For the real car enthusiast, the smell of a new car's interior is just as important as its equipment or styling. It is a feature that often identifies a brand. ELiX, a Polish manufacturer of air fresheners and a specialist in this sector, explains how manufacturers create that special aura in their cars.
The smell of a car interior is a very complex subject. It is largely made up of the individual smells of the components used in the manufacturing process and the smell of car interior care products. Already at this stage, some manufacturers select suppliers and materials by choosing those that are aromatically compatible with strict guidelines.
Quality is also about the right smell
In the case of premium brands, the quality of the materials used to finish the interior is assessed comprehensively. It's a full spectrum of experiences to meet the client's expectations. It is not only a question of the technological usability of a given part, but also of aesthetics (visual, tactile) and also precisely the smell. This means that manufacturers of premium brands do not leave fragrance to chance. It can be said that they manage it extremely effectively.
It is important to remember that in a certain class of car, the interior scent of the vehicle must be consistent with the brand image and the quality of the finish. This is the most important element of fragrance management - the coherence of the fragrance with the interior design. Even if organic leathers are used, they can also have a refined fragrance that creates a unique atmosphere and gives pleasure to the brand or model.
Classy means discreet
It is extremely important, as manufacturers have already learned, to manage the intensity of the fragrance. The fragrance of the interior elements should be extremely delicate and long-lasting. So that the user recognises it when entering the vehicle and then, thanks to adaptive mechanisms, stops recognising it in a few minutes. Nowadays, good-quality components can smell for up to more than a year, all thanks to the use of special odour carriers that are resistant to high temperatures. This refers to the production stage - for example, the plastic injection stage.
A very interesting technology is the scents released only when the item is touched. They are most commonly used for any textile or leather items
Fragrance helps to sell
The right vehicle interior scent creates a pleasant atmosphere that remains in the emotional memory much longer than technical descriptions and often helps to sell cars.
According to research, fragrance fulfils its 'marketing' role in two cases. Firstly, when it 'fits the brand' and is compatible with the interior furnishings, and secondly, when its intensity is well chosen. This is illustrated by the accompanying graph of perceived odour intensity - we are interested in level 3, that is, when the perceiver is on the verge of identifying what and how they smell.
An area where the intensity of the odour is so low that we feel nothing (but animals can already identify such low concentrations of odour).
The most interesting range of odour concentration, where we are unable to identify the source of the odour. While we cannot define it, we already perceive it emotionally as something positive (it's pleasant) or negative (be careful, or don't eat); this level triggers a kind of premonition, which some call a sixth sense.
The range within which we can identify a smell and describe it, and clearly know what emotions and memories it is associated with. This is the extent of the effect of well-chosen perfumes or properly applied air fresheners.
The level that starts to become a nuisance; we have too much fragrance intensity and, regardless of the type of fragrance, we are not comfortable with it. It's a case of taking a lift with someone who has spilled a whole bottle of perfume on themselves - "it supposedly smells good but gives you a headache".
Range 4 and more
Determines the odour concentration at which the pain threshold is exceeded. Regardless of the type of fragrance, the reflex reaction is to want to leave the place with that concentration of smell.
Exaggerated intensity is perceived as bad or even worse than a bad smell. In general, the most important thing for car manufacturers is to create a friendly, good-quality place where we feel comfortable. The same principle should be followed when individually selecting fragrances for cars, rooms or our personal perfumes - Waldemar Stasiak - ELiX
Which scent do you like best?
A very good example is the so-called New Car fragrance, which has evolved from a heavy leather scent into a lighter men's perfume. And there is a justification for this, as there are no leather elements in popular cars and the smell seemed artificial. On the other hand, the scent of men's perfume with a hint of luxurious leather gives the interior a pleasantly calm atmosphere and is universally accepted by men and women alike.
How can fragrance sell your brand?
Running a business is directly linked to growth. Sales growth of 27%, that sounds proud! And these are the kind of results that virtually any entrepreneur can achieve if they believe that fragrance really helps sell your brand!
Man is an emotional being who is guided only to a limited extent by cold calculation. We perceive the world through the prism of our beliefs, ideas we have heard, and our senses. Sight, hearing, touch, taste and smell are what helps us experience life, and in the past have been one of the foundations for the survival of the human species. Still, many entrepreneurs are afraid to bet on the customer's experience with the company in a wider context.
The first impression effect!
Today, competitive advantages are even more strongly determined by details. Access to technology, as well as production processes, is more widespread than ever before, so the details will determine why consumers choose your brand.
What does your head office look like, what do the people who first come into contact with the customer represent. Very important, and perhaps even more important, are non-verbal impressions. It's what music reaches our ears, what we feel when we step through the company's doors. Are all these elements consistent with each other? This is why aroma plays such an important role in the branding process.
Emotions and impressions - this is what drives us
Once we have taken care of the emotional sphere and built a good first impression, this needs to be maintained. Sometimes professional salespeople in perfumeries of brands recognized throughout Europe make a basic mistake in communicating with the customer - they refer directly to the product, i.e. the fragrance, instead of asking about the sensations that come from smelling a particular fragrance note.
This demolishes the whole intricately created effect at the outset, as most customers feel lost at this point and do not quite know how they are supposed to answer such a poorly asked question. In this area, we may miss the opportunity to close the deal. Therefore, in selecting a fragrance for your brand, pay attention to olfactory memory.
We like what we already know
Olfactory memory is a phenomenal process because it remains constant throughout life. Based on the aromas we perceive, our mind can assess danger, if only in the form of the smell of gas, or recall wonderful moments by the ocean when we smell the aroma of the sea breeze.
This is why you need to focus on positive impressions when choosing a fragrance for your brand, because verbal and non-verbal experiences will create the anchors in the customer's mind described in psychology - company X is very good and friendly - even though, on further reflection, we don't quite know why we think so.
"As emotional creatures who are partly guided in their lives by the rational side of their minds, we rely primarily on very primal instincts. In branding, awareness of the potential of fragrances helps to develop a unique competitive advantage over other companies. At the same time, the specifics of each industry are so unique that virtually most companies can use their own fragrance lines as the hallmark of their business," says Waldemar Stasiak president of ELiX.
Why Outsourcing Air Freshener Manufacturing is the Best Choice for Your Business
If you are looking for a way to boost your sales and profits with air fresheners, you might want to consider outsourcing the manufacturing process to an OEM (Original Equipment Manufacturer). Here are some of the benefits of doing so:
You can save time and money by letting the OEM handle the production, packaging, and shipping of your air fresheners. You don't have to worry about investing in expensive equipment, hiring skilled workers, or managing quality control.
You can focus on your core competencies and marketing strategies. You can use your creativity and expertise to design your own unique air fresheners, choose the best fragrances and ingredients, and promote your brand to your target audience.
You can access the latest technology and innovation from the OEM. You can benefit from their experience and know-how in creating high-quality air fresheners that meet the standards and expectations of your customers. You can also request for customized solutions that suit your specific needs and preferences.
You can expand your product range and reach new markets. You can offer a variety of air fresheners to your customers, such as spray, gel, paper, or car air fresheners. You can also explore new opportunities and niches in the global market with the help of the OEM.
Outsourcing air freshener manufacturing to an OEM is the best choice for your business if you want to grow and succeed in this competitive industry. You can enjoy the advantages of having a reliable partner who can provide you with quality products at affordable prices. Contact us today to find out how we can help you achieve your goals!
How to create new fragrance
Creating a new fragrance can be a complex and time-consuming process that involves several steps. Here is a general outline of the steps involved in creating a new fragrance:
How to create a private label / white label air freshener
Do you dream of creating your own air freshener so that it is branded with your brand and your logo?
I suggest some simple steps to make the whole process go smoothly and quickly.
The first and most important question: for what purpose do you need such an air freshener?
If you are looking for an air freshener to give out to your customers as a promotional gadget - go straight to a company that produces such ordinarily paper air fresheners. You will probably already be able to make your choice of shape on their website and send them your logo.
Creating a private label product is a complicated process, to make it as simple as possible, start by choosing the right first product. Check which air fresheners sell best, remembering that value is important, not quantity. Therefore, I encourage you to browse the available air fresheners and look for something more attractive than a typical paper air freshener. It can be a sachet, bottle or organic - the effect will always be better than a standard paper air freshener.
The steps for finding the type of your first custom air freshener should include:
type of air freshener (paper, bottle, sachet, gel, wood)
fragrance versions - those that are the best-selling on your market, I suggest limiting yourself to no more than 5 fragrance versions
your product positioning on the market - do you want your air freshener to be better and more expensive than the ones currently available, identical or just cheaper.
your monthly sales plan, that is how many units of your air freshener you can sell per month
If you already know the answer to these 4 questions you can start your search for a manufacturer.
The search for the right manufacturer as usual starts on the internet. Before submitting a request, carefully review the manufacturer's website evaluating if:
it has experience in manufacturing private label air fresheners.
its location - the country of origin of your air fresheners
Now you can send inquiries. Send them in any form you like, but always state what you're looking for in the query - your answers to the first 4 questions.
Choosing a manufacturer
You have already sent inquiries and are getting first responses and quotes. At this stage do not decide yet on the choice of the supplier.
Ask for samples of agreed fragrance versions - this is where the first costs come in on your side - it will be the cost of sending the samples to you, the samples themselves you will probably get for free.
Test the samples you receive - now you know what to expect from each potential manufacturer.
Now is the time to detail your ideas for your own air freshener with the cost of changes and additional work on the part of the manufacturer. Now you will receive the final offer and price.
Now, make sure that you get support from the manufacturer in developing and checking the text of your label to make sure that it complies with the current legislation in your target markets - this is extremely important as, for example, in Europe you cannot sell air fresheners that do not have a REACH compliant label description. Ask for the MSDS (Material Safety Data Sheet) and see what regulations it is based on. Also check carefully whether the manufacturer you are talking to really produces anything. For example, if it comes from Europe, can it issue a EUR1 certificate? A good way to verify is to make an appointment at the manufacturer's facility - if you have time, you go, if not - nothing happens. Those who won't confirm an appointment usually have something to hide.
Lead time - the time it takes to produce your air freshener. This always takes time. Better to wait a week longer and confirm all the details twice than to get a product that does not fully meet your expectations! Take your time and the final effect will depend on it. A good manufacturer will guide you and ask the right questions or suggest their proven solutions for packaging, transportation, and labeling of the bulk packaging.
Practically everyone wants a home that smells pleasant. The problem is that there are so many things in a home that can cause bad odors. If the scent is not obvious, homeowners may need to go from room to room until they can locate the source. Fortunately, with the right tools, they can eliminate virtually any kind of odor and prevent it from returning. These tips help homeowners find the odor, clean up after it properly, and ensure that it is gone for good.
Identify and Remove the Source
Identifying the source of the odor is the first and most important step. If homeowners cannot find the trigger, it will continue to be a problem until it is removed. Removing it can be difficult when people are unsure where the source is located or are dealing with multiple odor problems at the same time. Enclosed spaces that do not have good ventilation can be the most-likely culprits:
Sinks and toilets
Corners of walls and floor
When the odor is not obvious like pet urine or smoke, people may need to systematically search the room to locate its origin. Removing garbage and clutter will help to reveal areas that might be hiding problems.
Getting rid of problematic odors in the home calls for a few tools. Many of them are easy to buy at the store and may already be in the home. Once people have removed the source, they can use these items to neutralize the odor quickly.
Incense is a scented stick that people can light to create an aroma while the stick burns. The sticks come in a variety of scents, many of which are spicy and fairly strong-smelling. Homeowners should locate a spot in the home that is at low risk for burning and use a special incense holder. Like a candle, it is important not to burn incense when no one is there to supervise it. Although this can cover up odors in the home, it typically does not remove them. People will notice that the odors will return an hour or two after the incense stick has burned out.
White vinegar can eliminate odors using a variety of possible approaches. The high acidic content of vinegar can kill certain types of bacteria that create odors. Vinegar can be an effective cleaning agent for this purpose. Some homeowners like to spray a vinegar and water solution on soft fabrics to neutralize odors. Heating vinegar on the stove can help to remove odors in the kitchen.
Although vinegar has its own strong odor, it will dissipate from the room after a few hours. Homeowners should be careful to use milder concentrations of vinegar, as industrial products can damage home furnishings.
Coffee grounds work well to neutralize odors for the same reason that they are an effective addition to a home garden: the nitrogen in the grounds acts as an effective odor management tool. In many cases, all homeowners have to do is to place a bowl of used coffee grounds in the room near the source of the odor. They should avoid applying the grounds directly to the surface, as this can absorb the oils and create a stain. Coffee grounds may not be the most effective tool, but they may be a quick way to approach the problem.
Many people are familiar with baking soda as an effective deodorizer. The boxes homeowners can buy at the store may have a special opening for placement in the refrigerator. Dumping a cup of baking soda in a bowl is a good way to start deodorizing a space. By itself, removing the odor this way can take hours or days, by itself. Baking soda also cleans surfaces that can handle a light abrasive without scratching. Sprinkling baking soda on carpet will absorb spills and dry out quickly, making them easy to vacuum away.
Apple Cider Vinegar
Like white vinegar, apple cider vinegar is another acidic tool that homeowners can use to neutralize odors. The primary difference is the color and the scent. Apple cider vinegar leaves a pleasant scent of apples, although it is slightly acidic. People may want to use apple cider vinegar for applications that need a quick way to cover the odor while neutralizing. Leaving bowls of apple cider vinegar near the odor can neutralize it over time. Rinsing a garbage disposal with apple cider vinegar can clean, disinfect, and leave a better scent behind.
Common Odor Culprits
There are a variety of possible odor culprits, although it is often obvious which one is a problem. Homeowners should watch out for these areas of the home, which are prone to collecting the bacteria that produce odors. Proper maintenance can make a significant difference.
Smelly garbage is an obvious problem, especially in the kitchen or the bathroom. In most cases, taking out the trash bag removes the source. However, leaks in the bag can lead to accumulation at the bottom, which can cause odors to linger. If homeowners are not sure why their trash cans stink, it may be time to clean them. They should follow these steps:
Take the can outside.
Tip the can on its side.
Spray out the can with a hose.
Apply deodorizing cleansers, like a vinegar solution or baking soda.
Allow to sit for a few minutes.
Spray or wipe clean.
Some trash can materials, like wood or plastic, can absorb the odors and become more difficult to remove. Stainless steel is the easiest to clean.
Cooking often produces odors, even if many of them are pleasant. The problem with the cooking process is that it produces moisture as well as releases oils into the air. Once that moisture or oil settles onto another surface, it can be difficult to remove the odors from it. Homeowners can prevent this problem by installing proper ventilation around the stove and using it every time they cook. Cleaning pots, pans, cooking equipment, and surfaces will help to eliminate most sources of the odor. If these steps are insufficient, people may want to leave out a bowl of vinegar, baking soda, or coffee grounds near the stove overnight. Simmering spices on the stove or misting vinegar in the air around the kitchen may work as a last attempt.
Since the refrigerator is a largely unventilated space full of fresh food, it can be a significant source of odor problems for homeowners. When people notice that their refrigerator smells bad, they should quickly check for expired food. Spoiled food harbors bacteria or fungi that create foul odors, which can get worse if left alone for days or weeks. Once the source is removed, placing a bowl or open box of baking soda inside can help to deodorize it. If the odor does not go away, it may indicate a spill or rotten food in the freezer. Cleaning out the refrigerator once a month and cycling through frozen items will minimize odor problems. This may or may not require unplugging and defrosting the refrigerator.
Dishwashers are designed to clean dishes and food preparation equipment. Because this process involves a combination of water lines and food particles, it can also cause problems with odors in the kitchen. Homeowners may be able to avoid most problems by giving their dishes or kitchen tools a quick rinse in the sink before putting them in the dishwasher. For current odor problems, people should:
Clear the drain filter, which often gets clogged with old food.
Confirm that the dishwasher is draining properly.
Wipe the sides, top, and bottom of the dishwasher with mild dish soap and water.
Clean the spray arm.
Wipe the seal around the door of the dishwasher.
If these steps do not solve the odor problem, people may want to call a technician to look for possible leaks under the dishwasher.
Drains that smell bad are usually a sign of a clog. Most drains attached to sinks have a P-trap underneath. This piece is relatively easy to remove and clean out. Homeowners should avoid using harsh cleansers, as this can damage the plumbing. It may be more practical to hire a plumber to fix the clogs.
In the kitchen, homeowners may also need to attend to the garbage disposal. It is important to confirm that it is in the off position before reaching in to grab trapped food. If the disposal is empty, running lemon juice or apple cider vinegar may clear away food particles causing the odor. Hot, soapy water helps to melt away grease and allows it to pass down the drain.
Bathroom odors are quite common, but homeowners can minimize their effects. Proper ventilation, turned on whenever the bathroom is in use, is key to eliminating lingering odors of waste while helping to control moisture. High humidity creates a breeding ground for mildew or mold. Vinegar and baking soda can remove the odors, but people should consult an expert if they notice mold growing in the walls.
Using a bag in the garbage can reduces unpleasant accumulation and makes cleanup easier. Foul odors in the bathroom that are not caused by garbage or waste may be a sign of sewer gas or backflow. In this case, homeowners should call a plumber for assistance.
Bedding creates a new problem for homeowners to solve, in relation to odors that accumulate. People spend about a third of their time sleeping. As they rest, the oils from their skin, dirt, and skin cells permeate the bedding. Eventually, the mattress absorbs them. As a result, mattresses might be significantly heavier at the end of their lifespan.
Washing bedding and sheets at least once a week helps to prevent this problem. For stubborn odors, people can sprinkle baking soda, spray a light mist of vinegar and water, allow it to sit for a day, then vacuum it up. In some cases, allowing the mattress to sit in the sun will help to deodorize it. However, people may need to replace the bedding in order to solve the problem.
Like bedding or a mattress, clothing can absorb odors and make them difficult to remove. Closets can be a particular source of bad smells, especially closets that do not get cycled through on a regular basis. To find the source, homeowners should clear out the closet. It may be a piece of clothing, a pair of shoes, or the closet itself. Clothing that smells like smoke or oily foods (like fish) may need washing or dry cleaning with an enzymatic cleaner that removes oils. If the closet is the problem, people should clean it from top to bottom. Most musty smells can be eliminated by spraying down the walls lightly with vinegar and water, and leaving the closet open to dry and air out.
Fabric furniture is a likely source of home odors because it can rapidly absorb and hold spills. A fabric couch or chair located near the kitchen may trap odors from the stove. Small pieces with odors but no stains may be easy to manage by taking them outside on a sunny day. For larger pieces of furniture or heavy stains, homeowners should start by vacuuming the entire piece. This includes removing or lifting cushions and getting into the corners. Once this is complete, they can sprinkle baking soda and leave it overnight. The baking soda soaks up liquids and is easy to remove once dry. For a deeper cleaning, spraying with a solution of water, vinegar, and dish soap will work for most fabrics.
Cleaning carpet spills quickly is the best way to avoid stains and odors. Carpet is an absorbent flooring material that will hold the liquid and even pass it to the carpet pad underneath. For current stains, homeowners may want to try applying baking soda. For heavy spills or stiff stains, baking soda paste with water often works better. After a day, people can vacuum it to see if the odor is gone.
If the source of the odor is the carpet pad, homeowners have fewer options. The pad is a separate material that cleaners like baking soda or vinegar will not reach. In some cases, professional carpet cleaners can help to remove spills or moisture from the carpet pad, which is a common problem after flooding.
Removing Odors from Smoke
Smoke contains a combination of things, including oils. As these permeate the air, they can land on any surface and cause a stain. For example, homeowners may notice that the ceiling above the stove develops a stain after they cook a particularly hot or smoky dish. The smell of smoke from cigarettes, vaping equipment, or even a house fire can be particularly difficult to get rid of. People can start by removing anything that can be washed or dry-cleaned. Once these items are clean and odor-free, they should be kept from the space until it is clean.
Cleaning furniture, walls, flooring, and other surfaces is more difficult. It must happen at the same time to avoid the scent permeating again. Baking soda and a vinegar solution work on soft surfaces like carpet or fabric furniture. Wiping walls and the ceiling with a damp rag dipped in vinegar is the most effective way to clean them. Homeowners may want to vacuum them first, to remove dirt and debris. Surfaces like a kitchen or bathroom counter should be cleaned as normal. For serious smoke odor problems, it may be more practical to hire a professional cleaning company.
Soft Surface Cleaning Tips
Soft surfaces tend to be the most likely to absorb odors, but they require gentle care. If homeowners use the wrong solution or try to scrub a stain, they may damage the fabric. Using harsh cleansers on a carpet and scrubbing it can wear away fibers or remove color. In most cases, people will get the best result by sprinkling baking soda, spraying lightly with a vinegar solution, and allowing the material to dry in a well-ventilated space. If it is not possible to take the material outside, people may want to open a window instead. When vinegar is contraindicated, plain vodka sprayed lightly on drapes or upholstery will absorb the odors and evaporate quickly. Like vinegar, the odor of alcohol will dissipate within an hour or two.
Treating "Stale" Air
Sometimes when people walk into a room they do not use very often, they notice a musty or stale odor. This is common in vacation homes or cabins after months without use. The problem starts with a lack of ventilation. When a room or a house does not cycle air regularly, mold, mildew, and bacteria can breed with ease. High humidity can make the musty smell worse or trigger open mold production. The most obvious solution is to open a few doors or windows and let the space air out. Natural light can neutralize odors through exposure to ultraviolet rays. If this is not effective enough, homeowners can shift to cleaning individual surfaces or furniture as a way to address it.
Removing Pet Odors
Like smoke damage, removing pet odors can be one of the most difficult tasks for homeowners trying to target problematic scents in the home. Urine is the most common cause of the odor. The best way to eliminate it depends on its location and the severity of the problem.
Pets that have free run of the house can carry a lot of odors with them. Dogs can bring dirt into the house after a walk. They also produce excess hair and pet dander that can accumulate on the floor or in furniture. Homeowners can minimize the effects of this debris by sweeping or vacuuming the floor each day, and mopping hard flooring surfaces at least once a week. They may need to do the same for dog beds, couches, crates, or any other place the dog is allowed to be.
To remove urine odors, people should wipe up the mess immediately and wash the towels or throw them away. If the urine permeated the wall or sub-floor, it may be necessary to use an odor-killing primer before repainting or replacing flooring.
Cleaning up after cat odors mostly focuses on urine. Since many cats live inside, they eliminate waste indoors as well. Homeowners should clean the litter box daily and change the litter regularly. New urine stains can be removed by blotting and treatment with an enzymatic cleaner. Wiping or vacuuming the surface afterward can remove the odor.
The main problem with cat urine is that it can permeate deep into the room and come back, even after people have soaked up the spill or cleaned the carpet. Humidity reactivates the acid in the urine, which can make the odor almost impossible to eliminate without removing the surface. Experts suggest taking cats who urinate outside a litter box to the veterinarian to check for health problems.
Small Pet Cages/Habitats
Small pets, like rodents or birds, have their own living spaces that must be cleaned on a regular basis. Without proper cleaning, those cages can accumulate odors that can spread to the rest of the room. Most cages are lined with a soft material that the pet can use for bedding, to build a nest, or to leave waste. The odor comes primarily from urine or solid waste. As such, this material must be replaced at least once or twice a week.
For the cage material, stainless steel is less likely to absorb odors than plastic. Homeowners may want to select a lining material that is more likely to hold liquid, like wood shavings. This material is less likely to disintegrate if it gets wet.
Aquariums for fish or reptiles will carry some kind of odor under any circumstance, but it may not be unpleasant most of the time. Reptiles mostly need to have waste removed on a regular basis. Glass tanks should be wiped clean with treated water and a clean sponge or washcloth. In the case of fish tanks, the high water content can be a breeding ground for bacteria. Excess food, fish feces, or dead fish can cause foul odors. If the tank gets a lot of natural sunlight, it may cause algae to bloom. Homeowners may be able to manage some of this by adding a bottom-feeding fish that will help to keep the interior surfaces free of debris. Replacing some of the water once a month helps to cycle out odor-causing bacteria.
Mold and Mildew
Mold and mildew odors may be simple or very difficult to eliminate, depending on the severity. Homeowners should know that these fungi start to breed in high humidity. Poor moisture control can happen anywhere, but it is more likely to be an issue in the kitchen and the bathroom. If the mildew odor is confined to a single surface like a wet towel, washing it may solve the problem. Mold is easy to smell but can be hard to locate. In many cases, the mold breeds inside the walls, because it needs both moisture and darkness. Homeowners can spot it first in the corners of the walls or the flooring. At this point, they usually need to call a mold remediation specialist.
Keep Your Home Clean
Keeping a house clean and smelling fresh takes a fair bit of work. When people encounter a foul odor, they are wise to try to get rid of it as quickly as possible. Odors can become more pungent if left alone, and they are often easier to manage when they first show up. There are many things that people can use to clean and deodorize their homes without damaging surfaces or simply covering up the scent. With a handful of natural tools and products from the supermarket, homeowners can engage in their own home odor elimination.
Looking for more tips on how to make your home smell fresh? Check out this handy guide on how to eliminate odors in the home.
Air freshener market key facts 2020
Air care market: home air fresheners + car air fresheners + professional air fresheners and odor neutralizers
Air fresheners are consumer products used in homes, or commercial products used in restrooms, or typical HoReCa to use in Hotels that in standard emit fragrance or are used for odor elimination.
Air care product is a category which accounts for 12.1 billion USD globally (2019): North America – 40%, Europe 31%, Asia Pacific 15%, Latin America 6%, Middle East 5% and Australia 3%.
There are many different formats of air care products. Electric air fresheners with 30% market share, now are fast growing because of increasing popularity of ultrasonic diffusers with some natural essential oils for this format. Sprays, including aerosol air fresheners 27% where we can observe growing importance of non-aerosol air fresheners and odor neutralizers. Car air fresheners with 16% share where especially new solid solutions launched. Gel air fresheners – 9%, stable product with very good perspective in Asia where Indian market is the most important for category. Candle air fresheners and wax melts – 7%, where wax melts products are very popular in North America and gaining popularity in Europe and Asia Pacific. Liquid air fresheners – 6%, the category with time-honored clients. Other category is about 5%.
2020 AIR FRESHENERS trends:
natural is healthier
be ecological and take care of the planet
security and certificates
shortening supply chains – faster and more frequent deliveries
real product quality and repeatability in subsequent deliveries
new products as the key to acquiring new customers and gaining a market advantage
the price is important, but not the most important
When it comes to creating a great physical environment at the workplace for employees and customers, everything from the lighting, ventilation, cleanliness of furniture and the washrooms to the quality of air matters. To state that the air that people breath at the workplace must be kept free of bad odors, would be an understatement. A fresh ambiance at the workplace not only calls for bad odor removal but also consistently maintaining a healthy and pleasing fragrance.
Here we take you through the economic value of a healthy and fresh physical environment at the workplace, the adverse effects of covering up bad odors on people and business, the choice of best air fresheners for office and the diverse benefits that each of these bring and finally, some tips to keep bad odors away from the workplace.
Why a Healthy and Fresh Physical Environment at the Workplace Matters?
Ever since the Hawthorne Experiments conducted by Elton Mayo, there has been a growing chorus on the benefits of creating and maintaining a healthy and fresh physical environment at the workplace. The experiment offered evidence that good lighting and ventilation at the workplace, augment the productivity of people.
The findings of the research assert that a great physical environment at the workplace perks up the mood of people keeps them in good spirits and boosts their morale. The research goes on to list the particulars that make for a healthy physical environment at the workplace like lighting, ventilation, open spaces, extent of clutter and finally, good and bad odors.
What Covering Up Bad Odors Can Do to Corporate Reputation?
Of the many different aspects of the physical environment at a workplace, the odor is one of those that are not visible and thus many a time entrepreneurs, corporate executives, managers, and workplace administrators fail to gauge the importance of a neutralizing odor. Many others may consider covering up bad odors with a more intense but artificial odor to suffice, which of course does not produce the best results as people get to smell the two odors distinctly.
Not only is a cover odor grossly insufficient, but it also does more harm to corporate reputation and brand image. When external visitors, customers, and employees discover a business enterprise practicing a “cover-up” culture that is unhealthy and opaque, their trust in the business gets badly shaken. The unhealthy physical environment at the workplace and the bad odor in the air inside become proxies for customer and employee dissatisfaction.
This can be especially the case in business verticals that require both the employees and the customers to be on the shop floor at the same time. Some of these industry verticals are as follows:
food & beverages
How Do Neutralizing Odors Contribute to a Happier Workplace?
While covering up bad odors can have negative consequences for people at the workplace, as shown above, the use of odor neutralizers can make an impact on people at the workplace. In fact, it has been observed that the use of diverse aromas at the workplace can lead to specific effects on the psyche of people. We take through the specific fragrances of air fresheners for offices and workplaces and the corresponding outcomes that these fragrances can enable businesses to achieve:
Citrus: A neutralizing odor with citrus fragrance is known to energize people at the workplace. A lemon air freshener for office can uplift the morale of people at the workplace while orange fragrances are known to have a de-stressing effect and grapefruit is known to revitalize people and reduce fatigue.
Rosemary: An organic air freshener with rosemary aroma is known to foster clarity in decision making, fuel critical thinking, and analysis, augment memory and energize the mind.
Peppermint: Peppermint aroma based organic air fresheners are known to have a positive impact on the concentration levels of people at the workplace while lending more positive energy and leaving a feeling of freshness in general.
Lavender: Lavender fragrances of natural air fresheners have a de-stressing effect on people at the workplace and is also known to reduce anxiety.
Cinnamon: Cinamon based aromas are known to improve concentration, reduces mental fatigue and allows people to be more relaxed and focused on their jobs at the workplace.
Tips to Leverage Aroma as a Lever of Productivity at the Workplace
Given the mounting evidence in favor of the positive effects of bad odor removal and use of organic air fresheners and the adverse effects of bad odors on employee productivity and morale at offices and workplaces, it makes enormous good sense to adhere to a few basics as a matter of thumb rule. These are as follows:
Keep Washrooms Free From Bad Odor: It may sound astounding, but people do quit workplaces with washrooms that are dirty, unhygienic or even ones that leave a bad odor. Bad odor removal in washrooms at workplaces is a must.
Declutter Desks and Cabins: Encourage employees to cut down on piles of hard copies on their desks. Reward token efforts to keep the desk clean. Spray organic air fresheners in the remote corners, under the tables, and behind cabinets.
Keep Changing the Aromas: Pick an aroma for a mood to prevail on a given workday or weekend. Use specific natural air fresheners to set the tone for a jovial and light-hearted hour during a tea break on the last day of the work week. Let people feel the good vibes of a weekend.
Keep the Cafeteria Clean: People at any workplace usually spend a good and solid lunch break here. The place where people break bread mandates, not just cleanliness but happy vibes. Make it a point to keep the cafeteria a happy and warm place with some exciting and cool natural air fresheners.
Given the deep impact that odor has on people at the workplace, one thing comes out as an axiomatic truth. Good aromas bring more out of people. A neutralizing odor can motivate an employee to do more at the workplace and a customer to spend more. A workplace that smells good more often, does good business more often.