Come può il profumo vendere il vostro marchio?

Running a business is directly linked to growth. Sales growth of 27%, that sounds proud! And these are the kind of results that virtually any entrepreneur can achieve if they believe that fragrance really helps sell your brand!

Man is an emotional being who is guided only to a limited extent by cold calculation. We perceive the world through the prism of our beliefs, ideas we have heard, and our senses. Sight, hearing, touch, taste and smell are what helps us experience life, and in the past have been one of the foundations for the survival of the human species. Still, many entrepreneurs are afraid to bet on the customer's experience with the company in a wider context.

The first impression effect!

Today, competitive advantages are even more strongly determined by details. Access to technology, as well as production processes, is more widespread than ever before, so the details will determine why consumers choose your brand.

What does your head office look like, what do the people who first come into contact with the customer represent. Very important, and perhaps even more important, are non-verbal impressions. It's what music reaches our ears, what we feel when we step through the company's doors. Are all these elements consistent with each other? This is why aroma plays such an important role in the branding process.

Emotions and impressions - this is what drives us

Once we have taken care of the emotional sphere and built a good first impression, this needs to be maintained. Sometimes professional salespeople in perfumeries of brands recognized throughout Europe make a basic mistake in communicating with the customer - they refer directly to the product, i.e. the fragrance, instead of asking about the sensations that come from smelling a particular fragrance note.

This demolishes the whole intricately created effect at the outset, as most customers feel lost at this point and do not quite know how they are supposed to answer such a poorly asked question. In this area, we may miss the opportunity to close the deal. Therefore, in selecting a fragrance for your brand, pay attention to olfactory memory.

We like what we already know

Olfactory memory is a phenomenal process because it remains constant throughout life. Based on the aromas we perceive, our mind can assess danger, if only in the form of the smell of gas, or recall wonderful moments by the ocean when we smell the aroma of the sea breeze.

This is why you need to focus on positive impressions when choosing a fragrance for your brand, because verbal and non-verbal experiences will create the anchors in the customer's mind described in psychology - company X is very good and friendly - even though, on further reflection, we don't quite know why we think so.

"As emotional creatures who are partly guided in their lives by the rational side of their minds, we rely primarily on very primal instincts. In branding, awareness of the potential of fragrances helps to develop a unique competitive advantage over other companies. At the same time, the specifics of each industry are so unique that virtually most companies can use their own fragrance lines as the hallmark of their business," says Waldemar Stasiak president of ELiX.

Perché l'outsourcing della produzione di deodoranti per ambienti è la scelta migliore per la vostra azienda

If you are looking for a way to boost your sales and profits with air fresheners, you might want to consider outsourcing the manufacturing process to an OEM (Original Equipment Manufacturer). Here are some of the benefits of doing so:

You can save time and money by letting the OEM handle the production, packaging, and shipping of your air fresheners. You don't have to worry about investing in expensive equipment, hiring skilled workers, or managing quality control.

You can focus on your core competencies and marketing strategies. You can use your creativity and expertise to design your own unique air fresheners, choose the best fragrances and ingredients, and promote your brand to your target audience.

You can access the latest technology and innovation from the OEM. You can benefit from their experience and know-how in creating high-quality air fresheners that meet the standards and expectations of your customers. You can also request for customized solutions that suit your specific needs and preferences.

You can expand your product range and reach new markets. You can offer a variety of air fresheners to your customers, such as spray, gel, paper, or car air fresheners. You can also explore new opportunities and niches in the global market with the help of the OEM.

Outsourcing air freshener manufacturing to an OEM is the best choice for your business if you want to grow and succeed in this competitive industry. You can enjoy the advantages of having a reliable partner who can provide you with quality products at affordable prices. Contact us today to find out how we can help you achieve your goals!

Waldemar Stasiak

#ELiX is Now Certified Plastic Neutral: A New Milestone in Our Eco Journey

At ELiX, we’re not just about intention, we’re about action. That’s why we’re proud to announce that we have joined Plastic Bank, a global movement that empowers communities to stop ocean plastic while improving lives.

Plastic Bank is a social enterprise that builds ethical recycling ecosystems in coastal areas around the world. Plastic Bank reveals the value in plastic and creates a circular economy for recycled plastic.

By partnering with Plastic Bank, we have achieved Plastic Neutral certification, which means that for every ELiX product you buy, we pay for the equivalent of 3 plastic bottles to be collected and recycled. This way, we are preventing plastic from entering the ocean and supporting vulnerable communities with a dignified income.

This certification is a new milestone in our eco journey. We have always been committed to reducing our plastic consumption and using eco-friendly packaging for our products. But we know that this is not enough. There is still a lot of plastic waste out there that needs to be dealt with before it reaches the ocean.

Every time you choose ELiX, you are choosing to make a positive impact on the planet and its people. You are choosing to be part of the solution.

Thank you for joining us on this journey. Together, we can make a difference and save the Planet.

Waldemar Stasiak

Why you should become a distributor of elix air fresheners ?

Are you looking for a profitable business opportunity in the air freshener industry? Do you want to offer your customers high-quality products that are made in Europe and comply with all safety standards? If so, you might be interested in launching a range of ELiX brand air fresheners and becoming an exclusive distributor in your region.

ELiX is a leading manufacturer of air fresheners with over 20 years of experience in the market. They specialize in Private Label and Contract Manufacturing services, which means they can customize their products to your own brand or design. You can choose from their wide range of products or create your own unique product with their help.

ELiX products are manufactured in Poland using natural flower essences and botanical extracts. They are the only manufacturer in the industry to be certified: BRC CP, ISO9001, ISO14001, ISO22716, TUV SUD. All their products are in accordance with REACH / CLP, and they all have MSDS cards. Their R&D Department helps clients create products and label text in accordance with European Union standards.

By launching a range of elix brand air fresheners, you can benefit from:

- competitive edge over other air freshener brands in your market

- loyal customer base that appreciates the quality and variety of elix products

- low-risk investment with high returns and attractive margins

- reliable and professional partner that supports you throughout the process

- chance to expand your product portfolio and reach new segments

To become an exclusive distributor of elix brand air fresheners, you need to:

- Have a registered company that operates in the automotive or household sector

- Have a network of contacts and customers that are interested in air fresheners

- Agree to follow ELiX's terms and conditions and respect their brand identity

If you meet these criteria and want to start your cooperation with elix, please visit their website (elixscent.com) and fill out the contact form. They will get back to you as soon as possible and provide you with more details on how to launch your own range of elix brand air fresheners.

Don't miss this opportunity to make money by offering your customers the best air fresheners on the market. Contact ELiX today and become an exclusive distributor in your region.

I cordially invite you

Waldemar Stasiak / ELiX Founder

How to create a private label / white label air freshener

Do you dream of creating your own air freshener so that it is branded with your brand and your logo?

I suggest some simple steps to make the whole process go smoothly and quickly.

The first and most important question: for what purpose do you need such an air freshener?

If you are looking for an air freshener to give out to your customers as a promotional gadget - go straight to a company that produces such ordinarily paper air fresheners. You will probably already be able to make your choice of shape on their website and send them your logo.

However, if you are looking for refreshers that you intend to market and sell successfully, keep reading.

Creating a private label product is a complicated process, to make it as simple as possible, start by choosing the right first product. Check which air fresheners sell best, remembering that value is important, not quantity. Therefore, I encourage you to browse the available air fresheners and look for something more attractive than a typical paper air freshener. It can be a sachet, bottle or organic - the effect will always be better than a standard paper air freshener.

Paper air fresheners, sachet air fresheners, scented bottle air fresheners, organic air fresheners, all other solutions

The steps for finding the type of your first custom air freshener should include:

type of air freshener (paper, bottle, sachet, gel, wood)
fragrance versions - those that are the best-selling on your market, I suggest limiting yourself to no more than 5 fragrance versions
your product positioning on the market - do you want your air freshener to be better and more expensive than the ones currently available, identical or just cheaper.
your monthly sales plan, that is how many units of your air freshener you can sell per month

If you already know the answer to these 4 questions you can start your search for a manufacturer.

The search for the right manufacturer as usual starts on the internet. Before submitting a request, carefully review the manufacturer's website evaluating if:

it has experience in manufacturing private label air fresheners.
its location - the country of origin of your air fresheners

Now you can send inquiries. Send them in any form you like, but always state what you're looking for in the query - your answers to the first 4 questions.

Choosing a manufacturer

You have already sent inquiries and are getting first responses and quotes. At this stage do not decide yet on the choice of the supplier.

Ask for samples of agreed fragrance versions - this is where the first costs come in on your side - it will be the cost of sending the samples to you, the samples themselves you will probably get for free.

Test the samples you receive - now you know what to expect from each potential manufacturer.

Now is the time to detail your ideas for your own air freshener with the cost of changes and additional work on the part of the manufacturer. Now you will receive the final offer and price.

Now, make sure that you get support from the manufacturer in developing and checking the text of your label to make sure that it complies with the current legislation in your target markets - this is extremely important as, for example, in Europe you cannot sell air fresheners that do not have a REACH compliant label description. Ask for the MSDS (Material Safety Data Sheet) and see what regulations it is based on. Also check carefully whether the manufacturer you are talking to really produces anything. For example, if it comes from Europe, can it issue a EUR1 certificate? A good way to verify is to make an appointment at the manufacturer's facility - if you have time, you go, if not - nothing happens. Those who won't confirm an appointment usually have something to hide.

Lead time - the time it takes to produce your air freshener. This always takes time. Better to wait a week longer and confirm all the details twice than to get a product that does not fully meet your expectations! Take your time and the final effect will depend on it. A good manufacturer will guide you and ask the right questions or suggest their proven solutions for packaging, transportation, and labeling of the bulk packaging.

You already know everything, you can now choose a supplier and place your order!

Author: Waldemar Stasiak - ELiX Founder

How to effectively get rid smoke smell at home

The winter season is a typical time when the unpleasant smell of smoke coming out of heating devices appears in houses.

Heating devices that are used for heating purposes are:

Wood: all kinds of fireplaces that create a great atmosphere in the house but are also a source of intense smell of smoke, especially when lighting up
Coal: coal-fired ovens, both our own and those of our neighbors, which effectively pollute our air

There are many proven industrial methods such as water absorption, ozone, thermal oxidation or masking. Unfortunately, it is not possible to use them at home.

Due to the source of the odor of smoke at home, we can distinguish:

Smoke emitted during the ignition / refilling, especially in closed fireplaces, when the smoke emits only when the door is opened
Constantly escaping, cumbersome smoke.

How to effectively get rid of the smell of smoke

Air recuperation system

Installation of the recuperation system with heat recovery is the most effective method of dealing with the smell of smoke in the house. Such system provides fresh, filtered air from outside. Additionally, thanks to the fact that the air removed from the house heats the blown-in air, we minimize the losses resulting from the need for heating. The efficiency of such devices is at the level of 80%, which means that they are able to recover up to 80% of heat. More on this topic: Heat recovery ventilation - Wikipedia

Smoke odor neutralization

There are air fresheners available on the market, thanks to which smoke particles change their properties and cease to be annoying. Most good air fresheners in antitobacco spray can be used here. The most commonly used keywords are: absorber, odor neutralizer, odor eliminator. Such measures, in addition to neutralizing the odor of smoke, give the room a smell, whether they are air fresheners with neutralization function. These measures are particularly effective to quickly remove the smell of smoke.

The second group are air fresheners with a continuous process of releasing the active substance. Here, the best solution may be all kinds of reed diffusor air fresheners, where evaporation is continuous. Thanks to this, we will also get rid of the smell that has permanently settled on various surfaces in the house: on the carpet, roller blinds or curtains, the sofa or other furniture.

Ionization and ozone devices

Air ozone devices always additionally filter them. However, due to the rather limited performance of such domestic appliances, they will not be able to effectively remove the odor of smoke.

IMPORTANT

Always remember to use a carbon monoxide sensor. Carbon monoxide does not have an odor, but it can accompany the smoke from a leaking installation. For as little as €10, the device can effectively warn us about the carbon monoxide accompanying the odor of smoke. It is important to think about your safety first and only then about your comfort.

Author: Waldemar Stasiak - ELiX Founder

How to get rid of bad smells at home

Neutralization of unpleasant smells at home is always an important issue. It is not true that the best solution here is to clean frequently and keep it spotless. Unpleasant smells will still enter our home.

The problem is particularly important because we often do not feel the smell of our house ourselves. Only guests can make us aware of the scale of the problem. Why is this happening?

It is a result of adaptation of our senses to the action of stimuli of constant strength - and this is most often the case with smells in our home. In the course of evolution an adaptive mechanism has been developed. This evolutionary invention made it possible to sense and interpret very strong fragrances while remaining sensitive to small changes in intensity. This quick reaction to a change of intensity determined the possibility of getting food, running away from danger or finding a partner. It had to be independent of the intensity of the sensations of constant intensity. In everyday life we encounter such situations very often.

Did you happen to take a cab where the intensity of the air fresheners used there caused a sudden headache (over the pain threshold)? - I assure you that the driver did not feel it at all. After entering such a car you were not able to smell any other smell, but the driver calmly recorded all the smells of used perfume or smelling an apple before eating it. This is how the adaptation mechanism works. It causes us not to smell any other smells of a constant intensity in order to be able to continue to register other appearing smells.

The time to fully adapt to different odor ranges from several seconds to several minutes. So if we do nothing, our guests will get used to our scents after just a dozen or so minutes (but the impression will stay for a long time)!

If we don't smell bad smells in our own house, how to get rid of them?

Removing unpleasant smells at home

Since we are already aware of and know how the mechanism of adaptation to fixed odors works, we have to look for sources of unpleasant odors. In general, we can distinguish between two types of sources of unpleasant odors:

Unpleasant odors reaching our house from outside, these are usually odors whose origin is difficult or impossible to remove:Any odors produced by neighbors
1. Traffic related odors
2. Industry and its nuisance fumes
Unpleasant smells arising in house
1. Shoes
2. Pets
3. Food: cooking and waste
4. Body odors
5. Toilet as a separate topic
6. Musty, damp

In my opinion, only a solution that continuously neutralizes the above mentioned odors can be effective in fighting such a defined problem.

From the neutralizers available on the market we should choose those with continuous action. Of course, all kinds of sprays give an immediate effect and should be used as a support.

Gels - effective and cheap solution, especially recommended for toilets
Membranes - here the range of forms and solutions is quite large, however due to the way the odor is released and the need to pass through the membrane, specially modified fragrance compositions, mainly synthetic, are used in Membranes
Electric Air Fresheners - I am strongly opposed to such solutions. The so-called hot evaporation causes changes in the structure of fragrance compositions and essential oils used there. I personally do not recommend
Automatic Sprays - a very interesting solution, especially if you can find one where no pressure can is used but a regular pump spray - it will certainly be an effective and ecological solution
Reed Diffusers / Sola Flowers - in my opinion, definitely the best solution combining aesthetics with functionality. A very wide market offer will allow you to find the right solution. Be careful only to use those that contain natural essential oils.

During our talks, the subject of neutralizing unpleasant odors at home appears very often and more and more often we meet people looking for a natural and healthy solution.

Despite having natural Sola Flowers in our offer, we decided, together with herbal medicine specialists, to create a new series of natural home odor neutralizers on a herbal basis (Relaxeen brand) to combine the beneficial effects of herbs with effective action. This is the subject we are currently working on. If you have any suggestions or proposals in this area, feel free to contact me, maybe together we will create a new interesting solution.

Author: Waldemar Stasiak - ELiX Founder