{"id":29251,"date":"2023-05-04T07:57:09","date_gmt":"2023-05-04T07:57:09","guid":{"rendered":"https:\/\/elixscent.com\/?p=29251"},"modified":"2025-06-16T08:51:49","modified_gmt":"2025-06-16T08:51:49","slug":"comment-les-parfums-peuvent-ils-vendre-votre-marque","status":"publish","type":"post","link":"https:\/\/elixscent.com\/fr\/how-can-fragrance-sell-your-brand\/","title":{"rendered":"Comment le parfum peut-il vendre votre marque ?"},"content":{"rendered":"

<\/p>\n\n\n

Vous souhaitez effectuer un achat au d\u00e9tail ?<\/h3>

Visitez notre boutique en ligne !<\/h4>Acheter en ligne<\/a><\/div><\/section>\n\n\n\n

L'homme est un \u00eatre \u00e9motionnel qui n'est guid\u00e9 que dans une mesure limit\u00e9e par un calcul froid. Nous percevons le monde \u00e0 travers le prisme de nos croyances, des id\u00e9es que nous avons entendues et de nos sens. La vue, l'ou\u00efe, le toucher, le go\u00fbt et l'odorat nous permettent de faire l'exp\u00e9rience de la vie et ont \u00e9t\u00e9, par le pass\u00e9, l'un des fondements de la survie de l'esp\u00e8ce humaine. Pourtant, de nombreux entrepreneurs ont peur de parier sur l'exp\u00e9rience du client avec l'entreprise dans un contexte plus large. <\/p>\n\n\n\n

L'effet de la premi\u00e8re impression !<\/strong><\/h2>\n\n\n\n

Aujourd'hui, les avantages concurrentiels sont encore plus d\u00e9termin\u00e9s par les d\u00e9tails. L'acc\u00e8s \u00e0 la technologie, ainsi qu'aux processus de production, est plus r\u00e9pandu que jamais, de sorte que les d\u00e9tails d\u00e9termineront la raison pour laquelle les consommateurs choisissent votre marque. <\/p>\n\n\n\n

\u00c0 quoi ressemble votre si\u00e8ge social, que repr\u00e9sentent les personnes qui entrent en contact avec le client ? Les impressions non verbales sont tr\u00e8s importantes, et peut-\u00eatre m\u00eame plus importantes encore. C'est la musique qui parvient \u00e0 nos oreilles, ce que nous ressentons lorsque nous franchissons les portes de l'entreprise. Tous ces \u00e9l\u00e9ments sont-ils coh\u00e9rents entre eux ? C'est pourquoi l'ar\u00f4me joue un r\u00f4le si important dans le processus d'\u00e9laboration de la marque. <\/p>\n\n\n\n

Emotions et impressions - c'est ce qui nous motive<\/strong><\/h2>\n\n\n\n

Une fois que l'on s'est occup\u00e9 de la sph\u00e8re \u00e9motionnelle et que l'on a construit une bonne premi\u00e8re impression, il faut l'entretenir. Parfois, les vendeurs professionnels des parfumeries de marques reconnues dans toute l'Europe commettent une erreur fondamentale dans la communication avec le client : ils se r\u00e9f\u00e8rent directement au produit, c'est-\u00e0-dire \u00e0 la fragrance, au lieu de s'interroger sur les sensations que procure l'odeur d'une note de parfum particuli\u00e8re. <\/p>\n\n\n\n

Cela an\u00e9antit tout l'effet cr\u00e9\u00e9 d\u00e8s le d\u00e9part, car la plupart des clients se sentent perdus \u00e0 ce stade et ne savent pas vraiment comment r\u00e9pondre \u00e0 une question aussi mal pos\u00e9e. Dans ce domaine, nous risquons de manquer l'occasion de conclure l'affaire. Par cons\u00e9quent, lors du choix d'un parfum pour votre marque, pr\u00eatez attention \u00e0 la m\u00e9moire olfactive. <\/p>\n\n\n\n

Nous aimons ce que nous connaissons d\u00e9j\u00e0<\/strong><\/h2>\n\n\n\n

La m\u00e9moire olfactive est un processus ph\u00e9nom\u00e9nal car elle reste constante tout au long de la vie. Sur la base des ar\u00f4mes que nous percevons, notre esprit peut \u00e9valuer un danger, ne serait-ce que sous la forme d'une odeur de gaz, ou se souvenir de moments merveilleux au bord de l'oc\u00e9an lorsque nous sentons l'ar\u00f4me de la brise marine. <\/p>\n\n\n\n

C'est pourquoi vous devez vous concentrer sur les impressions positives lorsque vous choisissez un parfum pour votre marque, car les exp\u00e9riences verbales et non verbales cr\u00e9eront dans l'esprit du client les ancrages d\u00e9crits en psychologie - l'entreprise X est tr\u00e8s bonne et sympathique - m\u00eame si, \u00e0 la r\u00e9flexion, nous ne savons pas exactement pourquoi nous pensons ainsi. <\/p>\n\n\n\n

\n

\"En tant que cr\u00e9atures \u00e9motionnelles partiellement guid\u00e9es dans leur vie par le c\u00f4t\u00e9 rationnel de leur esprit, nous nous appuyons principalement sur des instincts tr\u00e8s primaires. En mati\u00e8re de strat\u00e9gie de marque, la prise de conscience du potentiel des parfums permet de d\u00e9velopper un avantage concurrentiel unique par rapport aux autres entreprises. En m\u00eame temps, les sp\u00e9cificit\u00e9s de chaque industrie sont si uniques que pratiquement toutes les entreprises peuvent utiliser leurs propres lignes de parfums comme marque distinctive de leur activit\u00e9\", d\u00e9clare Waldemar Stasiak, pr\u00e9sident d'ELiX.<\/em><\/p>\n<\/blockquote>","protected":false},"excerpt":{"rendered":"

La gestion d'une entreprise est directement li\u00e9e \u00e0 la croissance. Une croissance des ventes de 27%, c'est une fiert\u00e9 ! Et c'est le genre de r\u00e9sultats que n'importe quel entrepreneur peut atteindre s'il est convaincu que le parfum aide vraiment \u00e0 vendre votre marque !<\/p>","protected":false},"author":2,"featured_media":29252,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12],"tags":[135,137,138,139],"class_list":["post-29251","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-air-fresheners","tag-elix","tag-brand","tag-marketing","tag-fragrance"],"acf":[],"yoast_head":"\nHow can fragrance sell your brand? | ELiX Scent<\/title>\n<meta name=\"description\" content=\"Discover how scent marketing can boost brand recognition, evoke emotions, and drive customer loyalty through the power of fragrance.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/elixscent.com\/fr\/comment-les-parfums-peuvent-ils-vendre-votre-marque\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How can fragrance sell your brand?\" \/>\n<meta property=\"og:description\" content=\"Discover how scent marketing can boost brand recognition, evoke emotions, and drive customer loyalty through the power of fragrance.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/elixscent.com\/fr\/comment-les-parfums-peuvent-ils-vendre-votre-marque\/\" \/>\n<meta property=\"og:site_name\" content=\"ELiX EU air fresheners\" \/>\n<meta property=\"article:published_time\" content=\"2023-05-04T07:57:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-16T08:51:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/elixscent.com\/wp-content\/uploads\/Zapach-moze-sprzedawac.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2480\" \/>\n\t<meta property=\"og:image:height\" content=\"1655\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Waldemar Stasiak\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Waldemar Stasiak\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/elixscent.com\\\/how-can-fragrance-sell-your-brand\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/elixscent.com\\\/how-can-fragrance-sell-your-brand\\\/\"},\"author\":{\"name\":\"Waldemar Stasiak\",\"@id\":\"https:\\\/\\\/elixscent.com\\\/#\\\/schema\\\/person\\\/6a660a8da71f6bf03e79fc6d7a1f5ca2\"},\"headline\":\"How can fragrance sell your brand?\",\"datePublished\":\"2023-05-04T07:57:09+00:00\",\"dateModified\":\"2025-06-16T08:51:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/elixscent.com\\\/how-can-fragrance-sell-your-brand\\\/\"},\"wordCount\":749,\"publisher\":{\"@id\":\"https:\\\/\\\/elixscent.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/elixscent.com\\\/how-can-fragrance-sell-your-brand\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/elixscent.com\\\/wp-content\\\/uploads\\\/Zapach-moze-sprzedawac.jpg\",\"keywords\":[\"ELiX\",\"Brand\",\"Marketing\",\"Fragrance\"],\"articleSection\":[\"Air Fresheners\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/elixscent.com\\\/how-can-fragrance-sell-your-brand\\\/\",\"url\":\"https:\\\/\\\/elixscent.com\\\/how-can-fragrance-sell-your-brand\\\/\",\"name\":\"How can fragrance sell your brand? 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