{"id":29279,"date":"2023-05-12T11:05:40","date_gmt":"2023-05-12T11:05:40","guid":{"rendered":"https:\/\/elixscent.com\/?p=29279"},"modified":"2025-06-16T08:52:20","modified_gmt":"2025-06-16T08:52:20","slug":"lodeur-dune-nouvelle-voiture","status":"publish","type":"post","link":"https:\/\/elixscent.com\/fr\/the-scent-of-a-new-car\/","title":{"rendered":"L'odeur d'une nouvelle voiture"},"content":{"rendered":"

Vous souhaitez effectuer un achat au d\u00e9tail ?<\/h3>

Visitez notre boutique en ligne !<\/h4>Acheter en ligne<\/a><\/div><\/section>\n\n\n\n

<\/p>\n\n\n\n

L'odeur de l'int\u00e9rieur d'une voiture est un sujet tr\u00e8s complexe. Elle se compose en grande partie des odeurs individuelles des composants utilis\u00e9s dans le processus de fabrication et de l'odeur des produits d'entretien de l'habitacle. D\u00e8s ce stade, certains fabricants s\u00e9lectionnent les fournisseurs et les mat\u00e9riaux en choisissant ceux qui sont aromatiquement compatibles avec des directives strictes.<\/p>\n\n\n\n

La qualit\u00e9, c'est aussi une question d'odeur<\/strong><\/h2>\n\n\n\n

Dans le cas des marques haut de gamme, la qualit\u00e9 des mat\u00e9riaux utilis\u00e9s pour la finition de l'int\u00e9rieur fait l'objet d'une \u00e9valuation compl\u00e8te. Il s'agit d'un \u00e9ventail complet d'exp\u00e9riences pour r\u00e9pondre aux attentes du client. Il ne s'agit pas seulement de l'utilit\u00e9 technologique d'une pi\u00e8ce donn\u00e9e, mais aussi de l'esth\u00e9tique (visuelle, tactile) et, pr\u00e9cis\u00e9ment, de l'odeur. Cela signifie que les fabricants de marques haut de gamme ne laissent pas le parfum au hasard. On peut dire qu'ils le g\u00e8rent de mani\u00e8re extr\u00eamement efficace.<\/p>\n\n\n\n

Il est important de se rappeler que dans une certaine cat\u00e9gorie de voiture, le parfum int\u00e9rieur du v\u00e9hicule doit \u00eatre coh\u00e9rent avec l'image de marque et la qualit\u00e9 de la finition. Il s'agit l\u00e0 de l'\u00e9l\u00e9ment le plus important de la gestion des parfums : la coh\u00e9rence du parfum avec la d\u00e9coration int\u00e9rieure. M\u00eame si des cuirs organiques sont utilis\u00e9s, ils peuvent aussi avoir un parfum raffin\u00e9 qui cr\u00e9e une atmosph\u00e8re unique et donne du plaisir \u00e0 la marque ou au mod\u00e8le.<\/p>\n\n\n\n

La classe, c'est la discr\u00e9tion<\/strong><\/h2>\n\n\n\n

Il est extr\u00eamement important, comme les fabricants l'ont d\u00e9j\u00e0 appris, de g\u00e9rer l'intensit\u00e9 du parfum. Le parfum des \u00e9l\u00e9ments int\u00e9rieurs doit \u00eatre extr\u00eamement d\u00e9licat et durable. De sorte que l'utilisateur le reconnaisse en entrant dans le v\u00e9hicule et que, gr\u00e2ce \u00e0 des m\u00e9canismes adaptatifs, il cesse de le reconna\u00eetre au bout de quelques minutes. Aujourd'hui, les composants de bonne qualit\u00e9 peuvent sentir jusqu'\u00e0 plus d'un an, gr\u00e2ce \u00e0 l'utilisation de supports d'odeur sp\u00e9ciaux qui r\u00e9sistent aux temp\u00e9ratures \u00e9lev\u00e9es. Il s'agit de la phase de production, par exemple l'injection de plastique.<\/p>\n\n\n\n

Une technologie tr\u00e8s int\u00e9ressante consiste \u00e0 lib\u00e9rer des senteurs uniquement lorsque l'article est touch\u00e9. Elles sont le plus souvent utilis\u00e9es pour les articles en textile ou en cuir.<\/p>\n\n\n\n

Le parfum aide \u00e0 vendre<\/strong><\/h2>\n\n\n\n

L'odeur appropri\u00e9e de l'int\u00e9rieur d'un v\u00e9hicule cr\u00e9e une atmosph\u00e8re agr\u00e9able qui reste dans la m\u00e9moire \u00e9motionnelle bien plus longtemps que les descriptions techniques et aide souvent \u00e0 vendre des voitures.<\/p>\n\n\n\n

Selon la recherche, le parfum remplit son r\u00f4le \"marketing\" dans deux cas. D'une part, lorsqu'il \"colle \u00e0 la marque\" et qu'il est compatible avec l'am\u00e9nagement int\u00e9rieur, et d'autre part, lorsque son intensit\u00e9 est bien choisie. C'est ce qu'illustre le graphique de l'intensit\u00e9 de l'odeur per\u00e7ue ci-joint - nous nous int\u00e9ressons au niveau 3, c'est-\u00e0-dire au moment o\u00f9 le percepteur est sur le point d'identifier ce qu'il sent et comment il le sent.<\/p>\n\n\n\n


<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Plage 0-1<\/strong><\/h2>\n\n\n\n

Une zone o\u00f9 l'intensit\u00e9 de l'odeur est si faible que nous ne ressentons rien (mais les animaux peuvent d\u00e9j\u00e0 identifier des concentrations d'odeurs aussi faibles).<\/p>\n\n\n\n

Gamme 1-2<\/strong><\/h2>\n\n\n\n

La gamme la plus int\u00e9ressante de concentration d'odeurs, o\u00f9 nous sommes incapables d'identifier la source de l'odeur. Sans pouvoir la d\u00e9finir, nous la percevons d\u00e9j\u00e0 \u00e9motionnellement comme quelque chose de positif (c'est agr\u00e9able) ou de n\u00e9gatif (attention, ne mangez pas) ; ce niveau d\u00e9clenche une sorte de pr\u00e9monition, que certains appellent un sixi\u00e8me sens.<\/p>\n\n\n\n

Fourchette 2-3<\/strong><\/h2>\n\n\n\n

Il s'agit de la plage dans laquelle nous pouvons identifier une odeur et la d\u00e9crire, et savoir clairement \u00e0 quelles \u00e9motions et \u00e0 quels souvenirs elle est associ\u00e9e. C'est l'\u00e9tendue de l'effet des parfums bien choisis ou des d\u00e9sodorisants bien appliqu\u00e9s.<\/p>\n\n\n\n

Gamme 3-4<\/strong><\/h2>\n\n\n\n

Le niveau qui commence \u00e0 devenir g\u00eanant ; nous avons trop d'intensit\u00e9 de parfum et, quel que soit le type de parfum, nous ne nous sentons pas \u00e0 l'aise avec lui. C'est comme prendre l'ascenseur avec quelqu'un qui s'est renvers\u00e9 un flacon entier de parfum sur la t\u00eate - \"\u00e7a sent soi-disant bon mais \u00e7a donne mal \u00e0 la t\u00eate\".<\/p>\n\n\n\n

Gamme 4 et plus<\/strong><\/h2>\n\n\n\n

D\u00e9termine la concentration d'odeur \u00e0 partir de laquelle le seuil de douleur est d\u00e9pass\u00e9. Quel que soit le type de parfum, la r\u00e9action r\u00e9flexe est de vouloir quitter l'endroit o\u00f9 se trouve cette concentration d'odeur.<\/p>\n\n\n\n


<\/p>\n\n\n\n

\n

<\/p>\nUne intensit\u00e9 exag\u00e9r\u00e9e est per\u00e7ue comme aussi mauvaise, voire pire, qu'une mauvaise odeur. D'une mani\u00e8re g\u00e9n\u00e9rale, le plus important pour les constructeurs automobiles est de cr\u00e9er un lieu convivial, de bonne qualit\u00e9, o\u00f9 nous nous sentons \u00e0 l'aise. Le m\u00eame principe devrait \u00eatre suivi lors de la s\u00e9lection individuelle de parfums pour les voitures, les pi\u00e8ces ou nos parfums personnels - Waldemar Stasiak - ELiX<\/cite><\/blockquote>\n\n\n\n

Quel est le parfum que vous pr\u00e9f\u00e9rez ?<\/strong><\/h2>\n\n\n\n

Un tr\u00e8s bon exemple est le parfum dit \"New Car\", qui a \u00e9volu\u00e9 d'un parfum de cuir lourd vers un parfum masculin plus l\u00e9ger. Cette \u00e9volution se justifie par le fait qu'il n'y a pas d'\u00e9l\u00e9ments en cuir dans les voitures courantes et que l'odeur semblait artificielle. En revanche, l'odeur d'un parfum pour homme avec un soup\u00e7on de cuir luxueux conf\u00e8re \u00e0 l'int\u00e9rieur une atmosph\u00e8re agr\u00e9ablement calme et est universellement accept\u00e9e par les hommes comme par les femmes.<\/p>","protected":false},"excerpt":{"rendered":"

Pour le vrai passionn\u00e9 d'automobile, l'odeur de l'habitacle d'une nouvelle voiture est tout aussi importante que son \u00e9quipement ou son style. C'est une caract\u00e9ristique qui permet souvent d'identifier une marque. ELiX, fabricant polonais de d\u00e9sodorisants et sp\u00e9cialiste de ce secteur, explique comment les constructeurs cr\u00e9ent cette aura particuli\u00e8re dans leurs voitures.<\/p>","protected":false},"author":2,"featured_media":29281,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12,66],"tags":[57,137,138,144],"class_list":["post-29279","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-air-fresheners","category-car-air-fresheners","tag-elix-air-freshener-manufacturer","tag-brand","tag-marketing","tag-odor-eliminator"],"acf":[],"yoast_head":"\nThe scent of a new car | ELiX Scent<\/title>\n<meta name=\"description\" content=\"The scent of a new car is a distinctive blend of materials like plastics, adhesives, and leather, often associated with freshness and luxury.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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