several minutes is natural and a result of our anatomy. We simply get used to a particular aroma. To maintain the olfactory sensations, use air fresheners that are too strong, but replace the aroma with a different one from time to time or... don't care of it, because if you leave the car, you will smell the air freshener again when you return because your senses will “cleanse”.
With aroma it is like with sound. A gentle one caresses the senses, a slightly more intense one can improve the mood, but too strong causes discomfort and even pain. ELiX recommends the use of mild scent notes and cautions against any exaggeration.
Waldemar Stasiak, ELiX
Can change the mood
Car manufacturers are well aware of the importance of the car scent. Leading brands distinguish themselves from budget brands by, among other things, just of the interior smell. Instead of cheap plastics, feel the unique aroma of a “new car”. Interestingly, scent can significantly influence the mood and concentration of the driver. Studies are becoming more and more frequent which show that grass or perfume scents can disperse the driver and that citrus and coffee notes make it possible to focus better on the road.
Jelly Pearls 400
ELiX – the Polish manufacturer of scent compositions decided to make one of its best selling domestic air freshements more attractive. Jelly Pearls 400 – because that’s what it’s called – received a new promotional pack of 350 + 50 ml FREE.
Jelly Pearls 400 is refreshes and decorates the room. Aroma is based on natural ingredients that are respiratory friendly and improve mood. The range include 6 scent verions: Orient, Ocean, Lily, Lime, Fruits, and Flowers.
While maintaining the highest quality, ELiX offers a new product in a promotional package of 350 +50 ml. FREE. This strategy has been adopted specifically with a view to retail chains for special promotional activities. As can be seen, even these days it is possible to offer a very good freshener at an attractive price.
Each scent of ELiX freshener is formed by precise combination of constituent scents. In the case of the Jelly Pearls 400 line, we have the following combinations which may seem surprising at first glance:
Orient is a combination of lime, grapefruit, orange, mandarin, lily of the valley, pineapple, and passion flower.
Ocean consists of notes of eucalyptus, rosemary, apple, lily of the valley, amber, and musk. Lily is a mix of green leaves, lily of the valley, and musk.
Lime is the result of a combination of green apple, lime, orange, pineapple, peppermint, and pine.
Fruits was made on the basis of blackcurrant, apple, mint, peach, raspberry, rhubarb, sugar, and tongues bean.
Flowers are composed of green apple, mint, violet, pineapple, peache, vanilla, cocoa, and sugar.
As can be seen, the selection of individual ingredients is not a simple matter, especially in the case of top-quality products, which subtle refresh air while at the same time harmless to health and do not cause allergies.
ELiX at PLMA “World of Private Label” fair
ELiX - a Polish manufacturer who has been delivering the highest quality air fresheners for wholesale customers for years, offering them later under own brands all over the world, invites them to the international PLMA “World of Private Label” fair.
23-24 May 2023, Amsterdam, stand number 11.C20: after a pandemic break ELiX returns there as an exhibitor and announces several aromatic novelties. ELiX is a company with tradition and experience that constantly invests in development and innovation. PLMA will present its latest achievements at the fairs, such as:
A set of ISO certificates (14001, 22716, 9001) which demonstrate a high quality, safety, and ecology management standard.
A new range of car air fresheners based on innovative materials that ensure long-term scent release and easy application on various surfaces.
New Jelly Pearls promotional line – popular fresheners in gel with intense and persistent scents (available in larger packaging and at the current price).
Solid and repeatable
PLMA Fair will be an excellent opportunity to widely present ELiX’s potential. For many years, a Polish company specialising in the air freshening industry has been a proven supplier for global giants and has been summing up not only the highest quality of production, but also the high repeatability of product parameters from individual batches. Certificates facilitate international cooperation, which, in the case of ELiX, has long crossed Europe’s borders – now even reaching India. Importantly, ELiX is a supplier there and not a recipient.
ISO 14001 is a certificate confirming that all ELiX production processes are environmentally compatible. GMP ISO 22716 is proof of production in line with best manufacturing practices and ISO 9001 stans for the aforementioned, extremely important repeatability of production.
ELiX is highly likely to present its latest certificate at the fair - BRC CP, which relieves the company (the brand supplier of its own retail chains) from audits carried out by retail chains.
ELiX now offers more for less
An important commercial premiere for ELiX will be the new line of domestic air fresheners Jelly Pearls 400. Domestic air freshener in the form of scent beads in a new pack of 350 + 50 ml FREE is offered in six aromatic notes and shows that, despite inflation, more can be offered without losing quality and rising prices.
Why you should become a distributor of elix air fresheners ?
Are you looking for a profitable business opportunity in the air freshener industry? Do you want to offer your customers high-quality products that are made in Europe and comply with all safety standards? If so, you might be interested in launching a range of ELiX brand air fresheners and becoming an exclusive distributor in your region.
ELiX is a leading manufacturer of air fresheners with over 20 years of experience in the market. They specialize in Private Label and Contract Manufacturing services, which means they can customize their products to your own brand or design. You can choose from their wide range of products or create your own unique product with their help.
ELiX products are manufactured in Poland using natural flower essences and botanical extracts. They are the only manufacturer in the industry to be certified: BRC CP, ISO9001, ISO14001, ISO22716, TUV SUD. All their products are in accordance with REACH / CLP, and they all have MSDS cards. Their R&D Department helps clients create products and label text in accordance with European Union standards.
By launching a range of elix brand air fresheners, you can benefit from:
- competitive edge over other air freshener brands in your market
- loyal customer base that appreciates the quality and variety of elix products
- low-risk investment with high returns and attractive margins
- reliable and professional partner that supports you throughout the process
- chance to expand your product portfolio and reach new segments
To become an exclusive distributor of elix brand air fresheners, you need to:
- Have a registered company that operates in the automotive or household sector
- Have a network of contacts and customers that are interested in air fresheners
- Agree to follow ELiX's terms and conditions and respect their brand identity
If you meet these criteria and want to start your cooperation with elix, please visit their website (elixscent.com) and fill out the contact form. They will get back to you as soon as possible and provide you with more details on how to launch your own range of elix brand air fresheners.
Don't miss this opportunity to make money by offering your customers the best air fresheners on the market. Contact ELiX today and become an exclusive distributor in your region.
I cordially invite you
Waldemar Stasiak / ELiX Founder
How to create a private label / white label air freshener
Do you dream of creating your own air freshener so that it is branded with your brand and your logo?
I suggest some simple steps to make the whole process go smoothly and quickly.
The first and most important question: for what purpose do you need such an air freshener?
If you are looking for an air freshener to give out to your customers as a promotional gadget - go straight to a company that produces such ordinarily paper air fresheners. You will probably already be able to make your choice of shape on their website and send them your logo.
Creating a private label product is a complicated process, to make it as simple as possible, start by choosing the right first product. Check which air fresheners sell best, remembering that value is important, not quantity. Therefore, I encourage you to browse the available air fresheners and look for something more attractive than a typical paper air freshener. It can be a sachet, bottle or organic - the effect will always be better than a standard paper air freshener.
The steps for finding the type of your first custom air freshener should include:
type of air freshener (paper, bottle, sachet, gel, wood)
fragrance versions - those that are the best-selling on your market, I suggest limiting yourself to no more than 5 fragrance versions
your product positioning on the market - do you want your air freshener to be better and more expensive than the ones currently available, identical or just cheaper.
your monthly sales plan, that is how many units of your air freshener you can sell per month
If you already know the answer to these 4 questions you can start your search for a manufacturer.
The search for the right manufacturer as usual starts on the internet. Before submitting a request, carefully review the manufacturer's website evaluating if:
it has experience in manufacturing private label air fresheners.
its location - the country of origin of your air fresheners
Now you can send inquiries. Send them in any form you like, but always state what you're looking for in the query - your answers to the first 4 questions.
Choosing a manufacturer
You have already sent inquiries and are getting first responses and quotes. At this stage do not decide yet on the choice of the supplier.
Ask for samples of agreed fragrance versions - this is where the first costs come in on your side - it will be the cost of sending the samples to you, the samples themselves you will probably get for free.
Test the samples you receive - now you know what to expect from each potential manufacturer.
Now is the time to detail your ideas for your own air freshener with the cost of changes and additional work on the part of the manufacturer. Now you will receive the final offer and price.
Now, make sure that you get support from the manufacturer in developing and checking the text of your label to make sure that it complies with the current legislation in your target markets - this is extremely important as, for example, in Europe you cannot sell air fresheners that do not have a REACH compliant label description. Ask for the MSDS (Material Safety Data Sheet) and see what regulations it is based on. Also check carefully whether the manufacturer you are talking to really produces anything. For example, if it comes from Europe, can it issue a EUR1 certificate? A good way to verify is to make an appointment at the manufacturer's facility - if you have time, you go, if not - nothing happens. Those who won't confirm an appointment usually have something to hide.
Lead time - the time it takes to produce your air freshener. This always takes time. Better to wait a week longer and confirm all the details twice than to get a product that does not fully meet your expectations! Take your time and the final effect will depend on it. A good manufacturer will guide you and ask the right questions or suggest their proven solutions for packaging, transportation, and labeling of the bulk packaging.
The winter season is a typical time when the unpleasant smell of smoke coming out of heating devices appears in houses.
Heating devices that are used for heating purposes are:
Wood: all kinds of fireplaces that create a great atmosphere in the house but are also a source of intense smell of smoke, especially when lighting up
Coal: coal-fired ovens, both our own and those of our neighbors, which effectively pollute our air
There are many proven industrial methods such as water absorption, ozone, thermal oxidation or masking. Unfortunately, it is not possible to use them at home.
Due to the source of the odor of smoke at home, we can distinguish:
Smoke emitted during the ignition / refilling, especially in closed fireplaces, when the smoke emits only when the door is opened
Constantly escaping, cumbersome smoke.
How to effectively get rid of the smell of smoke
Air recuperation system
Installation of the recuperation system with heat recovery is the most effective method of dealing with the smell of smoke in the house. Such system provides fresh, filtered air from outside. Additionally, thanks to the fact that the air removed from the house heats the blown-in air, we minimize the losses resulting from the need for heating. The efficiency of such devices is at the level of 80%, which means that they are able to recover up to 80% of heat. More on this topic: Heat recovery ventilation - Wikipedia
Smoke odor neutralization
There are air fresheners available on the market, thanks to which smoke particles change their properties and cease to be annoying. Most good air fresheners in antitobacco spray can be used here. The most commonly used keywords are: absorber, odor neutralizer, odor eliminator. Such measures, in addition to neutralizing the odor of smoke, give the room a smell, whether they are air fresheners with neutralization function. These measures are particularly effective to quickly remove the smell of smoke.
The second group are air fresheners with a continuous process of releasing the active substance. Here, the best solution may be all kinds of reed diffusor air fresheners, where evaporation is continuous. Thanks to this, we will also get rid of the smell that has permanently settled on various surfaces in the house: on the carpet, roller blinds or curtains, the sofa or other furniture.
Ionization and ozone devices
Air ozone devices always additionally filter them. However, due to the rather limited performance of such domestic appliances, they will not be able to effectively remove the odor of smoke.
Always remember to use a carbon monoxide sensor. Carbon monoxide does not have an odor, but it can accompany the smoke from a leaking installation. For as little as €10, the device can effectively warn us about the carbon monoxide accompanying the odor of smoke. It is important to think about your safety first and only then about your comfort.
Neutralization of unpleasant smells at home is always an important issue. It is not true that the best solution here is to clean frequently and keep it spotless. Unpleasant smells will still enter our home.
The problem is particularly important because we often do not feel the smell of our house ourselves. Only guests can make us aware of the scale of the problem. Why is this happening?
It is a result of adaptation of our senses to the action of stimuli of constant strength - and this is most often the case with smells in our home. In the course of evolution an adaptive mechanism has been developed. This evolutionary invention made it possible to sense and interpret very strong fragrances while remaining sensitive to small changes in intensity. This quick reaction to a change of intensity determined the possibility of getting food, running away from danger or finding a partner. It had to be independent of the intensity of the sensations of constant intensity. In everyday life we encounter such situations very often.
Did you happen to take a cab where the intensity of the air fresheners used there caused a sudden headache (over the pain threshold)? - I assure you that the driver did not feel it at all. After entering such a car you were not able to smell any other smell, but the driver calmly recorded all the smells of used perfume or smelling an apple before eating it. This is how the adaptation mechanism works. It causes us not to smell any other smells of a constant intensity in order to be able to continue to register other appearing smells.
The time to fully adapt to different odor ranges from several seconds to several minutes. So if we do nothing, our guests will get used to our scents after just a dozen or so minutes (but the impression will stay for a long time)!
If we don't smell bad smells in our own house, how to get rid of them?
Removing unpleasant smells at home
Since we are already aware of and know how the mechanism of adaptation to fixed odors works, we have to look for sources of unpleasant odors. In general, we can distinguish between two types of sources of unpleasant odors:
Unpleasant odors reaching our house from outside, these are usually odors whose origin is difficult or impossible to remove:Any odors produced by neighbors
Traffic related odors
Industry and its nuisance fumes
Unpleasant smells arising in house
Food: cooking and waste
Toilet as a separate topic
In my opinion, only a solution that continuously neutralizes the above mentioned odors can be effective in fighting such a defined problem.
From the neutralizers available on the market we should choose those with continuous action. Of course, all kinds of sprays give an immediate effect and should be used as a support.
Gels - effective and cheap solution, especially recommended for toilets
Membranes - here the range of forms and solutions is quite large, however due to the way the odor is released and the need to pass through the membrane, specially modified fragrance compositions, mainly synthetic, are used in Membranes
Electric Air Fresheners - I am strongly opposed to such solutions. The so-called hot evaporation causes changes in the structure of fragrance compositions and essential oils used there. I personally do not recommend
Automatic Sprays - a very interesting solution, especially if you can find one where no pressure can is used but a regular pump spray - it will certainly be an effective and ecological solution
Reed Diffusers / Sola Flowers- in my opinion, definitely the best solution combining aesthetics with functionality. A very wide market offer will allow you to find the right solution. Be careful only to use those that contain natural essential oils.
During our talks, the subject of neutralizing unpleasant odors at home appears very often and more and more often we meet people looking for a natural and healthy solution.
Despite having natural Sola Flowers in our offer, we decided, together with herbal medicine specialists, to create a new series of natural home odor neutralizers on a herbal basis (Relaxeen brand) to combine the beneficial effects of herbs with effective action. This is the subject we are currently working on. If you have any suggestions or proposals in this area, feel free to contact me, maybe together we will create a new interesting solution.