{"id":29279,"date":"2023-05-12T11:05:40","date_gmt":"2023-05-12T11:05:40","guid":{"rendered":"https:\/\/elixscent.com\/?p=29279"},"modified":"2025-06-16T08:52:20","modified_gmt":"2025-06-16T08:52:20","slug":"el-olor-de-un-coche-nuevo","status":"publish","type":"post","link":"https:\/\/elixscent.com\/es\/the-scent-of-a-new-car\/","title":{"rendered":"El aroma de un coche nuevo"},"content":{"rendered":"

\u00bfDesea realizar una compra al por menor?<\/h3>

Visite nuestra tienda en l\u00ednea<\/h4>Comprar en l\u00ednea<\/a><\/div><\/section>\n\n\n\n

<\/p>\n\n\n\n

El olor del interior de un coche es un tema muy complejo. Se compone en gran medida de los olores individuales de los componentes utilizados en el proceso de fabricaci\u00f3n y del olor de los productos para el cuidado del interior del coche. Ya en esta fase, algunos fabricantes seleccionan proveedores y materiales eligiendo aquellos que son arom\u00e1ticamente compatibles con unas directrices estrictas.<\/p>\n\n\n\n

La calidad tambi\u00e9n tiene que ver con el olor<\/strong><\/h2>\n\n\n\n

En el caso de las marcas premium, se eval\u00faa exhaustivamente la calidad de los materiales utilizados para el acabado interior. Se trata de un espectro completo de experiencias para satisfacer las expectativas del cliente. No se trata s\u00f3lo de la utilidad tecnol\u00f3gica de una determinada pieza, sino tambi\u00e9n de la est\u00e9tica (visual, t\u00e1ctil) y tambi\u00e9n precisamente del olor. Esto significa que los fabricantes de marcas premium no dejan la fragancia al azar. Puede decirse que lo gestionan con extrema eficacia.<\/p>\n\n\n\n

Es importante recordar que, en una determinada clase de autom\u00f3vil, el aroma interior del veh\u00edculo debe ser coherente con la imagen de marca y la calidad del acabado. Este es el elemento m\u00e1s importante de la gesti\u00f3n de fragancias: la coherencia de la fragancia con el dise\u00f1o interior. Incluso si se utilizan pieles org\u00e1nicas, tambi\u00e9n pueden tener una fragancia refinada que cree una atm\u00f3sfera \u00fanica y d\u00e9 placer a la marca o al modelo.<\/p>\n\n\n\n

Clase significa discreci\u00f3n<\/strong><\/h2>\n\n\n\n

Es sumamente importante, como ya han aprendido los fabricantes, controlar la intensidad de la fragancia. La fragancia de los elementos interiores debe ser extremadamente delicada y duradera. Para que el usuario la reconozca al entrar en el veh\u00edculo y luego, gracias a mecanismos adaptativos, deje de reconocerla en pocos minutos. Hoy en d\u00eda, los componentes de buena calidad pueden oler hasta m\u00e1s de un a\u00f1o, todo ello gracias al uso de portadores de olor especiales resistentes a las altas temperaturas. Esto se refiere a la fase de producci\u00f3n, por ejemplo, la de inyecci\u00f3n de pl\u00e1stico.<\/p>\n\n\n\n

Una tecnolog\u00eda muy interesante son los aromas que se liberan s\u00f3lo cuando se toca el art\u00edculo. Se utilizan sobre todo para art\u00edculos textiles o de cuero.<\/p>\n\n\n\n

La fragancia ayuda a vender<\/strong><\/h2>\n\n\n\n

El aroma adecuado del interior del veh\u00edculo crea una atm\u00f3sfera agradable que permanece en la memoria emocional mucho m\u00e1s tiempo que las descripciones t\u00e9cnicas y, a menudo, ayuda a vender coches.<\/p>\n\n\n\n

Seg\u00fan las investigaciones, la fragancia cumple su funci\u00f3n de \"marketing\" en dos casos. En primer lugar, cuando \"encaja con la marca\" y es compatible con el mobiliario interior y, en segundo lugar, cuando su intensidad est\u00e1 bien elegida. As\u00ed lo ilustra el gr\u00e1fico adjunto de intensidad de olor percibida: nos interesa el nivel 3, es decir, cuando el perceptor est\u00e1 a punto de identificar qu\u00e9 y c\u00f3mo huele.<\/p>\n\n\n\n


<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Rango 0-1<\/strong><\/h2>\n\n\n\n

Una zona en la que la intensidad del olor es tan baja que no sentimos nada (pero los animales ya pueden identificar concentraciones tan bajas de olor).<\/p>\n\n\n\n

Gama 1-2<\/strong><\/h2>\n\n\n\n

El rango m\u00e1s interesante de concentraci\u00f3n de olor, en el que somos incapaces de identificar la fuente del olor. Aunque no podemos definirlo, ya lo percibimos emocionalmente como algo positivo (es agradable) o negativo (ten cuidado, o no comas); este nivel desencadena una especie de premonici\u00f3n, que algunos llaman sexto sentido.<\/p>\n\n\n\n

Alcance 2-3<\/strong><\/h2>\n\n\n\n

El rango dentro del cual podemos identificar un olor y describirlo, y saber claramente a qu\u00e9 emociones y recuerdos se asocia. Este es el alcance del efecto de los perfumes bien elegidos o de los ambientadores correctamente aplicados.<\/p>\n\n\n\n

Gama 3-4<\/strong><\/h2>\n\n\n\n

El nivel que empieza a ser molesto; tenemos demasiada intensidad de fragancia e, independientemente del tipo de fragancia, no nos sentimos c\u00f3modos con ella. Es como coger un coche con alguien que se ha derramado un frasco entero de perfume encima: \"supuestamente huele bien, pero te da dolor de cabeza\".<\/p>\n\n\n\n

Gama 4 y m\u00e1s<\/strong><\/h2>\n\n\n\n

Determina la concentraci\u00f3n de olor a partir de la cual se supera el umbral del dolor. Independientemente del tipo de fragancia, el acto reflejo es querer abandonar el lugar con esa concentraci\u00f3n de olor.<\/p>\n\n\n\n


<\/p>\n\n\n\n

\n

<\/p>\nUna intensidad exagerada se percibe tan mal o incluso peor que un mal olor. En general, lo m\u00e1s importante para los fabricantes de autom\u00f3viles es crear un lugar agradable y de buena calidad en el que nos sintamos c\u00f3modos. El mismo principio deber\u00eda seguirse a la hora de seleccionar individualmente fragancias para coches, habitaciones o nuestros perfumes personales - Waldemar Stasiak - ELiX<\/cite><\/blockquote>\n\n\n\n

\u00bfQu\u00e9 aroma le gusta m\u00e1s?<\/strong><\/h2>\n\n\n\n

Un muy buen ejemplo es la llamada fragancia New Car, que ha pasado de ser un pesado aroma a cuero a un perfume masculino m\u00e1s ligero. Y hay una justificaci\u00f3n para ello, ya que no hay elementos de cuero en los coches populares y el olor parec\u00eda artificial. En cambio, el aroma del perfume masculino con un toque de cuero lujoso confiere al interior un ambiente agradablemente tranquilo y es universalmente aceptado tanto por hombres como por mujeres.<\/p>","protected":false},"excerpt":{"rendered":"

Para los verdaderos entusiastas del autom\u00f3vil, el olor del interior de un coche nuevo es tan importante como su equipamiento o su estilo. Es una caracter\u00edstica que a menudo identifica a una marca. ELiX, fabricante polaco de ambientadores y especialista en este sector, explica c\u00f3mo los fabricantes crean esa aura especial en sus coches.<\/p>","protected":false},"author":2,"featured_media":29281,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12,66],"tags":[57,137,138,144],"class_list":["post-29279","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-air-fresheners","category-car-air-fresheners","tag-elix-air-freshener-manufacturer","tag-brand","tag-marketing","tag-odor-eliminator"],"acf":[],"yoast_head":"\nThe scent of a new car | ELiX Scent<\/title>\n<meta name=\"description\" content=\"The scent of a new car is a distinctive blend of materials like plastics, adhesives, and leather, often associated with freshness and luxury.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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Bajo su liderazgo, ELiX se ha convertido en una marca reconocida en todo el mundo, que ofrece ambientadores tanto de marca ELiX como de marca blanca, conocidos por su excepcional calidad e innovaci\u00f3n. Apasionado de la sostenibilidad, da prioridad a las soluciones ecol\u00f3gicas, centr\u00e1ndose en las fragancias naturales y la reducci\u00f3n del impacto medioambiental. Su compromiso con la expansi\u00f3n global ha llevado a ELiX a importantes eventos internacionales, reforzando su presencia en todo el mundo. Para el Sr. Stasiak, la fragancia es un arte, capaz de transformar espacios y emociones. Sigue superando los l\u00edmites de la industria, fomentando la innovaci\u00f3n y formando valiosas alianzas para dar forma al futuro de los aromas.","url":"https:\/\/elixscent.com\/es\/author\/wstasiak\/"}]}},"_links":{"self":[{"href":"https:\/\/elixscent.com\/es\/wp-json\/wp\/v2\/posts\/29279","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/elixscent.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/elixscent.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/elixscent.com\/es\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/elixscent.com\/es\/wp-json\/wp\/v2\/comments?post=29279"}],"version-history":[{"count":3,"href":"https:\/\/elixscent.com\/es\/wp-json\/wp\/v2\/posts\/29279\/revisions"}],"predecessor-version":[{"id":58082,"href":"https:\/\/elixscent.com\/es\/wp-json\/wp\/v2\/posts\/29279\/revisions\/58082"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/elixscent.com\/es\/wp-json\/wp\/v2\/media\/29281"}],"wp:attachment":[{"href":"https:\/\/elixscent.com\/es\/wp-json\/wp\/v2\/media?parent=29279"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/elixscent.com\/es\/wp-json\/wp\/v2\/categories?post=29279"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/elixscent.com\/es\/wp-json\/wp\/v2\/tags?post=29279"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}