When it comes to fragrance, the debate over natural versus synthetic scents is more relevant than ever. We’ve decided to join the conversation and share our perspective, drawing on years of knowledge and experience in the fragrance industry. After all, if you’re going to seek information, it’s best to get it from reliable sources, isn’t it?
So, let’s explore the world of essential oils, natural and synthetic fragrances, and how they shape the products you and your customers use every day.
Before diving deeper into the comparison, let’s start at the beginning by understanding what natural and synthetic fragrances actually are.
Natural fragrances are scents derived directly from natural sources such as plants, flowers, fruits, resins, and woods. These fragrances are typically extracted through processes like steam distillation, cold pressing, or solvent extraction, capturing the authentic essence of nature.
Synthetic fragrances, on the other hand, are created in laboratories using man-made chemical compounds. These fragrances are designed to replicate natural scents or to create entirely new aromas that may not exist in nature.
Fragrance is more than just a pleasant smell. It's an experience, a memory, a sense of connection, and sometimes a statement.
“People can close their eyes to greatness, to terror, to beauty, and they can close their ears to melody or deceitful words. But they cannot escape from scent. For scent is the brother of breath. It penetrates into the human interior along with the breath and (…) goes straight to the heart.”
Patrick Süskind, "Perfume"
Natural fragrances are derived from plants, resins, and other natural sources through processes such as cold pressing, distillation, or extraction. One might think of the vibrant zest of citrus oils, the delicate floral notes of orange blossom and jasmine, or the grounding warmth of sandalwood and resins. These natural ingredients lie at the heart of what makes natural perfumes and air fresheners so unique – rich in complexity and authenticity.
On the other hand, synthetic fragrances are produced in laboratories, typically using synthetic molecules designed to mimic or even surpass what nature provides. This approach allows for the creation of specific scents that may not exist in nature and ensures consistency in every bottle.
So, what should your choice be? It depends on your priorities: are you seeking the depth and subtlety of natural notes, or the bold, long-lasting impact of synthetic counterparts?
Choosing natural fragrances can be seen as an invitation to connect with nature and embrace the holistic benefits that only natural ingredients can offer you. It is a choice for those who believe that the best scents are those which, besides delighting the senses, also support well-being and respect the environment.
Natural fragrances are created from pure, plant-based ingredients. They harness the power of nature without the need for harsh chemicals or artificial additives. However, contrary to popular belief, natural does not always mean completely safe. Natural essential oils are concentrated plant-based chemical substances that can cause irritation, allergies, or other adverse reactions. Note that many plants in nature produce toxic substances as a defence mechanism, and their extracts may retain these properties.
Natural perfumes offer a unique aromatic profile, shaped by the seasons, the soil, and the sun. This natural variability is by no means a drawback, but rather a mark of authenticity, reflecting the living essence of the plants from which they are derived. It is precisely this connection to the rhythms of nature that makes each fragrance truly exceptional.
Natural fragrances also appeal to those seeking a holistic approach to beauty and well-being. The aromatherapeutic properties of these products can improve mood, relieve stress, and support a sense of harmony.
Synthetic fragrances have revolutionized the perfume industry. They offer exceptional consistency, impressive longevity (of course, we are referring to high-quality products), and undoubtedly vast creative possibilities. These compositions are designed to last for a long time, which is why they are most commonly used in products such as air fresheners, car perfumes, and household items.
Synthetic fragrance ingredients are often more stable, less reactive, and easier to standardise than their natural counterparts. Thanks to precise production methods, synthetic fragrances can offer consistent quality and predictable properties. Such results can be difficult to achieve using only natural ingredients, which are subject to climatic, soil, or seasonal influences.
While synthetic fragrances provide undeniable benefits in terms of performance and innovation, it is important to consider more than just their effectiveness. Some synthetic ingredients, particularly those derived from petrochemicals, can have an environmental impact and may potentially cause sensitivities or allergic reactions in certain individuals.
Be sure to read one of our latest articles, where we share a wealth of interesting information and facts: Air freshener safety and ingredients: What You need to know?
Although, as we have already mentioned, natural does not always mean completely risk-free, essential oils and plant-based fragrances have a long tradition of safe use, provided they are used correctly and formulated in line with best practices. As with any concentrated substance, essential oils should be used thoughtfully and according to professional guidelines. From our many years of experience, we find that most people tolerate natural fragrances very well, especially when products are properly diluted and patch-tested before use.
However, we would like to remind you that, as with any ingredient, whether natural or synthetic, some individuals may be sensitive or allergic to specific components. For this reason, the European Union requires that selected fragrance allergens (of both natural and synthetic origin) are clearly listed on cosmetic labels. According to the latest EU regulations (Regulation 2023/1545), the list of fragrance allergens has been expanded to include both natural extracts and individual chemical compounds, such as those found in popular essential oils.
This regulatory approach does not stem from any presumption of danger, but from a commitment to transparency and consumer safety. By adopting such measures, people with known sensitivities can make informed choices.
Many essential oils are also subject to classification, labelling and packaging (CLP) regulations. This is a precautionary measure for those who are particularly sensitive or when products are used in high concentrations.
Synthetic fragrance ingredients, on the other hand, are often developed with the aim of minimising the risk of allergies and ensuring consistency. Nevertheless, some synthetic compounds may be associated with respiratory irritation or other hypersensitivity reactions. There are also concerns about long-term exposure to certain petrochemical-derived ingredients.
For us, the answer is clear, it is:
Read also: What is a CLP label? Essential insights for understanding compliance.
Are you planning to create your own line of natural fragrances under a Marchio privato? Specifically designed for clients seeking personalized scents for their brand, we offer a comprehensive and professional Private Label service. By collaborating with our laboratory, you can bring high-quality, nature-inspired products to market – all with your own branding and vision at the forefront.
We successfully deliver Private Label projects for leading retailers across Europe and beyond. See examples of our Marchio privato projects.
You can read more about producing your own personalised fragrances in: The ultimate guide to launching a Private Label air freshener brand.
Let's talk about environmental issues, because choosing natural fragrances is much more than just enjoying a pleasant fragrance from nature. It is, above all, a conscious step towards reducing our impact on the environment.
Natural fragrances, derived from plants, flowers, and resins, are biodegradable and generally less harmful to ecosystems than their synthetic counterparts, which can introduce persistent chemicals into soil and water. However, remember that sustainability also means responsibly sourcing ingredients with full respect for nature's gifts. Over-harvesting natural materials such as sandalwood or rose absolute can threaten biodiversity if not carefully managed.
However, we would also like to draw your attention to one important aspect. The sourcing of natural fragrance ingredients can have a significant environmental impact. Excessive harvesting of rare or endangered plant species, such as sandalwood or rose absolute, may lead to biodiversity loss. Furthermore, large-scale cultivation of plants often involves the use of pesticides and fertilisers, which can pollute soil and groundwater.
Therefore, your manufacturer should prioritize ethical supply chains and transparent sourcing, ensuring that all naturally derived ingredients are both high quality and environmentally friendly. ELiX is a prime example of air freshener manufacturing, where we skilfully combine traditional methods with modern environmental standards. We provide our customers with products that respect both people and the planet.
Natural fragrances offer a cleaner and gentler alternative for those seeking well-being and harmony. They are free from many synthetic additives, such as phthalates and parabens, which makes them an attractive choice for those who value simplicity and naturalness of composition.
Essential oils, such as lavender, orange blossom or citrus oils, provide soothing aromas and are widely used in aromatherapy – helping to improve mood, relieve stress and support emotional well-being. Additionally, natural ingredients are biodegradable and often sourced in a more sustainable way, which helps to protect the environment.
Navigating the world of natural and synthetic fragrance comparisons can be overwhelming, as it requires knowledge and gaining information from verified and reliable sources. Remember, however, that making a hasty decision in this area is not advisable. Making an informed decision comes down to understanding the personal needs, values, and realities of each option.
Natural fragrances appeal to those who value authenticity, environmental impact, and holistic well-being, while synthetic fragrances can offer a strong and long-lasting scent.
We believe that transparency in product information is fundamental, which is why at ELiX we provide clear ingredient data and prioritise both the safety and sustainability of every product. We attach great importance to both formulation and packaging, designing air fresheners that are unrivalled on the market.
Skin sensitivities, any allergies, and environmental priorities should always be taken into account. Patch testing is recommended even for natural products, as plant-based ingredients can still cause reactions in sensitive individuals.
Ultimately, the right fragrance is one that brings joy, aligns with values, and promotes well-being. We are here to help you find it.
At ELiX, we offer:
All of this is designed to ensure that your products meet the highest standards of quality, safety, and environmental responsibility. Every product leaving our manufactory is produced in accordance with global certifications (BRC CP, ISO 9001, ISO 14001), which attest to our unwavering commitment to the planet.
Our team of experts will guide you from concept to finished product, always focusing on innovation, compliance, and respect for nature.