Air care market: home air fresheners + car air fresheners + professional air fresheners and odor neutralizers
Air fresheners are consumer products used in homes, or commercial products used in restrooms, or typical HoReCa to use in Hotels that in standard emit fragrance or are used for odor elimination.
Air care product is a category which accounts for 12.1 billion USD globally (2019): North America – 40%, Europe 31%, Asia Pacific 15%, Latin America 6%, Middle East 5% and Australia 3%.
There are many different formats of air care products. Electric air fresheners with 30% market share, now are fast growing because of increasing popularity of ultrasonic diffusers with some natural essential oils for this format. Sprays, including aerosol air fresheners 27% where we can observe growing importance of non-aerosol air fresheners and odor neutralizers. Car air fresheners with 16% share where especially new solid solutions launched. Gel air fresheners – 9%, stable product with very good perspective in Asia where Indian market is the most important for category. Candle air fresheners and wax melts – 7%, where wax melts products are very popular in North America and gaining popularity in Europe and Asia Pacific. Liquid air fresheners – 6%, the category with time-honored clients. Other category is about 5%.
2020 AIR FRESHENERS trends:
Author: Waldemar Stasiak - ELiX Founder
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