{"id":29251,"date":"2023-05-04T07:57:09","date_gmt":"2023-05-04T07:57:09","guid":{"rendered":"https:\/\/elixscent.com\/?p=29251"},"modified":"2025-06-16T08:51:49","modified_gmt":"2025-06-16T08:51:49","slug":"como-e-que-a-fragrancia-pode-vender-a-sua-marca","status":"publish","type":"post","link":"https:\/\/elixscent.com\/pt\/how-can-fragrance-sell-your-brand\/","title":{"rendered":"Como \u00e9 que a fragr\u00e2ncia pode vender a sua marca?"},"content":{"rendered":"

<\/p>\n\n\n

Gostaria de efetuar uma compra a retalho?<\/h3>

Visite a nossa loja online!<\/h4>Comprar online<\/a><\/div><\/section>\n\n\n\n

O homem \u00e9 um ser emocional que \u00e9 guiado apenas at\u00e9 certo ponto pelo c\u00e1lculo frio. Percebemos o mundo atrav\u00e9s do prisma das nossas cren\u00e7as, das ideias que ouvimos e dos nossos sentidos. A vis\u00e3o, a audi\u00e7\u00e3o, o tato, o paladar e o olfato s\u00e3o o que nos ajuda a experimentar a vida e, no passado, foram uma das bases para a sobreviv\u00eancia da esp\u00e9cie humana. Ainda assim, muitos empres\u00e1rios t\u00eam receio de apostar na experi\u00eancia do cliente com a empresa num contexto mais alargado. <\/p>\n\n\n\n

O efeito da primeira impress\u00e3o!<\/strong><\/h2>\n\n\n\n

Atualmente, as vantagens competitivas s\u00e3o ainda mais fortemente determinadas pelos pormenores. O acesso \u00e0 tecnologia, bem como aos processos de produ\u00e7\u00e3o, est\u00e1 mais generalizado do que nunca, pelo que os pormenores determinar\u00e3o o motivo pelo qual os consumidores escolhem a sua marca. <\/p>\n\n\n\n

Qual \u00e9 o aspeto da sua sede, o que representam as pessoas que entram em contacto com o cliente pela primeira vez. Muito importantes, e talvez ainda mais importantes, s\u00e3o as impress\u00f5es n\u00e3o verbais. \u00c9 a m\u00fasica que chega aos nossos ouvidos, o que sentimos quando atravessamos as portas da empresa. Todos estes elementos s\u00e3o coerentes entre si? \u00c9 por isso que o aroma desempenha um papel t\u00e3o importante no processo de branding. <\/p>\n\n\n\n

Emo\u00e7\u00f5es e impress\u00f5es - \u00e9 isto que nos move<\/strong><\/h2>\n\n\n\n

Depois de cuidarmos da esfera emocional e de construirmos uma boa primeira impress\u00e3o, esta tem de ser mantida. Por vezes, os vendedores profissionais em perfumarias de marcas reconhecidas em toda a Europa cometem um erro b\u00e1sico na comunica\u00e7\u00e3o com o cliente - referem-se diretamente ao produto, ou seja, \u00e0 fragr\u00e2ncia, em vez de perguntarem sobre as sensa\u00e7\u00f5es que adv\u00eam do cheiro de uma determinada nota de fragr\u00e2ncia. <\/p>\n\n\n\n

Isto destr\u00f3i todo o efeito intrincado criado \u00e0 partida, uma vez que a maioria dos clientes se sente perdida nesta altura e n\u00e3o sabe muito bem como \u00e9 suposto responder a uma pergunta t\u00e3o mal feita. Neste dom\u00ednio, podemos perder a oportunidade de fechar o neg\u00f3cio. Por isso, ao selecionar uma fragr\u00e2ncia para a sua marca, preste aten\u00e7\u00e3o \u00e0 mem\u00f3ria olfactiva. <\/p>\n\n\n\n

Gostamos do que j\u00e1 sabemos<\/strong><\/h2>\n\n\n\n

A mem\u00f3ria olfactiva \u00e9 um processo fenomenal porque se mant\u00e9m constante ao longo da vida. Com base nos aromas que percepcionamos, a nossa mente pode avaliar o perigo, nem que seja sob a forma de cheiro a g\u00e1s, ou recordar momentos maravilhosos junto ao mar quando sentimos o aroma da brisa mar\u00edtima. <\/p>\n\n\n\n

\u00c9 por isso que tem de se concentrar em impress\u00f5es positivas ao escolher uma fragr\u00e2ncia para a sua marca, porque as experi\u00eancias verbais e n\u00e3o verbais criar\u00e3o as \u00e2ncoras na mente do cliente descritas na psicologia - a empresa X \u00e9 muito boa e simp\u00e1tica - mesmo que, ap\u00f3s uma reflex\u00e3o mais aprofundada, n\u00e3o saibamos muito bem por que raz\u00e3o pensamos assim. <\/p>\n\n\n\n

\n

\"Como criaturas emocionais que s\u00e3o parcialmente guiadas nas suas vidas pelo lado racional das suas mentes, baseamo-nos principalmente em instintos muito prim\u00e1rios. No branding, a consci\u00eancia do potencial das fragr\u00e2ncias ajuda a desenvolver uma vantagem competitiva \u00fanica em rela\u00e7\u00e3o a outras empresas. Ao mesmo tempo, as especificidades de cada sector s\u00e3o t\u00e3o \u00fanicas que praticamente a maioria das empresas pode utilizar as suas pr\u00f3prias linhas de fragr\u00e2ncias como a marca do seu neg\u00f3cio\", afirma Waldemar Stasiak, presidente da ELiX.<\/em><\/p>\n<\/blockquote>","protected":false},"excerpt":{"rendered":"

Gerir uma empresa est\u00e1 diretamente ligado ao crescimento. Um crescimento das vendas de 27%, parece-me um orgulho! E este \u00e9 o tipo de resultados que praticamente qualquer empres\u00e1rio pode alcan\u00e7ar se acreditar que a fragr\u00e2ncia ajuda realmente a vender a sua marca!<\/p>","protected":false},"author":2,"featured_media":29252,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12],"tags":[135,137,138,139],"class_list":["post-29251","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-air-fresheners","tag-elix","tag-brand","tag-marketing","tag-fragrance"],"acf":[],"yoast_head":"\nHow can fragrance sell your brand? | ELiX Scent<\/title>\n<meta name=\"description\" content=\"Discover how scent marketing can boost brand recognition, evoke emotions, and drive customer loyalty through the power of fragrance.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/elixscent.com\/pt\/como-e-que-a-fragrancia-pode-vender-a-sua-marca\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How can fragrance sell your brand?\" \/>\n<meta property=\"og:description\" content=\"Discover how scent marketing can boost brand recognition, evoke emotions, and drive customer loyalty through the power of fragrance.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/elixscent.com\/pt\/como-e-que-a-fragrancia-pode-vender-a-sua-marca\/\" \/>\n<meta property=\"og:site_name\" content=\"ELiX EU air fresheners\" \/>\n<meta property=\"article:published_time\" content=\"2023-05-04T07:57:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-16T08:51:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/elixscent.com\/wp-content\/uploads\/Zapach-moze-sprzedawac.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2480\" \/>\n\t<meta property=\"og:image:height\" content=\"1655\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Waldemar Stasiak\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Waldemar Stasiak\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo estimado de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/elixscent.com\\\/how-can-fragrance-sell-your-brand\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/elixscent.com\\\/how-can-fragrance-sell-your-brand\\\/\"},\"author\":{\"name\":\"Waldemar Stasiak\",\"@id\":\"https:\\\/\\\/elixscent.com\\\/#\\\/schema\\\/person\\\/6a660a8da71f6bf03e79fc6d7a1f5ca2\"},\"headline\":\"How can fragrance sell your brand?\",\"datePublished\":\"2023-05-04T07:57:09+00:00\",\"dateModified\":\"2025-06-16T08:51:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/elixscent.com\\\/how-can-fragrance-sell-your-brand\\\/\"},\"wordCount\":749,\"publisher\":{\"@id\":\"https:\\\/\\\/elixscent.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/elixscent.com\\\/how-can-fragrance-sell-your-brand\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/elixscent.com\\\/wp-content\\\/uploads\\\/Zapach-moze-sprzedawac.jpg\",\"keywords\":[\"ELiX\",\"Brand\",\"Marketing\",\"Fragrance\"],\"articleSection\":[\"Air Fresheners\"],\"inLanguage\":\"pt-PT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/elixscent.com\\\/how-can-fragrance-sell-your-brand\\\/\",\"url\":\"https:\\\/\\\/elixscent.com\\\/how-can-fragrance-sell-your-brand\\\/\",\"name\":\"How can fragrance sell your brand? 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