{"id":29251,"date":"2023-05-04T07:57:09","date_gmt":"2023-05-04T07:57:09","guid":{"rendered":"https:\/\/elixscent.com\/?p=29251"},"modified":"2025-06-16T08:51:49","modified_gmt":"2025-06-16T08:51:49","slug":"como-pueden-las-fragancias-vender-su-marca","status":"publish","type":"post","link":"https:\/\/elixscent.com\/es\/how-can-fragrance-sell-your-brand\/","title":{"rendered":"\u00bfC\u00f3mo pueden las fragancias vender su marca?"},"content":{"rendered":"

<\/p>\n\n\n

\u00bfDesea realizar una compra al por menor?<\/h3>

Visite nuestra tienda en l\u00ednea<\/h4>Comprar en l\u00ednea<\/a><\/div><\/section>\n\n\n\n

El hombre es un ser emocional que s\u00f3lo se gu\u00eda hasta cierto punto por el fr\u00edo c\u00e1lculo. Percibimos el mundo a trav\u00e9s del prisma de nuestras creencias, las ideas que hemos o\u00eddo y nuestros sentidos. La vista, el o\u00eddo, el tacto, el gusto y el olfato son los que nos ayudan a experimentar la vida, y en el pasado han sido una de las bases de la supervivencia de la especie humana. Aun as\u00ed, muchos empresarios temen apostar por la experiencia del cliente con la empresa en un contexto m\u00e1s amplio. <\/p>\n\n\n\n

El efecto de la primera impresi\u00f3n<\/strong><\/h2>\n\n\n\n

Hoy en d\u00eda, las ventajas competitivas est\u00e1n a\u00fan m\u00e1s determinadas por los detalles. El acceso a la tecnolog\u00eda, as\u00ed como a los procesos de producci\u00f3n, est\u00e1 m\u00e1s extendido que nunca, por lo que los detalles determinar\u00e1n por qu\u00e9 los consumidores eligen su marca. <\/p>\n\n\n\n

Qu\u00e9 aspecto tiene su sede, qu\u00e9 representan las personas que primero entran en contacto con el cliente. Muy importante, y quiz\u00e1 a\u00fan m\u00e1s, son las impresiones no verbales. Es la m\u00fasica que llega a nuestros o\u00eddos, lo que sentimos cuando cruzamos las puertas de la empresa. \u00bfSon todos estos elementos coherentes entre s\u00ed? Por eso el aroma desempe\u00f1a un papel tan importante en el proceso de creaci\u00f3n de marca. <\/p>\n\n\n\n

Emociones e impresiones: esto es lo que nos mueve<\/strong><\/h2>\n\n\n\n

Una vez que nos hemos ocupado de la esfera emocional y hemos creado una buena primera impresi\u00f3n, hay que mantenerla. A veces, los vendedores profesionales de perfumer\u00edas de marcas reconocidas en toda Europa cometen un error b\u00e1sico en la comunicaci\u00f3n con el cliente: se refieren directamente al producto, es decir, a la fragancia, en lugar de preguntar por las sensaciones que produce oler una nota de fragancia concreta. <\/p>\n\n\n\n

Esto echa por tierra todo el intrincado efecto creado al principio, ya que la mayor\u00eda de los clientes se sienten perdidos en este punto y no saben muy bien c\u00f3mo deben responder a una pregunta tan mal formulada. En este \u00e1mbito, podemos perder la oportunidad de cerrar el trato. Por tanto, al seleccionar una fragancia para su marca, preste atenci\u00f3n a la memoria olfativa. <\/p>\n\n\n\n

Nos gusta lo que ya sabemos<\/strong><\/h2>\n\n\n\n

La memoria olfativa es un proceso fenomenal porque permanece constante a lo largo de toda la vida. Bas\u00e1ndose en los aromas que percibimos, nuestra mente puede evaluar el peligro, aunque s\u00f3lo sea en forma de olor a gas, o recordar momentos maravillosos junto al oc\u00e9ano cuando olemos el aroma de la brisa marina. <\/p>\n\n\n\n

Por eso hay que centrarse en las impresiones positivas a la hora de elegir una fragancia para su marca, porque las experiencias verbales y no verbales crear\u00e1n en la mente del cliente los anclajes descritos en psicolog\u00eda -la empresa X es muy buena y simp\u00e1tica-, aunque, pens\u00e1ndolo bien, no sepamos muy bien por qu\u00e9 pensamos as\u00ed. <\/p>\n\n\n\n

\n

\"Como criaturas emocionales que se gu\u00edan en parte en su vida por el lado racional de su mente, confiamos sobre todo en instintos muy primarios. En la creaci\u00f3n de marcas, la conciencia del potencial de las fragancias ayuda a desarrollar una ventaja competitiva \u00fanica frente a otras empresas. Al mismo tiempo, las especificidades de cada sector son tan singulares que pr\u00e1cticamente la mayor\u00eda de las empresas pueden utilizar sus propias l\u00edneas de fragancias como se\u00f1a de identidad de su negocio\", afirma Waldemar Stasiak, presidente de ELiX.<\/em><\/p>\n<\/blockquote>","protected":false},"excerpt":{"rendered":"

Dirigir una empresa est\u00e1 directamente relacionado con el crecimiento. Un crecimiento de las ventas de 27%, \u00a1suena orgulloso! Y este es el tipo de resultados que pr\u00e1cticamente cualquier empresario puede conseguir si cree que la fragancia realmente ayuda a vender su marca.<\/p>","protected":false},"author":2,"featured_media":29252,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12],"tags":[135,137,138,139],"class_list":["post-29251","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-air-fresheners","tag-elix","tag-brand","tag-marketing","tag-fragrance"],"acf":[],"yoast_head":"\nHow can fragrance sell your brand? | ELiX Scent<\/title>\n<meta name=\"description\" content=\"Discover how scent marketing can boost brand recognition, evoke emotions, and drive customer loyalty through the power of fragrance.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/elixscent.com\/es\/como-pueden-las-fragancias-vender-su-marca\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How can fragrance sell your brand?\" \/>\n<meta property=\"og:description\" content=\"Discover how scent marketing can boost brand recognition, evoke emotions, and drive customer loyalty through the power of fragrance.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/elixscent.com\/es\/como-pueden-las-fragancias-vender-su-marca\/\" \/>\n<meta property=\"og:site_name\" content=\"ELiX EU air fresheners\" \/>\n<meta property=\"article:published_time\" content=\"2023-05-04T07:57:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-16T08:51:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/elixscent.com\/wp-content\/uploads\/Zapach-moze-sprzedawac.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2480\" \/>\n\t<meta property=\"og:image:height\" content=\"1655\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Waldemar Stasiak\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Waldemar Stasiak\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/elixscent.com\\\/how-can-fragrance-sell-your-brand\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/elixscent.com\\\/how-can-fragrance-sell-your-brand\\\/\"},\"author\":{\"name\":\"Waldemar Stasiak\",\"@id\":\"https:\\\/\\\/elixscent.com\\\/#\\\/schema\\\/person\\\/6a660a8da71f6bf03e79fc6d7a1f5ca2\"},\"headline\":\"How can fragrance sell your brand?\",\"datePublished\":\"2023-05-04T07:57:09+00:00\",\"dateModified\":\"2025-06-16T08:51:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/elixscent.com\\\/how-can-fragrance-sell-your-brand\\\/\"},\"wordCount\":749,\"publisher\":{\"@id\":\"https:\\\/\\\/elixscent.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/elixscent.com\\\/how-can-fragrance-sell-your-brand\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/elixscent.com\\\/wp-content\\\/uploads\\\/Zapach-moze-sprzedawac.jpg\",\"keywords\":[\"ELiX\",\"Brand\",\"Marketing\",\"Fragrance\"],\"articleSection\":[\"Air Fresheners\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/elixscent.com\\\/how-can-fragrance-sell-your-brand\\\/\",\"url\":\"https:\\\/\\\/elixscent.com\\\/how-can-fragrance-sell-your-brand\\\/\",\"name\":\"How can fragrance sell your brand? 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