{"id":60695,"date":"2026-02-24T13:57:39","date_gmt":"2026-02-24T13:57:39","guid":{"rendered":"https:\/\/elixscent.com\/?post_type=news&#038;p=60695"},"modified":"2026-02-24T14:37:07","modified_gmt":"2026-02-24T14:37:07","slug":"a-softener-that-behaves-like-a-crease-releaser-introducing-amarella-fabric-softener-concentrate","status":"publish","type":"news","link":"https:\/\/elixscent.com\/fr\/news\/a-softener-that-behaves-like-a-crease-releaser-introducing-amarella-fabric-softener-concentrate\/","title":{"rendered":"A Softener That Behaves Like a Crease Releaser \u2014 Introducing Amarella Fabric Softener Concentrate 67 washes"},"content":{"rendered":"<p>Laundry shouldn\u2019t end with an ironing board. And it definitely shouldn\u2019t force you to choose between <strong>softness<\/strong> et <strong>a smooth, wearable finish<\/strong>.<\/p>\n\n\n\n<p>That\u2019s why we\u2019re introducing <strong>Amarella Fabric Softener Concentrate (1L)<\/strong> a new-generation softener designed to <strong>soften and smooth out fabrics<\/strong> while supporting a <strong>\u201cno ironing needed\u201d effect<\/strong> when laundry is spun and hung correctly. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-two-in-one-thinking-softener-crease-smoothing-finish\">Two-in-one thinking: Softener + crease = smoothing finish<\/h3>\n\n\n\n<p>Most softeners focus on feel. A crease releaser focuses on appearance. We built a formula that brings these two worlds closer together:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Softens &amp; smooths out<\/strong> for a comfortable, premium handle<\/li>\n\n\n\n<li><strong>No ironing needed<\/strong> effect because the finish matters as much as the softness<\/li>\n\n\n\n<li><strong>Antiallergenic formula<\/strong> for a gentler laundry routine<\/li>\n\n\n\n<li><strong>Subtle &amp; delicate scent base<\/strong> designed to pair beautifully with our Laundry Perfumes (no \u201cfragrance clash\u201d)<\/li>\n<\/ul>\n\n\n\n<p>*The no-iron claim applies when you maintain suitable spinning conditions and hang garments appropriately after washing.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-why-a-concentrate-and-why-now\">Why a concentrate and why now<\/h3>\n\n\n\n<p>It sounds like what people want is simple: <strong>fewer steps, predictable results, and less time spent \u201cfinishing\u201d laundry<\/strong>. Concentration helps because you get performance with a smaller dose and a bottle that goes further.<\/p>\n\n\n\n<p>Amarella Fabric Softener Concentrate delivers <strong>up to 67 washes per 1L bottle<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-how-to-use-and-get-the-best-liquid-iron-result\">How to use (and get the best \u201cliquid iron\u201d result)<\/h3>\n\n\n\n<p>Add to your washing machine\u2019s <strong>fabric softener compartment<\/strong> and dose depending on your preferred effect:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>10\u201340 ml per 4\u20135 kg load<\/strong> (levels are marked inside the cap)<\/li>\n<\/ul>\n\n\n\n<p>To maximise the crease-smoothing finish:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>use an appropriate spin cycle,<\/li>\n\n\n\n<li>remove laundry promptly,<\/li>\n\n\n\n<li><strong>hang items straight and smooth them by hand<\/strong><\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-built-to-fit-the-amarella-laundry-care-program\">Built to fit the Amarella Laundry Care Program<\/h3>\n\n\n\n<p>This launch completes the logic of our three-step routine:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Laundry Washing Gel<\/strong> \u2014 the clean foundation<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/elixscent.com\/fr\/produit\/fabric-softener\/\">Fabric Softener<\/a><\/strong> \u2014 softness + smoothing + easier care<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/elixscent.com\/fr\/categorie-de-produits\/amarella_2\/\">Parfum de blanchisserie<\/a><\/strong> \u2014 the long-lasting signature fragrance<\/li>\n<\/ol>\n\n\n\n<p>Because the softener\u2019s fragrance is intentionally subtle, you stay in control: <strong>choose your perfume version, and the whole line works together<\/strong>. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-ready-to-simplify-your-routine\">Ready to simplify your routine?<\/h3>\n\n\n\n<p>If you could remove one step from laundry for good, what would it be \u2014 <strong>ironing<\/strong>ou <strong>having to \u201cfix\u201d creases after drying<\/strong>?<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"600\" src=\"https:\/\/elixscent.com\/wp-content\/uploads\/program-soft.png\" alt=\"\" class=\"wp-image-60697\" srcset=\"https:\/\/elixscent.com\/wp-content\/uploads\/program-soft.png 1000w, https:\/\/elixscent.com\/wp-content\/uploads\/program-soft-300x180.png 300w, https:\/\/elixscent.com\/wp-content\/uploads\/program-soft-768x461.png 768w, https:\/\/elixscent.com\/wp-content\/uploads\/program-soft-18x12.png 18w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>","protected":false},"featured_media":60697,"parent":0,"menu_order":0,"template":"","class_list":["post-60695","news","type-news","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Fabric Softener + No-Iron Finish | ELiX Amarella Expert<\/title>\n<meta name=\"description\" content=\"Meet Amarella Fabric Softener Concentrate 1L: softens &amp; smooths out, supports a no-iron finish, antiallergenic formula and a subtle scent base for layering\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/elixscent.com\/fr\/nouvelles\/a-softener-that-behaves-like-a-crease-releaser-introducing-amarella-fabric-softener-concentrate\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A Softener That Behaves Like a Crease Releaser \u2014 Introducing Amarella Fabric Softener Concentrate 67 washes\" \/>\n<meta property=\"og:description\" content=\"Meet Amarella Fabric Softener Concentrate 1L: softens &amp; smooths out, supports a no-iron finish, antiallergenic formula and a subtle scent base for layering\" \/>\n<meta property=\"og:url\" content=\"https:\/\/elixscent.com\/fr\/nouvelles\/a-softener-that-behaves-like-a-crease-releaser-introducing-amarella-fabric-softener-concentrate\/\" \/>\n<meta property=\"og:site_name\" content=\"ELiX EU air fresheners\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-24T14:37:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/elixscent.com\/wp-content\/uploads\/program-soft.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/elixscent.com\\\/news\\\/a-softener-that-behaves-like-a-crease-releaser-introducing-amarella-fabric-softener-concentrate\\\/\",\"url\":\"https:\\\/\\\/elixscent.com\\\/news\\\/a-softener-that-behaves-like-a-crease-releaser-introducing-amarella-fabric-softener-concentrate\\\/\",\"name\":\"Fabric Softener + No-Iron Finish | ELiX Amarella Expert\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/elixscent.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/elixscent.com\\\/news\\\/a-softener-that-behaves-like-a-crease-releaser-introducing-amarella-fabric-softener-concentrate\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/elixscent.com\\\/news\\\/a-softener-that-behaves-like-a-crease-releaser-introducing-amarella-fabric-softener-concentrate\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/elixscent.com\\\/wp-content\\\/uploads\\\/program-soft.png\",\"datePublished\":\"2026-02-24T13:57:39+00:00\",\"dateModified\":\"2026-02-24T14:37:07+00:00\",\"description\":\"Meet Amarella Fabric Softener Concentrate 1L: softens & smooths out, supports a no-iron finish, antiallergenic formula and a subtle scent base for layering\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/elixscent.com\\\/news\\\/a-softener-that-behaves-like-a-crease-releaser-introducing-amarella-fabric-softener-concentrate\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/elixscent.com\\\/news\\\/a-softener-that-behaves-like-a-crease-releaser-introducing-amarella-fabric-softener-concentrate\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/elixscent.com\\\/news\\\/a-softener-that-behaves-like-a-crease-releaser-introducing-amarella-fabric-softener-concentrate\\\/#primaryimage\",\"url\":\"https:\\\/\\\/elixscent.com\\\/wp-content\\\/uploads\\\/program-soft.png\",\"contentUrl\":\"https:\\\/\\\/elixscent.com\\\/wp-content\\\/uploads\\\/program-soft.png\",\"width\":1000,\"height\":600},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/elixscent.com\\\/news\\\/a-softener-that-behaves-like-a-crease-releaser-introducing-amarella-fabric-softener-concentrate\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/elixscent.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"News\",\"item\":\"https:\\\/\\\/elixscent.com\\\/news\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"A Softener That Behaves Like a Crease Releaser \u2014 Introducing Amarella Fabric Softener Concentrate 67 washes\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/elixscent.com\\\/#website\",\"url\":\"https:\\\/\\\/elixscent.com\\\/\",\"name\":\"ELiX EU air fresheners\",\"description\":\"Air &amp; Fabric, Perfectly Fresh\",\"publisher\":{\"@id\":\"https:\\\/\\\/elixscent.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/elixscent.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/elixscent.com\\\/#organization\",\"name\":\"ELIX air freshener manufacturer\",\"url\":\"https:\\\/\\\/elixscent.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/elixscent.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/elixscent.com\\\/wp-content\\\/uploads\\\/elix_logo_1.0-_300.jpg\",\"contentUrl\":\"https:\\\/\\\/elixscent.com\\\/wp-content\\\/uploads\\\/elix_logo_1.0-_300.jpg\",\"width\":300,\"height\":257,\"caption\":\"ELIX air freshener manufacturer\"},\"image\":{\"@id\":\"https:\\\/\\\/elixscent.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/company\\\/30084929\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Fabric Softener + No-Iron Finish | ELiX Amarella Expert","description":"Meet Amarella Fabric Softener Concentrate 1L: softens & smooths out, supports a no-iron finish, antiallergenic formula and a subtle scent base for layering","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/elixscent.com\/fr\/nouvelles\/a-softener-that-behaves-like-a-crease-releaser-introducing-amarella-fabric-softener-concentrate\/","og_locale":"fr_FR","og_type":"article","og_title":"A Softener That Behaves Like a Crease Releaser \u2014 Introducing Amarella Fabric Softener Concentrate 67 washes","og_description":"Meet Amarella Fabric Softener Concentrate 1L: softens & smooths out, supports a no-iron finish, antiallergenic formula and a subtle scent base for layering","og_url":"https:\/\/elixscent.com\/fr\/nouvelles\/a-softener-that-behaves-like-a-crease-releaser-introducing-amarella-fabric-softener-concentrate\/","og_site_name":"ELiX EU air fresheners","article_modified_time":"2026-02-24T14:37:07+00:00","og_image":[{"width":1000,"height":600,"url":"https:\/\/elixscent.com\/wp-content\/uploads\/program-soft.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Dur\u00e9e de lecture estim\u00e9e":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/elixscent.com\/news\/a-softener-that-behaves-like-a-crease-releaser-introducing-amarella-fabric-softener-concentrate\/","url":"https:\/\/elixscent.com\/news\/a-softener-that-behaves-like-a-crease-releaser-introducing-amarella-fabric-softener-concentrate\/","name":"Fabric Softener + No-Iron Finish | ELiX Amarella Expert","isPartOf":{"@id":"https:\/\/elixscent.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/elixscent.com\/news\/a-softener-that-behaves-like-a-crease-releaser-introducing-amarella-fabric-softener-concentrate\/#primaryimage"},"image":{"@id":"https:\/\/elixscent.com\/news\/a-softener-that-behaves-like-a-crease-releaser-introducing-amarella-fabric-softener-concentrate\/#primaryimage"},"thumbnailUrl":"https:\/\/elixscent.com\/wp-content\/uploads\/program-soft.png","datePublished":"2026-02-24T13:57:39+00:00","dateModified":"2026-02-24T14:37:07+00:00","description":"Meet Amarella Fabric Softener Concentrate 1L: softens & smooths out, supports a no-iron finish, antiallergenic formula and a subtle scent base for layering","breadcrumb":{"@id":"https:\/\/elixscent.com\/news\/a-softener-that-behaves-like-a-crease-releaser-introducing-amarella-fabric-softener-concentrate\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/elixscent.com\/news\/a-softener-that-behaves-like-a-crease-releaser-introducing-amarella-fabric-softener-concentrate\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/elixscent.com\/news\/a-softener-that-behaves-like-a-crease-releaser-introducing-amarella-fabric-softener-concentrate\/#primaryimage","url":"https:\/\/elixscent.com\/wp-content\/uploads\/program-soft.png","contentUrl":"https:\/\/elixscent.com\/wp-content\/uploads\/program-soft.png","width":1000,"height":600},{"@type":"BreadcrumbList","@id":"https:\/\/elixscent.com\/news\/a-softener-that-behaves-like-a-crease-releaser-introducing-amarella-fabric-softener-concentrate\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/elixscent.com\/"},{"@type":"ListItem","position":2,"name":"News","item":"https:\/\/elixscent.com\/news\/"},{"@type":"ListItem","position":3,"name":"A Softener That Behaves Like a Crease Releaser \u2014 Introducing Amarella Fabric Softener Concentrate 67 washes"}]},{"@type":"WebSite","@id":"https:\/\/elixscent.com\/#website","url":"https:\/\/elixscent.com\/","name":"D\u00e9sodorisants ELiX EU","description":"Air &amp; Tissus, Parfaitement frais","publisher":{"@id":"https:\/\/elixscent.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/elixscent.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/elixscent.com\/#organization","name":"Fabricant de d\u00e9sodorisants ELIX","url":"https:\/\/elixscent.com\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/elixscent.com\/#\/schema\/logo\/image\/","url":"https:\/\/elixscent.com\/wp-content\/uploads\/elix_logo_1.0-_300.jpg","contentUrl":"https:\/\/elixscent.com\/wp-content\/uploads\/elix_logo_1.0-_300.jpg","width":300,"height":257,"caption":"ELIX air freshener manufacturer"},"image":{"@id":"https:\/\/elixscent.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/30084929"]}]}},"_links":{"self":[{"href":"https:\/\/elixscent.com\/fr\/wp-json\/wp\/v2\/news\/60695","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/elixscent.com\/fr\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/elixscent.com\/fr\/wp-json\/wp\/v2\/types\/news"}],"version-history":[{"count":3,"href":"https:\/\/elixscent.com\/fr\/wp-json\/wp\/v2\/news\/60695\/revisions"}],"predecessor-version":[{"id":60701,"href":"https:\/\/elixscent.com\/fr\/wp-json\/wp\/v2\/news\/60695\/revisions\/60701"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/elixscent.com\/fr\/wp-json\/wp\/v2\/media\/60697"}],"wp:attachment":[{"href":"https:\/\/elixscent.com\/fr\/wp-json\/wp\/v2\/media?parent=60695"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}