Slowly coming down from the tree

Scented air freshener is one of the most popular accessories bought systematically to a car. Waldemar Stasiak - owner of the ELiX company - points out the most important historical and contemporary solutions in this industry, explains the ambiguity of the title tree and points out the latest developments in "automotive aromatization."

Once upon a time, popular cars emitted rather strong, technical odors. Anyone who remembers the days of the Maluch, Big Fiat or Polonez also remembers the "aroma" of their factory maintenance, which was not very effective, but instead poured out under the influence of heat from the door profiles. In most cases, drivers only cared about covering these unpleasant notes with something. The scent therefore had to be intense and administered in wholesale quantities. It was common practice to use room fragrances in the form of liquids spilled on rugs, atomizers or deodorizers.

Of course, owners of more expensive Western cars did not have such problems, but they too felt the smell of plastics, upholstery and sometimes natural leather quite strongly, so they also used air fresheners, only that a bit more discreetly.

Christmas trees and more

Very quickly, scented mirror hangers turned out to be a market hit. And this is where the tree theme comes in. Not everyone knows, but the distinctive "Christmas tree" motif is proprietary to one of the oldest companies in the industry. For this reason, competing manufacturers offering fragrance pendants still give them different shapes today.


A breakthrough step was the introduction of fragrances in liquid flacons. They come in two versions: to be mounted on the air vents and to be hung under the mirror. Versions for hanging under the mirror had caps made of special wood, which "drank" the liquid slowly distributing the aroma around the interior. Such a solution was warmly welcomed by drivers, for whom scented Christmas trees were already beginning to get bored or to be negatively associated with the stops of old, neglected cabs.

Fragrances in flacons opened up new possibilities in terms of the range of aromas, their dosage and storage. To this day, they still have their loyal followers, since the glass flacon allows manufacturers to conveniently apply the highest quality liquids.

Of course, during use, care must be taken to ensure that the liquid does not spill, as it can damage the plastics on the dashboard. This is especially true for those flacons that mount in the air vents. With this in mind, manufacturers have been looking for more solutions….

Gels and oils

Many supporters have fragrances in the form of a gel collected in a tin or containers of smaller capacity. Opening the lid or exposing the permeable layer dries the gel and releases the aroma. Instead of a gel, the carrier substance for the fragrance can also be oil.


In 2014, ELiX was one of the first companies to introduce air fresheners in the form of scent-soaked polymers. This solution has been very well received by the market and is growing in popularity. The current technology makes the fragrances release in a stable way for a long time. Polymers also allow for better control over the intensity of the fragrance. Polymer carriers are lightweight and small, so they can be mounted anywhere - on the air vents, on the mirror, the sun visor, or simply placed somewhere on the center tunnel. Polymers mounted in the air vents release odor mainly while driving, which is when you need them. Importantly - they are much safer than flacons, as nothing can spill out of them.

Other solutions

Owners of larger vehicles appreciate jars with flexible balls soaked in aroma. Some portion of the market is also occupied by fragrance sachets containing a dry blend of herbs or other components.

ELiX's eco-friendly approach

It's no secret that quite a lot of plastic is recycled in the air freshener industry, which is not without its impact on the environment. Fortunately, manufacturers care about creating planet-friendly products. They therefore use organic materials whenever possible and engage in recycling programs. ELiX also takes this topic very seriously and… collects more plastic than it produces. This is made possible by joining the PlasticBank program. As part of it, an amount is paid to PlasticBank from each ELiX product purchased to collect and recycle 3 plastic bottles.

Aromatic travel

The market for car air fresheners is growing rapidly. It benefits from new technologies and responds to drivers' changing preferences. Air fresheners have come a long way - from intense, technical scents to more subtle and pleasant aromas.

The development of car air fresheners is not only a technological innovation, but also a change in the approach to creating a pleasant atmosphere inside the vehicle. With a variety of forms and aromas, traveling becomes even more satisfying for the senses.

In conclusion, car air fresheners are an integral part of the modern travel style. They offer not only functionality in the form of removing unpleasant odors, but also create an atmosphere that affects our mood and well-being. By choosing the right form and aroma, we can create a personalized space inside the vehicle that makes every trip even more enjoyable.
Waldemar Stasiak

Adon – ChatGPT for your business! What is worth knowing about it?

In the history of mankind, there are landmarks that change the perception of business. The last revolution on a global scale was the Internet. Today it is artificial intelligence such as ChatGPT. What is it and why should you have it in your company?

Recent months in the world of technology and business belong to artificial intelligence. A great deal of space has already been devoted to discussing the use of AI in marketing, production processes or control. Most people's eyes are focused on OpenAI's ChatGPT product. Meanwhile, a tool called Adon has been created in Poland. 

Security of your data

The biggest criticism toward the popular ChatGPT is the way it works. There are no free lunches in business, which is why everything has a price. If a tool is publicly available and free in its basic version, it must have a hidden cost. 

Using ChatGPT in the free variant means sharing your data. The possibility of reading information confidential to the company, which can later be used to answer another question, raises discomfort. Some of the biggest companies in their industry realize this, e.g. Samsung, which has banned the widely available ChatGPT precisely because of the risk of leaking confidential data.

Also, the competing solution used by the Bing web browser takes advantage of what information and queries we provide. Thus, when creating a response, it simultaneously tailors the profiled advertising content that can be included in the material developed by the chat. Fortunately, they are clearly indicated. 

Adon uses ChatGPT mechanisms but is a more closed solution. Going forward, Adon is expected to be a system that uses only local data.

Improved productivity

Humans have a limited maximum capacity, which is reached rather quickly and drops almost at a logarithmic rate. This can be seen in activities that require repetition and creativity. Sending emails to potential customers and describing in a committed and personalized way the most important information about the company turns into schematic responses over time. 

Adon's innovative solution uses contextual information and assists the sales department of air freshener manufacturer ELiX, among others, in answering business questions from potential customers. Interestingly, a comprehensive presentation of an issue can be made in a language other than Polish. In this way, sales personnel can handle more matters simultaneously.

Publicly available knowledge base

One of the biggest challenges of high-tech companies is the narrow specialization of specific departments within the company. In the case of training a new employee or when there is a need to replace them due to illness, for example, Adon comes to the rescue. Artificial intelligence can act as an employee-wide knowledge base, where the time to obtain information for a specific query is maximized and, most importantly, it is correct, and communication is done in natural language. It is simply a chat conversation with all the procedures and operating instructions at the same time.

ELiX is successfully using Adon

Adon, as a proprietary project of AWAKAST software house, is being tested in practice at ELiX Air Fresheners, where it realistically supports the sales and production departments, among others, in working efficiently on multiple projects simultaneously. 

"At ELiX, we have always focused on modern solutions. It is always exciting to come into contact with tools that have the potential to accelerate a company's growth. That's why we were happy to take advantage of the opportunities offered by Adon. The first months of testing clearly show that artificial intelligence using publicly available mechanisms in the hands of experts from software house AWAKAST is an effective support for ELiX. We are looking forward to the next versions of Adon and already can't imagine doing business without the participation of artificial intelligence" – says Waldemar Stasiak, CEO of ELiX.

You, too, can take advantage of the opportunities offered by Adon

Close cooperation between software house AWAKAST and ELiX Air Fresheners shows that implementing artificial intelligence into business is viable. Therefore, there is an opportunity to test the possibilities Adon offers for your company. This is a project in an advanced stage of development, and each additional opportunity to test in a different industry and company organizational environment, helps improve the tool. 

In this regard, we encourage you to contact Kasper Stasiak, who, as an expert in the field of artificial intelligence, will answer all your most important questions. 

Kasper Stasiak
Tel. +48 502 608 888

Change the climate inside your car

ELiX – a Polish manufacturer of the highest quality air freshments - points to the latest market trends in this industry and suggests how to express itself better and underline its image by smell.

For many years, “car fresheners” have been a prescription for covering the not-so-pleasant odour emitted by worn-out vehicles. Dilapidated interiors hung with countless scented Christmas trees have even become the subject of hilarious memes. But after all, not everyone drives an old taxi or a crowded suburban bus. The elegant user of a clean car, the passionate motorist requires something more subtle. Something like a carefully selected air freshener. In some countries, the term “car perfume” is used here - in the case of well-maintained interiors, it seems even more fitting.

Strong air fresheners in elegant interiors are a bit like an elephant in a china shop. With their intense aroma, they cover everything, passing even onto the users’ clothes. In summer, it can even be fun when the intense smell of vanilla indicates where the nearest taxi stopping point is.

Scent – a tasteful addition

Good quality car air fresheners and perfumes have a completely different purpose. They are discreet and do not replace a visit to an in-car spa but complement it. Properly selected, they can accentuate the delicate scent of natural leather upholstery, blend perfectly into the unique aroma of a new car, and complement the elegant, clean interior into which passengers board. If someone cares about their car and considers it an important part of their image, they should not forget the right scent for it. Since you can spend hundreds or even thousands of zlotys on perfumes and eau de toilette, why not make sure you enjoy the unique aroma of a clean, manicured car interior every day?

First of all, do no harm!

This very popular medical recommendation also fits the air freshener industry. Good freshener do not cause headache because they do not contain harmful substances. Indeed, it appears that the cause of irritation is not usually caused by the intense scent itself, but by the chemicals used in its production (e.g. different types of solvents). ELiX products will be manufactured in a manner that is safe for health, as confirmed by the relevant ISO certificates.

When buying other products, it is worth paying attention to the packaging. European manufacturers generally follow procedures and only use substances from the register of substances authorised for use in Europe (REACH package of laws) in their air fresheners. Imported freshements – especially those ordered via the Internet – may contain “surprises” resulting in, for example, headache.

Aromatic, but without exaggeration!

The fact that a person stops smelling a particular scent after several minutes is natural and a result of our anatomy. We simply get used to a particular aroma. To maintain the olfactory sensations, use air fresheners that are too strong, but replace the aroma with a different one from time to time or... don't care of it, because if you leave the car, you will smell the air freshener again when you return because your senses will “cleanse”.

With aroma it is like with sound. A gentle one caresses the senses, a slightly more intense one can improve the mood, but too strong causes discomfort and even pain. ELiX recommends the use of mild scent notes and cautions against any exaggeration. 

Waldemar Stasiak, ELiX

Can change the mood 

Car manufacturers are well aware of the importance of the car scent. Leading brands distinguish themselves from budget brands by, among other things, just of the interior smell. Instead of cheap plastics, feel the unique aroma of a “new car”. Interestingly, scent can significantly influence the mood and concentration of the driver. Studies are becoming more and more frequent which show that grass or perfume scents can disperse the driver and that citrus and coffee notes make it possible to focus better on the road.

8 Benefits that Make Air Freshener an Essential Car Accessory

Driving around is always an important activity for most of the homeowners. Be it commuting or leisurely drives, the car needs to be well-equipped so that the occupants have a great time driving in the car. It is not enough for the car to just look good and run fast. It should also make the passengers and driver feel comfortable within the car’s sweaty and sweltering temperatures.

This perhaps explains why car air fresheners are a popular accessory to own.

However, just any air freshener for cars will not do. Rather than going for the harmful chemical-based air freshener, it is best to go for an organic car air freshener. As these are based on essential oil which emit a relaxing and soothing fragrance. Some oils are known to improve focus, while others uplift the mood when you are stuck in peak traffic. Products like the Tulip 6th Sense and Garden Botanica Fresh Bag are examples of good quality air fresheners that elevate the mood within the car by removing bad smells.

Why go for an air freshener?

Just a whiff of an air freshener, and the entire confines within the car can feel uplifting and relaxed. If you don’t use a car air freshener then we present some reasons why you simply cannot do without it in your car.

1. Available in Different Forms

Car fresheners come in different forms, so that you can hang it in the rear-view mirror, fix it to the AC vent, or let it sit on the dashboard. They are available in multiple formats and can spread the fragrance to every corner of the car. Make sure to go for essential oil air freshener rather than the ones that are made of chemicals as the chemical ones might have some side effects in addition to spreading the scent around.

2. Total Elimination of Bad Smells

The closed confines of the car for long raises the bad stink within the interiors. If you feel an unwanted odor inside the car, then you can be sure that it will be an uncomfortable experience driving with such odor piercing through your nose every second you are in the car. A car perfume helps you get rid of unwanted smells and make the interiors a better place to be in when you are moving around in your car.

3. Enables Freshness with Every Drive

Since the windows are rolled up most of the time in the car, it will be difficult for fresh air to circulate within the interiors. This raises the chances of bad smells emanating from the car. As a result, the entire drive becomes an unpleasant experience. An air freshener helps you get the feeling of freshness without having to keep the windows rolled down for a long time. While you may have great car accessories like car seat covers and bass speakers, it is recommended to not forget that even organic car air fresheners are essential accessories that you need to have in your car.

4. Important for Cars with Pets

If you carry pets in the car then it is likely that their smell will waft around in the car’s interiors. In order to get rid of the smell of pets within the limited space of the car’s interiors, it is crucial to fix a car air freshener. The drive with your pets will get pleasant when you know that the best car air freshener can help remove all bad smells and make the drive enjoyable.

5. Wide Range of Fragrance Options

The sheer variety of exotic, woody, or fruity based fragrance options available makes it a worthwhile reason to go for a car air freshener. But be sure to always go for the quality products for the best experience. Our range of quality air-fresheners also contains many such suitable options like the Wizard Intense with stronger notes and Fresh Smile with brighter and lighter notes.

6. Disinfectant Properties

Air fresheners are known to eliminate airborne pathogens floating around in the car. Many people like guests, co-workers, clients, or people from outside your home may travel in your car. They bring in germs from outside into the car. Also the external pollution on road can contaminate the air quality within the car. An air freshener helps to make the air quality inside better and hence make the entire drive a comfortable and enjoyable experience.

7. Air Fresheners are Convenient

Having the car properly scrubbed, washed, and cleaned can remove almost all the bad smells. But let’s be honest – do we have the time to get this done on a periodic basis? We simply do not have the time to undertake these activities.

Hence an air freshener provides convenience as a viable alternative. By hanging a car freshener, you can be assured that it will continue working even when there is no one in the car. This way, when you actually step in, you will be greeted with a warm, fruity fragrance rather than the stinky smells.

8. Helps Maintain Composure Behind the Wheels

Heavy traffic snarls can eat into the patience of the even the best drivers. Imagine facing this issue twice every single day travelling back and forth from office! An air freshener helps overcome road fury and adds a sense of tranquil to your daily commute. For people who drive regularly, car perfumes can reduce stress and improve lifespan. Get a positive frame of mind when you drive in a fresh-smelling car.

To conclude

These advantages aptly denote the need to get the best car air freshener right away for your car. Don’t delay this purchase any longer, and use a good source to get the right air freshener for your vehicle.


Copyright © by ELiX Ltd.

Buying an Air Freshener for your Car? Have you Considered these Factors?

It is said that odors are more powerful than words. It brings good thoughts, uplifts positive energy and creates some clusters of memories to be remembered for long.

Cars are mostly closed spaces lacking in air circulation. It is easy for different seasonal variations and other environmental factors to lead to an exhausting filthy smell. Those blissful rides turn into intolerable ones.


Enter Car Air Fresheners

No one wants to get into a car that smells filthy as it gets tagged to your own personal sense of hygiene creating low impressions on people. And so, comes air freshener as a necessity more than a luxury for vehicle owners.

But just making up your mind for the most appropriate air freshener isn’t enough. Sometimes the smell you get is exhausting and irritating. Whereas the cheap ones last for hardly two days. In case you are scratching your head on how to buy the apt air freshener then this guide will give you a complete overview of air fresheners.


Unraveling the potion’s ingredients

Air fresheners are consumer products which emit fragrances and are typically used for small close knit interiors like cars. Masking is generally used in car fragrances. In the ingredients, you will find fragrances, solvents, aerosol propellants, terpenes, glycol ethers, and preservatives.


Types of Car Air Fresheners

There are various types of car air fresheners. Mostly people are confused about which type of air freshener is suitable for their cars. Here are a few types for your reference:


Trusting your own senses when buying the fragrance

When it comes to choosing car fragrances, it makes perfect sense to not get influenced by other's choices. It’s your car which you have to drive, so getting something that makes you overwhelmed is a strict no-no. While choosing fragrances, think about the smells which makes you happy, reminds you of a holiday experience, makes you feel pepped up and exuberant. Here are some tips on how to go about it:

  1.  A choice for all
    A car comes like a family member. So, while spending on fragrances don’t choose something that makes your family members irritated or overwhelmed. Discuss with members who will ride quite often and select on fragrances. In case you and your spouse have diametrically different opinions select something baseline. In general, it is always best to opt for natural car fresheners like mint, grass, lavender, fruits etc instead of choosing something dark and musky.
  2. Longevity
    As already mentioned in the types long lasting car air fresheners is something that acts as a deciding factor when it comes to air fresheners. So before choosing any fragrance don’t be afraid to ask its type, life span, half life and all the associated information.
  3. Go seasonal
    Every season comes with its variation and offers us different moods. So why not go seasonal with car fragrances as well. Opt for minty or soothing in summer, fruity or flowery in spring, and Christmasy with woods oaks in winter.
  4. Check for reviews
    It is always best to check reviews for products before settling for them. Run a web search and see what people are saying about your pinned products, about their claimed longevity and fragrances.
  5. Choose a scent and not a perfume
    You need a car scent that can soothe your body and soul from within. Don’t fall prey to marketable products and opt for just any car perfume. Choose something from everyday life that makes you happy.Keep changing the fragrance from time to time and make your rides as vibrant as always.


These were some important factors to keep in mind when buying a car freshener. Consider these points and you would end up getting an amazing fragrance that will deliver total value for every dollar invested.


Copyright © by ELiX Ltd.