{"id":58362,"date":"2025-07-21T11:14:36","date_gmt":"2025-07-21T11:14:36","guid":{"rendered":"https:\/\/elixscent.com\/?post_type=news&#038;p=58362"},"modified":"2025-07-21T11:33:50","modified_gmt":"2025-07-21T11:33:50","slug":"elix-unveils-the-first-hypoallergenic-laundry-collection-for-sensitive-washing-amarella-smooth-cotton","status":"publish","type":"news","link":"https:\/\/elixscent.com\/de\/news\/elix-unveils-the-first-hypoallergenic-laundry-collection-for-sensitive-washing-amarella-smooth-cotton\/","title":{"rendered":"ELiX stellt die erste hypoallergene W\u00e4schekollektion f\u00fcr empfindliche W\u00e4sche vor: Amarella Smooth Cotton"},"content":{"rendered":"<p>Consumers with delicate skin or fragrance intolerance have long faced a dilemma: enjoy beautifully scented fabrics or avoid the irritation that conventional perfumed products so often cause. Polish innovator <strong>ELiX<\/strong> has closed that gap with <strong>Amarella Hypoallergenic Smooth Cotton<\/strong>\u2014a <em>Mikroplastikfrei<\/em>, <em>allergen-free<\/em> trio that lets every household experience long-lasting freshness without compromise.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-a-science-backed-answer-for-the-sensitive-market\">A science-backed answer for the <em>sensitive<\/em> market<\/h3>\n\n\n\n<p>All three SKUs are formulated without any of the fragrance allergens listed in EU REACH, dermatologically patch-tested on atopic volunteers, and produced in an ISO \u201callergen-controlled\u201d zone powered by renewable electricity. The result is a gentle, cotton-clean aroma that delivers salon-quality care while respecting skin, clothes and waterways alike.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-meet-the-range\">Meet the range<\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Produkt<\/th><th>Why it matters for <strong>sensitive washing<\/strong><\/th><\/tr><\/thead><tbody><tr><td><strong><a href=\"https:\/\/elixscent.com\/de\/produktkategorie\/hypoallergene-duftverstarker-fur-die-wasche\/\">In-Wash Perfume Beads \u2013 370 g<\/a><\/strong><\/td><td>Dissolve completely, leave <em>zero<\/em> residue and keep wardrobe items fresh for <strong>up to 10 weeks<\/strong>. A 15 g dose scents a 4 kg load, giving 24 standard washes.<\/td><\/tr><tr><td><strong><a href=\"https:\/\/elixscent.com\/de\/produktkategorie\/hypoallergene-duftverstarker-fur-die-wasche\/\">Laundry Perfume + \u2013 500 ml<\/a><\/strong><\/td><td>One 10 ml capful softens fabric, tames static and eases ironing\u2014over <strong>50 W\u00e4schen<\/strong> per bottle, with no fabric-softener oiliness.<\/td><\/tr><tr><td><strong><a href=\"https:\/\/elixscent.com\/de\/produktkategorie\/hypoallergener-faltenloser\/\">Faltenentferner 75 ml<\/a><\/strong><\/td><td>\u201cLiquid iron\u201d that relaxes fibres in minutes, neutralises odours and adds a light veil of fragrance\u2014perfect for travel thanks to its cabin-friendly size. <\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>All formulas are <strong>vegan<\/strong>, readily biodegradable and bottled in recyclable PET.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-a-fresh-opportunity-for-retailers-and-allergy-communities\">A fresh opportunity for retailers and allergy communities<\/h3>\n\n\n\n<p>Growing searches for \u201chypoallergenic laundry detergent\u201d and \u201csensitive washing fragrance\u201d highlight a market hungry for irritation-free scent care. ELiX\u2019s Amarella line brings a <em>first-to-market<\/em> combination of <strong>allergen-free perfume, microplastic-free dispersal and high-performance garment care<\/strong>, giving retailers a unique value proposition and allergy sufferers a long-awaited solution.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cWith Amarella we\u2019ve proven that <em>pleasant fragrance and skin comfort can coexist<\/em>,\u201d says Waldemar Stasiak, ELiX CEO. \u201cSensitive consumers no longer need to choose between smelling good and feeling good.\u201d<\/p>\n<\/blockquote>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-availability-amp-partnership-opportunities\">Availability &amp; partnership opportunities<\/h3>\n\n\n\n<p>Die <strong>Amarella Hypoallergenic Smooth Cotton<\/strong> range is available <strong>immediately<\/strong> for wholesale orders via <strong>elixscent.com<\/strong> and authorised distributors across Europe.<br>ELiX also welcomes collaboration enquiries for <strong>private-label (own-brand) and full OEM production<\/strong>. Partners benefit from our ISO-certified facility, custom fragrance development, flexible packaging formats and comprehensive regulatory support for international markets.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p>For samples, imagery or interview requests, please contact <strong><a href=\"mailto:info@elixscent.com\">info@elixscent.com<\/a><\/strong>.<\/p>\n\n\n\n<p><em>ELiX \u2014 engineering fragrance solutions that care for people and the planet.<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/elixscent.com\/de\/produktkategorie\/amarella_hypoallergen\/\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"528\" src=\"https:\/\/elixscent.com\/wp-content\/uploads\/Amarella-HYPO-set-web.webp\" alt=\"Amarella hypoallergenic\" class=\"wp-image-58344\" srcset=\"https:\/\/elixscent.com\/wp-content\/uploads\/Amarella-HYPO-set-web.webp 600w, https:\/\/elixscent.com\/wp-content\/uploads\/Amarella-HYPO-set-web-300x264.webp 300w, https:\/\/elixscent.com\/wp-content\/uploads\/Amarella-HYPO-set-web-14x12.webp 14w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/figure>\n\n\n\n<p><\/p>","protected":false},"featured_media":58344,"parent":0,"menu_order":0,"template":"","class_list":["post-58362","news","type-news","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Hypoallergenic Laundry News: Amarella for Sensitive Washing<\/title>\n<meta name=\"description\" content=\"ELiX Amarella Smooth Cotton\u2014microplastic-free, allergen-free scent boosters, laundry perfume &amp; crease releaser. 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